Search results for ""Author Chris Stokel-Walker""

'It is rare for a business analysis to read like a thriller – this one does.' – Azeem Azhar, Founder, Exponential View 'Vital to understanding how[TikTok] works and the impact it's having.' – Damian Collins MP, former chairman of the House of Commons Digital, Culture, Media and Sport Select Committee 'TikTok Boom is a must read for students, scholars, and policy makers.' – David Craig, Clinical Professor, USC AnnenbergA whole generation is hooked on TikTok. In just a few years, it’s raced ahead of WhatsApp and Instagram to become the biggest app in the world. But how did it burst into life and overtake its rivals? Delving deep into its upstart origins, TikTok Boom charts the astonishingly rapid rise of China’s viral video app. It yields new insights into its culture, addictive algorithm, and influencer ecosystem. And it reveals the influence its owners in Beijing are having on hundreds of millions worldwide through the use of little-known content guidelines. TikTok is the emerging battleground for a geopolitical tussle between East and West for control of social media. TikTok Boom is a rollercoaster business story bristling with ambition and drama. Find out where TikTok came from and where it's going. Find out how TikTok Works and whether it can work for you.Reviews'A careful, detailed teardown of the people, culture and technology behind the world's most dynamic social network. It is rare for a business analysis to read like a thriller – this one does.' – Azeem Azhar, Founder, Exponential View'It's clear that Stokel-Walker's strength is that he's not just TikTok-literate, he's TikTok-fluent. He knows the product, the people, and the entire ecosystem inside and out, and it is this familiarity that makes his telling so compelling, because he knows how to make you feel like you, too, are an insider in this strange new world.' - Rui Ma, founder, Tech Buzz China'Blending journalistic narrative with state-of-the-art academic research, no other author comes close to weaving this epic tale of the rise of China’s first global platform threatening Silicon’s Valley hegemony while operating as inflection point around the rise of one globe two Internet systems. This is a must read for students, scholars, and policy makers.' – David Craig, Clinical Professor, USC Annenberg'This book charts the story of an app on the rise that's changing the world of tech, charting the future of culture, and creating a new world of work: the creator economy... it breaks down some of the biggest questions for the future of work and culture.' - Li Jin, Atelier VenturesExtract: ByteDanceAsk most people what ByteDance is and they’ll likely meet you with a blank stare. Yet it is the owner of TikTok and a host of other world-leading apps. Founded in March 2012, it’s worth about $180 billion – up from its $75 billion in 2018 when the Japanese technology investors SoftBank Group bought into the company. Despite the fact that its apps are used by two billion people worldwide, earning it $34 billion in revenue in 2020, ByteDance deliberately keeps a low profile among the general public in the West. It wants its products to take centre stage. It’s a strategy devised by its low-key, but intensely-driven founder, Yiming Zhang. Whereas his fellow Chinese rival, Musical.ly’s Alex Zhu, is creative and flighty, Zhang is measured and focussed. Compared to his more brash counterparts in China, such as Jack Ma, the former boss of Alibaba Group, who’s known for his exuberance and outgoing personality, he is even a little dull. Considered. He practises ‘delayed gratification.’ He’s rational – though his choice of clothing, T-shirts and jeans, makes him more laid back than the average Chinese executive. Imagine the slightly underwhelming disappointment of Mark Zuckerberg, rather than the zany pinball personality of Elon Musk. Born in 1983 in the city of Longyan in the coastal province of Fujian that’s known for having the highest proportion of emigrants to the Western world in all of China, Zhang is, however, fiercely independent. While many people entering China’s tech sector are comfortable to land a job at one of the pre-existing Chinese tech giants, Zhang ignored that route. He was not after the quick buzz of instant success by piggybacking onto a pre-existing victor: he played the long game. Buy the book to carry on reading

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The internet is everywhere. But how did it start? How has it changed? And what will it look like in the future?No development in human history has changed the world as radically, or as quickly, as the advent of the internet. There’s almost no aspect of 21st-century life that it hasn’t shaped or fundamentally altered, for better or for worse. But the history of the internet is longer than you might think. Its foundations stretch as far back as the 1960s, decades before it would become an accessible and inescapable part of everyday life.In this new entry in the bestselling Bite-Sized Chunks series, author and journalist Chris Stokel-Walker traces the internet from its (relatively) humble beginnings to the ubiquitous force that exists today, from email and dial-up to social media and the metaverse. Breaking down complex concepts around how the world wide web works, how it has changed over time, and the effects it has had on the world as we know it, as well as explaining key terminology and spotlighting important figures, The History of the Internet in Byte-Sized Chunks explains everything you need

