Search results for ""Author Amy Van Looy""
Springer International Publishing AG Social Media Management
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
£64.99
Springer International Publishing AG Social Media Management: Technologies and Strategies for Creating Business Value
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
£49.99
Springer International Publishing AG From Emerging Technologies to Business Opportunities
This book provides an up-to-date overview and critical discussion of technologies that shape and influence the digital economy, and especially covers artificial intelligence, Internet of Things, virtual and augmented reality, digital twins, blockchain technology, 3D printing, and biochip technology. After two introductory chapters about the digital economy and digital technologies in general, dedicated chapters explain the basics and foundations of each of the selected technologies as well as their potential for industry and services. To this end, these chapters first introduce the specific digital technology, followed by one interview with an academic expert for further describing and explaining the technology plus a second one with a business expert for illustrating a successful business case. Each chapter ends with a recap of the takeaways, supplemented by links to further readings for those who are eager to delve more into the relative topic as well as a self-test to challenge th
£49.99
