Search results for ""Author Alastair M. Morrison""
Taylor & Francis Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.This second edition has been updated to include:â A new chapter on visitor management that includes a section on crisis and disaster managementâ New material on destination leadership and coordination â New and revised content on digital marketingâ New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world.It is illustrated in full colour and packed with features to enc
£70.86
Taylor & Francis Ltd Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets.Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic.This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
£49.99
Edward Elgar Publishing Ltd Handbook on Sustainable Urban Tourism
In this multidisciplinary and multi-jurisdictional account of sustainability in urban tourist destinations, the Handbook on Sustainable Urban Tourism draws together the latest academic research and provides key practical insights on this developing area of study. It not only considers the importance of cities as ideal tourist destinations due to their complex characteristics and the variety of attractions they offer, but also the challenges they are confronted with, most notably sustainability. Leading scholars expertly analyse the contemporary challenges facing sustainable urban tourism while presenting practical solutions for implementing sustainable tourism development in urban destinations. Chapters feature discussions relating to the contribution of urban destinations towards advancing the United Nations Sustainable Development Goals. The Handbook also provides a comprehensive overview of key topics such as overtourism, social justice, environmental protection, and local community participation, while exploring sustainable urban tourism practices and challenges.Expanding the literature on this relatively under-researched field of study, this Handbook will be of great interest to academics and students interested in tourism management, business management, development studies, geography, sustainable cities and community studies, alongside urban and regional studies. The applied nature of the text will also be of benefit to tourism management professionals.
£255.00
