Search results for ""Author Craig C. Julian""

The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services sector, new products, and dynamic capabilities. The articles are well written and informative. The volume makes an excellent contribution to this important literature.'- Gary Knight, Willamette University, USThere has been a proliferation of research published in the area of export marketing in the last four decades. As research output has grown, some previous research has noted that poor conceptualization of performance measures can produce weak theoretical foundations that may eventually become irrelevant in practice. This Handbook aims to inject rigor into this debate and will act as a starting point for future research on export marketing.The Research Handbook on Export Marketing profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization theory; resource-based theories; relational exchange theory; internationalization process theory; network theory; agency theory and transaction cost economics. The different measures of export marketing performance cited in the literature, together with the nature of the relationships between antecedent variables and dependent variables of export marketing performance, are also examined. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance.Giving prominence to theoretical approaches in export marketing, this book will provide a necessary reference point for academics and students alike researching export marketing. Practitioners engaged in the pursuit of export management will also benefit from this insight.Contributors include: Y. Ali, M. Amin, S. Arora, Y. Asseraf, B. Aykol, V. Bamiatzi, D.L. Dean, F. Durrieu, I. Ferreira, J. Heyl, A. Hinterhuber, C.C. Julian, E.T. Kahiya, I. Kardes, O.T. Koc, L.C. Leonidou, L.-Y. Li, S.M. Liozu, J. Liu, T.K. Madsen, G.O. Ogunmokun, J.C. Pinho, S. Rezaei, Md. A. Saleh, S. Samiee, A. K. Shamsuddoha, A. Shoham, C.A. Solberg, A.A. C. Teixeira

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The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services sector, new products, and dynamic capabilities. The articles are well written and informative. The volume makes an excellent contribution to this important literature.'- Gary Knight, Willamette University, USThere has been a proliferation of research published in the area of export marketing in the last four decades. As research output has grown, some previous research has noted that poor conceptualization of performance measures can produce weak theoretical foundations that may eventually become irrelevant in practice. This Handbook aims to inject rigor into this debate and will act as a starting point for future research on export marketing.The Research Handbook on Export Marketing profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization theory; resource-based theories; relational exchange theory; internationalization process theory; network theory; agency theory and transaction cost economics. The different measures of export marketing performance cited in the literature, together with the nature of the relationships between antecedent variables and dependent variables of export marketing performance, are also examined. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance.Giving prominence to theoretical approaches in export marketing, this book will provide a necessary reference point for academics and students alike researching export marketing. Practitioners engaged in the pursuit of export management will also benefit from this insight.Contributors include: Y. Ali, M. Amin, S. Arora, Y. Asseraf, B. Aykol, V. Bamiatzi, D.L. Dean, F. Durrieu, I. Ferreira, J. Heyl, A. Hinterhuber, C.C. Julian, E.T. Kahiya, I. Kardes, O.T. Koc, L.C. Leonidou, L.-Y. Li, S.M. Liozu, J. Liu, T.K. Madsen, G.O. Ogunmokun, J.C. Pinho, S. Rezaei, Md. A. Saleh, S. Samiee, A. K. Shamsuddoha, A. Shoham, C.A. Solberg, A.A. C. Teixeira

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Craig Julian argues that the International Joint Venture (IJV) phenomena represents two opposing trends. On the one hand, an analysis of the number of new IJVs reveals that they are becoming increasingly popular as a mode of overseas market entry and expansion. On the other hand, however, the significance of a robust growth trend is overshadowed by the incidence of high failure.The book examines the factors influencing the marketing performance of IJVs in South East Asia, including market characteristics, conflict, commitment, product characteristics, marketing orientation, control, trust, partner's contributions and partner's needs.A unique composite measure incorporating financial, strategic and perceptual tools is used to determine the marketing performance of IJVs, and directions for future research are provided. Managers are then guided in better managing and improving the success of their IJVs, and the importance of top management team composition to IJV performance is also highlighted.International Joint Venture Performance in South East Asia provides the most comprehensive list of references on joint venture academic research to date with 60 pages of references on joint venture research. As such, this book will be invaluable to both academics and practitioners with an interest in international business research and the management of IJVs.

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Research Handbook on the Globalization of Chinese Firms provides an eclectic collection of essays and articles on the state of affairs in the Asia Pacific, with special emphasis on China. It is an essential read for students of the Chinese economy and business environments, covering topics as diverse as industrial innovation, trade, FDI, productivity, value chain, international business, finance, human resources, accounting, information technology and governance. Chinese management leaders as well as researchers of international business can benefit from its insights.'- Ilan Alon, Rollins College and Harvard University, USThis comprehensive research Handbook encompasses an expansive range of perspectives on the globalization process of Chinese firms.Eminent global scholars provide contributions on a variety of topics, including:- industrial innovation- technological innovation and learning- the performance of Chinese international joint ventures- the global consumer- foreign direct investment (FDI) including barriers to FDI and FDI in China s hinterland areas- the globalization of Chinese business practices in Africa- the human resource management transfer process- corporate information disclosure in China's stock market- the home employment effect.In addition, regional economic integration, transportation costs and the national government's role in globalization are also explored.This innovative Handbook is perfect for scholars wishing to conduct research in China on some of the topics contained in the book, together with academics specializing in globalization or international management.Contributors: S.C. Berning, C. Cheng, D. Dahai, H.K. Hin, C.H. Hofmeister, D. Holtbrügge, L. Huiqun, Z. Jingqi, L. Jinyong, C.C. Julian, X. Junquin, X. Li, Y. Li, L. Lin, Q. Liu, G. Mapunda, D.N. McArthur, T. Meng, S. Moxi, T. Ran, Y. Rong, R.L.Schill, L. Tang, W. Wei, H. Xiaohong, T. Xiaowen, L. Yun, Y. Zhang, Y. Zhang

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Research Handbook on the Globalization of Chinese Firms provides an eclectic collection of essays and articles on the state of affairs in the Asia Pacific, with special emphasis on China. It is an essential read for students of the Chinese economy and business environments, covering topics as diverse as industrial innovation, trade, FDI, productivity, value chain, international business, finance, human resources, accounting, information technology and governance. Chinese management leaders as well as researchers of international business can benefit from its insights.'- Ilan Alon, Rollins College and Harvard University, USThis comprehensive research Handbook encompasses an expansive range of perspectives on the globalization process of Chinese firms.Eminent global scholars provide contributions on a variety of topics, including:- industrial innovation- technological innovation and learning- the performance of Chinese international joint ventures- the global consumer- foreign direct investment (FDI) including barriers to FDI and FDI in China s hinterland areas- the globalization of Chinese business practices in Africa- the human resource management transfer process- corporate information disclosure in China's stock market- the home employment effect.In addition, regional economic integration, transportation costs and the national government's role in globalization are also explored.This innovative Handbook is perfect for scholars wishing to conduct research in China on some of the topics contained in the book, together with academics specializing in globalization or international management.Contributors: S.C. Berning, C. Cheng, D. Dahai, H.K. Hin, C.H. Hofmeister, D. Holtbrügge, L. Huiqun, Z. Jingqi, L. Jinyong, C.C. Julian, X. Junquin, X. Li, Y. Li, L. Lin, Q. Liu, G. Mapunda, D.N. McArthur, T. Meng, S. Moxi, T. Ran, Y. Rong, R.L.Schill, L. Tang, W. Wei, H. Xiaohong, T. Xiaowen, L. Yun, Y. Zhang, Y. Zhang

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