Search results for ""Author Christopher Johnson""
WW Norton & Co Microstyle: The Art of Writing Little
Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
£18.99
Island Press Forests for the People: The Story of America's Eastern National Forests
At the turn of the twentieth century, widespread clearcutting resulted in ecological ruin and devastating fires in America's Eastern forests. A coalition of citizens, organisations, and business and political leaders fought against this pattern, and in 1911, they achieved a landmark victory with the Weeks Act, which protected millions of acres of Eastern forests. "Forests of the People" tells the fascinating story of this vital legislation. While these protected forests survive today, many of the critical issues facing American forests in the twentieth century persist, and new threats have arisen - including oil shale drilling, invasive species, and development around national parks. In "Forests for the People", Christopher Johnson and David Govatski draw upon the lessons and victories of the past to examine the vital issues facing American forests today and illuminate paths to better forest management.
£35.31