Search results for ""mcgraw-hill education - europe""
McGraw-Hill Education - Europe Ship Modeling from Stem to Stern
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Covers every aspect of ship modeling, from how to scale-down plans and what glues and paints to use, to how to build a ship model in a bottleWritten in an engaging, conversational style, this comprehensive guide leads the reader through every aspect of ship modeling, from how to scale-down plans and what glues and paints to use, to how to build a ship model in a bottle and where to turn for more help.
£18.99
McGraw-Hill Education - Europe Business Research Methods
Are you about to begin your dissertation or a research project, but don’t know what topic to choose?Are you unsure of what research methods to use and how they should be applied to your project?Are you worried about how to write up your research project?Then this is the book for you!A balanced coverage of qualitative and quantitative methods means that no matter what approach you choose to use for your project, there are examples and case studies to help guide you through the process.Student Research boxes provide an insight into situations and research decisions that students have encountered in real life projects. They contain hints, tips and sometimes questions to help you think through your own project.A Running Case Study charts the progression of two student research projects - one qualitative and one quantitative - and shows how the content of each chapter can be used to develop their projects. Thought provoking questions are included in order to help you consider the issues and decisions involved, which you can then apply to your own project.Deeper Insight boxes delve further into particular research issues, offering you a detailed description to increase your understanding of these areas, whilst Real Life examples put research methods into context, by showing you how they have been applied in real world situations.The Online Learning Centre contains a vast amount of extra resources to help you create a superior project: Six statistical chapters are available to help you prepare, test and analyse your hypotheses and data. Extra cases, appendices and dataset exercises help you to take your study further. Check out the Research Skills Centre for free chapters of Study Skills books, examples of good and bad proposals, and templates for questionnaires and surveys. All of this and more can be found at www.mcgraw-hill.co.uk/textbooks/blumberg
£64.38
McGraw-Hill Education - Europe Corrective Reading Decoding Level B1, Workbook
In Decoding B1, skills are divided into five principal areas: Word-Attack Skills, Group Reading, Individual Reading Checkouts, Workbook Exercises, and Mastery Tests.
£14.96
McGraw-Hill Education - Europe Dual Momentum Investing: An Innovative Strategy for Higher Returns with Lower Risk
The strategy that consistently gets high returns with low risk--because it knows when to adaptAfter examining more than two hundred years of data across dozens of markets and asset classes, the conclusion is clear: Momentum continually outperforms. However, most mainstream investors haven't had a way to fully discover and implement the benefits of momentum investing . . . until now! Whether you're an independent investor, investment professional, or money manager, Dual Momentum Investing enables you to consistently profit on major changes in relative strength and market trend.Based on the award-winning work of Gary Antonacci, an expert in modern portfolio theory and optimization, this groundbreaking guide presents an easy-to-understand, straightforward model that transforms momentum concepts into an actionable investing strategy called Global Equity Momentum (GEM). By combining relative-strength momentumand absolute momentum, this proven methodology lets you take advantage of intramarket trends while avoiding large drawdowns. A disciplined implementation of his proven strategy enhances the ability of every trader to: Lock in profi ts and mitigate risk with a minimal number of switches per year among US equities, non-US equities, and bonds Establish meaningful control over investment risk once an asset's value begins to decline Remove emotional and behavioral biases from your decision making while taking advantage of these same biases in other traders to achieve exceptional returns Each facet of GEM is explained with simple clarity using the perfect amount of supporting theory, historicalanalysis, and understandable data. Pragmatic techniques come to life with real-world relevance that both deepens your understanding of why dual momentum trading works and better prepares you for using it with your own investments. From picking a cost-effective brokerage firm, to making asset choices, to customizing your strategy as you near retirement--this reliable guide helps you do it all with the confidence you'll gain through repeated success.You put a lot into earning your wealth; now take the next step with Dual Momentum Investing and properly protect it while it's working for you.PRAISE FOR DUAL MOMENTUM INVESTING:"Gary Antonacci takes us on a comprehensive tour of investment methods, exploring their strengths and weaknesses, and lays out a strong case for combining absolute and relative momenta. I consider Dual Momentum Investing as an essential reference for system designers, money managers, and investors." -- ED SEYKOTA"Gary Antonacci's Dual Momentum Investing is what happens when Ed Thorpe's Beat the Dealer meets Seth Klarman's Margin of Safety. This is an ambitious and must-have book." -- CLAUDE ERB, retired Managing Director, TCW Group, Inc."Antonacci presents a clear and scholarly sound case for the success of a simple momentum-based strategy. Give it a try; you'll be hooked!" -- JOHN NOFSINGER, PhD, Seward Chair of Finance, University of Alaska Anchorage, and author of The Psychology of Investing"A treasure of well-researched, momentum-driven investing processes. Antonacci clearly shows a number of different methods that anyone who is serious about a long-term strategy will find easy to implement. This is one of those five-star books; it is logical and easy to grasp." -- GREGORY L. MORRIS, Chief Technical Analyst and Investment Committee Chairman, Stadion Money Management, LLC, and author of Investing with the Trend"A must-read for both individual investors as well as financial advisors. It will forever change the way you think about developing investment and asset allocation strategies." -- DR. BOB FROEHLICH, retired Vice Chairman, Deutsche Asset Management
£46.79
McGraw-Hill Education - Europe Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior, Second Edition ( Paperback)
Hold anyone accountable. Master performance discussions. Get RESULTS.Broken promises, missed deadlines, poor behavior--they don't just make others' lives miserable; they can sap up to 50 percent of organizational performance and account for the vast majority of divorces. Crucial Accountability offers the tools for improving relationships in the workplace and in life and for resolving all these problems--permanently.PRAISE FOR CRUCIAL ACCOUNTABILITY:"Revolutionary ideas ... opportunities for breakthrough ..." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People"Unleash the true potential of a relationship or organization and move it to the next level." -- Ken Blanchard, coauthor of The One Minute Manager"The most recommended and most effective resource in my library." -- Stacey Allerton Firth, Vice President, Human Resources, Ford of Canada"Brilliant strategies for those difficult discussions at home and in the workplace." -- Soledad O’Brien, CNN news anchor and producer"This book is the real deal.... Read it, underline it, learn from it. It's a gem." -- Mike Murray, VP Human Resources and Administration (retired), Microsoft
£15.29
McGraw-Hill Education - Europe Tintinalli's Emergency Medicine Manual, Eighth Edition
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The book that belongs in the pocket of every clinician working in an acute care setting A Doody’s Core Title for 2019! This portable manual encapsulates the most clinically relevant content of Tintinalli’s Emergency Medicine, Eighth Edition – the world’s bestselling text on the topic -- and puts it at your fingertips, or in your pocket or backpack. Covering the full spectrum of emergency medicine in all patient populations – adult and pediatric – this full-color guide is composed of concise chapters that focus on clinical features, diagnosis and differential, and emergency management and disposition. Packing a remarkable amount of information in a compact, full-color presentation, Tintinalli’s Emergency Medicine Manual, Eighth Edition is enhanced by contributors from across the globe. Numerous tables and full-color photographs and illustrations enrich the text and help you deliver skillful and timely patient care. This new edition includes extensive updates to all sections, incorporating the latest guidelines, evidence-based protocols, and relevant research.
