Search results for ""Author John Grant""

The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflects a distinctive approach to business and brand creation found in this new frontier - one which combines humanity, meaning, soul and "the crowd". Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews first-hand the leading creatives, entrepreneurs and marketers driving these extraordinary developments. The book is rich with fascinating stories, examples and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world - and what the West can learn from that and apply to its own markets.

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Every day brings new reports and statistics on the economy, but most of us find it difficult to fit these indicators together to form a coherent picture. This book should help non-economists, whether journalists, managers, students, or investors, to do just that. Nine chapters explain in straightforward terms the role of households, businesses, governments, and foreign interests in the economy, and how their economic activities are measured. The author clearly describes the 'how' and 'why' of monetary and fiscal policies, and their interactions. One chapter explains how wages and employment are determined. The last two chapters look at the major Canadian and U.S. economic indicators, such as the consumer price index, housing starts, and employment data. What information do they contain? When are they released? What website can they be found at? How reliable are they? What is their significance? The author helps the reader weigh the information in the indicators in order to anticipate economic developments. For the businessperson who needs to understand the economy's impact on the 'bottom line', for the student who wants to bridge the gap between theory and the 'real world', for the individual who wants to make better investment decisions, this handbook provides clear, concise guidance.

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The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.

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***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination. The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good. This book helps in achieving that goal by showing the reader how to: Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times. Aimed both at big companies that are trying to be good, and good companies that are trying to be big.

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Now on BBC! Watch Jules Verne's exciting classic adventure reimagined as an eight-part series starring David Tennant as Phileas Fogg.Part of the Macmillan Collector’s Library; a series of stunning, clothbound, pocket sized classics with gold foiled edges and ribbon markers. These beautiful books make perfect gifts or a treat for any book lover. This edition of Around the World in Eighty Days features an afterword from John Grant.On a seemingly normal day at the exclusive Reform Club, Phileas Fogg, a gentleman of great wealth and exacting tastes, makes an extraordinary £20,000 wager; he will perform an impossible feat and circumnavigate the globe in just eighty days. Accompanied only by his new French valet, the steady Passepartout, he sets off on a thrilling journey. Adventure, chaos and romance ensue as Fogg and Passepartout harness the new power of steam to escape their ever-increasing enemies and beat the clock.

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A full colour illustrated book of lyrics by singer-songwriter John Grant

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Do you have a great idea for the next big thing, an eye-catching new corporate logo, or an exciting new business concept? Understand how to safeguard your ideas and creations with this expert guide to the fundamentals of intellectual property. Walking you step-by-step through the processes involved in protecting your great ideas, this book offers all the advice you need to ensure that you're the only one cashing in on your creativity and hard work.

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