Search results for ""Author Fred David""

For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.

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Forundergraduate and graduate courses in strategic management. Apractical, skills-oriented approach to strategic management Intoday’s economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability — one of the reasons it is adopted at more than500 colleges and universities worldwide. Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.

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For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions. Also Available with MyManagementLab® This title is also available with MyManagementLab–an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for: 0134422570 / 9780134422572 Strategic Management: A Competitive Advantage Approach, Concepts and Cases Plus MyManagementLab with Pearson eText -- Access Card Package Package consists of: 0134153790 / 9780134153797 MyManagementLab with Pearson eText -- Access Card -- for Strategic Management: A Competitive Advantage Approach, Concepts and Cases 0134167848 / 9780134167848 Strategic Management: A Competitive Advantage Approach, Concepts and Cases

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