£67.99
McGraw-Hill Education - Europe Legendary Service: The Key is to Care
Take Care of Your Customers--or Someone Else Will!Legendary ServiceGreat customer service is a concept organizations love to be known for. Yet most people consider the service they receive to be average, at best. Successful companies make the connection between legendary customer service and athriving business--they recognize that the way employees treat customers is directly related to the way managers treat employees.Kelsey Young is an optimistic but disillusioned sales associate working her way through college. Her world opens up when one of her professors challenges her to create a culture of service at her workplace by putting the five components of Legendary Service into practice. AlthoughFerguson's, the store where Kelsey works, certainly isn't known for service excellence, Kelsey believes she can make a positive difference. She quickly learns that culture change isn't easy--and that her role as a frontline employee is more significant than she ever could have imagined.In characteristic Blanchard style, Legendary Service: The Key Is to Care is a quick and entertainingread for people at all organizational levels in every industry. When applied, its lessons will have a profound impact on the service experience your customers will receive. Whether a CEO or a part-time employee, every person can make a difference--and customer service iseveryone's job.PRAISE FOR LEGENDARY SERVICE:"Read this book and establish a service culture in your organization." -- Horst Schulze, Chairman/CEO, Capella Hotel Group"Legendary Service has great learnings for people at all organizational levels: for executives and managers, the value of a service culture; and for frontlinestaff, the reality that they are the face of the company and can make a difference. Legendary service--it's everyone, always." -- Mark King, CEO and President, TaylorMade Golf"Everything I know about service I learned from my career at Hilton Hotels, Marriott International, The Walt Disney Company, and Ken Blanchard. The One Minute Manager dramatically changed my thinking 32 years ago. LegendaryService will teach the next generation how to deliver sensational service. Buy it, study it, implement it." -- Lee Cockerell, Executive Vice President, Walt Disney World (Retired & Inspired), and author of Creating Magic and The Customer Rules"Kathy Cuff and Vicki Halsey have created a fantastic customer service model called ICARE. When you add their voices to that of the master storyteller KenBlanchard, you have a masterpiece entitled Legendary Service. It is a must-read for everyone who, like me, has a passion for service." -- Colleen Barrett, President Emeritus, Southwest Airlines, and coauthor of Lead with LUV"Ken Blanchard has done it again and delivered the right book at the right time. Legendary Service provides the essentials of hospitality and servant leadership in a way that everyone can adopt--right now--today!" -- John Caparella, President and COO,The Venetian, The Palazzo, and Sands Expo"Ken, Kathy, and Vicki show us how to change everyday service events into memorable experiences. Their book is a must-read for anyone unwilling to acceptmediocrity." -- Leonardo Inghilleri, coauthor ofExceptional Service, Exceptional Profit
£17.09
McGraw-Hill Education - Europe How to Make Money in Stocks Getting Started: A Guide to Putting CAN SLIM Concepts into Action
The #1 GROWTH STRATEGY for stock investing“To be a successful investor, start with the basics and stick to the rules. Matt’s book shows you how to do that. It may be the missing link you’ve been looking for.”—William J. O’Neil, Investor’s Business Daily Founder and Chairman“Getting Started takes the guesswork out of investing. Anyone can use these routines and checklists to become a successful investor.”—Amy Smith, How to Make Money in Stocks—Success StoriesThrough both bull and bear markets, Investor’s Business Daily’s CAN SLIM® Investment System has consistently been the #1 growth strategy, according to the American Association of Individual Investors. How to Make Money in Stocks—Getting Started shows you how to put the CAN SLIM System to work for you.Using an easy-to-follow game plan designed for busy people, you’ll discover: 2 simple rules to protect your money 3 critical factors to consider before you buy Buying & Selling Checklists to help you capture – and keep – solid gains Easy-to-follow routines How to spot—and deal with—major changes in market direction Action Steps and online videos to quickly start using what you learn Getting Started is the latest addition to the bestselling How to Make Money in Stocks series launched by CAN SLIM creator and Investor’s Business Daily founder William J. O’Neil. Millions of investors have used O’Neil’s strategy to build financial peace of mind. Now it’s your turn! So whether you’re new to the stock market and a little nervous about jumping in—or if you’ve been investing for awhile, but aren’t yet achieving the kind of results you want—How to Make Money in Stocks—Getting Started gives you a clear, step-by-step path to investing success.
£15.29
McGraw-Hill Education - Europe Trade Like a Stock Market Wizard: How to Achieve Super Performance in Stocks in Any Market
"Minervini has run circles around most PhDs tryingto design systems to beat the market." -- JACK SCHWAGER, bestselling author of Stock Market Wizards"Mark's book has to be on every investor's bookshelf. It is about the most comprehensive work I have ever read on investing in growth stocks." -- DAVID RYAN, three-time U.S. Investing Champion"[Minervini is] one of the most highly respected independent traders of our generation. His experience and past history of savvy market calls is legendary." -- CHARLES KIRK, The Kirk Report"One of Wall Street's most remarkable success stories." -- BEN POWER, Your Trading EdgeTHE INVESTOR'S GUIDE TO SUPERPERFORMANCE!Dramatically increase your stock market returns with the legendary SEPA system!For the first time ever, U.S. Investing Champion MarkMinervini reveals the proven, time-tested trading system he used to achieve triple-digit returns for five consecutive years, averaging 220% per year fora 33,500% compounded total return.In Trade Like a Stock Market Wizard, Minerviniunveils his trademarked stock market method SEPA, which provides outsized returns in virtually every market by combining careful risk management, self-analysis, and perseverance. He explains in detail how to select precise entry points and preserve capital—for consistent triple- digit returns.Whether you're just getting started in the stockmarket or you're a seasoned pro, Minervini will show how you how to achieve SUPERPERFORMANCE! You'll gain valuable knowledge as he shares lessons, trading truths, and specific tactics--all derived from his 30-year career as one of America's most successful stock traders.Trade Like a Stock Market Wizard teaches you: How to find the best stocks before they make big price gains How to avoid costly mistakes made by most investors How to manage losses and protect profits How to avoid high-risk situations Precisely when to buy and when to sell How to buy an IPO Why traditional valuation doesn't work for fast-growing Superperformers Examples of Minervini's personal trades with his comments With more than 160 chart examples and numerous case studies proving the remarkable effectiveness of Minervini's methodology, Trade Like a Stock Market Wizard puts in your hands one of the most effective and--until now--secretive stock investing systems in the world.MARK MINERVINI has a trademarked stock market method that produces outsized returns in virtually every market. It's called Specific Entry Point Analysis--SEPA--and it has been proven effective for selecting precise entry points, preserving capital and profi ts with even more precise exit points--and consistently producing triple-digit returns.Now, in Trade Like a Stock Market Wizard, Minervini shares--for the fi rst time ever--his coveted methodology with investors like you!
£20.69
McGraw-Hill Education - Europe The Spirit of Kaizen: Creating Lasting Excellence One Small Step at a Time
Discover the power of KAIZEN to make lasting and powerful change in your organization“Maurer uses his knowledge of the brain and human psychology to show what I have promoted for the past three decades—that continuous improvement is built on the foundation of people courageously using their creativity. Kaizen is much more than a world-class management practice; it is a technique to remove fear from our mind’s mind, enabling us to take small steps to better things. The process of change starts with awareness and desire in our minds and then leads to action and change in the physical world. Readers of this book will surely fi nd new ideas and encouragement to make improvements in personal health, performance at work, and their own well-being.”—Masaaki Imai, Chariman, Kaizen Institute KAIZEN: The Small-Step Step Solution for You and Your Company Today’s businesses love the idea of revolutionary, immediate change. But major “disruptive” efforts often fail because radical change sets off alarms in our brains and shuts down our power to think clearly and creatively.There is, however, a more effective path to change. Change that is lasting and powerful. Change that begins with one small step . . .It’s The Spirit of Kaizen—a proven system for implementing small, incremental steps that can have a big impact in reaching your goals. This step-by-step guide from renowned psychologist and consultant Dr. Robert Maurer shows you how to: Lower costs—by offering little rewards Raise quality—by reducing mistakes Manage difficult people— one step at a time Boost morale and productivity— in five minutes a day Implement big ideas—through small but steady actions Sell more—in less time Filled with practical tips and ready-to-use tools for managers, innovators, and entrepreneurs, The Spirit of Kaizen is the essential handbook for a changing world. You’ll learn how to think outside the suggestion box, remove mental blindfolds, manage stress with one-minute exercises, and handle rising health-care costs. You’ll discover the “small step” secrets for dealing with all kinds of people, from tough bosses and listless workers to stubborn clients and fussy customers. These simple but powerful techniques can be applied to almost any workplace situation, especially when you’re trying to navigate the stormy waters of radical change, high-pressure deadlines, and cutthroat competition. These are the same methods of small, continual improvement that have been tested by the largest companies, such as Boeing, Toyota, and the U.S. Navy—methods that will work for you, too.No matter how big the obstacle or how big the dream, The Spirit of Kaizen has a small-step solution to help you succeed.
