Search results for ""Author John Butman""
Harvard Business Review Press Breaking Out: How to Build Influence in a World of Competing Ideas
How do you gain influence for an idea? In Breaking Out, idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"--including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), TOMS founder Blake Mycoskie, and many others--can help you take an idea public and build influence for it. It isn't easy. Butman argues that the rise of the "ideaplex" (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public--yet much harder to gain influence. But it can be done. Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out--by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating "respiration" around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades. If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way--this book will get you started on the journey to idea entrepreneurship.
£23.06
Little, Brown & Company New World, Inc.: The Making of America by England's Merchant Adventurers
£23.69
Atlantic Books New World, Inc.: The Story of the British Empire’s Most Successful Start-Up
'Deeply researched and well-written' - Financial TimesIn the mid-sixteenth century, England was a small and relatively insignificant kingdom on the periphery of Europe, and it had begun to face a daunting array of social, commercial and political problems. Struggling with a single export - woollen cloth - a group of merchants formed arguably the world's first joint-stock company and set out to seek new markets and trading partners. This start-up venture transformed England in to a global power and sowed the seeds of nascent modern America. New World, Inc. is the riveting story of pilgrims, profits and the venture capitalists behind Sir Francis Drake and Sir Walter Raleigh.'Brilliantly researched and vividly told' - Liaquat Ahamed, author of the Pulitzer Prize winning Lords of Finance
£11.01
Harvard Business Review Press Payback: Reaping the Rewards of Innovation
If you're like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation that will dramatically improve the odds of success. Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curve--which tracks investment against time. They ask the questions you need to ask: How much should you invest in a new product or service? How fast should you push it to market? How quickly can you get to optimal value? How much additional investment should you pour into sustaining and building the product or service? Payback offers you practical and economically sound advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also shows you how to reshape the cash curve by using different business models--integrator, orchestrator, and licenser--each of which balances risk and reward differently. The authors then present a short list of decisions and activities that you must make--not delegate--to achieve a high return on innovation. You won't find facile answers in Payback--but you will find valuable insights and practical guidance for mastering one of the most challenging and critical business activities: innovation.
£25.29
