Search results for ""author brandon"
John Wiley & Sons Inc UnBranding: 100 Branding Lessons for the Age of Disruption
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.
£17.09
Penguin Putnam Inc The Curious Marketer: Expeditions in Branding and Consumer Behaviour
£22.00
University of Nebraska Press Harvesting History: McCormick's Reaper, Heritage Branding, and Historical Forgery
Harvesting History explores how the highly contentious claim of Cyrus McCormick’s 1831 invention of the reaper came to be incorporated into the American historical canon as a fact. Spanning the late 1870s to the 1930s, Daniel P. Ott reveals how the McCormick family and various affiliated businesses created a usable past about their departed patriarch, Cyrus McCormick, and his role in creating modern civilization through advertising and the emerging historical profession. The mythical invention narrative was widely peddled for decades by salesmen and in catalogs, as well as in corporate public education campaigns and eventually in history books, to justify the family’s elite position in American society and its monopolistic control of the harvester industry in the face of political and popular antagonism. As a parallel story to the McCormicks’ manipulation of the past, Harvesting History also provides a glimpse of the nascent discipline of history during the Progressive Era. Early historians were anxious to demonstrate their value in the new corporate economy as modern professionals and “objective” guardians of the past. While ethics might have prevented them from being historians for hire, their own desire for inclusion in the emerging middle class predisposed them to be receptive to the McCormicks’ financial influence as well as their historical messages.
£48.60
Graphis US Inc Graphis Branding 7
Graphis Branding 7 presents interviews, company profiles and visual histories of some of the biggest names in design and retail today, including: Q&A with Pentagram, WAX, People design, Cue, Firewood, The General Design Co., Studio International, and Alt Group. All that, plus hundreds of images from the year’s Graphis Gold Award-winning branding campaigns. This is a must-have for anyone interested in successful, creative branding – designers, businesses, students and fans alike.
£48.59
Greenhill Books Brandenburger: Wartime Photographs of Wilhelm Walther
In March 1940, Oberleutnant Wilhelm Walther transferred from Aufkl rungs-Abteilung 5, an armoured reconnaissance unit, to Bau-Lehr-Bataillon z.b.V. 800 - forerunner of what would soon be known as the Brandenburger'. Two months later, he led a commando action in the Netherlands and became the first of his unit to be awarded the Ritterkreuz (Knight's Cross). By May 1944, Walther was an Oberstleutnant and an experienced regimental commander in what had evolved as the Division Brandenburg'. He would eventually join Obersturmbannfuhrer Otto Skorzeny's SS-Jagdverb nde as Chief of Staff, before seeing out the last days of the war with the short-lived Schutzkorps Alpenland. More than 200 images, together with the original German captions and English translations, portray the life and times of this career officer, from the German annexation of the Sudetenland in 1938, to operations in Russia, Greece and the Balkans during 1941-44. In comparison with other units of the Second World War, relatively little has been published about Germany's commando forces. This is hardly surprising, considering the paucity of source material available and the air of mystery and intrigue still surrounding this specialist formation. This unique collection of rare images was sourced from the photograph album of Wilhelm Walther and is sure to appeal to all with an interest in the war in the West and on the Eastern Front, as well as to militaria collectors, modellers and re-enactment groups.
£14.99
Marshall Cavendish Rebrand Yourself, Retell Your Story: Personal Branding for Career Success
£17.99
China Literature & Art Publishing House Logo Design in Branding: Design Guide to Typeface and Graphic
Philip Kotler, the father of modern marketing, once said, "An impressive brand brings intangible assets such as brand premiums and value-added, which are based on the impression of the brand in the minds of consumers." The book starts from the typeface, graphics and colour scheme, breaking down the LOGO to analyse the design process. Commonly used techniques are listed, teaching you how to design an excellent LOGO. Divided into five chapters, this book not only introduces the importance of LOGO design, principles and the conventional process, but also provides an in-depth analysis of the typeface and graphic design in LOGO. The book contains more than 70 excellent case studies from different industries, including some classic cases with detailed design ideas. From knowledge to practice, from explanations to cases, this is a good understanding, comprehensive and practical design guide.
