Search results for ""Author Aga Szóstek""
BIS Publishers B.V. Leadership by Design: The essential guide to transforming you as a leader
Every leader is different; there is no one-size-fits-all solution that someone can copy. Leaders are human, with different personalities, personal preferences, and styles of communication, meaning that no two leaders can be the same. Instead of prescribing constrictive frameworks to force the reader into a cookie-cutter style of leadership, Leadership by Design acts as a mentor, guiding them towards finding their own unique style of leadership. This book is crafted as a self-development journey, providing the tools that one needs - no matter whether they're a CEO, a community leader, a freelancer or something entirely different - to find out what leadership means to them. Balancing cutting-edge theory with useful tips, data, and tasks, this self-guided course will help facilitate a transformation towards becoming the type of leader the reader has always believed they can be. We all can grow as leaders.
£20.00
BIS Publishers B.V. The Umami Strategy: Stand Out by Mixing Business with Experience Design
Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organisation to deliver your unique flavour. Szóstek describes this strategy as umami, which is the fifth category of taste (besides sweet, sour, salt and bitter), and gives an exceptional flavour to your food. How do you build a powerful yet actionable strategy, and successfully implement it across your organisation? Many leaders, marketers and designers try to answer these questions. The Umami Strategy proposes a novel approach that will help you build and execute an experience strategy. The model used in the book allows you to (a) find out what stories your customers are telling today; (b) uncover motivators and demotivators that guide these stories; (c) envision the ideal future experience you want to deliver; (d) define the actionable measures that will ensure progress toward that vision; and (e) evaluate that progress through future customer stories. Enjoyable, practical and full of hidden gems and tips, this book will help you get your organisation to align with building a unique market value through delivering memorable experiences to your customers. Because to be noticed, you need to stand out of the crowd.
£22.50
