Search results for ""elsevier""

The Handbook of the Psychology of Aging, Seventh Edition, provides a basic reference source on the behavioral processes of aging for researchers, graduate students, and professionals. It also provides perspectives on the behavioral science of aging for researchers and professionals from other disciplines. The book is organized into four parts. Part 1 reviews key methodological and analytical issues in aging research. It examines some of the major historical influences that might provide explanatory mechanisms for a better understanding of cohort and period differences in psychological aging processes. Part 2 includes chapters that discuss the basics and nuances of executive function; the history of the morphometric research on normal brain aging; and the neural changes that occur in the brain with aging. Part 3 deals with the social and health aspects of aging. It covers the beliefs that individuals have about how much they can control various outcomes in their life; the impact of stress on health and aging; and the interrelationships between health disparities, social class, and aging. Part 4 discusses the emotional aspects of aging; family caregiving; and mental disorders and legal capacities in older adults.

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Fenner and White's Medical Virology, Fifth Edition provides an integrated view of related sciences, from cell biology, to medical epidemiology and human social behavior. The perspective represented by this book, that of medical virology as an infectious disease science, is meant to provide a starting point, an anchor, for those who must relate the subject to clinical practice, public health practice, scholarly research, and other endeavors. The book presents detailed exposition on the properties of viruses, how viruses replicate, and how viruses cause disease. These chapters are then followed by an overview of the principles of diagnosis, epidemiology, and how virus infections can be controlled. The first section concludes with a discussion on emergence and attempts to predict the next major public health challenges. These form a guide for delving into the specific diseases of interest to the reader as described in Part II. This lucid and concise, yet comprehensive, text is admirably suited to the needs of not only advanced students of science and medicine, but also postgraduate students, teachers, and research workers in all areas of virology.

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Introduction to Biomedical Engineering is a comprehensive survey text for biomedical engineering courses. It is the most widely adopted text across the BME course spectrum, valued by instructors and students alike for its authority, clarity and encyclopedic coverage in a single volume. Biomedical engineers need to understand the wide range of topics that are covered in this text, including basic mathematical modeling; anatomy and physiology; electrical engineering, signal processing and instrumentation; biomechanics; biomaterials science and tissue engineering; and medical and engineering ethics. Enderle and Bronzino tackle these core topics at a level appropriate for senior undergraduate students and graduate students who are majoring in BME, or studying it as a combined course with a related engineering, biology or life science, or medical/pre-medical course. NEW: Each chapter in the 3rd Edition is revised and updated, with new chapters and materials on compartmental analysis, biochemical engineering, transport phenomena, physiological modeling and tissue engineering. Chapters on peripheral topics have been removed and made avaialblw online, including optics and computational cell biology NEW: many new worked examples within chapters NEW: more end of chapter exercises, homework problems NEW: image files from the text available in PowerPoint format for adopting instructors Readers benefit from the experience and expertise of two of the most internationally renowned BME educators Instructors benefit from a comprehensive teaching package including a fully worked solutions manual

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The application of homology varies depending on the data being examined. This volume represents a state-of-the-art treatment of the different applications of this unifying concept. Chapters deal with homology on all levels, from molecules to behavior, and are authored by leading contributors to systematics, natural history, and evolutionary, developmental, and comparative biology. This paperback reprint of the original hardbound edition continues to commemorate the 150th anniversary of Sir Richard Owen's seminal paper distinguishing homology from analogy.

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This book is intended to help newly graduated chemists, particularly organic chemists, at all levels from bachelors to post-doctorates, find careers in the North American pharmaceutical industry. It will serve as a practical, detailed guiedbook for job seekers as well a reference work for faculty advisers, research supervisors, development officers, employment agents, and personnel managers in the industry. The book gathers in a single volume the fundamentals of getting an industrial job as a medicinal or process chemist, and covers all aspects of a chemist's job--scientific, financial, and managerial--within a pharmaceutical/biotechnology company. Other scientists looking for jobs as analytical or physical chemists and even biochemists and biologists will find the book useful. The valuable appendix is a unique compendium of 365 commercial, governmental, or non-profit institutions that comprise the North American pharmaceutical industry.

