Search results for ""Academia""

'Hodgson's masterful review of orthodoxies and heterodoxies focuses on the absurdity of recommending planning, or scorning it, without answering the empirical question asked in the 1930s by the ''socialist calculation debate.'' How well does planning or the market work? Idealism assumes the answer without actually doing the science. - Deirdre N. McCloskey, University of Illinois at Chicago, US 'Every young heterodox scholar should read this book, as should veteran heterodox economists who are puzzled about why important heterodox contributions have not had the impact they deserved to have. The book provides a compelling account of the challenges that heterodox economists have faced, and continue to face, and it leaves the reader with a strong sense that things could have been, and could be, much better if more heterodox economists strove to integrate compatible aspects of the many diverse approaches that constitute heterodox economics.' - Peter E. Earl, University of Queensland, Australia 'Is there a future for the alternatives to mainstream economics? Dealing with this important question does not only require a deep understanding of the current economic theories and of the history of economic thought. It demands also a careful analysis of the institutional mechanisms by which scientific communities commit themselves to certain paradigms and change these commitments. In this excellent book Hodgson deals with all the dimensions of this complex issue.' - Ugo Pagano, University of Siena, Italy 'Drawing a well-balanced picture of heterodox economics with its many political shades and theoretical nuances is no easy task. Professor Hodgson's mastery in solving the task sets new standards. His compelling analysis of the state and the future of the field is a ''must read'' for everyone in the heterodox camp and an invaluable source of information for all scholars in the history, philosophy, and sociology of economics.' - Ulrich Witt, Max Planck Institute for the Science of Human History, Germany and Griffith University, Australia Over the last 50 years, and particularly since the financial crash in 2008, the community of heterodox economists has expanded, and its publications have proliferated. But its power in departments of economics has waned. Addressing this paradox, Geoffrey M. Hodgson argues that heterodox economists are defined more by a left ideology than by a shared understanding of the nature of orthodox economics and of what should replace it. Heterodox economists cannot agree on what heterodoxy means. Employing insights from the sociology and philosophy of science, the author explores the marginalization of heterodox economics in the academic community and its exclusion from positions of power. This perceptive book also shows how the weaknesses of a particular version of heterodoxy stemming from the Cambridge economics of the 1970s have been replicated globally in much of contemporary heterodox economics. The author considers how the field can adapt in order to improve and sustain its presence in academia. Social scientists and economists will find this book both enlightening and useful. In particular, it will be invaluable to student networks and others critical of mainstream economics, and to those teaching economics at undergraduate and postgraduate level.

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RELIABILITY EVALUATION OF DYNAMIC SYSTEMS EXCITED IN TIME DOMAIN – REDSET Multi-disciplinary approach to structural reliability analysis for dynamic loadings offering a practical alternative to the random vibration theory and simulation Reliability Evaluation of Dynamic Systems Excited in Time Domain – REDSET is a multidisciplinary concept that enables readers to estimate the underlying risk that could not be solved in the past. The major hurdle was that the required limit state functions (LSFs) are implicit in nature and the lack of progress in the reliability evaluation methods for this class of problems. The most sophisticated deterministic analysis requires that the dynamic loadings must be applied in the time domain. To satisfy these requirements, REDSET is developed. Different types and forms of dynamic loadings including seismic, wind-induced wave, and thermomechanical loading in the form of heating and cooling of solder balls used in computer chips are considered to validate REDSET. Time domain representations and the uncertainty quantification procedures including the use of multiple time histories are proposed and demonstrated for all these dynamic loadings. Both onshore and offshore structures are used for validation. The potential of REDSET is demonstrated for implementing the Performance Based Seismic Design (PBSD) concept now under development in the United States. For wider multidisciplinary applications, structures are represented by finite elements to capture different types of nonlinearity more appropriately. Any computer program capable of conducting nonlinear time domain dynamic analysis can be used, and the underlying risk can be estimated with the help of several dozens or hundreds of deterministic finite element analyses, providing an alternative to the simulation approach. To aid comprehension of REDSET, numerous illustrative examples and solution strategies are presented in each chapter. Written by award-winning thought leaders from academia and professional practice, the following sample topics are included: Fundamentals of reliability assessment including set theory, modeling of uncertainty, the risk-based engineering design concept, and the evolution of reliability assessment methods Implicit performance or limit state functions are expressed explicitly by the extensively modified response surface method with several new experimental designs Uncertainty quantification procedures with multiple time histories for different dynamic loadings, illustrated with examples The underlying risk can be estimated using any computer program representing structures by finite elements with only few deterministic analyses REDSET is demonstrated to be an alternative to the classical random vibration concept and the basic simulation procedure for risk estimation purposes REDSET changes the current engineering design paradigm. Instead of conducting one deterministic analysis, a design can be made more dynamic load tolerant, resilient, and sustainable with the help of a few additional deterministic analyses This book describing REDSET is expected to complement two other books published by Wiley and authored by Haldar and Mahadevan: Probability, Reliability and Statistical Methods in Engineering Design and Reliability Assessment Using Stochastic Finite Element Analysis. The book is perfect to use as a supplementary resource for upper-level undergraduate and graduate level courses on reliability and risk-based design.

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“A fresh update to a true classic. This is one of the most reassuring and useful books you will ever read about doing your PhD, no matter your topic - or where you are enrolled.”Professor Inger Mewburn, Director of Researcher Development, Office of the Dean of Higher Degree by Research, The Australian National University, Canberra, Australia“How to get a PhD is both honest and thorough and thus immensely helpful, for supervisors as much as for students.”Professor Paul Allain, Dean of the Graduate and Researcher College, University of Kent, UK“The 7th edition! ‘How to get a PhD’ is proving its status as a must read for PhDs and supervisors.”Dr Hans Sonneveld, Founder and Board member, Netherlands Centre of Expertise for Doctoral EducationHow to Get a PhD 7e provides a practical and realistic approach for all students who are embarking on a PhD. In addition, supervisors will find invaluable tips on their role in the process, good supervisory practices and how to support students to work effectively. Thoroughly revised and updated throughout, the seventh edition provides an overview of what it means to undertake a PhD within a modern university, exploring both the challenges and rewards of a doctoral degree, including:• Contemporary challenges for students including transgender issues, sexual harassment, and exploitation within the academic environment• Time demands, the balance of academia and paid work, and the uncertainty of academic careers and how this can impact students’ mental health• Academic debates surrounding the increased importance of technology and open access• Emphasising diversity with an increased focus on how students, supervisors and universities can work together to make a more effective and welcoming academic environmentThe new edition is structured so that users can find the section that will help the specific stage of their work. With practical guidance through the application process, research, viva and post-viva, this book supports PhD students of all disciplines across their journey and beyond, including part-time, those returning to study and those who are practice-based.Estelle M. Phillips has enjoyed a long career as an academic and independent educational consultant. She has published widely on various aspects of the PhD and has spoken at universities on four continents about the skills required to complete and supervise a PhD.Colin G. Johnson is an associate professor at the University of Nottingham, and was formerly Associate Dean for Graduate Studies in the sciences at the University of Kent. He is an experienced PhD supervisor and examiner, and has led training courses for new PhD students and advised on postgraduate strategy for a number of universities.Professor Derek S Pugh (1930-2015) was Emeritus Professor of International Management of the Open University Business School, UK. He published 17 books and over 100 papers in his field and had considerable experience in the design of doctoral programmes and the successful supervision and examination of PhD students.

