Search results for ""Author David Creelman""
De Gruyter The CMO of People
Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as The CMO of People. This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model For a r
£27.50
Goose Lane Editions Weathers: Poems New and Selected
Douglas Lochhead is one of Canada's finest poets. In celebration of his eightieth birthday, Goose Lane Editions is releasing Weathers: Poems New and Selected, a collection of the best of Lochhead's work from the last fifteen years. Douglas Lochhead's poetic imagination receives its greatest stimulus from what his senses tell him about nature and other people, and his poetry overflows with energy. Sharp observation of detail anchors his passionate sense of place; subtle irony and masterful form barely contain his uncompromising honesty and strong emotions; and his command of the poet's craft guides his attacks on the boundaries of meaning. The contrast he achieves between tightly controlled form and constantly moving, dynamic imagery yields the clean, precise poetry that his readers have valued so highly over his more than 50-year career. Lochhead began his career in the 1940s, publishing his poems in literary journals. His first book, The Heart is on Fire was published in 1959, and in the next two decades he published eight more books of poetry. In 1980, his landmark collection High Marsh Road was nominated for a Governor General's Award. In 1986, Goose Lane Editions published Tiger in the Skull: New and Selected Poems, 1959-1986, Since that time, Douglas Lochhead has published four major collections: Upper Cape Poems, a testament to his fascination with the Tantramar Marsh; Homage to Henry Alline, a tribute to an 18th-century evangelist; Breakfast at Mel's, superbly crafted poems about the magic of place, and the rewards of observation; and Cape Enragé, poems written on the wild shore of the Bay of Fundy. In the award-winning art book Dykelands, his austere nature poems accompany Thaddeus Holownia's large-format photographs. He has also published All Things Do Continue, Yes, Yes, Yes!, and Black Festival, a beautiful memorial to his wife. For Weathers, Douglas Lochhead has collaborated with editor David Creelman, who teaches Atlantic literature at the University of New Brunswick, Saint John. Together, they have gathered the strongest works from Lochhead's books, new poems published in literary journals, and previously unpublished poems to create the quintessential collection of Lochhead's writing.
£17.99