Search results for ""Author Dan Richards""

There are still wild places out there on our crowded planet. Through a series of personal journeys, Dan Richards explores the appeal of far-flung outposts in mountains, tundra, forests, oceans and deserts. Following a route from the Cairngorms of Scotland to the fire-watch lookouts of Washington State; from Iceland's 'Houses of Joy' to the Utah desert; frozen ghost towns in Svalbard to shrines in Japan; Roald Dahl's writing hut to a lighthouse in the North Atlantic, Richards explores landscapes which have inspired writers, artists and musicians, and asks: why are we drawn to wilderness? What can we do to protect them? And what does the future hold for outposts on the edge?

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In Climbing Days, Dan Richards is on the trail of his great-great-aunt, Dorothy Pilley, a prominent and pioneering mountaineer of the early twentieth century. For years, Dorothy and her husband, I. A. Richards, remained a mystery to Dan, but the chance discovery of her 1935 memoir leads him on a journey. Perhaps, in the mountains, he can meet them halfway? Climbing Days is a beautiful portrait of a trailblazing woman, previously lost to history, but also a book about that eternal question: why do people climb mountains?

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This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms' advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure, and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.How advertising works in the marketplace, and whether it works well, is a complex question to address because there are three sets of players involved–the firms that advertise their products, the potential consumers who view the ads and the platform or medium that intermediates between them. Understanding how these three sets of players interact is the key to understanding the role of advertising in a market economy. The book begins by looking at the rise of advertising in market economies, a phenomenon not accounted for in standard textbook microeconomic models and carefully explains why. This is followed by an examination, both theoretical and empirical, of how firms strategically use advertising to reach consumers and expand the demand for their products. There are also chapters focused on the challenges of deceptive advertising and regulation. The final chapters investigate how two-sided platforms, such as Google and Facebook, are sustained by advertising revenues, and include a review of auction theory and the structure of advertising auction exchanges. These chapters also provide a detailed analysis of public policy issues, including media bias and antitrust concerns.While designed for use by students in any course that covers the economics of advertising, this book is also an excellent resource for any reader interested in a deeper understanding of this important topic.

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Who knew there was a problem with not being scared of monsters? The hero of this story knows it—all too well. Because he's not scared, the monsters think he's one of them. And now, they're way too friendly. They want to share everything! Which is, of course, a disaster. Good thing there's a terrified little brother to come to the rescue. With an understated text and hilarious illustrations, this picture book will have kids laughing away their fears.

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This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms' advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure, and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.How advertising works in the marketplace, and whether it works well, is a complex question to address because there are three sets of players involved–the firms that advertise their products, the potential consumers who view the ads and the platform or medium that intermediates between them. Understanding how these three sets of players interact is the key to understanding the role of advertising in a market economy. The book begins by looking at the rise of advertising in market economies, a phenomenon not accounted for in standard textbook microeconomic models and carefully explains why. This is followed by an examination, both theoretical and empirical, of how firms strategically use advertising to reach consumers and expand the demand for their products. There are also chapters focused on the challenges of deceptive advertising and regulation. The final chapters investigate how two-sided platforms, such as Google and Facebook, are sustained by advertising revenues, and include a review of auction theory and the structure of advertising auction exchanges. These chapters also provide a detailed analysis of public policy issues, including media bias and antitrust concerns.While designed for use by students in any course that covers the economics of advertising, this book is also an excellent resource for any reader interested in a deeper understanding of this important topic.

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Holloway - a hollow way, a sunken path. A route that centuries of foot-fall, hoof-hit, wheel-roll and rain-run have harrowed deep down into bedrock. In July 2005, Robert Macfarlane and Roger Deakin - author of Wildwood - travelled to explore the holloways of South Dorset's sandstone. They found their way into a landscape of shadows, spectres & great strangeness. Six years later, after Roger Deakin's early death, Robert Macfarlane returned to the holloway with the artist Stanley Donwood and writer Dan Richards. The book is about those journeys and that landscape. Moving in the spaces between social history, psychogeography and travel writing, Holloway is a beautiful and haunted work of art.

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Pepall's Industrial Organization: Contemporary Theory and Empirical Applications, 5th Edition offers an accessible text in which topics are organized in a manner that motivates and facilitates progression from one chapter to the next. It serves as a complete, but concise, introduction to modern industrial economics. The text uniquely uses the tools of game theory, information economics, contracting issues, and practical examples to examine multiple facets of industrial organization. The fifth edition is more broadly accessible, balancing the tension between making modern industrial analysis accessible while also presenting the formal abstract modeling that gives the analysis its power. The more overtly mathematical content is presented in the Contemporary Industrial Organization text (aimed at the top tier universities) while this Fifth Edition will less mathematical (aimed at a wider range of four-year colleges and state universities.

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