Search results for ""Author Bert Bates""

Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn't live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don't depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support-everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they're using our product but, more importantly, in the moments when they aren't.

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Up-to-date coverage of every topic on the Java 8 SE Programmer I examPrepare for the OCA Java SE 8 Programmer I exam using this effective self-study system from Oracle Press. Written by developers of the original Sun Certified Java Programmer exam, OCA Java SE 8 Programmer I Exam Guide (Exam 1Z0-808) includes two complete, accurate practice exams. In all, you will get more than 200 practice questions that mirror those on the actual test in content, tone, and format. Beyond fully preparing you for the challenging exam, the book also serves as an ideal on-the-job reference.Clearly explains every topic on Exam IZ0-808, including:• Declarations • Access control • Object orientation • Assignments • Operators • Flow control • Exceptions • Strings• Arrays• ArrayLists CD ICONElectronic content includes:• 200+ practice exam questions• Fully customizable test engine• Secured book PDF

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Looking to study up for the new J2EE 1.5 Sun Certified Web Component Developer (SCWCD) exam? This book will get you way up to speed on the technology you'll know it so well, in fact, that you can pass the brand new J2EE 1.5 exam. If that's what you want to do, that is. Maybe you don't care about the exam, but need to use servlets and JSPs in your next project. You're working on a deadline. You're over the legal limit for caffeine. You can't waste your time with a book that makes sense only 'after' you're an expert (or worse, one that puts you to sleep). This book helps you learn how to write servlets and JSPs, what makes a web container tick (and what ticks it off), how to use JSP's Expression Language (EL for short), and how to write deployment descriptors for your web applications.Master the 'c:out tag', and get a handle on exactly what's changed since the older J2EE 1.4 exam. You don't just pass the new J2EE 1.5 SCWCD exam, you'll understand this stuff and put it to work immediately. "Head First Servlets and JSP" doesn't just give you a bunch of facts to memorize; it drives knowledge straight into your brain. You'll interact with servlets and JSPs in ways that help you learn quickly and deeply. And when you're through with this book, you can take a brand-new mock exam, created specifically to simulate the real test-taking experience.

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What will you learn from this book? Ready to learn Java? This book combines puzzles, strong visuals, mysteries, and soul-searching interviews with famous Java objects to engage you in many different ways. It's fast, it's fun, and it's effective. And despite its playful appearance, Head First Java is serious stuff: a complete introduction to object-oriented programming and Java. You'll learn everything from the fundamentals to advanced topics. The new third edition brings the book up-to-date for Java 8-17, including major recent updates to the Java language and development platform. Java has seen some deep code-level changes and more modern approaches, requiring even more careful study and implementation. So learning the Head First way is more important than ever. What's so special about this book? If you've read a Head First book, you know what to expect--a visually rich format designed for the way your brain works. If you haven't, you're in for a treat. With this book, you'll learn Java through a multi-sensory experience that engages your mind rather than a text-heavy approach that puts you to sleep.

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A Complete, Integrated Study System for OCP Exam 1Z0-809Study for the OCP Java SE 8 Programmer II exam using this effective exam preparation guide from Oracle Press. Written by a team of experts, including two developers of the original exam, OCP Java SE 8 Programmer II Exam Guide (Exam 1Z0-809) offers comprehensive coverage of every subject on the test and lays out essential Java programming skills. Throughout, step-by-step exercises; self-tests; and “Exam Watch,” “Inside the Exam,” and “On the Job” sections highlight salient points and aid in learning. In all, the book and accompanying digital content feature more than 350 practice questions that mirror those on the live test in tone, format, and content.Clearly explains every topic on Exam 1Z0-809, including:•Declarations, access control, and enums•Object orientation•Assertions and exceptions•Dates, times, locales, and resource bundles•I/O and NIO•Generics and collections•Inner classes•Lambda expressions and functional interfaces•Streams•Threads•Concurrency•JDBCCD ICONElectronic content includes:•160 practice exam questions•Fully customizable test engine•Secured book PDF

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