Search results for ""wiley""

Where the environment is concerned, regardless of scale, the logic of the Native American hummingbird which �does its part� should prevail. To act independently of others is indeed the sine qua non of the global shift towards a regenerative economy of humanity and ecosystems, expurgating the pervading pollution (particularly from oil use). Small- and medium-sized enterprises, which this book especially targets, do not need disproportionately-sized study facilities in order to reduce their impact on global warming. Climatic Impact of Activities provides valuable methodological and practical support for establishing a complete and reliable diagnosis of the greenhouse effect, and for planning the corresponding corrective actions. This book guides the reader step by step in developing an informed emissions assessment with realistic and advanced case studies, in full compliance with official methodological recommendations.

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Organizations, both private and public, are now evolving in a globalized "information society" that has been accelerated by digitization. They find themselves drawn into a spiral of transformations fueled by the incessant reinvention of information and communication technologies (ICT) that are changing digital uses and practices. They transform through the mediating action of ICTs, work activities and associated action situations. Platform and Collective Intelligence analyzes a specific declination of an organization that has become irreversibly reticular: the "platform organization". The network, at the heart of this new conception, proposes a model combining cybernetics and computing. The organization can thus be seen as an interface for contact, via its information systems, for employees or citizens, whatever their geographical location. With a view going beyond technocentrism and technological determinism, this book combines collective intelligence and sociotechnics with the platform to arrive at the notion of "organizational experience".

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The modeling of cities and territories has progressed greatly in the last 20 years. This is firstly due to geographic information systems, followed by the availability of large amounts of georeferenced data – both on the Internet and through the use of connected objects. In addition, the rise in performance of computational methods for the simulation and exploration of dynamic models has facilitated advancement. Geographical Modeling presents previously unpublished information on the main advances achieved by these new approaches. Each of the six chapters builds a bibliographic review and precisely describes the methods used, highlighting their advantages and discussing their interpretations. They are all illustrated by many examples. The book also explains with clarity the theoretical foundations of geographical analysis, the delicate operations of model selection, and the applications of fractals and scaling laws. These applications include gaining knowledge of the morphology of cities and the organization of urban transport, and finding new methods of building and exploring simulation models and visualizations of data and results.

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The conception of lasers and optoelectronic devices such as solar cells have been made possible, thanks to the modern day mastery of processes that harness the interaction of electromagnetic radiation with matter. This first volume is dedicated to thermal radiation and experimental facts that reveal the quantification of matter. The study of black body radiation allows the introduction of fundamental precepts such as Planck�s law and the energy-related qualities that characterize radiation. The properties of light and wave–particle duality are also examined, based on the interpretation of light interferences, the photoelectric effect and the Compton effect. This book goes on to investigate the hydrogen atomic emission spectrum and how it dovetails into our understanding of quantum numbers to describe the energy, angular momentum, magnetic moment and spin of an electron. A look at the spectroscopic notation of the states explains the different wavelengths measured from the splitting of spectral lines. Finally, this first volume is completed by the study of de Broglie�s wave theory and Heisenberg�s uncertainty principle, which facilitated the advancement of quantum mechanics.

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This book brings together a selection of the scientific results of the RI ADAPTCLIM project (International Network on Risk Assessment and Climatic Adaptation of Civil Engineering and Buildings Works). Funded by the Pays de la Loire region in France as part of the 2014 Stratégie Internationale call for projects, research teams from the scientific group LiRGeC (ECN, UN, IFSTTAR, CSTB) and several international partners contributed their human, experimental and digital resources. RI-ADAPTCLIM was established to study the short- and medium term effects of climatic conditions on buildings, infrastructures and the ground. Following an integrated, interdisciplinary and multi-physics approach, the researchers proposed decision support tools that would increase the resilience of structures and buildings against the impact of hazards due to climate change.

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Mastering chance has, for a long time, been a preoccupation of mathematical research. Today, we possess a predictive approach to the evolution of systems based on the theory of probabilities. Even so, uncovering this subject is sometimes complex, because it necessitates a good knowledge of the underlying mathematics. This book offers an introduction to the processes linked to the fluctuations in chance and the use of numerical methods to approach solutions that are difficult to obtain through an analytical approach. It takes classic examples of inventory and queueing management, and addresses more diverse subjects such as equipment reliability, genetics, population dynamics, physics and even market finance. It is addressed to those at Master�s level, at university, engineering school or management school, but also to an audience of those in continuing education, in order that they may discover the vast field of decision support.

