Search results for ""Author Bill Birchard""

With more than $3.7 billion in assets and annual revenue of $800 million, the Nature Conservancy has generated staggering growth that would be the envy of any business. Incorporated in 1951 by a small circle of concerned ecologists, the Conservancy has grown financially into the world's largest environmental organization. It has one million members--up from 500,000 in 1990--and 3,500 employees operating in 50 states and 28 countries across the world. Nature's Keepers offers readers an inspirational leadership tale and management chronicle, as it goes behind the scenes and details the inner workings of the Nature Conservancy. Highlighting the efforts of nine extraordinary leaders, Nature's Keepers examines the organization's culture and management, strategy and decisions, and courageous and ingenious individuals who have dedicated their lives to conservation. Author Bill Birchard reveals how the Conservancy's sometimes controversial business practices--entrepreneurial approaches to preserving ecosystems while meeting human needs--have earned the praise of management gurus such as Peter Drucker. The Conservancy's way of operating, though not free of failings, is both widely emulated in the nonprofit community and greatly respected by business scholars and CEOs nationwide.

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Learn the keys to energizing your writing, engaging readers, and breaking out with influence.What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots.Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for Impact, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader.As a reader, you will: Discover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more. Learn the eight time-tested writing strategies—strategies you can apply immediately—to become a better, more impactful writer and communicator. Learn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning. Find engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more. Master the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.

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We often make small ethical compromises for "good" reasons: We lie to a customer because our boss asked us to. We exaggerate our accomplishments on our resume to get an interview. Temptation blindsides us. And we make snap decisions we regret. Minor ethical lapses can seem harmless, but they instill in us a hard-to-break habit of distorted thinking. Rationalizations drown out our inner voice, and we make up the rules as we go. We lose control of our decisions, fall victim to the temptations and pressures of our situations, taint our characters, and sour business and personal relationships. In Ethics for the Real World, Ronald Howard and Clinton Korver explain how to master the art of ethical decision making by: Identifying potential compromises in your own life Applying distinctions to clarify your ethical thinking Committing in advance to ethical principles Generating creative alternatives to resolve dilemmas Packed with real-life examples, this book gives you practical advice to respond skillfully to life's inevitable ethical challenges. Not only can you make right decisions, you can acquire new habits that will realize the best in yourself and transform your relationships.

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