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Casting a wide net in this, their second edition, Froyen and Guender provide coverage of the model-based literature on optimal monetary policy in the presence of uncertainty, with both open- and closed-economy frameworks considered. The authors have grounded New Keynesian research of the 1990s and 2000s in the literature of the 1970s, which viewed optimal policy as primarily a question of the optimal use of information, and studies in the 1980s that gave primacy to time inconsistency problems. The Global Financial Crisis of 2007-09 led to the recognition that financial markets and institutions required greater attention in policy modeling. Herein, the authors provide a thorough survey of the post-crisis literature that resulted from this recognition. Researchers in academia and at central banks, students and policy makers will value the wide scope of coverage provided in this examination, leading them to a better understanding of issues such as discretion versus commitment, target versus instrument rules, policy in closed versus open economies and the proper mandate for central banks, including the relationship between interest rate policy and macro-prudential instruments. Praise for the first edition: 'In this book the authors provide a comprehensive review of optimal monetary policy in the context of small, log-linear, macroeconomic models that are subject to stochastic shocks. . . I think the book provides a very good introduction to the literature on optimal monetary policy (in short-run models) for non-specialists and students. Some of the content of the book could be used in upper-year undergraduate courses in either macroeconomics or in a specialised monetary economics course. The models are clearly set-out and discussed and there is frequent use of diagrams. The authors spend a lot of time and effort to provide the economic intuition for the models that are presented.' - Glenn Otto, Economic Record 'Froyen and Guender have provided a thorough and careful analysis of optimal monetary policy over most of the range of theoretical models that have been used in modern macroeconomics. By providing a comprehensive and clear comparative framework they will help the student of monetary policy understand why there have been conflicting views of what policy makers should do.' - Central Banking 'In Optimal Monetary Policy Under Uncertainty, academicians and economists Richard T. Froyen and Alfred V. Guender have collaborated on presenting an informed and informative survey of optimal monetary policy literature arising during the 1970s and 1980s as a ground work for understanding current market and other economic influences on such germane issues as discretion versus commitment, target versus instrument rules, and the delegation of policy making authority within the private and public sectors. With meticulous attention to scholarship and objectivity. . . Optimal Monetary Policy Under Uncertainty is a thoughtful and thought-provoking body of work that is very strongly recommended for professional, academic, corporate and governmental economic reference collections and supplemental reading lists.' - Midwest Book Review

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Leading experts reveal ways that the future of food production for the world's burgeoning population can (and must) be both sustainable and ethical.In the United States, food is abundant and cheap but loaded with hidden costs to the environment, human health, animal welfare, and the people who work in our food systems. The country's current food production systems lack diversity in crops and animals and are intensified but not sustainable, inhumane in the treatment of animals, and inconsiderate of labor. In order to feed the world's rapidly growing population with high-quality, ethically produced food, new food production systems are urgently needed. These new systems must be genetically diverse and environmentally sustainable, and they need to follow internationally recognized animal welfare and labor practices.Feeding the World Well examines these costs of cheap food while presenting a unique framework for ethical food systems: the Core Ethical Commitments, which are designed to guide consumers in choosing foods that are aligned with their values while helping producers enhance the ethics of their practices and products. Edited by Alan M. Goldberg, the volume features contributions from leading ethicists and food systems experts. Addressing complex issues such as climate change, worker exploitation, obesity, antibiotic resistance, wasted food, and biotechnology, the book discusses the fundamental forces that have shaped, and will continue to shape, our food systems. It also describes some of the approaches that food companies and nonprofit organizations are using to address the ethical challenges facing these food systems. Finally, the book explains what the Core Ethical Commitments are (and what they are not), how they were developed, and how they might be used by food system actors.By bringing together an all-star group of contributors from academia and industry, Feeding the World Well sets a new course for food production and how it is evaluated. By including the voices of industry leaders alongside those of researchers and regulators, the book prepares the food production industry for a world in which "ethical" or "sustainable" production practices are not only trendy but necessary to ensure that we can feed the world's growing population. Conceived as a textbook for food studies courses, this volume will appeal to anyone who is strongly interested in food, including conscious consumers, food industry leaders, researchers, and policy makers.Contributors: Anne Barnhill, Martin W. Bloem, Jonathan Bloom, Nicole M. Civita, Claire Davis, Michiel van Dijk, Adele Douglass, Shauna Downs, Kevin Esvelt, Ruth Faden, Jessica Fanzo, Evan Fraser, Maisie Ganzler, Tara Garnett, Sara Glass, Alan M. Goldberg, Christopher Good, Meredith Kaufman, Gillian Kelleher, Frederick L. Kirschenmann, Herman B. W. M. Koëter, Jennifer Kuzma, Kees van Leeuwen, Robert Martin, Anne E. McBride, Suzanne McMillan, Tom Morley, Marion Nestle, Peter O'Driscoll, Lance B. Price, Marie Luise Rau, Bernard Rollin, Yashar Saghai, Susan A. Schneider, Ellen K. Silbergeld, Paul B. Thompson, Paul Willis, Sylvia Wulf

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P-glycoprotein (P-gp), encoded by the multidrug-resistance (MDR)-1 gene is one of the best studied efflux transporters that is linked to multidrug resistance in cancer chemotherapies. P-gp belongs to the ATP-binding cassette (ABC) transporter family of proteins that utilizes energy derived from hydrolysis of ATP to efflux endogenous and exogenous xenobiotics, metabolites and toxins from the intracellular space to the outside, thereby providing a general protective role. P-gp is expressed on the apical plasma membrane of all major drug eliminating organs such as the intestine (enterocytes), liver (bile canaliculi), kidney (proximal tubules), brain (endothelia of blood-brain barrier) and in certain tumor types. In the intestine and BBB, P-gp limits entry of drugs by actively pumping drugs back into the lumen or blood, respectively. In the liver and kidney, P-gp actively effluxes drugs, endogenous substances and metabolites into bile or urine, thereby removing them from the body. Upregulation of P-gp in tumor cells is noted in several cancers and is a hallmark for drug resistance. Additionally, P-gp is also shown to play a role in neurogenesis and maintaining homeostasis in the brain. Alteration of P-gp expression is observed in neurodegenerative diseases, highlighting its importance in maintaining normal brain health. Due to its central role in defining oral pharmacokinetics, systemic clearance, tissue exposure, organ health and chemoresistance, much of the research has been focused on modulating P-gp. Chemical inhibitors, formulation-based and epigenetic approaches are applied to modulate P-gp activity with a goal to improve oral pharmacokinetics, increase tumor and brain penetration, minimize organ toxicity and potentially treat neurodegenerative diseases. Although enormous research on P-gp has been published, a book chapter exclusively and comprehensively covering diverse aspects of P-gp, including the recent developments in the field, is required. With much enthusiasm from the publisher, we have collaborated to bring together wide-ranging topics on P-gp. This book contains 12 chapters covering the structure, function, regulation, distribution and expression of P-gp, its pharmacological importance in health and disease and role in pharmacokinetics and drug-drug interactions. Also included are computational approaches to identify selective inhibitors and tactics to modulate P-gp function using chemical inhibitors (synthesized or isolated from marine sources), formulation strategies or epigenetic approaches. The last chapter describes various methods to quantify P-gp expression levels and function in in vitro, in situ and in vivo settings. It is our sincere hope that this material will serve as an important desk reference for students, researchers and clinical scientists in academia, medical research and the pharmaceutical industry working in various fields such as pharmacology, pharmacy, toxicology, medicinal chemistry, pharmaceutical sciences, pharmacokinetics and computational biology. Finally, we wish to acknowledge the contributions of all the authors who passionately contributed to this book. We also extend our gratitude to the editorial staff and production manager at Nova publishers. Lastly, but most importantly, we thank our families for their continued support during this journey.