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Apprenticeships can offer apprentices, their teacher-tutors and business apprenticeship supervisors experiences that are rich in knowledge. The Success of Apprenticeships presents the observations and opinions of 48 actors regarding apprenticeships. These testimonies recount how apprenticeships allowed them to improve their expertise, their professional practices and their organization skills. This book also examines how their interactions in the work/study process allowed them not only to develop the skills of apprentices, but also the skills of those who accompanied them – the teacher-tutors and the business apprenticeships supervisors. The creation of an authentic community of apprentices subscribes to the formation of an ecosystem of learning, in which each individual harvests fruits in terms of the development of their personal abilities.

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Methods of diagnosis and prognosis play a key role in the reliability and safety of industrial systems. Failure diagnosis requires the use of suitable sensors, which provide signals that are processed to monitor features (health indicators) for defects. These features are required to distinguish between operating states, in order to inform the operator of the severity level, or even the type, of a failure. Prognosis is defined as the estimation of a system�s lifespan, including how long remains and how long has passed. It also encompasses the prediction of impending failures. This is a challenge that many researchers are currently trying to address. Electrical Systems, a book in two volumes, informs readers of the theoretical solutions to this problem, and the results obtained in several laboratories in France, Spain and further afield. To this end, many researchers from the scientific community have contributed to this book to share their research results.

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Optimization is central to any problem involving decision-making in engineering. Optimization theory and methods deal with selecting the best option regarding the given objective function or performance index. New algorithmic and theoretical techniques have been developed for this purpose, and have rapidly diffused into other disciplines. As a result, our knowledge of all aspects of the field has grown even more profound. In Optimization for Engineering Problems, eminent researchers in the field present the latest knowledge and techniques on the subject of optimization in engineering. Whereas the majority of work in this area focuses on other applications, this book applies advanced and algorithm-based optimization techniques specifically to problems in engineering.

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Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are required to construe measures that effectively represent the phenomena studied. Measurement in Marketing presents a wide range of ideas to help researchers in the selection, design and validation of measurements of constructs. It analyzes the provisions that must be implemented to allow the transition from a latent conceptual construct to an operational level close to reality, and thus to make possible a fluid, reliable and valid reading of the phenomena observed. This instructive book guides readers through all stages of the implementation of a measure. It is intended for a wide audience, offering examples, summary tables and boxes in order to emphasize the primary information.

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Search Engine Optimization (SEO) is arguably the most significant tool that marketeers have to push online content. As the hub of the computational engineering fields, SEO encompasses technical, editorial and link-building strategies, and is an integral part of our daily lives. As important as it is ubiquitous, SEO is needed for the development of a brand�s website and online reputation. When a website is live, one of its priorities is to drive organic traffic towards it, in order to attract visibility. In order to achieve such an aim, many proactive measures must be put in place, advice followed and tips implemented. There should also be an understanding of the holistic connection between a website�s HTML sources, content management system and its relationship with external websites too (SEO off-site). There are many different search engines in the world and depending on the international boundary, one web browser usually dominates the landscape. Google features prominently in SEO Management, but this book also goes into detail regarding Baidu SEO (China), Yandex SEO (Russia) and Naver SEO (South Korea). There is also guidance given on how to manage a SEO project.

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In February 2020, the Coronavirus pandemic became a worldwide health emergency, and in April of that year, the ITU and the WHO created a joint declaration to show their commitment to using ICTs to overcome the pandemic. Technologies and African Societies in Pandemic Times explores the impact of Covid-19 on African societies in North and West Africa through the lens of technology and social media. The authors of this book highlight how everyday people dealt with the pandemic from its onset, through the process of the development of the vaccine and to its eventual dissemination. This book tells stories of survival, of coping and, eventually, of economically thriving. The authors also describe how, in this extremely challenging moment for humanity, people used music, art and social media to reinvent the community, to share joy and pain and to try to remain connected.

