Search results for ""Author Benjamin Berghaus""

Doing research means to bravely battle several challenges at once: not only do you try to come to grasps with your topic, conduct a useful project, and write it all up. You also serve as crucial motivator and hardest critic. You are expected to challenge yourself enough to grow, but not enough to lose your wits. And those are only two of the countless difficult balances to keep. No wonder that especially junior researchers feel exhausting stress, encounter intellectual and emotional cramps, and sometimes seemingly turn into thoroughly drained ghosts at the end of their research journey. If you are wary of your upcoming final academic project since you have seen how others have struggled, this book is for you. It draws together fifty useful mindsets throughout the thesis process that can help you keep your nerves together, your mind sharp, and your productivity up. The (junior) research experience needs to improve. This book will help find ways to optimize this experience. It follows the notion to consider junior researchers first as human beings, second as citizens, and third as researchers. Researchers are not algorithms that pick and apply methodology to problems - researchers are people who seek opportunities to help solve societies' problems by growing into the ability to reliably answer questions. If you agree, then this book is for you.

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Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME. Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The book's value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any other, striving to trust both in the conventional and innovate new paths towards the extraordinary. Highly influential, applicable and enlightening, it is a vital addition to every luxury business manager's collection.

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