£35.00
Manchester University Press Kids and Branding in a Digital World
This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child’s best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators.
£17.89
Thames & Hudson Ltd Branding In Five and a Half Steps
Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.
£31.50
Orion Publishing Co Blackwing: The Raven's Mark Book One
You think you know Misery? You've not seen anything yet . . .The republic faces annihilation, despite the vigilance of Galharrow's Blackwings. When a raven tattoo rips itself from his arm to deliver a desperate message, Galharrow and a mysterious noblewoman must investigate a long dead sorcerer's legacy. But there is a conspiracy within the citadel: traitors, flesh-eaters and the ghosts of the wastelands seek to destroy them, but if they cannot solve the ancient wizard's paradox, the Deep Kings will walk the earth again, and all will be lost.The war with the Eastern Empire ended in stalemate some eighty years ago, thanks to Nall's 'Engine', a wizard-crafted weapon so powerful even the Deep Kings feared it. The strike of the Engine created the Misery - a wasteland full of ghosts and corrupted magic that now forms a No Mans Land along the frontier. But when Galharrow investigates a frontier fortress, he discovers complacency bordering on treason: then the walls are stormed, and the Engine fails to launch. Galharrow only escapes because of the preternatural magical power of the noblewoman he was supposed to be protecting. Together, they race to the capital to unmask the traitors and restore the republic's defences. Far across the Misery a vast army is on the move, as the Empire prepares to call the republic's bluff.Blackwing is a gritty epic fantasy for fans of Mark Lawrence, Scott Lynch and Daniel Polansky.Readers can't get enough of Blackwing:'A splendid debut that is brilliantly written and I found it amazingly difficult to put down. It superbly presents a completely original, complex and epic fantasy world with incredible and believable characters' Goodreads reviewer, ⭐ ⭐ ⭐ ⭐ ⭐'Blackwing is, simply put, awesome. It's gritty, edgy, suspenseful, and often poignant' Nicholas Eames'One of the greatest fantasy books I've read in my life. Perfect in every possible way. Ed McDonald is on a par with Joe Abercrombie and Brandon Sanderson' Goodreads reviewer, ⭐ ⭐ ⭐ ⭐ ⭐'Quickly gained the rare distinction of being one of those books that felt as if it had been written especially for me . . . A remarkably assured fantasy debut that mixes of the inventiveness of China Mieville with the fast pace heroics of David Gemmell' Anthony Ryan'Blackwing is a new entry into the Grim Dark Fantasy realm, and a well written one . . . Venture in if you dare' Robin Hobb'From start to finish I was excited to read this book! . . . The story is continuously in motion and there is so much magic! All kinds even! . . . Read this epic debut!' Goodreads reviewer, ⭐ ⭐ ⭐ ⭐ ⭐'This thing is just magnificent . . . an astonishingly accomplished debut' Peter McLean'Ed McDonald is a great story-teller and as such its 360 odd pages fly by . . . well paced with incredible characters and a refreshing and original world and magic' Goodreads reviewer, ⭐ ⭐ ⭐ ⭐ ⭐'Blackwing is a truly unique vision of a world, set with an eclectic mix of weaponry, technology and science and a brilliant magic system' Anna Stephens 'Like if Joe Abercrombie told a story in the voice of The Warden from Low Town . . . Will definitely be following up with the series' Goodreads reviewer, ⭐ ⭐ ⭐ ⭐ ⭐
£9.99
Peter Lang AG Regesten Der Urkunden «Kurmaerkische Staende» (Rep. 23 A) Des Brandenburgischen Landeshauptarchivs
£61.90
Merrell Publishers Ltd Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations
Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themselves from groups that share similar aims. The branding they employ may contain complex systems of meaning and emotion; it conveys the group's beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world's major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group's ideology, leadership and modus operandi, and a brief timeline of events. The group's branding - the symbolism, colours and typography of its logo and flag - is then analysed in detail. Branding Terror does not seek to make any political statements; rather, it offers insight into an understudied area of counter-intelligence, and provides an original and provocative source of inspiration for graphic designers.