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Technological change is exciting as much as it is daunting. The arrival of new digital tools affects consumption patterns, types of employment and working conditions, and can pose challenges to organizations and individuals alike. Indeed, although technological change is a factor for economic growth, it can also be an amplifier, or even a catalyst, of inequality. It is also a social change and interacts in complex ways: technology is both the source and the consequence of social transformation. To understand technological change and to harness its effects, this book studies transformations at different levels (societal, organizational and individual). In its analysis of the subject, it also draws on a number of disciplines of the human and social sciences, such as anthropology, sociology and psychology.

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The current “generalized digitization” of society is influencing the health environment, healthcare organizations as well as actors. In this context, human and social sciences deconstruct, nuance and sometimes even challenge certain preconceived ideas and/or dominant discourses. In this book, researchers of four nationalities and three different disciplines have agreed to open the “black box” of their work. They display their scientific practices from the perspective of epistemology, ethics and methodology. They present and analyze their values and postulates but, also, what may have influenced the project, the definition of the object and objectives, as well as their approaches. In a contextual way, the first part presents some changes in environments and infocommunicational practices related to digital health. The second part opens space to reflect on ethics and deontology. Finally, postulating that scientific fact is not an essence but the result of a process, the last part discusses the methods implemented, which may be different from those initially envisaged. This book is dedicated to the researchers and postgraduate students in the human and social sciences as well as the health practitioners likely to collaborate with them.

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This book explores the unity of life. It proposes that the concept of information is the inner essence of what we today call life. The importance of information for our species is obvious. Human beings are highly dependent on information, constantly exchanging with conspecifics. In a less apparent way, we are the product of genetic and epigenetic information which determines our development in a given environment from a fertilized egg to the adult stage. Even less apparent is that information plays a determining role in ecosystems. This observation may include the prebiotic systems in which life emerged. Our claim is that Nature processes information continuously. This means that even beyond living entities, we can see messages and decoding procedures. Nature can be said to send messages to its own future and then to decode them. Nature “talks” to itself! The systematic organization of messages suggests that, in some respects, we should even speak of the “languages” of Nature.

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In geography, a region is one of the most obscure and controversial scientific research objects. However, the tourism sector frequently uses the term, both in the communication of tourism destinations and in daily-life vocabulary, to characterize spatial practices that overtake the scale of a place. That said, a geographic concentration of place, equipment and accommodation does not equate to a tourist region. In order to define the tourist region, this book presents the common thoughts and interpretations of it, which have been advanced by geographers since the beginning of the 20th Century. The Tourist Region also examines stakeholders’ logics that are identified in the practices of a tourist destination in a regional dimension, and explores the tourist region as a territorial co-construction. Finally, this book analyzes multi-level regional networks of tourist places, built according to tourist mobilities. By presenting several measurement methods of the tourist region, this book explains the spatial practices of tourists and anticipates the actions for tourism professionals.

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Living eXperience Design – the design of life experiences – is an extension of user experience design (UXD). The context comprises usage and practice in real contexts in which spatial, urban, social, temporal, historical and legal dimensions are considered. Reflecting upon LivXD is to examine the whole experience of a target audience in a variety of situations – and not only in those involving digital technology. This book begins with the definition of LivXD and its associated epistemology, and proceeds to detail field experiments in certain privileged areas: the relation to creation and works, mediation and adult education.

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Digital information, particularly for online newsgathering and reporting, is an industry fraught with uncertainty and rapid innovation. Digital Information Ecosystems: Smart Press crosses academic knowledge with research by media groups to understand this evolution and analyze the future of the sector, including the imminent employment of bots and artificial intelligence. The book adopts an original and multidisciplinary approach to this topic: combining the science of media economics with the experience of a practicing journalist of a major daily newspaper. The result is an essential guide to the opportunities of the media to respond to a changing global digital landscape. Independent news reporting is vital in the contemporary democracy; the media must itself become a new “smart press”.

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Digital Identities in Tension deals with the ambivalence of universal digitalization. While this transformation opens up new possibilities, it also redistributes the interplay of constraints and incentives, and tends insidiously to create a greater malleability of individuals. Today, companies and states are increasingly engaged in the surveillance and management of our digital identities. In response, we must study the effects that the new industrial, economic and political logics have on ethical issues and our ability to act. This book examines the effects of digitalization on new modes of existence and subjectivation in many spheres: digital identity management systems, Big Data and machine learning, the Internet of Things, smart cities, etc. The study of these transformations is one of the major conditions for more responsible modes of data governance to emerge.