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Immunoassays are among the most powerful and sensitive technologies now available for patient diagnosis and monitoring. This book is an indispensable guide to information on the theory and practice of immunoassays. It discusses the scientific basis of these technologies in a logical, organized, and heuristic manner and provides protocols for specific assays. The contents of this unique book are balanced among theory, practical issues, quality control, automation, and subspecialty areas, making it ideal for health science students, laboratory scientists, and clinicians.

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Handbook of the Psychology of Aging, 6e provides a comprehensive summary and evaluation of recent research on the psychological aspects of aging. The 22 chapters are organized into four divisions: Concepts, Theories, and Methods in the Psychology of Aging; Biological and Social Influences on Aging; Behavioral Processes and Aging; and Complex Behavioral Concepts and Processes in Aging. The 6th edition of the Handbook is considerably changed from the previous edition. Half of the chapters are on new topics and the remaining half are on returning subjects that are entirely new presentations by different authors of new material. Some of the exciting new topics include Contributions of Cognitive Neuroscience to Understanding Behavior and Aging, Everyday Problem Solving and Decision Making, Autobiographical Memory, and Religion and Health Late in Life. The Handbook will be of use to researchers and professional practitioners working with the aged. It is also suitable for use as a textbook for graduate and advanced undergraduate courses on the psychology of aging. The Handbook of the Psycology of Aging, Sixth Edition is part of the Handbooks on Aging series, including Handbook of the Biology of Aging and Handbook of Aging and the Social Sciences, also in their 6th editions.

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This handy reference tool is an organized annual review of synthetically useful information. It abstracts synthetic reactions from the major chemistry journals of the past year and includes all reactions and methodsthat are new and reasonably general. The reactions are presented in a convenient pictorial format designed for rapid visual retrieval of information. The Journal of the American Chemical Society has aptly described this publication as an"aid to the harassed organic chemist who cannot keep up with the never-diminishing stream of new primary literature"and hails it"an outstandingly good buy."

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Targeted Cancer Imaging: Design and Synthesis of Nanoplatforms based on Tumour Biology reviews and categorizes imaging and targeting approaches according to cancer type, highlighting new and safe approaches that involve membrane-coated nanoparticles, tumor cell-derived extracellular vesicles, circulating tumor cells, cell-free DNAs, and cancer stem cells, all with the goal of pointing the way to developing precise targeting and multifunctional nanotechnology-based imaging probes in the future. This book is highly multidisciplinary, bridging the knowledge gap between tumor biology, nanotechnology, and diagnostic imaging, and thus making it suitable for researchers ranging from oncology to bioengineering. Although considerable efforts have been conducted to diagnose, improve and treat cancer in the past few decades, existing therapeutic options are insufficient, as mortality and morbidity rates remain high. One of the best hopes for substantial improvement lies in early detection. Recent advances in nanotechnology are expected to increase our current understanding of tumor biology, allowing nanomaterials to be used for targeting and imaging both in vitro and in vivo experimental models.

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Energy Growth Nexus in an era of Globalization reviews current research and practical policy considerations reflective of the ongoing transformation, covering four broad globalization themes from existing research literature: energy consumption, renewable energy consumption, financial markets and energy markets. Within these themes, contributors evaluate transformations in the energy-growth association relating to economic slowdowns, trade patterns, impacts of globalization, cross-border technological spillovers, changes in the risk profile of the countries, advent of Sustainable Development Goals (SDGs), changes in the pattern of cross-border labor force migration, and rising environmental awareness, among many other considerations. Policymakers, energy economists, and energy researchers in a range of connected disciplines will find this to be a great resource on the energy growth sector.

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Bioimpedance and Spectroscopy is a comprehensive gateway into the applications of bioimpedance and relevant aspects of its instrumentation, which presents cutting-edge knowledge in an accessible and simplified way. Written by experts from across the field, this book offers a rare focus on applied engineering and instrumentation, covering both theory and practical applications. This text will guide you towards successful experiments and leads to practical examination of the properties of different biological structures, whether single cells, tissues or whole organ systems, by: Revealing how the underlying processes of the bioimpedance spectroscopy enhance classic understanding of the impedance measurement Introducing new instrumentation methods and applications Warning against some common pitfalls and caveats Explaining historical perspectives, solutions to engineering problems and real-world case studies of how this technology has been successfully applied Clear and practical, this book lays out essential requirements, typical challenges, and common compromises for both students and engineers in the field. Students of data acquisition and impedance measurement, graduate students in biomedical engineering, and engineers of practical measurement solutions will also find this book useful.

