Search results for ""Author Douglas J. Herrmann""

Basic researchers unlock the secrets of nature; applied researchers unlock the means by which those secrets of nature can change people's lives. Neither basic nor applied research has an independent impact. These volumes examine the convergence of basic and applied research in the field of memory. Volume 1: Theory and Context, focuses on the methods for understanding and applying basic memory theory, while Volume 2: Practical Applications, expands the understanding of practical memory research by providing in-depth research examples and findings. If the science of memory is to make a significant contribution to society, coordinating our basic and applied efforts and determining how they complement each other become of paramount importance. These volumes will help in this regard--both as textbooks demonstrating how to investigate memory and apply basic memory theory, and as reference sources leading to a better understanding of certain problems in basic and applied memory research. Readers of these volumes will gain a thorough grasp of the way major themes relate to basic and applied research collaboration, how programmatic basic and applied research can be conducted on particular memory problems, and the manner in which basic and applied work in major problem areas has been incorporated into the field of memory. Both volumes present important information that will be indispensable to researchers and students alike.

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The field of applied cognitive psychology represents a new emphasis within cognitive psychology. Although interesting applied research has been published over the last several decades, and more frequently in the last dozen years, this is the first comprehensive book written about the progress in this new applied area. This text presents the theory and methodology of cognitive psychology that may be applied to problems of the real world and describes the current range of cognitive applications to real-world situations.In addition, Applied Cognitive Psychology:*identifies the rudimentary principles of basic theory (e.g., perception, comprehension, learning, retention, remembering, reasoning, problem solving, and communication) that lend themselves to application;*examines a range of cognitive products and services;*begins with an explanation of the differences between basic and applied science, especially in cognitive psychology across discipline areas;*is the first cognitive text to familiarize students with the institutional and social factors that affect communication between basic and applied researchers and, therefore, determine the success of application efforts;*presents applications important to many problems in society and demonstrates the value of basic research in leading to these important applications; and*cites a substantial number of references to help readers who want to apply cognitive psychology to do so.The text is intended to be used by students who are concurrently studying cognitive psychology or applied cognitive psychology. It could be used with graduate students as well as with undergraduates.

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Survey methods research--an interdisciplinary approach. Introducing the theory and tools of cognitive aspects of survey methodology (CASM)--a movement that has greatly contributed to the evolving field of survey methods research--this collection of monographs explores advances in the use of cognitive psychology and other sciences to improve the quality of data collected in surveys. In 22 articles commissioned specifically for this volume, leading survey researchers, social scientists, and statisticians from around the globe evaluate the advantages of interdisciplinary survey techniques, focusing on the many contributions of the CASM movement and drawing on such disciplines as statistics, cognitive psychology, sociology, behavioral sciences, anthropology, linguistics, and computer sciences. The authors explain basic concepts and methodologies and demonstrate the application of cognitive theory to all phases of survey research, including data processing, analysis, presentation, and administration. They provide a critical review of the history and findings of CASM-oriented research and describe useful cognitive models used in survey testing and design. Also, the authors discuss the expanding role of computer technologies and statistical advances in the interdisciplinary aspects of survey methods and draw a roadmap for interdisciplinary survey research into the twenty-first century. Clearly written and supplemented with extensive references and more than 80 figures and charts, Cognition and Survey Research is an indispensable guide for statisticians and professionals who would like to be at the cutting edge of interdisciplinary survey methods research involving the social, cognitive, computer, or statistical sciences.

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