Search results for ""Author Joyce Kay Avila""

Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data with the Data Cloud.

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Snowflake's ability to eliminate data silos and run workloads from a single platform creates opportunities to democratize data analytics, allowing users at all levels within an organization to make data-driven decisions. This clear, comprehensive guide will show you how to build integrated data applications and develop new revenue streams based on data. The author deftly unravels complex topics, provides hands-on SQL examples, and reveals how you can use the Snowflake Data Cloud to avoid replatforming or migrating data unnecessarily. You will learn how to: Efficiently capture, store, and process large amounts of data at an amazing speed Rapidly ingest and transform real-time data feeds in both structured and semistructured format and deliver meaningful data insights within minutes Use Time Travel and Zero-Copy cloning to produce a sensible data recovery strategy that balances the need for system resilience with ongoing storage cost Securely share data and reduce or eliminate data integration costs by accessing fresh, ready-to-query data sets available within the Snowflake Data Marketplace

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