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Approx.428 pages

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Nanotechnology in Medicine and Biology brings together a multidisciplinary team of experts from the fields of materials science, nanotechnology, medicine and biomedical engineering to introduce new nanoscale biomaterials and their applications, diagnosis and treatment of disorders of the human body. The book presents the fundamentals for understanding the design, properties and selection of nanobiomaterials as well as their real-world applications in medicine. Each chapter addresses current regulations, manufacturing processes, and translation issues of nanobiomaterials for key applications. A discussion of current protocols and their benefits and disadvantages is also included. This book provides comprehensive background and knowledge in the field of nanobiomaterials that is suitable for academics, scientists and clinicians.

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Microalgae Cultivation for Biofuels Production explores the technological opportunities and challenges involved in producing economically competitive algal-derived biofuel. The book discusses efficient methods for cultivation, improvement of harvesting and lipid extraction techniques, optimization of conversion/production processes of fuels and co-products, the integration of microalgae biorefineries to several industries, environmental resilience by microalgae, and a techno-economic and lifecycle analysis of the production chain to gain maximum benefits from microalgae biorefineries.

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Biochar Production for Green Economy: Agricultural and Environmental Perspectives addresses the advancements and developments for the efficient diversification of biochar toward achieving improved agricultural and environmental benefits. This comprehensive and cohesive volume is the first to address the potential multi-and transdisciplinary opportunities of effective biochar production and use. Including the potential applicability of not only crop waste biochar but weeds, agroforestry, agroindustry, municipal waste, as well chapters explore surface modified, enriched or tailored biochar for soil amendment, GHGs mitigation, bioremediation of organic, inorganic, metals and other emerging pollutants, as well as soil remediation. It also covers the trending multidisciplinary approaches of nanotechnology, surface chemistry and thermal decomposition advancements being adopted for capacity enhancement and versatile applicability in the field of agriculture, environment science and green

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Sustainable Marine Resource Utilization in China: A Comprehensive Evaluation thoroughly analyzes the basic conditions and status quo of the sustainable utilization of Chinese marine resources and its effects on economic and social development. This book constructs evaluation models for marine ecological carrying capacity, marine resource utilization benefits, and management levels with the application of many methods, including the super efficiency model, ecological footprint model, entropy method and system dynamics. The principles and practical experiences of the sustainable utilization of Chinese marine resources are also summed up. This book provides a needed resource for university professors, students and researchers interested in the management of marine resources and the environment, and particularly those who are concerned with China's marine development.

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Hybrid Systems and Multi-energy Networks for the Future Energy Internet provides the general concepts of hybrid systems and multi-energy networks, focusing on the integration of energy systems and the application of information technology for energy internet. The book gives a comprehensive presentation on the optimization of hybrid multi-energy systems, integrating renewable energy and fossil fuels. It presents case studies to support theoretical background, giving interdisciplinary prospects for the energy internet concept in power and energy. Covered topics make this book relevant to researchers and engineers in the energy field, engineers and researchers of renewable hybrid energy solutions, and upper level students.

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Giardia and Giardiasis Volume 107-Part B, in the Advances in Parasitology series, is dedicated to aspects of cytoskeletal structure of this parasite with an emphasis on insights of new components and their function in trophozoites. Further, microtubule function and its critical involvement in motility, attachment, mitosis and cell division as well as in transitions between developmental stages are reviewed. Also a comprehensive revision in the progress of tools to explore and understand the functional biology of Giardia, its coding and non-coding genes, features and cellular and molecular biology is contained in this volume. Additionally, an exciting perspective on the interactions between Giardia and intestinal epithelial cell by reviewing transcriptomic and proteomic investigations is included along with a state-of-the art of the understanding pathophysiology of giardiasis and of how Giardia can cause post-infectious and extra-intestinal complications. A complete review of current knowledge including commonly prescribed drugs, causes of therapeutic fails, drug resistance mechanisms, strategies for the discovery of new agents for alternative drug therapies is covered.

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Future Directions in Silicon Photonics, Volume 101 in the Semiconductors and Semimetals series, highlights new advances in the field, with this updated volume presenting the latest developments as discussed by esteemed leaders in the field silicon photonics.