£16.19
McGraw-Hill Education - Europe The Essential Deming: Leadership Principles from the Father of Quality
The name W. Edwards Deming is synonymous with the most insightful views, ideas, and commentary on management and quality control. Referred to as "the high prophet of quality" by the New York Times, Deming was instrumental in the spectacular rise of Japanese industry after World War II and influenced many of the world's most innovative managers in the ensuing decades. His original ideas led directly to the creation of relationships with suppliers and a plethora of quality initiatives.Now, with The Essential Deming, FordhamUniversity professor and Deming expert Joyce Orsini draws on a wealth of previously unavailable material to present the legendary thinker's most important management principles in one indispensable volume.The book is filled with articles, papers, lectures, and notes touching on a wide range of topics, but which focus on Deming's overriding message: quality and operations are all about systems, not individual performance; the system has to be designed so that the worker can perform well.The Essential Deming reveals Deming's unique insight about: How poor management infects an entire organization The critical importance of management on producing quality products and services Improving management in any company The effective management of people--the manager's single most important task How to educate workers into critical thinkers Ways to preserve statistical integrity while dealing with real-world problems Fully authorized by the Deming estate and published in cooperation with The W. Edwards Deming Institute, The Essential Deming is the first book to distill Deming'slife's worth of thinking and writing into a single source. Orsini provides expert commentary throughout, delivering a powerful, practical guide to superior management. WithThe Essential Deming, you have the rationale, insight, and best practices you need to transform your organization."To move from the wilderness of news into the paths of history, we must distinguish true turning points from mistaken ones. W. Edwards Deming has seen the future and it works. He is a turning point of business history made flesh." -- U.S. NEWS & WORLD REPORT"I engaged Dr. Deming to assist Ford in planning, developing, and implementing the plans to accomplish major improvement in the way people worked together and in the quality of our products. . . . Ford achieved major success in this effort, and I consider Ed Deming to have been a key element in our progress." -- DONALD E. PETERSEN, former Chairman of the Board and Chief Executive Officer, Ford Motor Company"It can be said of very few that they changed the way the world thinks, but Dr. Deming is among them. . . . The legacy of Dr. Deming's genius, already immense, grows even larger with this new collection of his thoughts." -- DONALD M. BERWICK , Senior Fellow, Center for American Progress"Toyota Motor Corporation was awarded a Deming Prize in 1965. This laid the foundations for the present growth of our company. I do believe the ideas and theories of Dr. Deming emphasizing the importance of quality control are very useful for people of all ages." -- TATSURO TOYODA, Senior Advisor, Toyota Motor Corporation"Few rival W. Edwards Deming for impact on management in the twentieth century. Indeed, Deming and Drucker, to my mind, stand apart for the breadth and depth of their vision for management as a profession that truly might help realize the possibility of people workingtogether at their best. . . . The publication of this expansive edition of Deming in Deming's own words is a seminal event." -- PETER M. SENGE, MIT and the Society for Organizational Learning
£26.99
McGraw-Hill Education - Europe Market Mind Games: A Radical Psychology of Investing, Trading and Risk
"Market Mind Games is a superb addition to the body of work on the psychological aspects of trading and investing." Journal of Laranology, March 2012
£21.59
McGraw-Hill Education - Europe Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance
Boost sales results by zeroing in on the metrics that matter most“Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science and gives practical steps to identify the metrics you must measure to manage toward success.”—Arthur Dorfman, National Vice President, SAP“Cracking the Sales Management Code is a must-read for anyone who wants to bring his or her sales management team into the 21st century.”—Mike Nathe, Senior Vice President, Essilor Laboratories of America“The authors correctly assert that the proliferation of management reporting has created a false sense of control for sales executives. Real control is derived from clear direction to the field—and this book tells how do to that in an easy-to-understand, actionable manner.”—Michael R. Jenkins, Signature Client Vice President, AT&T Global Enterprise Solutions “There are things that can be managed in a sales force, and there are things that cannot. Too often sales management doesn’t see the difference. This book is invaluable because it reveals the manageable activities that actually drive sales results.”—John Davis, Vice President, St. Jude Medical“Cracking the Sales Management Code is one of the most important resources available on effective sales management. . . . It should be required reading for every sales leader.”—Bob Kelly, Chairman, The Sales Management Association“A must-read for managers who want to have a greater impact on sales force performance.”—James Lattin, Robert A. Magowan Professor of Marketing, Graduate School of Business, Stanford University“This book offers a solution to close the gap between sales processes and business results. It shows a new way to think critically about the strategies and tactics necessary to move a sales team from good to great!”—Anita Abjornson, Sales Management Effectiveness, Abbott LaboratoriesAbout the Book:There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed?Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management. In it you will discover: The five critical processes that drive sales performance How to choose the right processes for your own team The three levels of sales metrics you must collect Which metrics you can “manage” and which ones you can’t How to prioritize conflicting sales objectives How to align seller activities with business results How to use CRM to improve the impact of coaching As Neil Rackham writes in the foreword: “There’s an acute shortage of good books on the specifics of sales management. Cracking the Sales Management Code is about the practical specifics of sales management in the new era, and it fills a void.”Cracking the Sales Management Code fills that void by providing foundational knowledge about how the sales force works. It reveals the gears and levers that actually control sales results. It adds clarity to things that you intuitively know and provides insight into things that you don’t. It will change the way you manage your sellers from day to day, as well as the results you get from year to year.
£24.29
McGraw-Hill Education - Europe Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book“Fast, fun and immensely practical.”—JOE SULLIVAN, Founder, Flextronics“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.”—JOSH WHITFORD, Founder, Echelon Media“What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.”—RALPH CRAM, Investor“Pitch Anything offers a new method that will differentiate you from the rest of the pack.”—JASON JONES, Senior Vice President, Jones Lang LaSalle“If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.”—STEVEN WALDMAN, Principal and Founder, Spectrum Capital“Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.”—LOUIE UCCIFERRI, President, Regent Capital Group“I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.”—TAYLOR GARRETT, Vice President, White Cap“A counter-intuitive method that works.”—JAY GOYAL, CEO, SumOptiAbout the Book:When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation.Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:Setting the FrameTelling the StoryRevealing the IntrigueOffering the PrizeNailing the HookpointGetting a DecisionOne truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours.Apply the tactics and strategies outlined inPitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.