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The Bloomsbury Guide to Philosophy of Disability is a revolutionary collection encompassing the most innovative and insurgent work in philosophy of disability. Edited and anthologized by disabled philosopher Shelley Lynn Tremain, this book challenges how disability has historically been represented and understood in philosophy: it critically undermines the detrimental assumptions that various subfields of philosophy produce; resists the institutionalized ableism of academia to which these assumptions contribute; and boldly articulates new anti-ableist, anti-sexist, anti-racist, queer, anti-capitalist, anti-carceral, and decolonial insights and perspectives that counter these assumptions. This rebellious and groundbreaking book’s chapters–most of which have been written by disabled philosophers–are wide-ranging in scope and invite a broad readership. The chapters underscore the eugenic impetus at the heart of bioethics; talk back to the whiteness of work on philosophy and disability with which philosophy of disability is often conflated; and elaborate phenomenological, poststructuralist, and materialist approaches to a variety of phenomena. Topics addressed in the book include: ableism and speciesism; disability, race, and algorithms; race, disability, and reproductive technologies; disability and music; disabled and trans identities and emotions; the apparatus of addiction; and disability, race, and risk. With cutting-edge analyses and engaging prose, the authors of this guide contest the assumptions of Western disability studies through the lens of African philosophy of disability and the developing framework of crip Filipino philosophy; articulate the political and conceptual limits of common constructions of inclusion and accessibility; and foreground the practices of epistemic injustice that neurominoritized people routinely confront in philosophy and society more broadly. A crucial guide to oppositional thinking from an international, intersectional, and inclusive collection of philosophers, this book will advance the emerging field of philosophy of disability and serve as an antidote to the historical exclusion of disabled philosophers from the discipline and profession of philosophy. The Bloomsbury Guide to Philosophy of Disability is essential reading for faculty and students in philosophy, disability studies, political theory, Africana studies, Latinx studies, women’s and gender studies, LGBTQ studies, and cultural studies, as well as activists, cultural workers, policymakers, and everyone else concerned with matters of social justice. Description of the book’s cover: The book’s title appears on two lines across the top of the cover which is a salmon tone. The names of the editor and the author of the foreword appear in white letters at the bottom of the book. The publisher’s name is printed along the right side in white letters. At the centre, a vertical white rectangle is the background for a sculpture by fibre artist Judith Scott. The sculpture combines layers of shiny yarn in various colours including orange, pink, brown, and rust woven vertically on a large cylinder and horizontally around a smaller cylinder, as well as blue yarn woven around a protruding piece at the bottom of the sculpture. The sculpture seems to represent a body and head of a being sitting down, a being with one appendage, a fat person, or a little person.

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'Hodgson's masterful review of orthodoxies and heterodoxies focuses on the absurdity of recommending planning, or scorning it, without answering the empirical question asked in the 1930s by the ''socialist calculation debate.'' How well does planning or the market work? Idealism assumes the answer without actually doing the science. - Deirdre N. McCloskey, University of Illinois at Chicago, US 'Every young heterodox scholar should read this book, as should veteran heterodox economists who are puzzled about why important heterodox contributions have not had the impact they deserved to have. The book provides a compelling account of the challenges that heterodox economists have faced, and continue to face, and it leaves the reader with a strong sense that things could have been, and could be, much better if more heterodox economists strove to integrate compatible aspects of the many diverse approaches that constitute heterodox economics.' - Peter E. Earl, University of Queensland, Australia 'Is there a future for the alternatives to mainstream economics? Dealing with this important question does not only require a deep understanding of the current economic theories and of the history of economic thought. It demands also a careful analysis of the institutional mechanisms by which scientific communities commit themselves to certain paradigms and change these commitments. In this excellent book Hodgson deals with all the dimensions of this complex issue.' - Ugo Pagano, University of Siena, Italy 'Drawing a well-balanced picture of heterodox economics with its many political shades and theoretical nuances is no easy task. Professor Hodgson's mastery in solving the task sets new standards. His compelling analysis of the state and the future of the field is a ''must read'' for everyone in the heterodox camp and an invaluable source of information for all scholars in the history, philosophy, and sociology of economics.' - Ulrich Witt, Max Planck Institute for the Science of Human History, Germany and Griffith University, Australia Over the last 50 years, and particularly since the financial crash in 2008, the community of heterodox economists has expanded, and its publications have proliferated. But its power in departments of economics has waned. Addressing this paradox, Geoffrey M. Hodgson argues that heterodox economists are defined more by a left ideology than by a shared understanding of the nature of orthodox economics and of what should replace it. Heterodox economists cannot agree on what heterodoxy means. Employing insights from the sociology and philosophy of science, the author explores the marginalization of heterodox economics in the academic community and its exclusion from positions of power. This perceptive book also shows how the weaknesses of a particular version of heterodoxy stemming from the Cambridge economics of the 1970s have been replicated globally in much of contemporary heterodox economics. The author considers how the field can adapt in order to improve and sustain its presence in academia. Social scientists and economists will find this book both enlightening and useful. In particular, it will be invaluable to student networks and others critical of mainstream economics, and to those teaching economics at undergraduate and postgraduate level.