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Doing Bayesian Data Analysis: A Tutorial with R, JAGS, and Stan, Second Edition provides an accessible approach for conducting Bayesian data analysis, as material is explained clearly with concrete examples. Included are step-by-step instructions on how to carry out Bayesian data analyses in the popular and free software R and WinBugs, as well as new programs in JAGS and Stan. The new programs are designed to be much easier to use than the scripts in the first edition. In particular, there are now compact high-level scripts that make it easy to run the programs on your own data sets. The book is divided into three parts and begins with the basics: models, probability, Bayes’ rule, and the R programming language. The discussion then moves to the fundamentals applied to inferring a binomial probability, before concluding with chapters on the generalized linear model. Topics include metric-predicted variable on one or two groups; metric-predicted variable with one metric predictor; metric-predicted variable with multiple metric predictors; metric-predicted variable with one nominal predictor; and metric-predicted variable with multiple nominal predictors. The exercises found in the text have explicit purposes and guidelines for accomplishment. This book is intended for first-year graduate students or advanced undergraduates in statistics, data analysis, psychology, cognitive science, social sciences, clinical sciences, and consumer sciences in business.

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Introduction to Geophysical Fluid Dynamics provides an introductory-level exploration of geophysical fluid dynamics (GFD), the principles governing air and water flows on large terrestrial scales. Physical principles are illustrated with the aid of the simplest existing models, and the computer methods are shown in juxtaposition with the equations to which they apply. It explores contemporary topics of climate dynamics and equatorial dynamics, including the Greenhouse Effect, global warming, and the El Nino Southern Oscillation.

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Advances in Ecological Research, Volume 62, the latest release in this ongoing series, covers a long list of topics, including Monitoring tropical insects in the 21st Century, The distribution and structure of long-term and large-scale fire manipulation experiments, The Agua Salud Project: Basic and applied research informing management of tropical landscapes for the 21st century, Conservation strategies and principles for tropical forests, Assessing forest quality using satellite remote sensing data: A test case using the Sabah Biodiversity Experiment, eDNA approaches to understand the current state and future of biodiversity of the Amazonian biome: pitfalls, improvements and challenges, and much more.

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High-Risk Pollutants in Wastewater presents the basic knowledge regarding the diversity, concentrations, and health and environmental impacts of HRPs in municipal wastewater. The book summarizes information on the types (e.g. heavy metals, toxic organics and pathogens) and toxicities of HRPs in wastewater. In addition, it describes ecological and health hazards arising from the living things’ direct/indirect contacts with the HRPs during their full lifecycles (generation, disposal, discharge and reuse) in wastewater or water environments. Sections cover the concepts of appropriate technology for HRP hazard/risk assessment and wastewater treatment/reuse and the issues of strategy and policy for increasing risk control coverage. Finally, the book focuses on the resolution of water quality monitoring, wastewater treatment and disposal problems in both developed and developing countries.

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Plant Signaling Molecule: Role and Regulation under Stressful Environments explores tolerance mechanisms mediated by signaling molecules in plants for achieving sustainability under changing environmental conditions. Including a wide range of potential molecules, from primary to secondary metabolites, the book presents the status and future prospects of the role and regulation of signaling molecules at physiological, biochemical, molecular and structural level under abiotic stress tolerance. This book is designed to enhance the mechanistic understanding of signaling molecules and will be an important resource for plant biologists in developing stress tolerant crops to achieve sustainability under changing environmental conditions.

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Increasing the Durability of Paint and Varnish Coatings in Building Products and Construction presents data and analysis on regularities in the appearance quality of protective and decorative coatings for building products and structures, also detailing the relationship between the resistance of coatings and the quality of their appearance. Developing a method for ensuring the quality of painted surfaces for building products and developing control methods is an important scientific, technical and economic problem. The conditions needed depend largely on the rheological properties of paint and the processes of wetting and application, with different variables for metal or concrete structures.

