Search results for ""Author Ian Wilson""

This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and how it can be applied to a variety of real-life organisational and national environments. As a case book it encourages readers to develop a 'strategic mindset' towards the development of marketing programmes. The cases are based upon primary information and many are complemented by financial data, thus allowing readers to become 'insiders' rather than observers. Cases are supported by sections on relevant theory and specific learning notes. Part one introduces and reviews relevant strategic marketing concepts and practices. Introductory chapters explore the strategy/marketing interface, the conventional strategic marketing process and some contemporary challenges to established practices. Part two gives readers the chance to apply strategic marketing principles to a variety of situations, and information is introduced to emphasise the urgency of the situation, whilst the reality of the fiancial data serves to constrain the submission of unrealistic marketing programmes. Strategic Marketing: Cases, Concepts and Challenges is essential reading for students and practitioners who wish to bridge strategic marketing theory and practice in the wider organisational context. The text is suitable for students of marketing and strategy at undergraduate, professional and masters levels.

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An immersive journey into the stunning beauty, rich biodiversity, and fragile ecosystems of Dry Tortugas National Park, this book combines captivating photographs with insightful narratives to highlight a remote archipelago that has profound ecological significance. The park includes seven enchanting islands and a treasure trove of marine life.

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Articulatory Phonetics presents a concise and non-technical introduction to the physiological processes involved in producing sounds in human speech. Traces the path of the speech production system through to the point where simple vocal sounds are produced, covering the nervous system, and muscles, respiration, and phonation Introduces more complex anatomical concepts of articulatory phonetics and particular sounds of human speech, including brain anatomy and coarticulation Explores the most current methodologies, measurement tools, and theories in the field Features chapter-by-chapter exercises and a series of original illustrations which take the mystery out of the anatomy, physiology, and measurement techniques relevant to speech research Includes a companion website at www.wiley.com/go/articulatoryphonetics with additional exercises for each chapter and new, easy-to-understand images of the vocal tract and of measurement tools/data for articulatory phonetics teaching and research Password protected instructor’s material includes an answer key for the additional exercises

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Articulatory Phonetics presents a concise and non-technical introduction to the physiological processes involved in producing sounds in human speech. Traces the path of the speech production system through to the point where simple vocal sounds are produced, covering the nervous system, and muscles, respiration, and phonation Introduces more complex anatomical concepts of articulatory phonetics and particular sounds of human speech, including brain anatomy and coarticulation Explores the most current methodologies, measurement tools, and theories in the field Features chapter-by-chapter exercises and a series of original illustrations which take the mystery out of the anatomy, physiology, and measurement techniques relevant to speech research Includes a companion website at www.wiley.com/go/articulatoryphonetics with additional exercises for each chapter and new, easy-to-understand images of the vocal tract and of measurement tools/data for articulatory phonetics teaching and research Password protected instructor’s material includes an answer key for the additional exercises

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