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Information, Knowledge and Agile Creativity will enlighten entrepreneurs, and is ideal for facilitating an organization’s ability to react and adapt to its environment. Creativity is a system that engenders innovation. While integral at the conception stage, it is also important before and after this phase. This book offers a collection of tools, as well as a methodology, to estimate the agility of an organization to generate and transform ideas into solutions that are not only new but also adapted to their users. To this end, this book presents strategic foresight and problem comprehension methods; tools of sharing and visual information formatting; animation tips for creativity workshops; techniques for generating ideas; and tools for visualizing and mapping ideas, information, and knowledge.

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In recent years, there has been a proliferation of opinion-heavy texts on the Web: opinions of Internet users, comments on social networks, etc. Automating the synthesis of opinions has become crucial to gaining an overview on a given topic. Current automatic systems perform well on classifying the subjective or objective character of a document. However, classifications obtained from polarity analysis remain inconclusive, due to the algorithms' inability to understand the subtleties of human language. Automatic Detection of Irony presents, in three stages, a supervised learning approach to predicting whether a tweet is ironic or not. The book begins by analyzing some everyday examples of irony and presenting a reference corpus. It then develops an automatic irony detection model for French tweets that exploits semantic traits and extralinguistic context. Finally, it presents a study of portability in a multilingual framework (Italian, English, Arabic).

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Based on the most recent scientific data, and without neglecting historical publications, Fishes in Lagoons and Estuaries in the Mediterranean 3 comprehensively details Mediterranean lagoonal–marine migratory fish. It provides information regarding their systematics, ecobiology, ethology, genetics and their exploitation. This volume, third in a set of books on Mediterranean ichthyofauna, offers a synthesis of the knowledge acquired from 1890 to the present day for each of the 21 species most frequently found in Mediterranean lagoons and estuaries. These species are detailed across two volumes, 3A and 3B. The scientific data presented in this book concern their lagoon life as much as their marine life, and are therefore of particular interest for both the management of fish stocks and for the conservation of species. Designed to give rapid and comprehensive access to the body of knowledge on Mediterranean lagoonal and estuarine migratory fishes, this volume is for anyone involved in the use, management or protection of natural environments and their populations, including ecobiologists, geographers, engineers, teachers, students and researchers.

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Managing skills is at the core of Human Resources Management. Based on previous literature and realized with researchers from Magellan, the Research Center in Management of iaeLyon, Skills Management examines how skills can be analyzed at the individual and collective levels, and investigates the focus on different types of skills – including technical, soft, learning, leadership and emotional skills. The book examines how skills management is applied in various contexts and for various populations, cultures and profiles, with examples ranging from middle managers having to develop organizational skills in a changing environment, to engineers having to develop soft skills beyond their technical skills; from police officers developing emotional skills, to the new skills that are needed when a hospital introduces a new approach to shared leadership. In the concluding chapter, this book also investigates how it is sometimes difficult to focus on skills development when organization needs are focused on flexibility.

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Mediation is a very old practice that has been reborn to meet the needs of the contemporary world. It is thus increasingly present in today's societies. This book presents the theoretical foundations of mediation, as well as the way in which teachers and researchers in Information and Communication Sciences (ICS) have taken up this concept. Whether it is communicational, informational, cultural, organizational or societal, mediation belongs to a field of research, instituted by ICS, which sees in it a process of overcoming conflict, restoring communication and deconstructing social connections. Mediation: A Concept for Information and Communication Sciences inaugurates this set through its contribution to a state of the art of the theory and concepts used by the ICS community. It is addressed to teachers, researchers and students, as well as information professionals wishing to think about their daily practice.

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An ethical solution to the current health, ecological and financial problems we face is to mobilize our responsibility by overcoming our duality with the environment. It calls for changes in attitudes and behaviors that are not self-evident and can be facilitated by specific learning. Mindfulness-based interventions (MBI) are increasingly used in professional settings, particularly in therapy, because their effectiveness in terms of change is increasingly supported by scientific evidence. This book presents a detailed program aimed at developing an ethics of responsibility known as Mindfulness- or MeditationBased Ethics of Responsibility (MBER). It combines theoretical explanations, exercises and secular meditations to propose (rather than impose) ethical guidelines, accompanying participants in identifying their own ethical values, acting in accordance with them, while weakening their dual functionings.