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While many transportation and city planners, researchers, students, practitioners, and political leaders are familiar with the technical nature and promise of vehicle automation, consensus is not yet often seen on the impact that will result, or the policies and actions that those responsible for transportation systems should take. The End of Driving: Transportation Systems and Public Policy Planning for Autonomous Vehicles explores both the potential of vehicle automation technology and the barriers it faces when considering coherent urban deployment. The book evaluates the case for deliberate development of automated public transportation and mobility-as-a-service as paths towards sustainable mobility, describing critical approaches to the planning and management of vehicle automation technology. It serves as a reference for understanding the full life cycle of the multi-year transportation systems planning processes, including novel regulation, planning, and acquisition tools for regional transportation. Application-oriented, research-based, and solution-oriented rather than predict-and-warn, The End of Driving concludes with a detailed discussion of the systems design needed for accomplishing this shift. From the Foreword by Susan Shaheen: The authors … extend potential solutions through a set of open-ended exercises after each chapter. Their approach is both strategic and deliberate. They lead the reader from definitions and context setting to the transition toward automation, employing a range of creative strategies and policies. While our quest to understand how to deploy automated vehicles is just beginning, this book provides a thoughtful introduction to inform this evolution.

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Seawater desalination is increasing globally, and in light of this, it is necessary to look at the environmental and ecological impacts of desalination plants on the marine environment. Marine Impacts of Seawater Desalination: Science, Management, and Policy combines existing studies and new research into a unified work describing the interplay of seawater desalination and the marine environment. In particular, the book identifies knowledge gaps in the current data and recommends future research paths. The book also covers the established and emerging desalination processes and the policies and regulations applied to seawater desalination. Marine Impacts of Seawater Desalination is an ideal reference for engineers and developers working on environmental-related issues of seawater desalination, scientists and researchers studying these issues, as well as regulators and decision makers who can use this book as a useful guide for planning and operating desalination plants.

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Genomic and Precision Medicine: Infectious and Inflammatory Disease, Third Edition, provides current clinical solutions on the application of genome discovery on a broad spectrum of disease categories in IMD - including asthma, obesity and multiple sclerosis. Each chapter is organized to cover the application of genomics and personalized medicine tools and technologies, along with information on a) Risk Assessment and Susceptibility, b) Diagnosis and Prognosis, c) Pharmacogenomics and Precision Therapeutics, and d) Emerging and Future Opportunities in the field.

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The Biogeography of the Australian North West Shelf provides the first assembly of existing information of the North West Shelf in terms of geological, oceanographic and climatological history and current understanding of such issues as biodiversity, connectivity, larval dispersal and speciation in the sea that determine the distribution patterns of its invertebrate fauna. It is intended as a source of information and ideas on the biota of the shelf and its evolutionary origins and affinities and the environmental drivers of species’ ecology and distribution and ecosystem function. Regulators and industry environmental managers worldwide, but especially on the resource-rich North West Shelf, are faced with having to make decisions without adequate information or understanding of conservation values or the factors that drive ecosystem processes and resilience in the face of increasing anthropogenic and natural change. This book will provide a resource of information and ideas and extensive references to issues of primary concern. It will provide a big-picture narrative, putting the marine biota into a geological, evolutionary, and regional biodiversity context.

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This book contains everything you need to know for the successful practical application of auricular acupuncture. It is organized systematically: the exact localisation of the points on the ear is shown clearly in more than 300 illustrations.;The author then presents a wide range of disorders and suggests the combination of particular points which should be used for the treatment of many different kinds of disorders, e.g. muscular, endocrinological, gastrointestinal, cardiovascular, respiratory, urogenital, dermatological, allergic and ophthalmological.;This is the translation (by Johanna Schuster) of the very successful 5th German edition (published by Elsevier in 2011).

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There are several popular books published in Healthcare Computational Informatics like Computational Bioengineering and Bioinformatics (2020), Springer; Health Informatics (2017), Springer; Health Informatics Vision: From Data via Information to Knowledge (2019), IOS Press; Data Analytics in Biomedical Engineering and Healthcare (2020), Elsevier. However, in all these mentioned books, the challenges in Biomedical Imaging are solved in one dimension by use of any specific technology like Image Processing, Machine Learning or Computer Aided Systems. In this book, the book it has been attempted to bring all technologies related to computational analytics together and apply them on Biomedical Imaging.

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Written by highly-respected practitioners and scholars "In Search of Knowledge Management: Pursuing Primary Principles" offers research and practice insights into the emerging discipline and field of knowledge management and aims to accelerate a global adoption of knowledge management (KM) as a distinct and critical field of study for today's professionals. Following on from "Creating the Discipline of Knowledge Management: The Latest in University Research" published in 2005 by Elsevier, this publication proudly bears the imprimatur of George Washington University. Its contents are based on the time-proven research methodologies and scrutiny of the doctoral programs, and it records and characterizes the community's KM practice and research. It goes beyond mere technology implementations to consider the larger KM context including leadership, learning, and organization that make KM successful in real world situations. This book is an essential reference tool for all universities, research centres and organizations working on KM, as well as government and non-governmental organizations and businesses that both research and follow the latest KM research and practices.

