Search results for ""Author Jonathan Baker""

The Year We (Nearly) Won the League charts one of the closest ever top-flight title battles in English football. It was 1974/75 and with just four games to go, no fewer than ten clubs had a chance of winning. One was Stoke City, fielding the best team they had ever had. This book follows Stoke as they rise to the top spot, only to fall at the final hurdle. You'll discover the unorthodox methods of Tony Waddington, a manager with an eye for talent and a flair for sensational signings. Some of them are legends of English football: Banks, Hurst, Hudson and Shilton. This campaign was the final glorious hurrah of that team, before the club met near bankruptcy and relegation. Half a century on, the players themselves recall a time when hearts - and legs - were broken, when the football flowed and the drink did too. Although the focus is on one club, this story of Stoke's 'nearly men' will resonate with every fan whose team has promised much, but never quite scaled the summit.

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Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.

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