Search results for ""Author Jenny B. Davis""

Style Wise: A Practical Guide to Becoming a Fashion Stylist, 3rd Edition is an essential text for turning aspiring stylists into professional stylists. The text presents fashion styling as a form of communication that can both support and challenge social norms such as beauty standards and gender roles. Full-color photos and examples from the runway reflect the fast-paced, vibrant fashion industry and cover topics including photo shoots, fashion shows, and special events. Step-by-step instructions guide readers through crucial areas like business basics, establishing a social media presence, and networking, while hands-on projects provide opportunities to develop a portfolio. Timelines, infographics, interviews, and learning activities that focus on the digital side of the fashion industry boost engagement and bring students up-to-date on careers in styling. New to this Edition:-New The Go-By, The Pull List, and Talent Credits features engage student

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In the decade since Writing for the Fashion Business was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. This second edition devotes significant space to digital content, with dedicated chapters covering online content, social media, and streaming video content. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing, and introduces inclusion vocabulary to ensure non-discriminatory narratives. Whether in the form of an article, book, press release, email, or DM, students will gain an understanding of how written communication methods sync up with today's most common methods of commerce and communication. New to this Edition:-Trending Topic box features in each chapter discuss recent, real-life controversial situations w

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