£22.46
F&W Publications Inc Archetypes in Branding: A Toolkit for Creatives and Strategists
£31.50
£34.99
Princeton University Press Text as Data: A New Framework for Machine Learning and the Social Sciences
A guide for using computational text analysis to learn about the social world From social media posts and text messages to digital government documents and archives, researchers are bombarded with a deluge of text reflecting the social world. This textual data gives unprecedented insights into fundamental questions in the social sciences, humanities, and industry. Meanwhile new machine learning tools are rapidly transforming the way science and business are conducted. Text as Data shows how to combine new sources of data, machine learning tools, and social science research design to develop and evaluate new insights.Text as Data is organized around the core tasks in research projects using text—representation, discovery, measurement, prediction, and causal inference. The authors offer a sequential, iterative, and inductive approach to research design. Each research task is presented complete with real-world applications, example methods, and a distinct style of task-focused research.Bridging many divides—computer science and social science, the qualitative and the quantitative, and industry and academia—Text as Data is an ideal resource for anyone wanting to analyze large collections of text in an era when data is abundant and computation is cheap, but the enduring challenges of social science remain. Overview of how to use text as data Research design for a world of data deluge Examples from across the social sciences and industry
£35.00
World Scientific Publishing Co Pte Ltd Chinese Innovation And Branding Leaps
China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.
£80.00
Pearson Education (US) Zero Trust Architecture
Today's organizations need a new security model that more effectively adapts to the complexity and risks of modern environments, embraces hybrid workplaces, and protects people, devices, apps, and data wherever they're located. Zero Trust is the first model with the potential to do all that. Zero Trust Architecture: Theory, Implementation, Maintenance, and Growth is the first comprehensive guide for architects, engineers, and other technical professionals who want to move from Zero Trust theory to implementation and successful ongoing operation. A team of Cisco's leading experts and implementers offer the most comprehensive and substantive guide to Zero Trust, bringing clarity, vision, practical definitions, and real-world expertise to a space that's been overwhelmed with hype. The authors explain why Zero Trust identity-based models can enable greater flexibility, simpler operations, intuitive context in the implementation and management of least privilege security. Then, building on Cisco's own model, they systematically illuminate methodologies, supporting technologies, and integrations required on the journey to any Zero Trust identity-based model. Through real world experiences and case study examples, you'll learn what questions to ask, how to start planning, what exists today, what solution components still must emerge and evolve, and how to drive value in the short-term as you execute on your journey towards Zero Trust.
£40.49
Kogan Page Ltd Brand Elevation: Lessons in Ueber-Branding
How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.
£32.99
CAMRA Books Beer by Design: The art of good beer branding
Today in Britain there are over 2500 breweries, most of whom brew an ever-changing range of different beers. On the bar of any decent pub, or shelves of a good bottle shop or supermarket beer aisle, the choice can be overwhelming. People make snap decisions so quickly we don't even notice. And the design of a beer label, pump clip, bottle or can has to do a lot of work to stand out, get noticed, and suggest to the thirsty punter that here is a beer they will enjoy.
£15.99
Schiffer Publishing Ltd Branding + Interior Design: Visibility and Business Strategy for Interior Designers
The home goods market in the United States is the largest market in the world. So why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view—who you want to serve and why you do business—and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, and Martyn Lawrence Bullard.
£25.19
Portage & Main Press This Place: 150 Years Retold
Explore the past 150 years through the eyes of Indigenous creators in this groundbreaking graphic novel anthology. Beautifully illustrated, these stories are an emotional and enlightening journey through Indigenous wonderworks, psychic battles, and time travel. See how Indigenous peoples have survived a post-apocalyptic world since Contact. Each story includes a timeline of related historical events and a personal note from the author. Find cited sources and a select bibliography for further reading in the back of the book. The accompanying teacher guide includes curriculum charts and 12 lesson plans to help educators use the book with their students. This is one of the 200 exceptional projects funded through the Canada Council for the Arts’ New Chapter initiative. With this $35M initiative, the Council supports the creation and sharing of the arts in communities across Canada.
