Search results for ""Author Derek Thompson""
Editorial Oceano de Mexico Creadores de Hits: La Ciencia de la Popularidad En La Era de la Distracción
£20.40
Penguin Putnam Inc Hit Makers: How to Succeed in an Age of Distraction
£14.04
Penguin Books Ltd Hit Makers: How Things Become Popular
What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked. Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology of why certain things become extraordinarily popular. With incisive analysis and captivating storytelling, he reveals that, though blockbuster films, Internet memes and number-one songs seem to have come out of nowhere, hits actually have a story and operate by certain rules. People gravitate towards familiar surprises: products that are bold and innovative, yet instantly comprehensible. Whether he is uncovering the secrets of JFK and Barack Obama's speechwriters or analysing the unexpected reasons for the success of Fifty Shades of Grey, Thompson goes beyond the cultural phenomena that make the news by revealing the desires that make us all human. While technology might change, he shows, our innate preferences do not, and throughout history hits have held up a mirror to ourselves. From the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origin of Star Wars, Derek Thompson tells the fascinating story of how culture happens - and where genius lives.
£10.99
Zando On Work: Money, Meaning, Identity
A rousing commentary on the history of labor and the future of work. An Atlantic Edition, featuring long-form journalism by Atlantic writers, drawn from contemporary articles or classic storytelling from the magazine’s 165-year archive.On Work gathers a selection of Derek Thompson’s most popular and significant writing on work, life, and the future of jobs. From essays on how mass automation could change society to his widely read treatise on “workism” as our modern religion, Thompson’s analysis and forecasts have become fixtures of the twenty-first century conversation about work.
£10.43
