Search results for ""Author Jennifer Janson""
Harriman House Publishing The Reputation Playbook A winning formula to help CEOs protect corporate reputation in the digital economy
Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle?Maybe you''ve always kept social media at arm''s length, but the thought of a crisis unfolding online keeps you awake at night. Or you are aware you should be giving clearer direction to your team in the area of reputation building, but aren''t sure what to demand or what questions to ask. If so, then The Reputation Playbook is for you.The fundamental principles of reputation-building haven''t changed for decades, but the advent of social media means transparency around how a business acts has. News, good or bad, now travels at internet speed, so to protect and enhance its reputation a business needs to be prepared to respond in real time, whether to customer interaction, news stories or operational errors. And as the leader of your business, the reputation buck stops with you. Your team expects, and needs, you to take the lead.You don''t need to know the
£17.99