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'It is rare for a business analysis to read like a thriller – this one does.' – Azeem Azhar, Founder, Exponential View 'Vital to understanding how[TikTok] works and the impact it's having.' – Damian Collins MP, former chairman of the House of Commons Digital, Culture, Media and Sport Select Committee 'TikTok Boom is a must read for students, scholars, and policy makers.' – David Craig, Clinical Professor, USC AnnenbergA whole generation is hooked on TikTok. In just a few years, it’s raced ahead of WhatsApp and Instagram to become the biggest app in the world. But how did it burst into life and overtake its rivals? Delving deep into its upstart origins, TikTok Boom charts the astonishingly rapid rise of China’s viral video app. It yields new insights into its culture, addictive algorithm, and influencer ecosystem. And it reveals the influence its owners in Beijing are having on hundreds of millions worldwide through the use of little-known content guidelines. TikTok is the emerging battleground for a geopolitical tussle between East and West for control of social media. TikTok Boom is a rollercoaster business story bristling with ambition and drama. Find out where TikTok came from and where it's going. Find out how TikTok Works and whether it can work for you.Reviews'A careful, detailed teardown of the people, culture and technology behind the world's most dynamic social network. It is rare for a business analysis to read like a thriller – this one does.' – Azeem Azhar, Founder, Exponential View'It's clear that Stokel-Walker's strength is that he's not just TikTok-literate, he's TikTok-fluent. He knows the product, the people, and the entire ecosystem inside and out, and it is this familiarity that makes his telling so compelling, because he knows how to make you feel like you, too, are an insider in this strange new world.' - Rui Ma, founder, Tech Buzz China'Blending journalistic narrative with state-of-the-art academic research, no other author comes close to weaving this epic tale of the rise of China’s first global platform threatening Silicon’s Valley hegemony while operating as inflection point around the rise of one globe two Internet systems. This is a must read for students, scholars, and policy makers.' – David Craig, Clinical Professor, USC Annenberg'This book charts the story of an app on the rise that's changing the world of tech, charting the future of culture, and creating a new world of work: the creator economy... it breaks down some of the biggest questions for the future of work and culture.' - Li Jin, Atelier VenturesExtract: ByteDanceAsk most people what ByteDance is and they’ll likely meet you with a blank stare. Yet it is the owner of TikTok and a host of other world-leading apps. Founded in March 2012, it’s worth about $180 billion – up from its $75 billion in 2018 when the Japanese technology investors SoftBank Group bought into the company. Despite the fact that its apps are used by two billion people worldwide, earning it $34 billion in revenue in 2020, ByteDance deliberately keeps a low profile among the general public in the West. It wants its products to take centre stage. It’s a strategy devised by its low-key, but intensely-driven founder, Yiming Zhang. Whereas his fellow Chinese rival, Musical.ly’s Alex Zhu, is creative and flighty, Zhang is measured and focussed. Compared to his more brash counterparts in China, such as Jack Ma, the former boss of Alibaba Group, who’s known for his exuberance and outgoing personality, he is even a little dull. Considered. He practises ‘delayed gratification.’ He’s rational – though his choice of clothing, T-shirts and jeans, makes him more laid back than the average Chinese executive. Imagine the slightly underwhelming disappointment of Mark Zuckerberg, rather than the zany pinball personality of Elon Musk. Born in 1983 in the city of Longyan in the coastal province of Fujian that’s known for having the highest proportion of emigrants to the Western world in all of China, Zhang is, however, fiercely independent. While many people entering China’s tech sector are comfortable to land a job at one of the pre-existing Chinese tech giants, Zhang ignored that route. He was not after the quick buzz of instant success by piggybacking onto a pre-existing victor: he played the long game. Buy the book to carry on reading