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This book is dedicated to the application of metaheuristic optimization in trajectory generation and control issues in robotics. In this area, as in other fields of application, the algorithmic tools addressed do not require a comprehensive list of eligible solutions to effectively solve an optimization problem. This book investigates how, by reformulating the problems to be solved, it is possible to obtain results by means of metaheuristics. Through concrete examples and case studies – particularly related to robotics – this book outlines the essentials of what is needed to reformulate control laws into concrete optimization data. The resolution approaches implemented – as well as the results obtained – are described in detail, in order to give, as much as possible, an idea of metaheuristics and their performance within the context of their application to robotics.

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In macro-, meso- and micro-economic systems, the concept of innovation involves a variety of resources and functions. It includes all formal and informal institutions, networks and actors that influence innovation and act as innovation boosters within companies, at the territorial level, at the level of innovation networks or in national economies. This book deals with innovation in a globalized context in terms of the entrepreneur, enterprise, territorial and sectoral systems and national systems of innovation in which collective innovation processes are formed.

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The scientific expedition of H.M.S. Challenger in the 1870s marks the starting point of physical oceanography. This ship traveled the seas of the globe pursuing a dual objective: to conduct an in-depth study of animal life and to observe the physical properties of ocean waters. Volume 3 focuses on measurements and modeling of liquid compressibility. Based on the work initiated by the physicist Peter Tait, a detailed presentation of liquid equations-of-state is proposed. The physical interpretation of the parameters of these equations is discussed, leading to a description of the "structure" of liquid media. From Deep Sea to Laboratory is available in three volumes for curious readers drawn to travel, history and science. Students, researchers and teachers of physics, fluid mechanics and oceanography will find material to deepen their knowledge.

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The scientific expedition of H.M.S. Challenger in the 1870s marks the starting point of physical oceanography. This ship traveled the seas of the globe pursuing a dual objective: to conduct an in-depth study of animal life and to observe the physical properties of ocean waters. Volume 2 analyzes and uses for the first time the physical measurements collected by the scientists of the Challenger to show that their surveys establish the link between ocean circulation and the distribution of the ocean’s temperature. From Deep Sea to Laboratory is available in three volumes for curious readers drawn to travel, history and science. Students, researchers and teachers of physics, fluid mechanics and oceanography will find material to deepen their knowledge.

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The scientific expedition of H.M.S. Challenger in the 1870s marks the starting point of physical oceanography. This ship traveled the seas of the globe pursuing a dual objective: to conduct an in-depth study of animal life and to observe the physical properties of ocean waters. Volume 1, richly illustrated, relates the expedition of the Challenger and addresses the problems of measuring the great depths. A theoretical approach to the immersion velocity of a probe is also proposed, as well as a presentation of some results of bathymetric surveys and physical observations made by the Challenger scientists. From Deep Sea to Laboratory is available in three volumes for curious readers drawn to travel, history and science. Students, researchers and teachers of physics, fluid mechanics and oceanography will find material to deepen their knowledge.

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Knowledge of Life Today presents the thoughts of Jean Gayon, a major philosopher of science in France who is recognized across the Atlantic, especially for his work in philosophy and the history of life sciences. The book is structured around Gayon's personal answers to questions put forward by Victor Petit. This approach combines scientific rigor and risk-taking in answers that go back to the fundamentals of the subject.As well as the relationship between philosophy and the history of science, Gayon discusses the main questions of the history and philosophy of biology that marked his intellectual journey: Darwin, evolutionary biology, genetics and molecular biology, human evolution, and various aspects of the relationship between biology and society in contemporary times (racism, eugenics, biotechnology, biomedicine, etc.).

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Teachers regularly seek to update their practice with newly-developed tools from the realm of research, with the aim of applying them directly in the classroom, particularly for teaching reading and writing. Thus, teachers’ continuing education is dependent on the effective dissemination and appropriation of research results. This book explores this problem from multiple angles, presenting research projects from France and Quebec, Canada. Using a variety of methods, including creating teaching materials and engaging classroom teachers in the research process, the authors demonstrate the importance of ownership and dissemination of research results in schools. Although this necessity sometimes complicates the work of researchers, it is vital to develop and maintain the relationship between reading–writing research and its practical applications.