Read more less

Casting a wide net in this, their second edition, Froyen and Guender provide coverage of the model-based literature on optimal monetary policy in the presence of uncertainty, with both open- and closed-economy frameworks considered. The authors have grounded New Keynesian research of the 1990s and 2000s in the literature of the 1970s, which viewed optimal policy as primarily a question of the optimal use of information, and studies in the 1980s that gave primacy to time inconsistency problems. The Global Financial Crisis of 2007-09 led to the recognition that financial markets and institutions required greater attention in policy modeling. Herein, the authors provide a thorough survey of the post-crisis literature that resulted from this recognition. Researchers in academia and at central banks, students and policy makers will value the wide scope of coverage provided in this examination, leading them to a better understanding of issues such as discretion versus commitment, target versus instrument rules, policy in closed versus open economies and the proper mandate for central banks, including the relationship between interest rate policy and macro-prudential instruments. Praise for the first edition: 'In this book the authors provide a comprehensive review of optimal monetary policy in the context of small, log-linear, macroeconomic models that are subject to stochastic shocks. . . I think the book provides a very good introduction to the literature on optimal monetary policy (in short-run models) for non-specialists and students. Some of the content of the book could be used in upper-year undergraduate courses in either macroeconomics or in a specialised monetary economics course. The models are clearly set-out and discussed and there is frequent use of diagrams. The authors spend a lot of time and effort to provide the economic intuition for the models that are presented.' - Glenn Otto, Economic Record 'Froyen and Guender have provided a thorough and careful analysis of optimal monetary policy over most of the range of theoretical models that have been used in modern macroeconomics. By providing a comprehensive and clear comparative framework they will help the student of monetary policy understand why there have been conflicting views of what policy makers should do.' - Central Banking 'In Optimal Monetary Policy Under Uncertainty, academicians and economists Richard T. Froyen and Alfred V. Guender have collaborated on presenting an informed and informative survey of optimal monetary policy literature arising during the 1970s and 1980s as a ground work for understanding current market and other economic influences on such germane issues as discretion versus commitment, target versus instrument rules, and the delegation of policy making authority within the private and public sectors. With meticulous attention to scholarship and objectivity. . . Optimal Monetary Policy Under Uncertainty is a thoughtful and thought-provoking body of work that is very strongly recommended for professional, academic, corporate and governmental economic reference collections and supplemental reading lists.' - Midwest Book Review

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A new geography of economic power is emerging in East Asia. Written by leading experts in the areas of globalization, trade, producer services, financial centers, logistics and R&D, the book provides indepth and updated analyses of the leading role of Hong Kong, Shanghai, Tokyo, and Singapore in the recent rise of Asia as a major manufacturing base and exporter. The book reveals the historical, geographical, socio-economic and political peculiarities in the formation of world cities in East Asia. Jianfa Shen, Hong Kong Institute of Asia-Pacific Studies and The Chinese University of Hong Kong Gateways to Globalisation makes a significant contribution to the understanding of the emerging East Asian regional system of financial centres within the broader global context and how they interact within the global circuits of finance. In particular, it focuses on the emergence of the financial centres of Tokyo, Shanghai, Hong Kong and Singapore and the attempts by both national governments and the private sector to position them so that they become more competitive in the global and regional context. The volume shows much historical sensitivity showing that while the increase in the importance of these financial centres is principally post 1945, their emergence has been aided by the deep historical roots that go back several centuries. The book will be of great value in the interpretation of the role of East Asia in what many commentators have called the ''Asian Century''.- Terry McGee, The University of British Columbia, CanadaAsia's trading and financial hubs have become global cities which frequently have more in common and closer linkages with each other than with their corresponding hinterlands. As this book expounds, these global cities illustrate to what extent world trends deeply penetrate and permeate the national territorial interiors and processes that were otherwise presumed to be controlled by the State. Gateways to Globalisation is soundly based on accurate and extensive research (including perspectives from historians, economists, geographers and sociologists) from China, Japan, Singapore, and Hong Kong, in order to grasp the regional character of trade and finance, beyond national borders and traditional academic frameworks. The book documents that today, major urban centers such as Tokyo, Beijing, Singapore, Hong Kong and Shanghai situated on the periphery of the maritime corridor of East Asia, form a system characterized by the intensity of their economic linkages and integration into the world economy. Since the mid-1980s, these major Asian cities have become the worldwide-oriented centers for production, trade, finance and research. This collective effort offers, in addition to its regional framework, up-to-date information that strengthens an original trans-disciplinary analysis of a region and its economic characteristics, which will be of interest to readers within academia and beyond. This well-detailed and thorough work will be of interest to academics and post-graduates students in economics, geography, finance, history, regional studies and Asian studies, as well as those who have a general interest in globalization. Contributors include: L. Bastide, P. Carioti, P. Daniels, D. Du, A. Ekman, F. Gipouloux, R. Hisasue, Y. Hu, C. Hung, J. Meng, P. Miege, C. Smith, Y.-W. Sung, J. Wang, X. Xu, Z.Yuan, L. Zhang, S. Zhao

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A unique personality . . . "Ogilvy, the creative force of modern advertising." --The New YorkTimes "Ogilvy's sharp, iconoclastic personality has illuminated theindustry like no other ad man's." --Adweek. . an acclaimed author. Praise for Confessions of an Advertising Man by David Ogilvy "A writing style that snaps, crackles, and pops on every page."--The Wall Street Journal. "An entertaining and literate book that can serve as a valuableprimer on advertising for any businessman or investor."--Forbes. "I remembered how my grandfather had failed as a farmer and becomea successful businessman. Why not follow in his footsteps? Why notstart an advertising agency? I was thirty-eight. . . .nocredentials, no clients, and only $6,000 in the bank." Whatever David Ogilvy may have lacked in money and credentials, hemore than made up for with intelligence, talent, and ingenuity. Hebecame the quintessential ad man, a revolutionary whose impact onhis profession still reverberates today. His brilliant campaignswent beyond successful advertising, giving rise to such pop cultureicons as the famous Hathaway shirt man with his trademark blackeyepatch. His client list runs the gamut from Rolls Royce to SearsRoebuck, Campbell's Soup to Merrill Lynch, IBM to the governmentsof Britain, France, and the United States. How did a young man who had known poverty as a child in England,worked as a cook in Paris, and once sold stoves to nuns in Scotlandclimb to the pinnacle of the fast-paced, fiercely competitive worldof advertising? Long before storming Madison Avenue, David Ogilvy'slife had already had its share of colorful experiences andadventure. Now, this updated edition of David Ogilvy'sautobiography presents his extraordinary life story and its manyfascinating twists and turns. Born in 1911, David Ogilvy spent his first years in Surrey (BeatrixPotter's uncle lived next door, and his niece was a frequentvisitor). His father was a classical scholar who had played rugbyfor Cambridge. "My father . . . did his best to make me as strongand brainy as himself. When I was six, he required that I shoulddrink a tumbler of raw blood every day. When that brought noresult, he tried beer. To strengthen my mental faculties, heordered that I should eat calves' brains three times a week. Blood,brains, and beer: a noble experiment." Before marrying, his motherhad been a medical student. When World War I brought economic disaster to the family, they wereforced to move in with relatives in London. Scholarships toboarding school and Oxford followed, and then, fleeing academia,Ogilvy set out on the at times surprising, at times rocky road toworldwide recognition and success. His remarkable journey wouldlead the ambitious young man to America where, with George Gallup,he ran a polling service for the likes of Darryl Zanuck and DavidO. Selznick in Hollywood; to Pennsylvania, where he became enamoredwith the Amish farming community; and back to England to work forBritish Intelligence with Sir William Stephenson. Along the way,with the help of his brother, David Ogilvy secured a job withMather and Crowther, a London advertising agency. The rest ishistory. An innovative businessman, a great raconteur, a genuine legend inhis own lifetime, David Ogilvy is one of a kind. So is hisautobiography.