£16.19
McGraw-Hill Education - Europe Hadzic's Textbook of Regional Anesthesia and Acute Pain Management, Second Edition
The cornerstone text on the theory and practice of regional anesthesia and pain management Presented in full color, this classic covers the theory and practice of regional anesthesia in its entirety, providing practitioners and students with both the physiologic principles and specific, state-of-the-art patient-management protocols and techniques.Recognized leaders in the specialty have filled this richly illustrated volume with authoritative, completely practical help. Readers will find algorithms for managing or avoiding a wide range of common clinical dilemmas or complications. The book includes time-saving tools such as intravenous-to-oral opioid conversion tables and PCA setup guides as well as a selection of nerve block techniques and advice on their strengths and pitfalls. This handy reference helps readers make wise choices about anesthetics, dosing intervals, equipment, and perioperative management of patients receiving single-injection or continuous nerve blocks or spinal or epidural anesthesia. It tells them how to successfully manage patients with suspected epidural hematoma or neurologic injuries -- and much more. · NEW INFORMATION on the emerging use of ultrasound in nerve blocks – including patient outcomes, how it affects resident physician training, and the very latest recommendations· Includes hundreds of full-color illustrations · Covers the entire field of regional anesthesia · Details how to achieve reliable anesthesia and analgesia for surgical interventions on the face and upper and lower extremities · Provides information on the advantages and disadvantages of using regional anesthesia in patients with coexisting diseases · Features up-to-date information on the etiology, prevention, and management of a wide range of complications
£171.99
McGraw-Hill Education - Europe Cultures and Organizations: Software of the Mind, Third Edition
The revolutionary study of how the place where wegrew up shapes the way we think, feel, and act--with new dimensions and perspectivesBased on research conducted in more than seventy countries over a forty-year span,Cultures and Organizations examines what drives people apart—when cooperationis so clearly in everyone’s interest. With major new contributions from MichaelMinkov’s analysis of data from the World Values Survey, as well as an account ofthe evolution of cultures by Gert Jan Hofstede, this revised and expanded edition: Reveals the “moral circles” from which national societiesare built and the unexamined rules by which people think,feel, and act Explores how national cultures differ in the areas of inequality,assertiveness versus modesty, and tolerance for ambiguity Explains how organizational cultures differ from nationalcultures—and how they can be managed Analyzes stereotyping, differences in language, cultural rootsof the 2008 economic crisis, and other intercultural dynamics
£30.88
McGraw-Hill Education - Europe The Extraordinary Coach: How the Best Leaders Help Others Grow
COACH YOUR BUSINESS TO SUCCESS USINGTHIS “INTERACTIVE” APPROACH FROM TWO OF TODAY’SMOST FORWARD-THINKING LEADERSHIP GURUS“A wonderful and indispensable guide to the practice of coaching. The authors are among the mostseasoned practitioners around . . . and it shows! Whether you are coaching subordinates or clients,you will want to keep this book close at hand—full of detailed guidance.”—Jay A. Conger, Kravis Professor of Leadership Studies,Claremont McKenna College, and author of Building Leaders and Learning to Lead“Stinnett and Zenger provide a comprehensive look at the value of coaching inside the organization,complete with a process, tools, and supports for getting started.This book is a great resource and contribution to the field!”—Pam McLean, Ph.D., CEO, Hudson Institute of Santa Barbara“Finally, and I do mean finally, a book has emerged that is the very best guide to the philosophy,competencies, and discipline required to be a coach who makes a true difference in lives ofothers. This is not a book to read. It is a book to study and live by. Why? Because it is all there: theright questions, the right answers, and the right motives of giving your best to others.”—Larry Wilson, CEO, The Wilson Collaborative, and author of Play to Win!“The Extraordinary Coach offers a compelling view of what it means to be a truly effective leader—one who empowers and grows capability through coaching. It demystifiescoaching into an actionable framework that generates immediate change.”—Christy Consler, Vice President, Leadership Developmentand Sustainability, Safeway, Inc.“Powerful, thought-provoking, and packed with practical tools, concepts, and ideas you can useimmediately. It will change the way you think about coaching, and about yourself.”—Lou Kaucic, retired Chief People Officer of Applebee’s International, founder of CoachesCollective InternationalAbout the Book:Imagine your workplace filled with curious,creative, committed employees. Peoplewho take initiative, who are fearless decisionmakers, who “own” their work. With theright coaching system in place, this dream willsoon become reality.With The Extraordinary Coach, leadershipguru Jack Zenger and coaching expertKathleen Stinnett deliver an entire toolboxfor coaching your organization to success.While other such books simply tell you howto coach, The Extraordinary Coach uses companionvideos (at www.zengerfolkman.com),worksheets, checklists, sample questions, andthe latest research fi ndings to provide a fullimmersioncourse on becoming the kindof coach who brings dramatic changes toan organization.Applying Zenger and Stinnett’s system,you’ll see immediate results in your businessincluding: Increased productivity High-energy company culture Dynamic supervisor/employeerelationships Creative problem solving Greater risk taking Heightened innovation The authors collected 360-degree feedbackassessments from some of the most effectiveleaders in business today and identified thosewho were excellent coaches. Then they combinedthe research with the latest findingsfrom the worlds of psychology, adult development,and systems theory to map out the realscience behind effective coaching. The resultis a practical, evidence-based coaching systemthat can be applied in any type of business.When you coach individuals to success, youlead your entire organization to success. This“interactive” package is exactly what you needto master one of today’s most critical businessleadership skills.
£23.39
McGraw-Hill Education - Europe Hop, Skip, and Sing Spanish (Book + Audio CD)
Songs + fun and games = little language learners!What better way to capture children's attention and open their minds to a new language than with catchy tunes, giggle-inducing games, and beloved fairy tales? Award-winning author Ana Lomba presents Hop, Skip, and Sing Spanish for Kids, an interactive program that will help you teach Spanish to children ages two though seven.Based on the author's proven "Easy Immersion" methodology, this audio package offers 25 songs and games that use repetition and active participation to make language learning a snap while encouraging children to sing, play, and act silly for maximum fun.
£16.31
McGraw-Hill Education - Europe Words that Sell, Revised and Expanded Edition
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.Find the perfect words and phrases to win over customersGrabbers that get attention:No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...Descriptions and benefits that create appeal:Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *Clinchers to win over your customer:Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guaranteeSpecial strategies that seal the deal:Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
£13.99
McGraw-Hill Education - Europe How to Trade In Stocks
The Success Secrets of a Stock Market LegendJesse Livermore was a loner, an individualist-and the most successful stock trader who ever lived. Written shortly before his death in 1940, How to Trade Stocks offered traders their first account of that famously tight-lipped operator's trading system. Written in Livermore's inimitable, no-nonsense style, it interweaves fascinating autobiographical and historical details with step-by-step guidance on: Reading market and stock behaviors Analyzing leading sectors Market timing Money management Emotional control In this new edition of that classic, trader and top Livermore expert Richard Smitten sheds new light on Jesse Livermore's philosophy and methods. Drawing on Livermore's private papers and interviews with his family, Smitten provides priceless insights into the Livermore trading formula, along with tips on how to combine it with contemporary charting techniques. Also included is the Livermore Market Key, the first and still one of the most accurate methods of tracking and recording market patterns
£17.99
McGraw-Hill Education - Europe Wooden on Leadership
A Wall Street Journal BestsellerA compelling look inside the mind and powerful leadership methods of America’s coaching legend, John Wooden "Team spirit, loyalty, enthusiasm, determination. . . . Acquire and keep these traits and success should follow."--Coach John Wooden John Wooden’s goal in 41 years of coaching never changed; namely, to get maximum effort and peak performance from each of his players in the manner that best served the team. Wooden on Leadership explains step-by-step how he pursued and accomplished this goal. Focusing on Wooden’s 12 Lessons in Leadership and his acclaimed Pyramid of Success, it outlines the mental, emotional, and physical qualities essential to building a winning organization, and shows you how to develop the skill, confidence, and competitive fire to “be at your best when your best is needed”--and teach your organization to do the same.Praise for Wooden on Leadership:“What an all-encompassing Pyramid of Success for leadership! Coach Wooden’s moral authority and brilliant definition of success encompass all of life. How I admire his life’s work and concept of what it really means to win!”--Stephen R. Covey, author, The 7 Habits of Highly Successful People and The 8th Habit: From Effectiveness to Greatness“Wooden On Leadership offers valuable lessons no matter what your endeavor. 'Competitive Greatness' is our goal and that of any successful organization. Coach Wooden’s Pyramid of Success is where it all starts.”--Jim Sinegal, president & CEO, Costco
£21.59
McGraw-Hill Education - Europe The Lombardi Rules
Vince Lombardi is considered by most to be the greatest NFL coach everHis leadership and motivational skills drove the Green Bay Packers to four NFL titles in seven years, an amazing record that has yet to be equalled. The Lombardi Rules examines the strategies and techniques that Lombardi followed to achieve his unprecedented success. Especially valuable in today's take-no-prisoners business environment, it provides an insider's look at Lombardi's remarkable methods and how they can be transformed to any field or endeavour.