£24.29
Die Gestalten Verlag Designing Coffee: New Coffee Places and Branding
£36.00
Nova Science Publishers Inc Branding and Labeling in the Digital and Artificial Intelligence Era
This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, finance, health, economics, sociology, information, culture, heritage, retailing, etc. It addresses various areas of applications such as consumer behavior in online advertising, franchising, mobile money market, origin label and agri-food, hospitality industry, packaging transparency and decisions. The present book contributions use quantitative and qualitative methods such as experiments, case study, questionnaire, mixed and empirical and conceptual approaches. The contributions are respectively presented in accordance with the following themes: consumer behavior and decisions, labelling strategy, brand market trends, branding local brands and theoretical research avenues.
£76.49
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Personalmarketing to go: Frechmutige Inspirationen für Recruiting und Employer Branding
In diesem Werk zeigt Jörg Buckmann auf seine ihm eigene humorvolle Weise viele Beispiele guter Personalwerbung: Kurze, unterhaltsame Einheiten und zahlreiche Bilder bieten Inspiration für die tägliche Praxis im Human Resources Management. Buckmann nimmt seine Leser mit auf eine wilde Achterbahnfahrt der Geschichten – Muhammad Ali, Fürst Potjomkin und Falco inklusive – und zeigt Personalverantwortlichen aller Ebenen, wie sie ihrem Personalmarketing und Employer Branding mit ungewöhnlichen Ideen einen Frischekick verpassen können. Ein außergewöhnliches HR-Buch zum Stöbern, Entdecken, Schmunzeln und Nachmachen.
£25.19
£18.99
Scarecrow Press Act Like It's Your Business: Branding and Marketing Strategies for Actors
Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show. In Act Like It’s Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process—from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. Flom also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors. A book of empowerment meant to shift the balance of control to actors themselves, Act Like It’s Your Business is aimed at professional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.
£30.00
Die Gestalten Verlag Start Me Up!: New Branding for Businesses
£36.00
North Atlantic Books,U.S. Spiritual Tattoo: A Cultural History of Tattooing, Piercing, Scarification, Branding, and Implants
£16.99
Kogan Page Ltd Rethinking Prestige Branding: Secrets of the Ueber-Brands
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.
£26.99
Images Publishing Group Pty Ltd Food Store: 50+ Stunning Interior Designs & Branding Concepts
Every aspect of a strong food store design and overall branding strategy should be about how to best enhance the shopping experience and build on the customer's notions of visual and sensory delights. Optimal interior layouts and sharp, clever branding are some of the most effective ways to stimulate a positive customer experience, and which evidence has shown will tend to improve sales. Richly illustrated throughout, this book covers a wide range of food and drink retail design solutions and branding strategies of more than fifty projects from around the globe, including purveyors of fine foods, and a variety of evocative patisseries, an artisanal Hungarian chocolate bar / café, a Mexican ice cream shop, an international selection of bakeries, a Japanese tea shop, a luxurious but eclectic American food store concept, plus so much more. There are several interviews with renowned designers who provide vital detail on how to best connect a store's branding identity and graphics with the interior design and layout fittings, including brand promotions and store operations. This is a must-have book for those looking to stand out in a ever-increasing and competitive business field.
£22.50
Liverpool University Press TransVisuality: The Cultural Dimension of Visuality (Volume 3): Purposive Action: Design and Branding
In a contemporary and ever-changing society, ‘the visual’ has become a dynamic element that traverse all parts of current life all over the world – what in this book series is termed transvisuality. The present book is volume 3, which attempts to study the visual as it comes about: through the dynamic involvement in all sorts of articulations. The topics are in all volumes covered by introductions bring everything together under the new theme of transvisuality: the notion of visual as a cultural practice and constant dynamic that knows no representational limits and no framings. In this volume, the visual is seen as dynamic new and nonrepresentational matter – a ‘flesh’ which is researched from the particular vantage points of design of the visual and branding of the visual. In dialogue with radical new theories of the present, non-representational theory and new materialism, design and branding are surveyed from the viewpoint of business research, design studies, cultural studies, and practice – all focused on the visual. Topics covered are fashion blogging, DIY, Junk Space, handmade signage and public spaces in New Delhi, city branding, dance festivals and youtubing, visual branding in China and Multi-Sensory Retrieval Methods.