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The EU-funded project "Sustainable Consumption Research Exchanges" (SCORE!) consists of around 200 experts in the field of sustainable innovation and sustainable consumption. The SCORE! philosophy is that innovation in SCP (sustainable consumption and production) policy can be achieved only if experts that understand business development, (sustainable) solution design, consumer behaviour and system innovation policy work together in shaping it. Sustainable technology design can be effective only if business can make the products profitably and consumers are attracted to them. To understand how this might effectively happen, the expertise of systems thinkers must be added to the mix. The publication in 2008 of System Innovation for Sustainability 1 was the first result of a unique positive confrontation between experts from all four communities. It examined what SCP is and what it could be, provided a state-of-the-art review on the governance of change in SCP policy and looked at the strengths and weaknesses of current approaches. System Innovation for Sustainability 2 is the first of three books of case studies covering, respectively, the three key consumption areas of: mobility; food and agriculture; and energy use and housing. These three areas are responsible for 70% of the life-cycle environmental impacts of Western societies. These case studies aim to stimulate, foster or force change to SCP theory in practice. System Innovation for Sustainability 2 focuses on change towards sustainable personal mobility based on implemented cases analysed from a system perspective. It examines what changes can be made to help us reduce our need for mobility, or start to make use of more sustainable mobility systems. This is clearly a critical and highly problematic area, as increasing living standards of a growing global population have resulted in rapid rises in both car and air travel along with the associated pollution. Uniquely, this book approaches the problems and solutions from a systems perspective, explaining the meta-trends, specific issues for the mobility sector, socioeconomic trends, political considerations, socio-cultural developments and environmental issues. As well as the mobility system itself, other societal systems that impact the need for mobility, such as labour and taxation, are addressed in order to provide sustainable solutions to our current "lock-in" problems. Three major problem areas are considered (the "three Cs"): carbon emissions (and the growing contribution of mobility to the climate change crisis), congestion, and casualties. And each strategy proposed addresses one or more of these problem areas. Among the cases discussed are: Norway's carbon compensation scheme for air travel; Madrid's high-occupancy vehicle lanes; London's congestion charge scheme; market-based instruments such as eco-labelling for cars; and taxation. The book identifies opportunities for actors such as governments, manufacturers and consumers to intervene in the complex system to promote sustainable mobility. It concludes with a reflection on problems, trends and action needed. The System Innovation for Sustainability series is the fruit of the first major international research network on SCP and will set the standard in this field for some years to come. It will be required reading for all involved in the policy debate on sustainable production and consumption from government, business, academia and NGOs for designers, scientists, businesses and system innovators.

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Fundamentals of Sociology of Sport and Physical Activity presents information on sociology of sport to prepare readers for advanced study or practice in the field. A quick professional reference and an excellent resource for students, this text offers insights into this exciting field, explores the impact of sport in society, and examines careers in sport and physical activity that can benefit from sociological insights. Written by a team with experience in both academia and community-based sport leadership, Fundamentals of Sociology of Sport and Physical Activity introduces readers to some of the common and ongoing sociocultural questions in this field, including those of equity in gender and race, participation across areas, prominent cultural values and messages as portrayed by mass media, youth development, and sport for peace and development. The book demonstrates how those questions and ideas can be applied and used by a variety of professionals, explains some of the essential components of professional preparation, and suggests some potential paths to employment. The text includes several learning features to keep readers engaged and focused: • Success Story segments profile researchers and professionals using sociological insight in beneficial ways, showing readers content applications and career opportunities. • Using Your Sociological Imagination sidebars illuminate how a sociological lens can transform the way a reader looks at sport in society • Time Capsule sidebars present historical information and interesting facts about events and sport movements that have made lasting impacts on society. The text is divided into two parts and begins with a discussion of the origin of the social and cultural analysis of physical activity. Part I details the development of the field and its professional organizations, lists important publications, and explores opportunities for professional practice. Part II looks at common social spaces for physical activity—sport, exercise, and school—and examines them from a sociological viewpoint. By presenting an overview of the areas involved in the sociology of sport, the text allows readers to focus their efforts to prepare for further study, research, and career opportunities. Appendixes include a list of online and print resources for further study as well as tips on applying the principles of sociology to various positions in the sport industry. These features and resources will help build enthusiasm among readers and open their eyes to the opportunities in the field. Concise, informative, and practical, Fundamentals of Sociology of Sport and Physical Activity addresses the academic foundations of the field for a broad audience while providing real-world examples of sociology of sport and physical activity. From global events like the Olympic Games to community events like playground games, the text highlights the many ways in which sport affects daily life and emphasizes the importance of a loving critique of those effects. This text is part of Human Kinetics’ Fundamentals of Sport and Exercise Science series. The series helps students and professionals understand the basic topics, goals, and applications of the many subdisciplines in kinesiology. This and other books in the series provide a solid grounding that readers can use as a jumping-off point for further study.

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The music industries are fuelled by statistics: sales targets, breakeven points, success ratios, royalty splits, website hits, ticket revenues, listener figures, piracy abuses and big data. Statistics are of consequence. They influence the music that consumers get to hear, they determine the revenues of music makers, and they shape the policies of governments and legislators. Yet many of these statistics are generated by the music industries themselves, and their accuracy can be questioned. This original new book sets out to explore this shadowy terrain. While there are books that offer guidelines about how the music industries work, as well as critiques from academics about the policies of music companies, this is the first book that takes a sustained look at these subjects from a statistical angle. This is particularly significant as statistics have not just been used to explain the music industries, they are also essential to the ways that the industries work: they drive signing policy, contractual policy, copyright policy, economic policy and understandings of consumer behaviour. This edited collection provides the first in-depth examination of the use and abuse of statistics in the music industries. The international group of contributors are noted music business scholars and practitioners in the field. The book addresses five key areas in which numbers are employed: sales and awards; royalties and distribution; music piracy; music policy; and audiences and their uses of music. The authors address these subjects from a range of perspectives. Some of them test the veracity of this data and explore its tactical use by music businesses. Others are helping to generate these numbers: they are developing surveys and online projects and offer candid self-observations in this volume. There are also authors who have been subject to statistics; they deliver first-hand accounts of music industry reporting. The digital age is inherently numerical. Within the music industries this has prompted new ways of tracking the usage and recompense of music. In addition, it has generated new means of monitoring and engaging audience behaviour. It has also led to increased documentation of the trade. There is more reporting of the overall revenues of music industry sectors. There is also more engagement between industry and academia when it comes to conducting analyses and offering numerical recommendations to politicians. The aim of this collection is to expose the culture and politics of data. Music industry statistics are all-pervasive, yet because of this ubiquity they have been under-explored. This book provides new ways by which to learn music by numbers. A timely examination of how data and statistics are key to the music industries. Widely held industry assumptions are challenged with data from a variety of sources and in an engaging, lucid manner. Highly recommended for anyone with an interest in how the music business uses and manipulates the data that digital technologies have made available. Primary readership will be among popular music academics, undergraduate and postgraduate students working in the fields of popular music studies, music business, media studies, cultural studies, sociology and creative industries. The book will also be of interest to people working within the music industries and to those whose work encounters industry statistics.