£11.99
McGraw-Hill Education - Europe The Millionaire Real Estate Agent
Take your real estate career to the highest level! 'Gary Keller knows the beauty of a simple path to a spectacular goal! Whether you are just getting started or a veteran in the business, "The Millionaire Real Estate Agent" is the step-by-step handbook for seeking excellence in your profession and in your life' - Mark Victor Hansen, co-creator, number 1 "New York Times" best-selling series "Chicken Soup for the Soul", co-author, "The One Minute Manager". 'This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere' - Robert T. Kiyosaki, "New York Times", best-selling author of "Rich Dad, Poor Dad". 'In "The Millionaire Real Estate Agent", Gary Keller's positive influence on the careers of so many agents is encapsulated for all to enjoy and utilize' - Howard Brinton, Founder and CEO, Star Power Systems, Inc. 'Gary Keller understands that to become a real millionaire, it starts with a change in your thinking. You must treat your business like a business with a focus on long-term profitability' - Brian Buffini, President and Founder, Providence Systems, Inc.Anyone who wants to turn their real estate practice into a highly successful business must understand the fundamental models that drive the best real estate agents in the industry. In "The Millionaire Real Estate Agent" these models are revealed and explained. This book represents the culmination of decades of real estate experience, research, and consulting, with case studies from some of the top millionaire agents in the U.S. In this revolutionary handbook you'll learn: three key concepts that drive mega-agent production. It provides essential economic, budgetary, organizational, and lead generation models that are the foundations of any high-achiever's business.The distinguishing characteristic of "Millionaire Real Estate Agents" - the way they think! How you can get on the real estate career path to 'earn a million,' 'net a million,' and then 'receive a million' dollars in annual income. "The Millionaire Real Estate Agent" is not about quick fixes. It is about the innovative application of proven business techniques to the real estate industry. Isn't it about time you put your career on the path to becoming a "Millionaire Real Estate Agent".
£17.99
McGraw-Hill Education - Europe High-Probability Trading
"The Goal Is to Teach All Traders to Think with the Mindset of a Successful Trader..." While successful trading requires tremendous skill and knowledge, it begins and ends with mindset. What do exceptional traders think when they purchase a quality stock and the price immediately plummets? How do they keep one bad trade from destroying their confidence - and bankroll? What do they know that the rest of us don't? "Some trades are not worth the risk and should never be done."High Probability Trading" shows you how to trade only when the odds are in your favor. From descriptions of the software and equipment an exceptional trader needs high probability signals that either a top or bottom has been reached, it is today's most complete guidebook to thinking like an exceptional trader - every day, on every trade. "It's not how good you are at one individual thing, but it's the culmination of every aspect of trading that makes one successful."Before he became a successful trader, Marcel Link spent years wading from one system to the next, using trial and error to figure out what worked, what didn't, and why. In "High Probability Trading", Link reveals the steps he took to become a consistent, patient, and winning trader - by learning what to watch for, what to watch out for, and what to do to make each trade a high probability trade. "Why do a select few traders repeatedly make money while the masses lose? What do bad traders do that good traders avoid, and what do winning traders do that is different? Throughout this book I will detail how successful traders behave differently and consistently make money by making high probability trades and avoiding common pitfalls..." - From the preface.Within 6 months of beginning their careers full of promise and hope, most traders are literally out of money and out of trading. "High Probability Trading" reduces the likelihood that you will have to pay this "traders' tuition," by detailing a market-proven program for weathering those first few months and becoming a profitable trader from the beginning.Combining a uniquely blunt look at the realities of trading with examples, charts, and case studies detailing actual hits and misses of both short- and long-term traders, this straightforward guidebook discusses: the 10 consistent attributes of a successful trader, and how to make them work for you; strategies for controlling emotions in the heat of trading battle; technical analysis methods for identifying trends, breakouts, reversals, and more; market-tested signals for consistently improving the timing of entry and exit points; how to "trade the news" - and understand when the market has already discounted it; and learning how to get out of a bad trade before it can hurt you. The best traders enter the markets only when the odds are in their favor. "High Probability Trading" shows you how to know the difference between low and high probability situations, and only trade the latter. It goes far beyond simply pointing out the weaknesses and blind spots that hinder most traders to explaining how those defects can be understood, overcome, and turned to each trader's advantage. While it is a cliche, it is also true that there are no bad traders, only bad trades. Let "High Probability Trading" show you how to weed the bad trades from your trading day by helping you see them before they occur.Packed with charts, trading tips, and questions traders should be asking themselves, plus real examples of traders in every market situation, this powerful book will first give you the knowledge and tools you need to tame the markets and then show you how to meld them seamlessly into a customized trading program - one that will help you join the ranks of elite traders and increase your probability of success on every trade.
£30.59
McGraw-Hill Education - Europe Positioning: The Battle for Your Mind
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
£15.99
McGraw-Hill Education - Europe Bollinger on Bollinger Bands
'All in all, "Bollinger on Bollinger Bands" is a gem...within 10 minutes of opening it, it went on my list of the five best technical analysis books ever' - Active Trader. This is the first comprehensive traders' guide to using Bollinger Bands from the man who created them. It includes a handy Bollinger Bands reference card. Over the past two decades, thousands of veteran traders have come to view Bollinger Bands as the most representative and reliable tool for assessing expected price action. Now, in the long-anticipated "Bollinger on Bollinger Bands", John Bollinger himself explains how to use this extraordinary technique to effectively compare price and indicator movements.Traders can look to this techniques-oriented book for hundreds of valuable insights, including: analysis of the primary indicators derived from Bollinger Bands percentage b and BandWidth; how traders can use Bollinger Bands to work with instead of against commonly encountered trading patterns; strategic use of Bollinger Bands in short-, mid-, and long-term trading programs; three trading systems based on Bollinger Bands; and, the essence of successful investing is to determine when a stock's price is too high or too low and then act accordingly. While John Bollinger would be the first to argue that no techniques exist for definitively determining these levels, "Bollinger on Bollinger Bands" presents an insider's examination of the one tool that if its widespread popularity is an accurate judge of its effectiveness comes closer than anything else. Concise yet comprehensive, it is one of today's truly indispensable investment guidebooks. 'The purpose of this book is to help you avoid many of the common traps investors get caught in, including the buy-low, sell-high trap, where the investor buys only to watch the stock continue downward or sells only to watch the stock continue upward. Here, the traditional, emotional approach to the markets is replaced with a relative framework within which prices can be evaluated in a rigorous manner leading to a series of rational investment decisions without reference to absolute truths' - From the Introduction.In the 1970s, market newcomer John Bollinger couldn't find a system of investment analysis to fit his belief that all market events exist only in relation to one another and that there are no absolutes. So he created his own. That approach Rational Analysis led to the establishment of Bollinger Bands and ensured Bollinger's spot in investment analysis history. Now, in "Bollinger on Bollinger Bands", John Bollinger explains the market conditions that led to his initial discovery, and gives readers the inside story of the development and refinement of Bollinger Bands. He then goes on to present a relative decision framework built around Rational Analysis and Bollinger Bands, an extraordinarily powerful combination of technical and fundamental analysis that answers the question of whether prices are too high or too low for virtually any security or market environment.By understanding how to incorporate Bollinger's techniques into their own investment strategy, investors will greatly increase their ability to ignore often-costly emotions and arrive at rational decisions supported by both the facts and the underlying market environment. "Bollinger on Bollinger Bands" provides: the first authoritative examination of this revolutionary technical analysis tool; three simple systems for implementing Bollinger Bands; and, innovative methods for clarifying patterns and analyzing time frames and moving averages.The key to effective investment analysis is to as much as possible eliminate emotion and approach each trade on its technical and fundamental merits alone. Since their introduction, few analytical techniques have helped investors do this better or more consistently than Bollinger Bands. "Bollinger on Bollinger Bands" provides tips, guidelines, and rules for incorporating the bands into virtually any investment strategy. It is a watershed book, written by the only man truly qualified to claim a comprehensive knowledge of the topic John Bollinger himself.
£37.79
McGraw-Hill Education - Europe Fundamental Methods of Mathematical Economics
It has been twenty years since the last edition of this classic book. Kevin Wainwright (British Columbia University and Simon Fraser University), a long time user of the text, has executed the perfect revision: he has updated examples, applications and theory without changing the elegant, precise presentation style of Alpha Chiang. Readers will find the wait was worthwhile.