£31.72
McGraw-Hill Education Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections
The new, game-changing way to build a “cognitive brand” that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples’ thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever. In Branding Between the Ears, world-renowned, marketing thought leader, Sandeep Dayal, shows you how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds, and create effective marketing strategies to build the kind of loyalty that fuels today’s brand giants. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves:• Does this brand give me good vibes? • Does what this brand says make sense to me? • Will I be happier if I buy this brand? These three factors, good brand vibes, brand sense and brand resolve are the hidden mantra for designing empathetic brands that push customers off the fence of indecision and indifference to fully engage with and inevitably buy them. Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed in their thoughts inexorably to drive choice.Dayal is the marketing thought leader who predicted that "consumer collaboration" would be the key factor in winning people’s trust online and giving consumers control over their personal information would be central to gaining their trust—issues that are unfolding today. Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.
£19.79
Plough Publishing House The Liberating Arts: Why We Need Liberal Arts Education
A new generation of teachers envisions a liberal arts education that is good for everyone. Why would anyone study the liberal arts? It’s no secret that the liberal arts have fallen out of favor and are struggling to prove their relevance. The cost of college pushes students to majors and degrees with more obvious career outcomes. A new cohort of educators isn’t taking this lying down. They realize they need to reimagine and rearticulate what a liberal arts education is for, and what it might look like in today’s world. In this book, they make an honest reckoning with the history and current state of the liberal arts. You may have heard – or asked – some of these questions yourself: Aren’t the liberal arts a waste of time? How will reading old books and discussing abstract ideas help us feed the hungry, liberate the oppressed and reverse climate change? Actually, we first need to understand what we mean by truth, the good life, and justice. Aren’t the liberal arts racist? The “great books” are mostly by privileged dead white males. Despite these objections, for centuries the liberal arts have been a resource for those working for a better world. Here’s how we can benefit from ancient voices while expanding the conversation. Aren’t the liberal arts liberal? Aren’t humanities professors mostly progressive ideologues who indoctrinate students? In fact, the liberal arts are an age-old tradition of moral formation, teaching people to think for themselves and learn from other perspectives. Aren’t the liberal arts elitist? Hasn’t humanities education too often excluded poor people and minorities? While that has sometime been the case, these educators map out well-proven ways to include people of all social and educational backgrounds. Aren’t the liberal arts a bad career investment? I really just want to get a well-paying job and not end up as an overeducated barista. The numbers – and the people hiring – tell a different story. In this book, educators mount a vigorous defense of the humanist tradition, but also chart a path forward, building on their tradition’s strengths and addressing its failures. In each chapter, dispatches from innovators describe concrete ways this is being put into practice, showing that the liberal arts are not only viable today, but vital to our future. *** Contributors include Emily Auerbach, Nathan Beacom, Jeffrey Bilbro, Joseph Clair, Margarita Mooney Clayton, Lydia Dugdale, Brad East, Don Eben, Becky L. Eggimann, Rachel Griffis, David Henreckson, Zena Hitz, David Hsu, L. Gregory Jones, Brandon McCoy, Peter Mommsen, Angel Adams Parham, Steve Prince, John Mark Reynolds, Erin Shaw, Anne Snyder, Sean Sword, Noah Toly, Jonathan Tran, and Jessica Hooten Wilson
£44.93
Quarto Publishing Group USA Inc Identity Designed: The Definitive Guide to Visual Branding
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
£29.25
Orion Publishing Co Oathbringer
From the bestselling author who completed Robert Jordan''s epic Wheel of Time series comes a new, original creation that matches anything else in modern fantasy for epic scope, thrilling imagination, superb characters and sheer addictiveness.In Oathbringer, the third volume of the New York Times bestselling Stormlight Archive series, humanity faces a new Desolation with the return of the Voidbringers, a foe whose numbers are as great as their thirst for vengeance.The Alethi armies commanded by Dalinar Kholin won a fleeting victory at a terrible cost: The enemy Parshendi summoned the violent Everstorm, and now its destruction sweeps the world and its passing awakens the once peaceful and subservient parshmen to the true horror of their millennia-long enslavement by humans. While on a desperate flight to warn his family of the threat, Kaladin Stormblessed must come to grips with the fact that their newly kindled anger may be wholly justified.Nestled i