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'This innovative collection of essays offers a uniquely comprehensive exploration of the way in which the EU engages with other international organizations and bodies. While both EU law and international law perspectives are examined, this book goes beyond mere legal analysis to address political and practical issues the EU encounters on the internal and the external fronts. It forms a major contribution to the literature on the relationship between the EU legal order and public international law and on the EU's role in international relations more generally.' - Geert De Baere, General Court of the EU and KU Leuven, Belgium 'As the European Union assumes an ever more prominent role as a global actor, there is a growing need to understand the ways and means of the EU's engagement with other international institutions. This volume, with contributions from renowned experts and scholars, is the first comprehensive study to address the various relationships in that category. It is the essential companion for practitioners and scholars in the fields of European law and international organization.' - Catherine Brölmann, University of Amsterdam, the Netherlands 'This is a commendable and timely Research Handbook, published in an era in which forces of nationalism and populism question the benefits of globalization and existing mechanisms of global governance. In this rich collection of studies, Wessel and Odermatt bring together some 50 experts from academia and practice, to analyze the multifarious interrelationships between the EU and other international institutions (from the UN to the G20, from the WTO to Regional Fisheries Management Organizations, from NATO to the Council of Europe).' - Niels Blokker, Leiden University, the Netherlands The European Union has established relationships with other international organizations and institutions, mainly as a result of its increasingly active role as a global actor and the transfer of competences from the Member States to the EU. Containing chapters by leading scholars, this Research Handbook presents a comprehensive and critical assessment of these relationships, examining both the EU's representation and cooperation as well as the influence of these external bodies on the development of EU law and policy. Insightful and analytical, the Research Handbook explores the interaction of the EU with both formal and informal international institutions as it seeks to become more visible and active within these. The many challenges associated with the limits set by the EU and by international law and politics in relation to EU participation and the 'state-centred' international legal system are assessed. This unique Research Handbook will be a key resource for scholars and students of international and European law and political science, providing a unique overview of the less well-known international organizations in addition to the large institutions. The examination of the development of law and policy will also be of interest to the practitioners of these organizations and those at national ministries. Contributors include: F. Amtenbrink, A. Andrione-Moylan, J. Beqiraj, S. Blockmans, F. Bontekoe, G. Butler, M. Cantero Gamito, E. Castellarin, A.-L. Chané, C. Cinelli, S. Coban, L. de Almeida, R. Delarue, S. Donnelly, T. Emmerling, E. Fahey, J.-P. Gauci, P. Heckler, J. Jacobsson, K.E. Jørgensen, R. Kamphof, A. Khalfaoui, M. Killander, J. Klabbers, K. Laatikainen, E. Lannon, R. Lawson, L. Lourenço, C. Matera, H.-W. Micklitz, J. Odermatt, E. Paasivirta, E. Pichot, T. Peri in, T. Ramopoulos, R. Repasi, J. Selleslaghs, A. Södersten, H. Suzen, B. van der Meulen, P. Van Elsuwege, M. Vaugeois, F. Vlastou-Dimopoulou, M. Wallot, B. Wernaart, R.A. Wessel, J. Wouters, C.-H. Wu, F. Yilmaz

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A fully comprehensive introduction to smart grid standards and their applications for developers, consumers and service providers The critical role of standards for smart grid has already been realized by world-wide governments and industrial organizations. There are hundreds of standards for Smart Grid which have been developed in parallel by different organizations. It is therefore necessary to arrange those standards in such a way that it is easier for readers to easily understand and select a particular standard according to their requirements without going into the depth of each standard, which often spans from hundreds to thousands of pages. The book will allow people in the smart grid areas and in the related industries to easily understand the fundamental standards of smart grid, and quickly find the building-block standards they need from hundreds of standards for implementing a smart grid system. The authors highlight the most advanced works and efforts now under way to realize an integrated and interoperable smart grid, such as the “NIST Framework and Roadmap for Smart Grid Interoperability Standards Release 2.0”, the” IEC Smart Grid Standardization Roadmap”, the ISO/IEC’s “Smart Grid Standards for Residential Customers”, the ZigBee/HomePlug’s “Smart Energy Profile Specification 2.0”, IEEE’s P2030 “Draft Guide for Smart Grid Interoperability of Energy Technology and Information Technology Operation with the Electric Power System (EPS), and End-Use Applications and Loads”, and the latest joint research project results between the world’s two largest economies, US and China. The book enables readers to fully understand the latest achievements and ongoing technical works of smart grid standards, and assist industry utilities, vendors, academia, regulators, and other smart grid stakeholders in future decision making. The book begins with an overview of the smart grid, and introduces the opportunities in both developed and developing countries. It then examines the standards for power grid domain of the smart grid, including standards for blackout prevention and energy management, smart transmission, advanced distribution management and automation, smart substation automation, and condition monitoring. Communication and security standards as a whole are the backbone of smart grid and their standards, including those for wired and wireless communications, are then assessed. Finally the authors consider the standards and on-going work and efforts for interoperability and integration between different standards and networks, including the latest joint research effort between the world’s two largest economies, US and China. A fully comprehensive introduction to smart grid standards and their applications for developers, consumers and service providers Covers all up-to-date standards of smart grid, including the key standards from NIST, IEC, ISO ZigBee, IEEE, HomePlug, SAE, and other international and regional standardization organizations. The Appendix summarizes all of the standards mentioned in the book Presents standards for renewable energy and smart generation, covering wind energy, solar voltaic, fuel cells, pumped storage, distributed generation, and nuclear generation standards. Standards for other alternative sources of energy such as geothermal energy, and bioenergy are briefly introduced Introduces the standards for smart storage and plug-in electric vehicles, including standards for distributed energy resources (DER), electric storage, and E-mobility/plug-in vehicles The book is written in an accessible style, ideal as an introduction to the topic, yet contains sufficient detail and research to appeal to the more advanced and specialist reader.