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This book deals with corporate mergers and acquisitions by analyzing the financial and strategic aspects. It starts with a chronological justification of the evolution of external growth operations and ends with case studies in order to put into practice the theoretical contribution of the previous titles. Through this book, we wish to detail the types of mergers and acquisitions, their modes, their motivations, their consequences and their performances. First of all, we propose a panoply of scientific research, methodological explanations and logical structuring to expose a subject of experience considered for a long time as a phenomenon in finance. Then, through a sample of 90 mergers or acquisitions, we analyze the effects of these transactions on French companies.

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The different forms of telepresence in education, in distance learning, in student support, in the use of learning environments or even at the heart of robot systems, are developed in universities and higher education facilities specializing in professional training. They constitute opportunities to reform arguments and give rise to important questions: how should we think about the hierarchy of presence and absence in these techniques in order to make possible “the presence of the absent”? What is the effect on mediation processes? On the perception of the body and on identity? How does it transform collaborative work? Telepresence in Training brings together research that attempts to answer these questions by using studies and practical supports from higher education, with regards to teacher training and telepresence robots in France, Belgium, Switzerland and Quebec.

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This book enables the student to master the methods of analysis of isostatic and hyperstatic structures. To show the performance of the methods of analysis of the hyperstatic structures, some beams, gantries and reticular structures are selected and subjected to a comparative study by the different methods of analysis of the hyperstatic structures. This procedure provides an insight into the methods of analysis of the structures.

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In the last few decades, metamaterials have revolutionized the ways in which waves are controlled, and applied in physics and practical situations. The extraordinary properties of metamaterials, such as their locally resonant structure with deep subwavelength band gaps and their ranges of frequency where propagation is impossible, have opened the way to a host of applications that were previously unavailable. Acoustic metamaterials have been able to replace traditional treatments in several sectors, due to their better performance in targeted and tunable frequency ranges with strongly reduced dimensions. This is a training book composed of nine chapters written by experts in the field, giving a broad overview of acoustic metamaterials and their uses. The book is divided into three parts, covering the state-of-the-art, the fundamentals and the real-life applications of acoustic metamaterials.

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The peaceful use of atomic energy has given rise to a variety of nuclear accidents from the start. This concerns all forms of use, industrial and medical. For each accident, Industrial and Medical Nuclear Accidents details the contamination of the environment, flora and fauna, and quantifies the effects of ionizing radiation. The book also examines the adverse effects on the health, both physical and mental, of the human populations concerned. The monetary cost is also evaluated. The research presented in this book is based on scientifically recognized publications and on the reports of national and international organizations competent in this field (IAEA, WHO, UNSCEAR, IRSN, etc.). The book contains chapters devoted to the most recent accidents (Chernobyl and Fukushima), with a large body of institutional and academic literature.

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We are facing unprecedented challenges today. For many of us, innovation would be our last hope. But how can it be done? Is it enough to bet on the scientific culture? How can technical culture contribute to innovation? How is technical culture situated with regards to what we name collectively the culture of innovation? It is these questions that this book intends to address.

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A polymorphous concept, power has imposed itself since ancient times. Whether it characterizes the phenomena of domination, exclusion or voluntary submission, it illuminates social relations and, since the 20th Century, interpersonal relations. This book offers, first of all, a daring panorama through its intertwining of different theoretical propositions relating to power, across time and across disciplines. It then presents the work of researchers in information and communication sciences who draw from these proposals the materials allowing them to develop their own analyses. These analyses revisit discursive power with respect to contemporary formations of communication and information. They investigate digital technologies by problematizing the phenomena of influence, control and access to knowledge. Finally, they reflect on the media in the light of inherent powers of social mediation, advertising and journalism.

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When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.

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The advent of the euro was a revolution for the 340 million people who exchanged their former currencies – considered a fundamental element of national sovereignty – for this new single currency.Encouraged by some who believe that its introduction gives more cohesion and strength to Europe in an increasingly globalized economy, the euro is criticized by others who believe that the constraints it imposes are a source of austerity and favor northern European countries at the expense of countries in the south.The Future of the Euro Currency traces the evolution of the monetary policy which the European Central Bank instituted at a time when economic, monetary and financial crises were legion. The book presents, as objectively as possible, the advantages and disadvantages of this new currency, while considering the improvements that could promote its durability.

