Search results for ""Author Karren Brady""

Playing to Win is a handbook for women who want to be successful. Karren Brady did it. At 23 she took over as Managing Director of Birmingham City Football Club, becoming the youngest ever female Managing Director of a UK PLC when it floated in 1997. Although the club was the "football equivalent of a rubbish dump" and women were barely even seen on the terraces in the early 90s, Karren Brady persuaded her backers to acquire the club and single-mindedly revolutionised it, clearing the debt, taking Birmingham City into the Premier League and transforming it into a viable business. How did she do it? How did a 23-year-old woman with little previous experience at this level of management walk into a man?s world and achieve such success? In Playing to Win, she reveals her secrets and shares with other women the techniques they can adopt to succeed in their own lives, on their own terms. Her ten motivational rules are self-help classics: ambition, determination, courage, charm, hard work, attitude, humour, confidence, focus and communication. Playing to Win shows women how to grow in each of these areas and achieve the success they dream of. And like all great self-help, her principles apply across all areas of experience - work and personal life. Playing to Win is a handbook for success in any situation. Moving from Karren?s story, how she has transformed a business and maintained a full and stable personal life, to a chapter-by-chapter study of the ten principles successful women need to adopt, Playing to Win is essential reading for women who want to have it all.

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Karren Brady is an inspiration to women everywhere, and her incredible success is borne of her passion, impressive business instinct, ambition, and her very genuine, honest, down-to-earth outlook. This is Karren’s story… before being Alan Sugar’s aide on The Apprentice and VC of West Ham United, how she started out as a sparky 18 year old at Saatchi & Saatchi and at 23, went on to persuade David Sullivan to buy Birmingham City football club – turning that business round to sell it for an incredible £82 million 12 years later. Strong Woman tells how she balances her personal life with her professional, her priorities, her life as mother of two and wife. Karren reveals how she coped when doctors told her after a routine scan that she had a brain aneurysm, that she must have a complicated operation immediately and had a 30% chance of not surviving, and how it has since influenced her outlook and priorities. An overwhelmingly inspiring and real look at work and life, Karren Brady defies convention as a directional business woman in a male industry. This is the truth about how she does it, and through her experience, her drive and her skills – it offers brilliant advice on how you can do it too.

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