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The content of this volume has been added to eMagRes (formerly Encyclopedia of Magnetic Resonance) - the ultimate online resource for NMR and MRI. To date there is no single reference aimed at teaching the art of applications guided coil design for use in MRI. This RF Coils for MRI handbook is intended to become this reference. Heretofore, much of the know-how of RF coil design is bottled up in various industry and academic laboratories around the world. Some of this information on coil technologies and applications techniques has been disseminated through the literature, while more of this knowledge has been withheld for competitive or proprietary advantage. Of the published works, the record of technology development is often incomplete and misleading, accurate referencing and attribution assignment being tantamount to admission of patent infringement in the commercial arena. Accordingly, the literature on RF coil design is fragmented and confusing. There are no texts and few courses offered to teach this material. Mastery of the art and science of RF coil design is perhaps best achieved through the learning that comes with a long career in the field at multiple places of employment…until now. RF Coils for MRI combines the lifetime understanding and expertise of many of the senior designers in the field into a single, practical training manual. It informs the engineer on part numbers and sources of component materials, equipment, engineering services and consulting to enable anyone with electronics bench experience to build, test and interface a coil. The handbook teaches the MR system user how to safely and successfully implement the coil for its intended application. The comprehensive articles also include information required by the scientist or physician to predict respective experiment or clinical performance of a coil for a variety of common applications. It is expected that RF Coils for MRI becomes an important resource for engineers, technicians, scientists, and physicians wanting to safely and successfully buy or build and use MR coils in the clinic or laboratory. Similarly, this guidebook provides teaching material for students, fellows and residents wanting to better understand the theory and operation of RF coils. Many of the articles have been written by the pioneers and developers of coils, arrays and probes, so this is all first hand information! The handbook serves as an expository guide for hands-on radiologists, radiographers, physicians, engineers, medical physicists, technologists, and for anyone with interests in building or selecting and using RF coils to achieve best clinical or experimental results. About EMR Handbooks / eMagRes Handbooks The Encyclopedia of Magnetic Resonance (up to 2012) and eMagRes (from 2013 onward) publish a wide range of online articles on all aspects of magnetic resonance in physics, chemistry, biology and medicine. The existence of this large number of articles, written by experts in various fields, is enabling the publication of a series of EMR Handbooks / eMagRes Handbooks on specific areas of NMR and MRI. The chapters of each of these handbooks will comprise a carefully chosen selection of articles from eMagRes. In consultation with the eMagRes Editorial Board, the EMR Handbooks / eMagRes Handbooks are coherently planned in advance by specially-selected Editors, and new articles are written (together with updates of some already existing articles) to give appropriate complete coverage. The handbooks are intended to be of value and interest to research students, postdoctoral fellows and other researchers learning about the scientific area in question and undertaking relevant experiments, whether in academia or industry. Have the content of this Handbook and the complete content of eMagRes at your fingertips! Visit: www.wileyonlinelibrary.com/ref/eMagRes View other eMagRes publications here

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From the INSTANT SUNDAY TIMES BESTELLING author, Rebecca Yarros, comes the eagerly anticipated sequel to TIKTOK SENSATION and RADIO TWO BOOK CLUB pick Fourth Wing . . .Author reviews for Fourth Wing'Brutal games, grumpy dragons, sizzling sexual tension . . . a fantasy like you've never read before' JENNIFER L. ARMENTROUT, author of FROM BLOOD AND ASH'Readers of Sarah J. Maas and Leigh Bardugo will flock to this one' BOOKLIST (starred review)'Fourth Wing hooked me on the first page and did not let go' DANIELLE L. JENSEN, author of THE BRIDGE KINGDOM'This book had me in an absolute CHOKEHOLD! . . . A mix of Hunger Games and Divergent vibes, with a few elements from ACOTAR thrown in for good measure' NETGALLEY READER REVIEW 'As compelling as it is deadly . . . Fourth Wing is dazzling' NALINI SINGH'A wild, sexy, rollercoaster of a ride' MARY E. PEARSON'Utterly immersive, fiercely romantic, and unforgivably addictive' LYNETTE NONI'Unputdownable thrill ride with an epic love story' TRACY WOLFF'This expertly crafted romantic fantasy is sure to launch the beginning of a brand-new insatiable fandom!' LEXI RYAN'I devoured every page and fell hopelessly, desperately in love with these characters . . . Hands down the best book hangover I've ever experienced' HELENA HUNTING'An exhilarating dragon ride of a fantasy! . . . Move this one to the top of your TBR' SAMANTHA YOUNG'Kapow, what a story! . . . Rebecca Yarros gives you gutsy young heroines and sexy bad boys' RACHEL HOWZELL HALL'House of the Dragon meets Divergent in this utterly thrilling, unputdownable new fantasy!' AMALIE HOWARD'Forbidden romance that simmers off the page; relentless, heart-stopping action; and a delicious, morally gray hero - this is the book I've been waiting for!' GENEVA LEE'An expertly woven tale in a riveting world of dragons, life-or-death competition, and betrayal, Rebecca Yarros hits all the high notes and delivers a thrilling new romantic fantasy that readers will devour' K.A. TUCKER'The epic tale of a reluctant dragon rider's coming-of-age with a sexy dark academia aesthetic in her astounding debut fantasy . . . Readers will be spellbound' PUBLISHERS WEEKLY (starred review) Reader reviews for Fourth Wing'You know when you finish a book, and it leaves an ache in your chest because it was so good, and now it's over?Yeah, that's exactly how I feel after finishing Fourth Wing' Netgalley - five star review'This book is probably the best fantasy book I have ever read' Netgalley - five star review'This had everything I wanted in a fantasy romance - a badass female MC, contests and deadly trials, battles, intrigue, corruption, betrayal, female rage, enemies to lovers, slow(ish) burn with a very morally-grey love interest, and of course - DRAGONS' Netgalley - five star review'A MILLION STARS!!!!!!!!! Everything about this book was incredible' Netgalley - five star review'I didn't sleep, I didn't eat, and when I finished, I had the overwhelming urge to just start it all over again' Netgalley - five star review'The ending of the book had me sitting, staring at my Kindle hoping that if I just keep swiping to go to the next page for long enough the next book would just magically appear there.' Netgalley - five star review'FIVE. FREAKING. STARS. There is no universe where I could give this book any less of a rating' Netgalley - five star review'This is 100% in my top 3 books I have ever read . . . If I can convince you to read one book I recommend it would be this one' Netgalley - five star review

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The application of knowledge of drug disposition, and skills in pharmacokinetics, are crucial to the development of new drugs and to a better understanding of how to achieve maximum benefit from existing ones. The book takes the reader from basic concepts to a point where those who wish to will be able to perform pharmacokinetic calculations and be ready to read more advanced texts and research papers. The book will be of benefit to students of medicine, pharmacy, pharmacology, biomedical sciences and veterinary science, including those who have elected to study the topic in more detail, such as via electives and special study modules. It will be of benefit to those involved in drug discovery and development, pharmaceutical and medicinal chemists, as well as budding toxicologists and forensic scientists who require the appropriate knowledge to interpret their findings and as an introductory text for clinical pharmacologists. Early chapters describe the basic principles of the topic while the later ones illustrate the application of those principles to modern approaches to drug development and clinical use. Full colour illustrations facilitate the learning experience and supporting material for course leaders and students can be found on the Companion Web Site "Another book on PK? Yes and there should be and it should be DD & PK. It is good, unique, and does fill a currently unmet need for those working in the xenobiotic arena. DD & PK is just like the perfect mystery novel—the one “you just can’t put down.” However, unlike a mystery novel which requires only one reading to find the answer, the reader of DD & PK will learn more than an answer to a single question. The reader will find many solutions to a wide variety of mysterious problems associated with the time course and actions of xenobiotics."—International Journal of Toxicology, John A. Budny, PhD, President, PharmaCal, Ltd, 2018"This book has many innovations that make a welcome addition to the bookshelves of a wide range of pharmaceutical scientists. The effective use of figures and tables to summarize and clarify a wide range of issues is to be commended, as are the learning objectives at the start of the chapter coupled with the summary at the end providing a succinct way in understanding the objectives of the chapter and together with links to a website provides accessibility for all from the neophyte pharmacokineticist to the consultant physician. A book all in the Pharma industry should be aware of."—Int. J. of Pharmacokinetics, Howard M. Hill, ResolvPharma, 2018"Overall, Introduction to Drug Disposition and Pharmacokinetics offers its readership an in-depth view of classic pharmacokinetic concepts. This book would be an excellent choice for a pharmacokinetics elective or as an adjunctive text for an introductory course. This book reviews a wide array of clinically relevant topics and encourages the reader to apply the knowledge gained to all medi-cations. A robust and varied amount of online material is provided to enhance understanding and encourage discussion. It is likely that all readers, novice or experienced pharmacists, would find value in this textbook."— Currents in Pharmacy Teaching and Learning, Milena McLaughlin, Midwestern University Chicago College of Pharmacy, 2018"In summary, this is an excellent textbook for students new to the field of pharmaceutics and medical, pharmacy, and veterinary students, particularly those who envision a career in drug development research in either academia or industry."—Veterinary Pathology Review, John K. Amory, University of Washington, 2018