£64.99
McGraw-Hill Education - Europe Atlas of Skeletal Muscles
The 7th edition includes changes reflecting modern understanding, terminology and teaching of the musculoskeletal system. There are changes on 42 different pages including many new or enhanced notes on function and 20 new descriptions or explanations of anatomical relationships. All muscle illustrations are new.
£58.99
McGraw-Hill Education - Europe Backyard
An exciting journey of science discovery is as near as your own backyard. Just one small square is alive with creepers and crawlers, lifters and leapers, singers, buzzers, climbers, builders, and recyclers. Backyard invites children ages 7 and up to become nature lovers by looking, listening, touching, and smelling the world from the ground up! From the unique One Small Square series of science acitivity books. . .where children can explore exotic and familiar ecosystems in detail, one small square at a time.
£10.45
McGraw-Hill Education - Europe The 1200-Calorie-a-Day Menu Cookbook
Imagine savoring three delicious, satisfying meals every day without worrying about counting calories or calculating fat grams. Now you can enjoy hundreds of combinations of tempting, flavorful breakfasts, lunches, dinners--even desserts--all for only 1200 calories a day.Every dinner contains no more than 400 calories per serving. Each breakfast and lunch contains only 350 calories per serving, and every delicious dessert contains just 100 calories per serving. All you have to do is select the meals you want to combine for any particular day.Choose from such low-calorie offerings as: Buttermilk pancakes with blueberry sauce, canadian bacon, and sliced oranges Roast beef salad with blue cheese in pitas and fresh apple slices Sliced turkey with mushroom gravy, whipped potatoes, peppered peas, and apricot halves Raspberry-kissed pears in phyllo nests Each low-calorie, low-fat recipe includes easy-tofollow instruction and fat grams per serving. Many recipes can be prepared in 15 minutes or less.
£10.99
McGraw-Hill Education - Europe The Type 2 Diabetes Cookbook
This title offers wholesome and customized recipes with easily obtained ingredients that are simple, practical, healthy, and delicious. Soneral dispels the dietary myths about diabetes and includes recipe modifications for such forbidden foods as desserts, casseroles, appetizers, and snacks that are low in sugar, fat, and cholesterol and don't compromise flavor. "The Type 2 Diabetes Cookbook" contains updated nutritional information and recipes that can be the beginning to a healthier and happier lifestyle.
£17.99
McGraw-Hill Education - Europe Management Accounting, 6e
Management Accounting is a market-leading textbook that offers comprehensive coverage of issues related to managing business accounts, enabling students to utilize both financial and non-financial data to paint a picture of the organization they are working in. The book provides an introduction to cost and management accounting, understanding information for decision making, planning and controlling budgets and reporting, and understanding performance management in a strategic context. The new sixth edition has been adapted for management accounting courses across the UK, Europe and South Africa by Emeritus Professor Will Seal and Professor Carsten Rohde. It offers comprehensive coverage as well as a balance between the technical and conceptual approaches to management accounting. Retaining its student friendly writing style and practical approach, it is the ideal text for students studying management accounting, from introductory through to advanced levels. Key features:•Brand new real-world examples in every chapter to increase application; ensuring students fully understand how management accounting is relevant to their future careers. •Provides a balanced approach with examples from both the manufacturing and services industries to reflect the current economic environment and varied nature of management accounting.•Plentiful opportunities to practice key concepts and techniques through the book’s assessment material which brings the practical uses of management accounting to the fore. Fully updated for the sixth edition, questions, exercises, problems and cases are categorized by level of difficulty to offer progressive learning for students. •New to Connect are case studies with associated case analysis questions specifically tailored for courses in the UK and Europe as well as brand new problems and cases for the South African market. NEW TO CONNECT for 2022:In response to customer needs, 75 brand new calculation based Problems have been added to Connect to further develop students practical application skills and cement theoretical understanding.Supported by McGraw-Hill Education’s market-leading digital adaptive technology including:•Connect, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results. •SmartBook®, our adaptive reading, study and practice environment specific to the book’s content.For students: Connect features assignments that help you contextualize what you’ve learned through application, helping you synthesize information and think critically. SmartBook® helps you study more efficiently by highlighting where in the chapter to focus, asking review questions, and pointing you to resources until you understand.For instructors: Create auto-graded assignments, tests and quizzes online that can be easily tailored to the goals of your course and your students’ needs. Connect will automatically grade assignments and quizzes, providing you with easy-to-read reports, so you know which students need more guidance. Instructor resources also include PowerPoints, instructors’ manual and solutions manual.
£61.99
McGraw-Hill Education - Europe Consolidation. Preparing and Understanding Consolidated Financial Statements under IFRS
In the contemporary globalized and complex economic environment, Consolidated Financial Statements have assumed a primary role for investors, lenders and other creditors to assess the underlying economic and financial situation of any business concern. Trying to capture and represent the increasing complexity of the contemporary business models, the preparation of Consolidated Financial Statements started to grow in complexity as well, to the point that in certain instances its abuse led to some of the most severe corporate scandals of the history of financial reporting, calling for further research in this area.This book aims at providing a guide through the complex mechanisms of consolidation by showing how to understand and prepare Consolidated Financial Statements under International Financial Reporting Standards (IFRS), the most widespread set of accounting principles nowadays. On a step by step approach, the book introduces students and professionals to the meaning of consolidated accounts and it guides them into the consolidation process after a brief overview of IFRS, their environment and relevance.The book has been written based on many years of teaching and research in the area coupled with professional experience and it has been updated according to the new requirements and relevant changes introduced by IFRS 10 and 11. Students and professionals are guided through the topic of consolidation with an easy and direct style which aims to explain them both the economic significance of consolidated accounts and their accounting representation. Written and designed to make consolidation more approachable and accurate yet rigorous at the same time, it also contains many illustrative examples well integrated into the text and several exercises, with solutions, for self-study practice.
£61.99
McGraw-Hill Education - Europe Object-Oriented Systems Analysis and Design Using UML
The fourth edition of Object- Oriented Systems Analysis and Design has been revised and updated to reflect the most up-to-date approaches to information systems development. Still a best-seller in its field, Bennett’s, McRobb’s and Farmer’s text remains a key teaching resource for Systems Analysis and Design courses at both undergraduate and postgraduate level. The book provides a clear, practical framework for development that uses all the major techniques from UML 2.2. It follows an iterative and incremental approach based on the industry-standard Unified Process, placing systems analysis and design in the context of the whole systems lifestyle. Structured in four parts, the first provides the background to information systems analysis and design and to object-orientation. The second part focuses on the activities of requirements gathering and systems analysis, as well as the basic notation of UML. Part three covers the activities of systems architecture and design, and UML notation for object design, and the book concludes with the implementation of systems and the issues of how the systems life cycle is organized and how reusable components can be developed.
£59.99
McGraw-Hill Education - Europe Reading Lab 2b, Student Record Book (5-pack), Levels 2.5 - 8.0
A truly effective program evolves to meet changing classroom needs. With Reading Labs 2a, 2b, 2c, students build crucial skills through reading selections in a wide range of topic areas. Your students will build strong reading and comprehension skills.
£41.20
McGraw-Hill Education - Europe Chasing Daylight. How My Forthcoming Death Transformed My Life (UK Edition)
THE INTERNATIONAL BESTSELLERChasing Daylight is the honest, touching, and ultimately inspirational memoir of former KPMG CEO Eugene O'Kelly, completed in the three and a half months between his diagnosis with brain cancer and his death in September 2005. It’s haunting yet extraordinarily hopeful voice reminds us to embrace the fragile, fleeting moments of our lives: the brief time we have with our family, our friends, and even ourselves. Glimpse the strategies Gene embraced to accept and live the final stages of his life with vibrancy and calm - and what his preparations for death taught him about life.This paperback edition features a new foreword by his wife, Corinne O'Kelly and a readers' group guide and questions “A moving memoir” The Times“Challenging and thought-provoking” The Financial Times“[A] well-written and moving book.” The Economist.com"Voicing universal truths not often found in business or how-to tracts...[O'Kelly] made a success out of his final mission."-Janet Maslin, The New York Times
£12.99
McGraw-Hill Education - Europe Cardiac Anesthesia and Transesophageal Echocardiography
An essential resource for anesthesiologists new to the cardiac operating roomCardiac Anesthesia and Transesophageal Echocardiography, Second Edition is a fast and effective way for anesthesia trainees to acquire the skills necessary to successfully navigate the cardiac operating room. Clinically focused, this unique guide imparts the basic principles of both cardiac anesthesia and echocardiography in a way that reflects the realities of real-world practice. Whether you are looking for a concise, easy-to-read introduction to cardiac anesthesiology or a primer on incorporating the basic principles of cardiac anesthesiology and perioperative echocardiography into real-world practice, Cardiac Anesthesia and Transesophageal Echocardiography is the trusted one-stop guide to mastery of these two critical topics.This edition includes online access to nearly 100 narrated, labeled TEE clips that illustrate normal and abnormal echocardiographic views. Each clip is keyed to a specific passage in the text, which provides the reader with a true multimedia learning experience.