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Discourse is not just a means of expressing thought; it is also an autonomous body, an act through which we aim to achieve a certain effect. Modern linguistics proposes a broader definition of discourse, as a discrete and unique enunciative process, where the speaker or author makes language concrete through speech (in the Saussurian sense), and describes the various acts (oral, illocutionary, perlocutionary) that discourse performs. This book examines discourse, an object of analysis and criticism, from a wide range of perspectives. Among the concepts explored are the contributions of rhetoric in the art of discourse, the evolution of multiple approaches and the main methods of discourse analysis conducted by a variety of researchers. The book deepens our knowledge and understanding of discourse, a concept on which any research related to information and communication can be based.

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The technical progress illustrated by the development of Artificial Intelligence (AI), Big Data technologies, the Internet of Things (IoT), online platforms, NBICs, autonomous expert systems, and the Blockchain let appear the possibility of a new world and the emergence of a fourth industrial revolution centered around digital data. Therefore, the advent of digital and its omnipresence in our modern society create a growing need to lay ethical benchmarks against this new religion of data, the "dataisme".

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Following the rapid development of connected technologies, which are now highly sophisticated and spread across the globe, Society 5.0 has emerged and brought with it a dramatic societal shift. In 1998, Kodak, the world leader in photographic film, had 170,000 employees. It thus seemed unthinkable that just 3 years later, the majority of people would stop taking photographs to paper film and that Kodak would have disappeared. These are the stakes of this new society that is taking shape. This book, which does not seek to critique current politics, management or marketing literature, aims to fight against the excesses of this often-misunderstood Society 5.0 and to present the ideas and associated technologies that comprise it, all working towards societal improvement. Among these technologies, artificial intelligence, robotics, digital platforms and 3D printing are undoubtedly the most important, and thus receive the greatest focus.

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Inside industrial furnaces and combustion chambers, energy is essentially exchanged by radiation. It is through the same mechanism that the energy emitted by the Sun spreads through different media to reach the Earth. Developing a sound understanding of the laws underlying energy exchanges by radiation is therefore essential, not only for establishing design equations for industrial equipment, but also for an optimal harvesting of solar energy and a better understanding of climate change phenomena such as the greenhouse effect. Energy Transfers by Radiation establishes the basic laws and equations which support the quantification of energy fluxes transferred between surfaces for situations similar to those usually encountered in industrial processes or in solar energy applications.

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Whether in a solar thermal power plant or at the heart of a nuclear reactor, convection is an important mode of energy transfer. This mode is unique; it obeys specific rules and correlations that constitute one of the bases of equipment-sizing equations. In addition to standard aspects of convention, this book examines transfers at very high temperatures where, in order to ensure the efficient transfer of energy for industrial applications, it is becoming necessary to use particular heat carriers, such as molten salts, liquid metals or nanofluids. With modern technologies, these situations are becoming more frequent, requiring appropriate consideration in design calculations. Energy Transfers by Convection also studies the sizing of electronic heat sinks used to ensure the dissipation of heat and thus the optimal operation of circuit boards used in telecommunications, audio equipment, avionics and computers.

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This book's aim is to obtain and organize knowledge about the diversity of living things. Their epistomological and methodological fundamentals are explained in the framework of the biology of evolution. The methods of construction and use of phylogenetic trees are presented as well as the classification and description of taxa with the nomenclature rules.

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The book has a dual purpose. The first is to expose a general methodology to solve problems of electromagnetism in geometries constituted of angular regions. The second is to bring the solutions of some canonical problems of fundamental importance in modern electromagnetic engineering with the use of the Wiener-Hopf technique. In particular, the general mathematical methodology is very ingenious and original. It is based on sophisticated and attractive procedures exploiting simple and advanced properties of analytical functions. Once the reader has acquired the methodology, they can easily obtain the solution of the canonical problems reported in the book. The book can be appealing also to readers who are not directly interested in the detailed mathematical methodology and/ or in electromagnetics. In fact the same methodology can be extended to acoustics and elasticity problems. Moreover, the proposed practical problems with their solutions constitute a list of reference solutions and can be of interest in engineering production in the field of radio propagations, electromagnetic compatibility and radar technologies.

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