Search results for ""Author Andrew Atherstone""
Hodder & Stoughton Repackaging Christianity: Alpha and the building of a global brand
The story of Alpha is of major significance for understanding the place of religious faith in the modern world, but that story has never been told - until now.Since its launch in 1993, the Alpha movement has evolved from 'supper party evangelism' in the Kensington suburbs into a global brand of Christian outreach. Today, over a million people attend Alpha every year, but the history of its rise to popularity has never been documented. What caused such spiritual renewal in an age of scepticism? And what propelled Alpha into a phenomenon that is recognised across the globe?Alpha is far more than an introductory course to Christianity. At the core of its brand identity is a 'repackaging' of the Christian message for contemporary audiences. Innovation and cultural adaptability are built into Alpha's DNA, one of the chief reasons for its longevity and influence. Nimbly utilising the multimedia and digital revolutions, it has contextualised into cultures and languages across the planet. And led by charismatic, savvy individuals, it has attracted people from across the social spectrum, making waves in national media.Andrew Atherstone leaves no stone unturned as he presents this fascinating history. With exclusive access to original archives, Atherstone recounts the miraculous stories of HTB's early years, the first full account of Nicky Gumbel's conversion, and the strategic decisions that launched Alpha onto the global stage of Christian influence.With sharp historical analysis, Andrew Atherstone uncovers the story of Christian resurgence in our contemporary age.
£10.99
Hodder & Stoughton Repackaging Christianity: Alpha and the building of a global brand
The story of Alpha is of major significance for understanding the place of religious faith in the modern world, but that story has never been told - until now.Since its launch in 1993, the Alpha movement has evolved from 'supper party evangelism' in the Kensington suburbs into a global brand of Christian outreach. Today, over a million people attend Alpha every year, but the history of its rise to popularity has never been documented. What caused such spiritual renewal in an age of scepticism? And what propelled Alpha into a phenomenon that is recognised across the globe?Alpha is far more than an introductory course to Christianity. At the core of its brand identity is a 'repackaging' of the Christian message for contemporary audiences. Innovation and cultural adaptability are built into Alpha's DNA, one of the chief reasons for its longevity and influence. Nimbly utilising the multimedia and digital revolutions, it has contextualised into cultures and languages across the planet. And led by charismatic, savvy individuals, it has attracted people from across the social spectrum, making waves in national media.Andrew Atherstone leaves no stone unturned as he presents this fascinating history. With exclusive access to original archives, Atherstone recounts the miraculous stories of HTB's early years, the first full account of Nicky Gumbel's conversion, and the strategic decisions that launched Alpha onto the global stage of Christian influence. With sharp historical analysis, Andrew Atherstone uncovers the story of Christian resurgence in our contemporary age.
£19.80
Darton, Longman & Todd Ltd Archbishop Justin Welby: The Road to Canterbury
Rowan Williams retired as Archbishop of Canterbury on 31 December 2012, and the Crown Nominations Commission elected the Rt Revd Justin Welby as his successor, enthroned at Canterbury Cathedral in March 2013. The Archbishop of Canterbury has an international profile and influence. In this short, lively and informative book, Andrew Atherstone, explores Welby’s life from his formative years, education, and eleven year career in the oil industry to his ministry, as well as his theology and world view, beginning with a concise examination of his writings and how they inform his thinking.
£8.42
Crossway Books Fighting for Holiness
This inspiring call to action from J. C. Ryle explains why the fight for holiness is one of absolute necessity, identifying the three main enemies of every believer. Part of the Crossway Short Classics series.
£7.62