£98.99
McGraw-Hill Education - Europe The Post-Traumatic Stress Disorder Sourcebook, Revised and Expanded Second Edition: A Guide to Healing, Recovery, and Growth
How millions of PTSD suffers learned to live without fear, pain, depression, and self-doubtThe Post-Traumatic Stress Disorder Sourcebook, Revised and Expanded Second Edition introduces survivors, loved ones, and helpers to the remarkable range of treatment alternatives and self-management techniques available today to break through the pain and realize recovery and growth.This updated edition incorporates all-new diagnostics from the DSM-5 and covers the latest treatment techniques and research findings surrounding the optimization of brain health and function, sleep disturbance, new USDA dietary guidelines and the importance of antioxidants, early childhood trauma, treating PTSD and alcoholism, the relationship between PTSD and brain injury, suicide and PTSD, somatic complaints associated with PTSD, and more.
£18.99
McGraw-Hill Education - Europe The Compensation Handbook, Sixth Edition: A State-of-the-Art Guide to Compensation Strategy and Design
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The most relied-on guide in the industry—now with strategic insight for using compensation strategies and practices to create competitive business advantageThe Compensation Handbook has been a mainstay on the desks of human resources and compensation professionals for more than forty years—and now this revised Sixth Edition continues the tradition with new material and focus on developing a sustainable competitive advantage. The most important revision to date, this transformative edition will enable compensation and human resources practitioners to: Provide a road map for creating a fully defined compensation strategy for any organization Design and implement an approach for attracting and retaining talent that will remain relevant into the future Present programs that allow for the seamless alignment of historic best practices with the latest tools, methods, and diagnostics in compensation Much of this guide’s longtime success comes from the extraordinary team of highly respected experts from business and academia who share their authoritative knowledge on every aspect of compensation, and this latest edition features more than two dozen new contributors leading the field in their specialties. From using “big data” to solidify compensation decisions to building compensation programs that adapt to rapidly changing business and workforce scenarios to executing successful plays for new talent, retaining essential staffers, and encouraging skill development—The Compensation Handbook, Sixth Edition continues to be a groundbreaking tool that forward-thinking compensation professionals and HR practitioners can use to substantially add value to their companies today and in the future.
£108.99
McGraw-Hill Education - Europe Practice Makes Perfect Spanish Vocabulary Building with Suffixes
Harness the power of suffixes while adding more than 4,000 words to your Spanish vocabulary!How do you turn a boat into a boatload in Spanish? Or change bread into a baker?* It isn't magic, it's suffixes. When attached to base terms, they have the ability to change meanings to indicate quantity, profession, gender, size, status, relationship, style, and much more. Mastering these word endings will enable you to increase your vocabulary greatly. Practice Makes Perfect: SpanishVocabulary Building with Suffixes presents 150 commonly used suffixes accompanied by their meanings, English equivalent when applicable, part of speech, and gender. Grouped by difficulty level, each suffix is fully explained and followed by a list of terms using thespecific word ending.Like all Practice Makes Perfect workbooks, you will get plenty of practice, practice, practice using your newly acquired vocabulary. And for convenient study on the go, download the free companion app that features hundreds of words in a flashcard format. Whether you are learning on your own or taking an advanced beginning or intermediate Spanish class, Practice Makes Perfect: SpanishVocabulary Building with Suffixes will help build your confidence in using your new language.*el barco (boat) becomes la barcada (boatload);el pan (bread) becomes el panadero (baker)This workbook helps you: Learn how to use suffixes to expand your Spanishvocabulary Determine the meanings of unfamiliar terms byunderstanding their word endings Become more comfortable communicating in Spanish
£25.99
McGraw-Hill Education - Europe BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more."A masterpiece! This is one of those rare books that I wish wouldn't get published. This gem will become the new sales bible."Dr. Joe Vitale, author of Hypnotic Writing and There's A Customer Born Every Minute“Read it and sell more—it’s just that simple.”Roger Dawson, author of Secrets of Power Negotiating “Puts you light years ahead of your competition. Read it… before your competition does.”Dr. Tony Alessandra, author The Platinum Rule for Sales Mastery“Gives you an almost unfair advantage—yet it’s all perfectly legal!”Richard Bayan, author of Words That Sell“Take all of the text books ever written about persuasion, influence, marketing, and salesmanship. Strip away the nonsense. What do you get? BrainScripts. It's a mistake not to read this book.”Mark Joyner, founder and CEO of Simpleology“Can you imagine the power in your sales presentation when you understand your prospects better than they know themselves?”Patricia Fripp, CSP, CPAE, Sales Presentation Skills Expert“It's like looking into a crystal ball of human behavior.”Thomas A. Freese, author of Secrets of Question Based Selling“The material in BrainScripts is so powerful it should require a license for use.”Art Sobczak, author of Smart Calling—Eliminate the Fear, Failure, and Rejection from Cold Calling“BrainScripts shows in detail how beliefs become established, how they affect behavior and, most importantly, how business owners can ethically tap into them to help their companies grow and prosper.”Robert Dilts, Founder NLP University“BrainScripts gives you actual scripts to help get your sales message across without setting off your prospects’ ‘What’s the catch?’ alarm.”Tom "Big Al" Schreiter, author of How To Get Instant Trust, Belief, Influence, and Rapport!“BrainScripts is the definitive advantage in sales strategy. Read it and win… or pray your competitors do not.”MJ DeMarco, author of The Millionaire Fastlane“BrainScripts takes sales psychology to a new level. Drew’s practical and easy-to-use tips will also take you to the next level.”Kerry Johnson, MBA, Ph.D.;America's Sales Psychologist“BrainScripts brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal!”René Gnam, author of René Gnam’s Direct Mail Workshop“Drew Eric Whitman has swung open the vault to generating buyers en mass. BrainScripts just might be the best investment of your business life and selling career.” Spike Humer, author of The 10 Day Turnaround
£22.99
McGraw-Hill Education - Europe Italian Vocabulary Drills
Practice your way to a bigger vocabulary and better Italian skillsIf you want to expand your language skills, Italian Vocabulary Drills is filled with the information and practice you need to reach optimum results. This book features essential Italian words grouped into similar themes such as daily life, food, house and home, travel, holidays, technology, arts, and the economy, helping yougrasp meanings and remember terms more easily.The unique presentation of vocabulary in context bridges the gap between words and conversation. You can practice your new vocabulary with more than 100 written exercises, including fill-in-the-blank, matching,translation, and composition. And Italian Vocabulary Drills gives you access to an exclusive flashcard app for use on your smartphone, giving you a convenient, on-the-go tool for further language-learning reinforcement. Learn more than 2,500 essential terms Practice your vocabulary skills with more than 100 exercises Check your progress with a helpful answer key Study on-the-go with a free companion flashcard app Best of all, gain the confidence to communicate in Italian!
