Search results for ""Author Joe Berkowitz""

From the author of Away with Words, a deeply hilarious and unexpectedly insightful deep-dive into a cultural and culinary phenomenon: cheese.“Who knew it was possible to enjoy reading about cheese as much as eating it? Remarkably entertaining, deeply insightful, and downright hilarious, American Cheese goes far beyond the plastic yellow slices we all know, and some love, revealing a community as quirky, passionate, and creative as the cheese they put into the world.” — Jim Gaffigan, comedian/actor and New York Times bestselling author of Food: A Love StoryJoe Berkowitz loves cheese. Or at least he thought he did. After stumbling upon an artisinal tasting at an upscale cheese shop one Valentine’s Day, he realized he’d hardly even scratched the surface. These cheeses were like nothing he had ever tasted—a visceral drug-punch that reverberated deliciousness—and they were from America. He felt like he was being let in a great cosmic secret, and instantly he was in love. This discovery inspired Joe to embark on the cheese adventure of a lifetime, spending a year exploring the subculture around cheese, from its trenches to its command centers. He dove headfirst into the world of artisan cheese; of premiere makers and mongers, cave-dwelling affineurs, dairy scientists, and restauranteurs. The journey would take him around the world, from the underground cheese caves in Paris to the mountains of Gruyere, leaving no curd unturned, all the while cultivating an appreciation for cheese and its place in society. Joe’s journey from amateur to aficionado eventually comes to mirror the rise of American cheese on the world stage. As he embeds with Team USA at an international mongering competition and makes cheese in the experimental vats at the Dairy Research Center in Wisconsin, one of the makers he meets along the way gears up to make America’s biggest splash ever at the World Cheese Awards. Through this odyssey of cheese, an unexpected culture of passionate cheesemakers is revealed, along with the extraordinary impact of one delicious dairy product.

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Fast Company reporter Joe Berkowitz investigates the bizarre and hilarious world of pun competitions from the Punderdome 3000 in Brooklyn to the World competition in Austin. When Joe Berkowitz witnessed his first Punderdome competition, it felt wrong in the best way. Something impossible seemed to be happening. The kinds of jokes we learn to repress through social conditioning were not only being aired out in public-they were being applauded. As it turned out, this monthly show was part of a subculture that's been around in one form or another since at least the late '70s. Its pinnacle is the O. Henry Pun Off World Championship, an annual tournament in Austin, Texas. As someone who is terminally self-conscious, Joe was both awed and jealous of these people who confidently killed with the most maligned form of humor. In this immersive ride into the subversive world of pun competitions, we meet punsters weird and wonderful and Berkowitz is our tour guide. Puns may show up in life in subtle ways sometimes, but once you start thinking in puns you discover they're everywhere. Berkowitz's search to discover who makes them the most, and why, leads him to the professional comedian competitors on @Midnight, a TV show with a pun competition built into it, the writing staff of Bob's Burgers, the punniest show on TV, and even a humor research conference. With his new unlikely band of punster brothers, he finally heads to Austin to compete in the World Championship. Of course, in befriending these comic misfits he also ended up learning that when you embrace puns you become a more authentic version of yourself.

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