Search results for ""Author Eleonora Pantano""
Emerald Publishing Limited Retail In A New World: Recovering From The Pandemic That Changed The World
The Covid-19 pandemic has dramatically changed retailing, creating an uncertain scenario that has forced marketers, retailers, and policy makers to face new challenges to survive and thrive. These challenges affect all aspects of retailing, from supply chain management to consumers’ shopping experience, and from buying decisions to improving health and safety management for all stakeholders. A lot has been to do about the negative consequences of the pandemic on sales, mainly for traditional bricks-and-mortar retailers and small-scale independent shops. However, quite some retailers have demonstrated a remarkable agility in developing and applying new tools, frameworks, and approaches to secure their longevity, while also safeguarding employees’ and consumers’ safety. Retail In A New World: Recovering From The Pandemic That Changed The World provides an overview and assessment of the issues and opportunities for retailers that emerged during the Covid-19 pandemic. The book encourages readers to adopt future-facing, fresh approaches to retail management. The basis for guiding readers in this endeavour consists of a thorough synthesises of emerging studies on the dramatic consequences of Covid-19 pandemic, in an accessible way. Seeking to understand how retailers can adapt their strategies, this book presents empirical and theoretical contributions with case studies that illustrate innovative and provocative solutions. Retail In A New World proposes tools and frameworks that serve as basis to survive the pandemic and thrive in a post-pandemic scenario. New practices are introduced to ensure a safer shopping experience, including reducing consumers’ anxiety about in-person purchases, more efficient management of crowds in the stores, and adopting new technologies and service scripts to support the change.
£49.80
Emerald Publishing Limited Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation
Retail Futures presents a comprehensive collection of new theory, original empirical evidence, and applied case studies synthesizing the emerging contributions in innovation and technology management for the retailing sector. Eleonora Pantano presents readers with an accessible and wide ranging collection of chapters aimed at clearly identifying the challenges retailers have to face in response to innovative new practices, while suggesting how the sector can respond to the technological developments. The book analyses theories, frameworks and guidelines for successfully managing innovation in retailing, empirical research on retailers and consumer behavior when facing innovation in retail settings, ethical considerations and privacy issues, and case studies of retailers and innovation. Retail Futures is primarily aimed at academic researchers studying retailing (including internet and e- retailing), as well as upper level students who want to understand this phenomenon. In addition, the book is useful for practitioners who are experiencing the dramatic effects of new and smart technologies on their retail strategies. This work provides a strong collection of theories, empirical evidence, and case study applications synthesizing the emerging studies on the innovation and technology management for retailing in an accessible way.
£78.82
Emerald Publishing Limited Creativity and Marketing: The Fuel for Success
Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer behaviour, and value creation. This collection will bridge theory and practice in a fast moving and exciting field and will provide scholars of marketing, branding and consumer behaviour with lessons and strategies to implement in their own fields.
£74.94
