Search results for ""Author Janina Poesch""
AVEdition Brand Experience & Trade Fair Design Annual 2022/23
It is definite: The trade fair is not dead, the trade fair is changing! And, going forward, this will not be the last time it has to adjust with agility to new circumstances. Designers will need to analyse the qualities of space again more closely – be it the physical space or the digital space: Space should be staged and designed so as to support communication, facilitate encounter and experience, create an immersive effect and, of course, provide content that adds value. But this also means that communication strategies need to be fixed beforehand, particularly if the focus is on positions and visions rather than products as in the past. It will be about connecting people with brands on many different levels in order to shape the future together. Text in English and German.
£89.10
AVEdition Brand Experience & Trade Fair Design Annual 2023/24
When it comes to sustainable brand presentations, the question is no longer whether we can conserve resources and build green, but how! Sustainability has become a must. But to make circular brand spaces a reality, everyone – from exhibitors to designers to visitors – needs to pull in the same direction. The new issue of the Brand Experience & Trade Fair Design Annual features successful examples that demonstrate an intentional approach to people and the environment – and are inspiring to boot. Text in English and German.
£89.10
AVEdition Trade Fair Design Annual 2019/20
So-called Instagramability has long become part of our communication policy - has the design of trade fair stands also changed as a consequence? Is the presentation's focus no longer the product but rather the potential customer and their interaction? How important are live experiences in order to draw the full attention of visitors? What effect does this have on the communication strategy and on the spatial design? These are questions pursued by the new Trade Fair Design Annual with 60 exceptional examples. Text in English and German. Also available: Trade Fair Design Annual 2018/19 ISBN 9783899862829
£76.50
AVEdition Trade Fair Design Annual 2021 / 22: Special Edition
“We need new concepts for trade fairs as places of chance encounters. This might also be showrooms and brand worlds in places where people and ideas converge. What we need are open forums for critical and competent dialogue.” You will find lots of demands like this one expressed by Ranger Design in this special edition: The industry has given us an outlook of the near future and shows what they have achieved in the last few months, where they had to find alternatives, what new concepts evolved and how the trade fair format has changed in recent times. Text in English and German.
£76.50
AVEdition Trade Fair Design Annual 2017/18
Current brand communication is increasingly moving towards real-digital narratives. Storytelling plays a major role in this, as well as the type of communication. Particularly at trade fairs, personal discussion is still the key aspect of every presentation. With this edition of the Trade Fair Design Annual, the authors present a series of successful examples of transmedia storytelling, attaching particular importance to the accomplished use of means of communication. What is decisive, however, is the exceptional design of the overall presentation, which can add communicative and therefore informative value for the exhibitor, as well as provide an emotional experience for the visitors. Text in English and German.
£54.00
AVEdition Trade Fair Design Annual 2015/2016
If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload. Exhibitors are therefore not only engaged in a product competition, but also in a perceptual competition. In light of this, authors of this year's trade fair design yearbook have once again brought together the best 60 trade fair stands of the past year and show a cross section of trade fair design that appeals to all the senses. Text in English and German.
£54.00
AVEdition Trade Fair Annual 2020/21: The Standard Reference Work in the Trade Fair Design World
Until spring 2020 the trade fair sector was still boasting: "You can't e-mail a handshake!" Then Covid-19 came along and everything was turned upside down: exhibitions were postponed, cancelled or relocated into digital space. It also brought forth new concepts with which we had not reckoned a couple of years ago: virtual twins, AR or VR walk-through stands, online exhibitions with new meeting formats, or quite different ideas that are currently turning the sector upside down, providing new impetuses and making the trade fair a place as we have never known it before. The new trade fair yearbook presents not only the most exciting exhibition settings of the previous year but also entices us into virtual space.
£76.50
AVEdition Trade Fair Design Annual 2018/19
Change and transformation are currently characteristic not only of our society and our socio-cultural structures, but also our economic structures and therefore also the exhibition industry: traditional approaches to brand communication no longer appear to take full effect, although the core of the longstanding trade fair business perhaps holds the key to the future of the traditional platform: in real encounters and individual exchanges. In accordance with this, over the forthcoming years it will increasingly be about shaping this discussion, creating spaces for it, enabling especially personal contacts amidst a communication guided by bots, thereby shaping change. Of course, this edition of the Trade Fair Design Yearbook is not oblivious to this either: from October 2018, the publication will be issued in a new, even higher quality design, extending increasingly into digital, as well as real space. Text in English and German.
£76.50
AVEdition Trade Fair Design Annual 2016/2017
In this edition of the Trade Fair Design Annual, the authors not only show the best trade fair stands of the past year with the usual wealth of images, they also dedicate themselves to the displays at the last Expo. While in Milan the largest annual trade fair in the world 21 million visitors immersed themselves deeply into the universe of the 145 exhibiting nations and were able to get to know their cultural identity, economic strengths, new projects and innovations, the exhibitors from around the world also delivered a statement about their distinctive identity and promising innovative strength with the individual and accomplished design of their trade fair stands. It is no secret that trade fairs can sometimes be like funfairs... Text in English and German.
£54.00