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‘Essential reading.’ – ESQUIRE ‘Both absorbing and highly illuminating’ – THE BOOKSELLER ‘No one understands the intricacies of YouTube like Chris Stokel-Walker’ – THE ATLANTIC Two billion people watch YouTube and it reaches deep into everyday lives. Its creators start new trends, popularise new songs and games and make and break new products. Yet while they are famous to billions of mostly young people, they mostly remain a mystery to the general public and mainstream media. What is the secret of their appeal? How do they cope with being in front of the lens – and who is behind their success? More than 100 insiders spoke candidly to teach journalist Chris Stokel-Walker for this first in-depth independent book on YouTube. YouTubers is the only book you need to understand YouTube, its ownership by Google, its deal for stars and its ecosystem of talent managers, advertisers and marketers. It is a richly-layered deep dive into YouTube brimming with lively characters, engaging facts, and influencer case studies. It is an ideal guide for any media studies students, advertisers, brand managers and business people who need to understand YouTube professionally. And for any non-fiction reader interested in a gripping business and technology saga dripping with big money, ruthlessness, determination and ambition. YouTubers starts by charting the platform's launch in a boring 19-second video of the elephant enclosure at San Diego Zoo – which has now had 242 million views. YouTubers then moves onto the first oddball videos before the site found success by showing comedy clips from the TV show Saturday Night Live. YouTubers reveals how YouTube saw off its emerging rivals in the online video battle of the 2000s and was bought by the search engine specialist Google. With Google's billions and boosted by smartphones, YouTube became the dominant video platform. Bloggers started to create engaging, fast-cut videos that capitalised on the intimate relationship between creator and user – a 'parasocial' relationship stronger than the bond between TV presenter and viewer. By ceaselessly urging their followers to tap the like, comment and subscribe buttons, these creators helped YouTube's rise to global domination. YouTubers speaks to YouTube stars KSI, Hank and John Green and delves into the lives of child star MattyB, the training camp for aspiring teenage bloggers, the YouTube stunts that go wrong and the increasing efforts of creators to earn money from Patreon. And it tackles the platform's Muslim extremism, red-pilling, and its content guidelines and censorship. YouTubers asks how YouTube can take on the threat from other big platforms such as Instagram and Facebook. In short, YouTubers tells the riveting story of the exponential growth of YouTube from single home video to global tech phenomenon. It is the best and only book you need to read on YouTube. Extract Introduction One spring afternoon Casey Neistat uploaded a video lasting five minutes and twenty-two seconds to YouTube. In the style of so many YouTubers, he looked straight into the camera and aired his opinion on a matter of importance. As the elder statesman on the platform, Neistat’s words carry weight. He can make or break products and careers — and this video was no different. Seconds after he uploaded his video to YouTube via his superfast broadband at his creative headquarters in New York, it was available worldwide to four billion people: everyone on Earth with an internet connection. Millions of Neistat’s subscribers instantly received a notification telling them that one of YouTube’s most influential stars was again speaking directly to them. Across the world in apartment blocks, restaurants, bedrooms and bathrooms, phones pinged, buzzed and beeped. Hundreds of thousands of people instantly watched what Neistat had to say. Wearing dark glasses, his hair streaked blond, Neistat vented his frustration at the way the media was second-guessing the motivations of YouTubers; and he wanted to single out one journalist in particular. In the comments section underneath his video his fans began discussing the question he posed: did people post videos on YouTube for the fame and fortune — or just to express themselves? YouTube is a kaleidoscope of visual and audio content that mimics the richness, quirkiness, beauty and madness of human life. Every day its users upload videos on everything from pop music to politics, fashion to plumbing, and cars to fishing. The topics are as diverse (and as random) as the world itself. Want to watch racing pigeons, cut a perfect bob, discuss Che Guevara, speak Mandarin, or play guitar? YouTube can offer that, instantly. Want to relax while seeing boiled sweets made the old-fashioned way? Load up Lofty Pursuits. Have a hankering to watch a man meticulously scratch away the foil on 200 lottery playing cards to see if he can win back his outlay? Type ‘moorsey scratchcards’ into your search bar and reap the rewards. Whether giving sex advice, posting football clips or simply splicing together footage to create an action-packed vlog, video makers want to communicate with and be seen by YouTube’s 1.9 billion registered users. Some hope that, like Casey Neistat, they too will one day set off pings across the world. For a few, notifications mean that millions of fans are watching them and their view counters are whirring upwards, along with their bank balances. Elite influencers are creative and dynamic and get to do what they want all day long. Unsurprisingly, becoming a YouTuber is the job children most covet. They understand the platform’s extraordinary growth. YouTube is expanding so fast that outsiders can’t accurately measure its size. An estimated 576,000 hours of video are added daily to YouTube – vastly more than the new releases on Netflix. In October, November and December 2018, Netflix added 781 hours of original content, while 53 million hours of footage likely went onto YouTube. It would take you 35 days to watch the new Netflix content non-stop. You’d still be watching the YouTube uploads in the year 8069. YouTube’s rise has been swift. In little more than a decade, it has moved from an oddity broadcast on bulky grey computer monitors to mass media entertainment viewed on ultra-thin, wall-mounted 55-inch televisions. In the past five years, YouTube viewing has rocketed from 100 million hours a day to one billion hours a day. Buy the book and carry one reading

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''An excellent starter for those who want to gain an insight into how AI works and why it''s likely to shape our lives'' - The Daily Telegraph Artificial intelligence will shake up our lives as thoroughly as the arrival of the internet. This popular, up-to-date book charts AI’s rise from its Cold War origins to its explosive growth in the 2020s. Tech journalist Chris Stokel-Walker (TikTok Boom and YouTubers) goes into the laboratories of the Silicon Valley innovators making rapid advances in ‘large language models’ of machine learning. He meets the insiders at Google and OpenAI who built Gemini and ChatGPT and reveals the extraordinary plans they have for them. Along the way, he explores AI’s dark side by talking to workers who have lost their jobs to bots and engages with futurologists worried that a man-made super-intelligence could threaten humankind. He answers critical questions about the AI revolu

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The internet is everywhere. But how did it start? How has it changed? And what will it look like in the future?No development in human history has changed the world as radically, or as quickly, as the advent of the internet. There’s almost no aspect of 21st-century life that it hasn’t shaped or fundamentally altered, for better or for worse. But the history of the internet is longer than you might think. Its foundations stretch as far back as the 1960s, decades before it would become an accessible and inescapable part of everyday life.In this new entry in the bestselling Bite-Sized Chunks series, author and journalist Chris Stokel-Walker traces the internet from its (relatively) humble beginnings to the ubiquitous force that exists today, from email and dial-up to social media and the metaverse.Breaking down complex concepts around how the world wide web works, how it has changed over time, and the effects it has had on the world as we know it, as well as explaining key terminology and spotlighting important figures, The History of the Internet in Byte-Sized Chunks explains everything you need to know about this era-defining technology in short, easy-to-digest chapters.

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