Search results for ""Author Douglas E. Haynes""
Bloomsbury Publishing PLC The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality
This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a ‘brand-name capitalism’ among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women’s medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of ‘brand-name capitalism’ and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
£95.00
University of California Press Contesting Power: Resistance and Everyday Social Relations in South Asia
Covering groups from peasants to urban laborers, and from women to merchants, the essays in this volume depict a rich variety of non-confrontational forms of resistance and contestatory behaviors that challenge our usual assumptions about the overt nature of resistance to dominant powerholders. Taken together, the essays suggest that a much wider range of socio-cultural practices must be taken into account if we wish to understand how the world of dominated groups is constrained, modified and conditioned by power relations. Topics range from the form of resistance represented by the lifestyle of the courtesans of Lucknow (Veena Oldenberg), to the interaction between overt and indirect resistance by millworkers of Bombay (Raj Chandavarkar), and the indirect way of influencing political events exercised by merchants who did not want to appear dominant. Unconventional sources and methods have been used to supplement traditional archival research, such as the analysis of three forms of an origin myth to illustrate the ways in which the very act of narrativizing an event automatically provides contestation (Gyan Prakash).
£47.70
University of California Press A Global History of Sexual Science, 1880–1960
Sex has no history, but sexual science does. Starting in the late nineteenth century, people all over the world suddenly began to insist that understandings of sex be based on science. As Japanese and Indian sexologists influenced their German and American counterparts, and vice versa, sexuality, modernity, and imaginings of exotified "Others" became intimately linked. The first anthology to provide a worldwide perspective on the birth and development of the field, A Global History of Sexual Science contends that actors outside of Europe-in Asia, Latin America, and Africa-became important interlocutors in debates on prostitution, birth control, and transvestism. Ideas circulated through intellectual exchange, travel, and internationally produced and disseminated publications. Twenty scholars tackle specific issues, including the female orgasm and the criminalization of male homosexuality, to demonstrate how concepts and ideas introduced by sexual scientists gained currency throughout the modern world.
£72.00