£18.99
McGraw-Hill Education - Europe Practice Makes Perfect Basic Latin
Learn the Latin you need. Gain the language skills you want.Practice Makes Perfect: Basic Latin is a trustedcompanion to your Latin learning experience. In each of the forty-one bite-sized lessons, author Randall Childree explains one or two language concepts and supports them with many clear examples. These lessons are purposely shortso you can complete them in twenty minutes or less, and you can go at a pace that works for you. A comprehensive glossary of words frequently found in Latin speeches, poems, histories, and plays is a special feature.With 164 exercises, you will get plenty of practice, practice, practice using your new skills. Whether you are learning on your own or taking a beginning Latin class, Practice Makes Perfect: Basic Latin will help you build your confidence.Practice Makes Perfect: BasicLatin will help you master: Basic grammar High-frequency vocabulary Declensions and conjugations Numbers Imperative and subjunctive moods Irregular verbs And more
£19.99
McGraw-Hill Education - Europe Schaum's Outline of College Chemistry
Tough Test Questions? Missed Lectures? Not Enough Time?Fortunately, there's Schaum's.More than 40 million students have trusted Schaum'sto help them succeed in the classroom and on exams.Schaum's is the key to faster learning and highergrades in every subject. Each Outline presents all theessential course information in an easy-to-follow,topic-by-topic format. You also get hundreds ofexamples, solved problems, and practice exercises totest your skills.This Schaum's Outline gives you 1,340 fully solved problems Clear, concise explanations of all college chemistry concepts Support for all the major textbooks for collegechemistry courses Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum's to shorten your study time--and get your best test scores!
£17.99
McGraw-Hill Education - Europe The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to Success
The Definitive Guide to Professional BehaviorWhether you’re eating lunch with a client, Skyping with your boss, or meeting a business partner for the first time--it's all about how you present yourself. TheEssentials of Business Etiquette gives you 101 critical tips for improving behavior in any business situation--all delivered in a quick, no-nonsense format."If you are looking for practical guidelines on how to conduct yourself in a business situation, what behaviors you need to use to get ahead, and how tobe sure that you do not offend others, read this book!" -- MADELINE BELL, President and COO, The Children's Hospital of Philadelphia"Pachter has once again done an excellent job at highlighting some key tools to succeed in leadership and how to conduct yourself in the workplace." -- JOSEPH A. BARONE, PharmD, FCCP, Acting Dean and Professor II,Rutgers University, Ernest Mario School of Pharmacy"The pragmatic advice Barbara offers is sure to meaningfully help people be more confident and effective in multiple business situations." -- ELIZABETH WALKER, Vice President, Global Talent Management, Campbell Soup Company“Readable, well-organized . . . presents practical, sound advice on the most common situations involving business etiquette: communication, body language, dress, dining, telephone, and cell phone use, making presentations, job interviewing, and many other essentials. Recommended. All business collections and readership levels.” -- CHOICE
£19.99
McGraw-Hill Education - Europe The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer’s Business
Understand Consumer Psychology to Drive Profits and GrowthWant to know exactly what’s driving your customer's behavior? NOW YOU CAN!The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience--every time.In this economic climate, the customer service experience is more critical than ever. Most leading service firms advocate the TLC mantra: Think Like a Customer. That's a good practice, but first you have to understand what your customer is thinking and feeling. Today's business leaders cannot afford to neglect the psychological principles that govern customer satisfaction and long-term loyalty.What are the factors that really determine customer satisfaction? Two of the nation's leading authorities on service psychology, Sriram Dasu and Richard Chase, have written this groundbreaking guide that identifies and demystifies the psychological triggers behind customer behavior. You'll go where customer satisfaction surveys, mystery shoppers, and focus groups can't--and learn exactlywhy customers respond and behave the way they do.With findings drawn from behavioral science research, this book provides all the tools you need to evaluate your current service platforms and design future strategies to enhance customer perceptions positively and drive your sales.The Customer Service Solution illustrates whyeven companies with high levels of satisfaction are missing tremendous opportunities by neglecting the emotional elements that govern consumer interactions.This book will show you how to: Shape and manage customer perceptions Understand implicit versus explicit outcomes Develop the roles of control and choiceamong buyers Design emotionally intelligent processes Build trust among customers Whatever your business may be--healthcare, hospitality, financial services, e-commerce, and more--this book is an essential tool to help you increase profits by leveraging your company's customer experience.PRAISE FOR THE CUSTOMER SERVICE SOLUTION:"Harnessing the power of emotions will help to drive an exceptional customer experience creating customers for life to help your business thrive. Finally, a guide tohelp us better understand how to do this." -- James Merlino, MD, Chief Experience Officer, Cleveland Clinic"Required reading for anyone designing a service encounter." -- James Heskett, Professor Emeritus, Harvard Business School, coauthor of The Service Profit Chain and Service Future"I have always known that our customers shop with us because they want to, not because they have to. How to make them want to is the secret that this great bookunlocks." -- Kevin Davis, President and CEO, Bristol Farms"[Dasu and Chase] share easy-to-understand ideas and guidance to operations managers who typically do not think about the psychology of customers in designing their services." -- Mary Jo Bitner, PhD, Professor andExecutive Director, Center for Services Leadership, W. P. Carey School, Arizona State University"Dasu and Chase provide an excellent set of ideas for delivering emotional customer service experiences through systems and operations." -- Rodolfo Medina, Vice President, Marketing & Commercial, Rock in Rio"This book provides valuable insights to managing and molding the customer's emotional journey, leading to ultimate satisfaction and sustainable loyalty." -- Ali V. Kasikci, Regional Managing Director, Orient-Express
£27.99
McGraw-Hill Education - Europe Self-Leadership: How to Become a More Successful, Efficient, and Effective Leader from the Inside Out
Lead yourself to success—and others are sure to follow“For leaders looking for a plan of ‘Why, What, and How’ to become a better leader, the answer is between the covers of this book.”—Chester Elton, New York Times bestselling author of The Carrot Principle, The Orange Revolution, and All In“Ever wish you could be more confident, more engaged, or more productive in your life? Look no further. All the concepts and tools are right here.”—Ryan M. Niemiec, Psy.D., Psychologist and Education Director, VIA Institute on Character“Self-reliance, courage, confidence, emotional self-awareness, and perseverance encompassed into one leadership concept.”—Garee W. Earnest, Ph.D., Professor, The Ohio State University“Bryant and Kazan’s groundbreaking work challenges us to take the first small steps of what will be for many a lifelong journey of self-discovery from the inside out.”—R. Dale Safrit, Ed.D., Professor, North Carolina State University“Andrew and Ana’s . . . research, insights, and experience provide a practical tool-kit on how you can choose to live your life and your work and influence others to do the same.”—Philip Beck, Chairman, Dubeta“It is generally accepted in the business literature that the heart of leadership is leading self. I believe that leading self is also the path to being a ‘responsible’ leader. The important contribution made by Self Leadershipis that it tells you what to do if you want to get better at leading self. Read this book if you desire to be more effective as a leader and remember, "You don't have to be bad at leadership to get better."—Stephen C. Lundin Ph.D., author of the bestseller, Fish!
£24.99
McGraw-Hill Education - Europe Statistics for Six Sigma Made Easy! Revised and Expanded Second Edition
A PLAIN ENGLISH GUIDE TO SOLVING REAL-WORLD PROBLEMS WITH SIX SIGMASix Sigma is one of the most effective strategies for improving processes, creating better products, and boosting customer satisfaction, but business leaders often balk at its reputation for being too complex. Don't fall into that trap. Six Sigma is simple to understand and implement--if you have Statistics for Six Sigma Made Easy!Warren Brussee has helped businesses save millions of dollars with Six Sigma, and he explains how you can achieve similar results in this step-by-step guide. He presents a thorough overview of the Six Sigma methodology and techniques for successful implementation, as well as a clear explanation of DMAIC--the problem-solving method used by Six Sigma Greenbelts. Statistics for Six Sigma Made Easy! provides: A simplified form of the most common Six Sigma tools All the basic Six Sigma formulas and tables Dozens of Six Sigma statistical problem-solving case studies A matrix for finding the right statistical tool to meet your needs Basic Greenbelt training in one concise reference Best of all, no background in statistics is required--you can start improving quality and initiating costsavingimprovements right away. Statistics for Six Sigma Made Easy! is the only reference you need to facilitate real-world application of Six Sigma tools.
£28.99