Search results for ""Author David Pearson""

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.

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Since this handbook was first published in 1994, interest in the book as a material object, and in the ways in which books have been owned, read and used, has burgeoned. Now established as a standard reference work, this book has been revised and expanded with a new set of over 200 colour illustrations, updated bibliographies and extended international coverage of libraries and online resources. It covers the history and understanding of inscriptions, bookplates, ink and binding stamps, mottoes and heraldry, and describes how to identify owners and track down books from particular collections via library and sale catalogues. Each section features an evaluated bibliography listing further sources, both online and in print. Illustrated examples of the many kinds of ownership evidence which can be found in books are also shown throughout. Relevant to anyone seeking to identify previous owners of books, or trace private libraries, this title will also support the work of all book historians interested in the history of reading or the use of books and in the book as a material object. An essential handbook for anyone working in provenance research.

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This volume provides a wide-ranging account of the development and importance of private libraries and book ownership through the seventeenth century, based upon many kinds of evidence, including examination of thousands of books, and a list of over 1,300 known owners from diverse backgrounds. It considers questions of evolution, contents and size, and motives for book ownership, during a century when growing markets for both new and second-hand books meant that books would be found, in varying numbers, in the homes of all kinds of people from the humble to the wealthy. Book ownership by women, and by non-professional households, is explicitly explored. Other topics include the balance of motivation between books for use, or for display; the relationship between libraries and museums; and cultures of collecting. While presenting a wealth of information in this field, conveniently brought together, this volume also advances methodologies for book history, and makes extensive use of material evidence such as bookbindings. It challenges received wisdom around priorities for studying private libraries, and the terminology which is appropriate to use. In addition, the list of owners, detailed in the Appendix, make this book a work of permanent reference, alongside its value in advancing book history.

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At the dawn of the 1990s, as the United States celebrated its victory in the Cold War and sole superpower status by waging war on Iraq and proclaiming democratic capitalism as the best possible society, the 1990s underground punk renaissance transformed the punk scene into a site of radical opposition to American empire. Nazi skinheads were ejected from the punk scene; apathetic attitudes were challenged; women, Latino, and LGBTQ participants asserted their identities and perspectives within punk; the scene debated the virtues of maintaining DIY purity versus venturing into the musical mainstream; and punks participated in protest movements from animal rights to stopping the execution of Mumia Abu-Jamal to shutting down the 1999 WTO meeting. Punk lyrics offered strident critiques of American empire, from its exploitation of the Third World to its warped social relations. Numerous subgenres of punk proliferated to deliver this critique, such as the blazing hardcore punk of bands like Los Crudos, propagandistic crust-punk/dis-core, grindcore and power violence with tempos over 800 beats per minute, and So-Cal punk with its combination of melody and hardcore. Musical analysis of each of these styles and the expressive efficacy of numerous bands reveals that punk is not merely simplistic three-chord rock music, but a genre that is constantly revolutionizing itself in which nuances of guitar riffs, vocal timbres, drum beats, and song structures are deeply meaningful to its audience, as corroborated by the robust discourse in punk zines.

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Every individual book has a history which can help us to understand what difference it may have made in the world. Within these pages you will find books damaged by bullets or graffiti, recovered from fire or water, or even disguised as completely different texts for protection in dangerous times. Marks of ownership – be it a rich treasure binding or a humble family inscription – shine a light on social history and literacy, while student doodles from the sixteenth century and a variety of pithy annotations give us a sense of readers through the ages. We increasingly recognise that the cultural and research value of books lies not just in their printed contents, but in the many other things they can tell us about the ways they have been used, read and regarded. Generously illustrated with examples from the early Middle Ages to the present day, Speaking Volumes presents a fascinating selection of books in both public and private collections whose individual histories tell surprising and illuminating stories, encouraging us to look at and appreciate books in new and non-traditional ways.

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How to Succeed on Primary Care and Community Placements offers practical advice on how to get the most from your time on community visits, within patient consultations, and with the practice team. It highlights the unique opportunities and challenges you will face on placement, from using clinical information systems, to home visits and long term patient relationships, and how to take advantage of new ways of learning with web-based tools, mobile devices and social networking.Key features include:• Learning outcomes at the start of each chapter with links to web-based learning, case examples, and tasks to undertake whilst on placement• An evidence-based, practical approach to improving learning, teaching, assessment and feedback in community settingsWritten by a team of experienced community-based medical education specialists, it is ideal for all medical students, whether on early clinical placements or later in training, and for tutors and preceptors looking for novel ways to engage their students.

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HIGHLY COMMENDED for the British Medical Awards book prize for Popular MedicineMost of us have some behaviours which are not fully under our control but when those start interfering with our lives and with who we want to be, we need this book. When we turn away from opportunity and excitement in case it makes us anxious, we lose the joy in our lives and can experience misery and depression as well as, oddly, even more anxiety. Get Your Life Back helps you to identify what is really important to you and to notice the ways in which you behave which interfere with reaching your goals and following valued directions. It shows how to understand your own behaviour with compassion, without judgement, and how to both accept and change unhelpful or damaging ways of acting. You will learn new skills to manage emotion and endure discomfort as you journey towards mindful self-control.Uniquely, this book presents a blend of evidence-based treatments (CBT, ACT, DBT, compassion and mindfulness) giving you the best and most effective therapies for a better you.

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David Pearson spent more than four decades working for Ford's tractor business, starting on the production line at the maker's Dagenham factory before moving to the Basildon tractor plant opened in 1964. He went on to become the maker's UK sales manager, and earned a reputation among farmers and dealers as the man who knew all there was to know about Ford tractors. Along the way, he was involved in the development of some of the most famous machines to bear the blue livery, from the Dexta to the 7000, and the FW articulated tractors to the 7810. Edited by agricultural journalist Martin Rickatson, Forty Years with Ford Tractors builds on a series of recollections which originally featured in Classic Tractor magazine, and includes additional material to tell David's fascinating story in full. It includes a comprehensive selection of black-and-white and colour photographs, many of which have never before been published and will be of interest to all Ford fans and tractor fans more generally.Front cover photograph: (c) Dave Franciosy / www.farmingphotography.co.uk

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This detailed and comprehensive identification guide follows in the mould of Sylvia Warblers and Pipits and Wagtails. It primarily covers the genera Acrocephalus, Locustella, Cettia and Bradypterus, together with a few smaller related genera. To the uninitiated, these are the archetypal 'little brown jobs' and as if they weren't hard enough to identify anyway, many of them are hard to see as well! This authoritative handbook covers their identification in breathtaking detail, illustrated with line drawings, sonograms, wonderful colour plates and photographs. It is destined to become the ultimate reference for these challenging birds.

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