Search results for ""Author David Nichols""

Plants in Design emerged from Brad E. Davis’s and David Nichols’s love for plants and well-designed landscapes and a previous frustration with landscape design guidebooks. While most landscape and garden design resources focus either on design principles or on plant materials, the unique strategy of Plants in Design provides a palette of options organized by mature size and scale, covering many genres of plants from grasses to herbaceous perennials, woody shrubs and trees, and even annuals and interior plants—all of which are necessary for consideration when composing a well-designed landscape.Plants in Design combines two fundamental components of landscape and garden design: (1) principles and uses of plant material (e.g., color, line, texture), and (2) resource information for analyzing and selecting a broad range of plant materials, from annuals and ground covers to shrubs and trees, for southern landscapes (USDA hardiness zones 6 to 9). Introductory chapters discuss plants and their uses in creating outdoor landscapes in settings ranging from small-scale applications (e.g., courtyards, walkways) to medium- and large-scale projects (e.g., streetscapes, parks). Richly illustrated with approximately 1,750 color photographs, Plants in Design depicts plant shape, form, characteristics, and landscape use, both to aid identification and to envision how individual plants might appear in a composition. The authors promote the use of native species to benefit native wildlife and point out the dangers of many nonnative plants widely used in the past and now threatening natural ecosystems. Featuring five hundred southern landscape plants organized into fifteen categories, ranging from large trees to ferns and flowering annuals, plant accounts include scientific and common names, hardiness zones, flowers and fruit, growing conditions, and pests and diseases. The guide also includes drawings, a hardiness zone map, glossary, bibliography, index, and design-use tables for quick reference.

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This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid. 50% of the content is new or updated with the latest thinking on "recession proof branding", how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders. The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the "World's 50 most important marketing thinkers".

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