Search results for ""Author Jon Cope""

Fashion lives and dies by stories. Aiming to ‘tell the stories of fashion’, Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice. Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.

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This is the eighteenth volume in the acclaimed paperback series...the only county series that can legitimately claim to represent the past and present of a nation. "Cornish Studies" has consistently - and successfully - sought to investigate and understand the complex nature of Cornish identity, as well as to discuss its implications for society and governance in contemporary Cornwall. The article which provides the cover illustration is a fascinating account of the rise and importance of swimming matches in Victorian Cornwall. These demonstrated both the beneficial aspects of the sport, and the importance of swimming prowess in life-saving around the Cornish coast - an important consideration for the developing tourist trade - the latter providing a significant antidote to the simultaneous construction of maritime Cornwall by a range of English writers as a dangerous region inhabited by wreckers, smugglers and pirates. This latest and diverse collection also includes articles on mining in both nineteenth century and contemporary Cornwall, an exploration of identity using material gathered through individual interviews, an assessment of research into Cornish folklore, discussion of the modern growth of alternative 'Celtic spiritualities' in Cornwall, and a fresh perspective on the Middle Cornish language of medieval Cornish drama. Cover Illustration: Exhibited at the Royal Academy in 1890, it shows the start of a race from the 1896 swimming matches in St Ives.

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