£12.99
Kogan Page Ltd Disruptive Branding: How to Win in Times of Change
Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are able to survive disruption by disrupting themselves; companies that can't do this will leave themselves ripe for disruption. Disruptive Branding is a practical guide, demonstrating how to harness change to power your brand's survival and ensure growth in a transforming world. It will help ambitious, courageous and aspirational organizations to define their compelling brand strategies, design powerful brand experiences and innovate new brand-led products and services. Disruptive Branding tells the stories of businesses that have succeeded in managing the forces of disruption. From Nintendo fighting off its competition by re-imagining gaming, to Airbnb redefining what it means to travel, modern day brands are thinking faster and smarter than ever before. This book identifies the strategies and designs that some of the world's most successful brands use to stay one step ahead of the curve. It is an invaluable resource for brands working to withstand disruption - or even become disruptors themselves.
£29.99
BIS Publishers B.V. Creative Personal Branding: The Strategy to Answer: What’s Next
Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.
£17.52
HarperCollins Publishers Inc A Little Thing Called Life: On Loving Elvis Presley, Bruce Jenner, and Songs in Between
Award-winning songwriter Linda Thompson breaks her silence, sharing the extraordinary story of her life, career, and epic romances with two of the most celebrated, yet enigmatic, modern American superstars-Elvis Presley and Bruce Jenner For the last forty years, award-winning songwriter Linda Thompson has quietly led one of the most remarkable lives in show business. The longtime live-in love of Elvis Presley, Linda first emerged into the limelight during the 1970s when the former beauty pageant queen caught the eye of the King. Their chance late-night encounter at a movie theater was the stuff of legend, and it marked the beginning of a whirlwind that would stretch across decades, leading to a marriage with Bruce Jenner, motherhood, and more drama than she ever could have imagined. Now, for the first time, Linda opens up about it all, telling the full story of her life, loves, and everything in between. From her humble beginnings in Memphis to her nearly five-year relationship with Elvis, she offers an intimate window into their life together, describing how their Southern roots fueled and sustained Graceland's greatest romance. Going inside their wild stories and tender moments, she paints a portrait of life with the King, as raucous as it is refreshing. But despite the joy they shared, life with Elvis also had darkness, and her account also presents an unsparing look at Elvis's twin demons-drug abuse and infidelity-forces he battled throughout their time together that would eventually end their relationship just eight months before his untimely death. It was in the difficult aftermath of Elvis's death that Linda found what she believed was her true home: the arms of Olympic gold medal-winner Bruce Jenner. Detailing her marriage to Bruce, Linda reveals the seemingly perfect life that they built with their two young sons-Brandon and Brody-before Bruce changed everything with a secret he'd been carrying his entire life, a secret that Linda herself kept for nearly thirty years, a secret that Bruce's transition to Caitlyn Jenner has finally laid bare for the world. Providing a candid look inside one of the most challenging moments of her life, Linda uncovers the struggles she went through as a woman and a mother, coming to terms with the reality of Bruce's identity and resolving to embrace him completely no matter what, even as it meant they could no longer be together. And yet, despite her marriage unraveling, her search for love was not over, eventually leading her to the legendary music producer and musician David Foster-a relationship that lasted for nineteen tumultuous years, resulting in a bond that spurred her songwriting career to new heights but also tested her like never before. Filled with compelling and poignant stories and sixteen pages of photographs, A Little Thing Called Life lovingly recounts Linda's incredible journey through the years, bringing unparalleled insight into three legendary figures.