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Research on teacher education and classroom teaching has evolved significantly in recent decades, with more research taking an international or intersectional lens. The International Study Association on Teachers and Teaching (ISATT) has moved with the field, beginning as a predominantly white European and North American organization in 1983, it now has active membership from more than 60 countries across the globe. The ISATT 40th Anniversary Yearbook, presented over three volumes, reflects this growth through celebrating the contributions of ISATT members over time and offering current scholarly research to inform current and future teacher education and teaching. Bringing together top research from Emerald, Elsevier and Taylor & Francis published over the past 10 years, plus cutting-edge new chapters, Teaching and Teacher Education in International Contexts explores the growing global scope of research on teaching. The sections investigate the history of ISATT; teacher education reform; school reform and support structures; partnerships; and preparing teacher educators. All three volumes that make up the ISATT 40th Anniversary Yearbook offer invaluable insights for teacher educators and educational researchers the world over, offering international perspectives from North America, Europe, South America, Asia, Africa, and Australasia.

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Bernard Marr bietet einen faszinierenden Blick darauf, wie Unternehmen Künstliche Intelligenz (KI) und maschinelles Lernen zur Problemlösung einsetzen. Es präsentiert 50 Fallstudien zu aktuellen Situationen und zeigt praktische Anwendungen für Probleme, mit denen Unternehmen auf der ganzen Welt konfrontiert sind. Das sich schnell entwickelnde Gebiet der Künstlichen Intelligenz hat sich über Forschungslabore und Informatikabteilungen hinaus ausgedehnt und seinen Weg in das Mainstream-Geschäftsumfeld gefunden. Künstliche Intelligenz und maschinelles Lernen werden als die wichtigsten modernen Business-Trends zur Steigerung des Erfolgs genannt. KI wird in Bereichen wie Bankwesen und Finanzen, Social Media und Marketing eingesetzt. Diese Technologie bietet außerdem innovative Lösungen für Unternehmen aller Größen, Branchen und Industrien. Dieses spannende und aktuelle Buch untersucht eine Vielzahl von Fällen, die veranschaulichen, wie Unternehmen KI einsetzen, um die Leistung und Effizienz zu steigern, Marktpräferenzen zu analysieren und vieles mehr. Unternehmen, die dabei betrachtet werden, sind zum Beispiel: Amazon, IBM, Burberry, Samsung, Netflix, Spotify, Facebook, Elsevier, Uber, Siemens und Daimler. Der Bestsellerautor und renommierte KI-Experte Bernard Marr zeigt, wie die Technologie des maschinellen Lernens das Geschäftsgebaren von Unternehmen verändert. Das Buch bietet einen Überblick über einzelne Unternehmen, beschreibt das spezifische Problem und erklärt, wie KI die Lösung erleichtert. Jede Fallstudie bietet einen umfassenden Einblick, der einige technische Details sowie wichtige Lernzusammenfassungen enthält. Marrs Buch ist eine aufschlussreiche und informative Untersuchung der transformativen Kraft der Technologie in der Wirtschaft des 21. Jahrhunderts.

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Scholarly Communications: A History from Content as King to Content as Kingmaker traces the development of scholarly communications from the creation of the first scientific journal through the wide diversity of professional information services today. Unlike any other book, this work is an authoritative history by the past President of Elsevier and current Professor at Long Island University, which examines the changing nature of scholarly communication throughout its history, including its research importance as well as its business value. It specifically covers four key themes: 1.the value of scholarly content and information at various stages of it development and use; 2.the role that technology has played on the use, importance, and value of scholarly information and research communications; 3.the changing business models affecting the system of scholarly communication from the way it is produced to how it is distributed and consumed; and 4.some of the implications of mobile, cloud, and social computing technologies on the future of scholarly communications. Attention is paid to analyzing the structural changes that the professional publishing community now faces. Regazzi examines research content as an economic good; how technology and business models have greatly affected the value of scholarly publishing; and the drivers of the future sustainability of our system of scholarly communication.

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‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab EmiratesButterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACEwww.marketingonline.co.uk

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