Search results for ""Author Edzard Ernst""

Alternative medicine (AM) is popular; about 40% of the US general population have used alternative treatment in the past year, and in Germany this figure is around 70%. The global market is expected to reach nearly US $ 200 billion by 2025, with most of these funds coming directly out of consumers’ pockets. Consumers are bombarded with misleading and false information on AM and therefore prone to making wrong, unwise, or dangerous therapeutic decisions, endangering their health and wasting their money. This book is a reference text aimed at guiding consumers through the maze of AM. This second edition includes over 50 additional treatments as well as updates on many others.

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Whether you are an ardent believer in alternative medicine, a skeptic, or simply baffled by the range of services and opinions, this book lays to rest doubts and contradictions with authority and clarity. In this groundbreaking analysis, more than thirty of the most popular treatments—including acupuncture, homeopathy, aromatherapy, reflexology, chiropractic, and herbal medicines—are examined for their proven benefits and potential dangers. What works and what doesn’t? Whom can you trust, and who is ripping you off? While guiding the reader through a wide range of alternative cures, Trick or Treatment hones in on narrative case histories that illustrate the pros and cons of alternative medicine. Ultimately, in its scrutiny of alternative and complementary cures, this book strives to reassert the primacy of the scientific method as a means for determining public health practice and policy.

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