£9.99
John Wiley & Sons Inc Branding for the Public Sector: Creating, Building and Managing Brands People Will Value
How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. Presents strategies and actions for building a powerful, memorable public sector brand Explains why the public sector will be the next huge growth sector in branding Explores the competencies needed to successfully manage a public sector brand
£22.49
Harvard Business Review Press How Brands Become Icons: The Principles of Cultural Branding
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
£25.20
Set Margins' publications What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics
£20.00
McGill-Queen's University Press Scott, Brandtner, Eveleigh, Webber: Revisiting Montreal Abstraction of the 1940s
Four artists who are today relatively or almost entirely unknown – one woman and three men – nevertheless played a part in the aesthetic upheavals that led to abstraction in 1940s Montreal. Very active in the art milieu throughout the decade, Marian Dale Scott, Fritz Brandtner, Henry Eveleigh, and Gordon Webber captured the attention of critics of the time, who employed the term “abstract art” to describe both non-objective works and bold formal explorations that retained some reference to visible reality.An examination of these artists’ practices reveals a remarkable openness to international contemporary art trends – French, German, British, and American. Their work and its critical reception conjure a complex picture of the debates on abstraction that took place in Montreal during the 1940s, so often reduced to the controversies surrounding the emergence of the Automatiste movement. The artistic innovations of Paul-Émile Borduas and his group and the radical tone of their 1948 manifesto Refus global cemented their status as Quebec’s abstract avant-garde but also had the effect of eclipsing other visions of abstraction being explored during the same period.This book reinstates the oeuvres of these forgotten protagonists in the narrative of abstract art, illustrating how their practices encompassed a variety of themes: emotion, science, human experience in the broadest sense – but also, as the Second World War unfolded, the violence that marked their era.
£34.00
Copenhagen Business School Press National Image & Competitive Advantages: The Theory & Practice of Place Branding
£25.00
Quercus Publishing Brandenburg: On the 30th anniversary, a brilliant thriller about the fall of the Berlin Wall
'A fascinating switchback roller-coaster of a plot' GuardianNovember 1989. The fall of the Berlin Wall. One man is caught between East and West...The Stasi was among the most sophisticated intelligence organisations in the world, but by the end of the 1980s the Orwellian state of East Germany was collapsing around it.In the last few paranoid weeks of the Communist world one man will carry out one last desperate mission under the very noses of the Stasi. Dr Rudolf Rosenharte is an academic from Dresden and agent for MI6; his controller is Robert Harland. When Rosenharte's security is compromised he is faced with a stark choice: to defect to the West, leaving his beloved family to the mercies of the Stasi, or return to East Germany to carry out the most dangerous assignment of his career. November 1989 will mean the end of communism. But will it mean the end of Rosenharte?As an eyewitness to the incredible scenes of November 1989, Henry Porter brings the fall of the Berlin Wall to vivid life. Now, 30 years on, immerse yourself in a gripping read and allow yourself to be transported back to 'the end of history'.
£9.99
Die Gestalten Verlag Craft Beer Design: The Design, Illustration and Branding of Contemporary Breweries
£23.39
John Wiley & Sons Inc Designing Brand Identity: An Essential Guide for the Whole Branding Team
Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It’s an essential reference for implementing an entire brand system. Carlos Martinez Onaindia Global Brand Studio Leader Deloitte Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic. Paula Scher Partner Pentagram Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business. Alex Center Design Director The Coca-Cola Company Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand. Andrew Ceccon Executive Director, Marketing FS Investments If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible. Olka Kazmierczak Founder Pop Up Grupa The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted. Jennifer Francis Director of Marketing, Communications, and Visitor Experience Louvre Abu Dhabi
£34.54
Quarto Publishing Group USA Inc Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands: Volume 6
Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.Featured principles are as diverse as: Authenticity Social Responsibility World Building Gatekeepers Rituals and routine Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
£25.20
£49.30