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'This is where I begin. This blank page draws me nearer to you, the day sweltering, my courage quickens, the curtains billowing and the punkah swaying, the punkah rattling as I sit at my writing bureau ... it is a soothing sound.'Mina, a writer, is navigating her place in the world, balancing creativity, academia, her sexuality and the expectation that a wife and mother abandons herself for others. For her, like so many women of mixed ancestry, it is too easy to be erased. But her fire and intellect refuse to bow. She discovers 'the dark, adorable' Eurasian woman Daisy Simmons, whom Peter Walsh plans to marry in Virginia Woolf's Mrs Dalloway. Daisy disappeared from Woolf's pages, her story unfinished - never given a voice in the novel, nor a footnote in any of the admiring Woolf scholarship that followed.While dealing with the remains of another life, Mina decides to write Daisy's story. Travelling from Australia to England, India and China, freelancing and researching, she has to navigate cultural and race barriers, trying hard not to look back or flinch at the personal cost. Like Woolf, her writing both sustains and overwhelms her. But in releasing Daisy from her fictional destiny, Mina finds the stubbornness and strength to also break free.'An elegant meditation on race, class and privilege ... Daisy and Woolf not only brings us stories of brave, clever women in an eloquent way, it also leaves questions for us readers to think of our own trajectory of reading and influences' ArtsHub'Cahill writes beautifully ... Daisy and Woolf is a novel about reclamation. Highlighting the inadvertent racism inherent in much of the classical literary canon, it reinforces the the importance of Own Voices writing, and shines a light on the lives of people of colour that cannot be understood or expressed without their input' The Age'an impressive, ambitious postmodern novel that raises questions around race, class, feminism, Empire, the post-colonial voice and so much more ... a fascinating work, it's rare to see something of its kind in the Australian literary landscape' ReadingsPRAISE FOR MICHELLE CAHILL:'Her deftness and linguistic grace masks her purpose, till she reveals a shocking glimpse of the price that art can exact' - HILARY MANTEL'Traverses centuries, cultures and continents to deftly explore how race, gender and class have the power to shape a narrative' - MAXINE BENEBA CLARKE'A dauntless novel of empire, and its ever-replicating costs. There are echoes of Michael Ondaatje in this novel's lush and observant prose-craft. This is fiction at its most human and humane' - BEEJAY SILCOX'In luminous prose, she has brought an old world back to life. Her background as a poet is clear in her evocative and detailed descriptions of colonial India. Daisy's voice is perfectly tuned and her story is compelling' - MELANIE CHENG'At once critically acute and narratively rich, Daisy and Woolf shows us that there are always new ways to read the past in order to understand the present' - PATRICK FLANERY'Michelle Cahill deploys poetry and history in the most powerful manner possible to write back to Virginia Woolf, and expose the colonial gaze that did not (does not) acknowledge the full humanity of others. This novel will be to Mrs Dalloway what Wide Sargasso Sea was to Jane Eyre' - MEENA KANDASAMY

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There was a world BC (Before Crisis) and there will be a world AD (After Deleveraging) - the challenge is to create an effective, efficient yet stable and sustainable financial system for this 'new world'. This book provides the most comprehensive and thought-provoking basis for action I have seen so far.'- Paul Achleitner, Chair of Supervisory Board Deutsche Bank AG'The financial crisis demonstrated conclusively that for central bankers and other policymakers financial stability must always be of paramount concern, for without it the macroeconomy will perform badly and monetary policy will lose its effectiveness. This book underscores the importance of financial stability, laying out the key issues and what must be done to avoid such disasters in the future.'- William C. Dudley, President of the Federal Reserve Bank of New York, US'Since 2008, financial stability has moved to the center of the policy stage. This volume, combining contributions from leading policy makers and academics, is the essential introduction to the issues. Must reading.'- Barry Eichengreen, George C. Pardee and Helen N. Pardee Professor of Economics and Political Science, University of California, Berkeley, US'Financial stability is an overarching goal. In open and democratic societies, ensuring financial stability is a matter of interest not only to central bankers, academics and financial market players, but also to all well-informed citizens. This book provides an excellent basis for a wide-ranging and rewarding debate.'- Thomas J. Jordan, Chairman of the Governing Board of the Swiss National Bank'Financial stability is necessary. To achieve this common target an on-going dialogue is required between industry, policymakers, academia and other relevant stakeholders. This book provides a welcome and refreshing perspective from different standpoints on the issues at stake, and reminds us of the remaining work ahead.'- Axel Weber, Chair of Supervisory Board, UBSIn the aftermath of the financial crisis, new financial market regulation is being implemented, and increasing numbers of countries are establishing new legislation for macroprudential oversight. Against this backdrop, this thought provoking book provides a platform for the leading international experts to discuss and encourage future debate on financial stability.The breadth and scope of the issues addressed reflect the challenge of developing and consistently implementing a coherent set of financial reforms to promote financial stability. The book advocates the development of financial reforms that are effective in striking the optimal balance between realizing the enormous benefits of efficient financial intermediation, capital allocation and risk management on the one hand, and controlling systemic risks and maintaining financial stability on the other.Making an important contribution to deepening our understanding of the many facets of financial stability, this book will prove a challenging read for policy makers, regulators and central bankers as well as for researchers and scholars in the fields of economics, money, finance and banking.Contributors include: P. Angelini, S.N. Altimari, L. Bini Smaghi, M. Blessing, C.M. Buch, M.C. Burda, J.M. Campa Fernandez, M. Carney, J. Caruana, A. Dombret, W.P. Gaglianone, P. Hildebrand, V. Hofstätter, A. Ittner, K.H.W. Knot, U. Körner, C. Lagarde, J.-P. Landau, S. Lautenschläger, D.T. Llewellyn, O. Lucius, Y. Mersch, H. Nakaso, E. Nowotny, L.A. Pereira da Silva, W. Rothensteiner, A. Soares Sales, N. Sheets, P. Tucker, G. Tumpel-Gugerell, H. van Voorden, I. Visco

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Smart health technologies continue to gain research interest across the globe in this digital era. Researchers are focusing on advancements in healthcare systems to make human life better. Also, such advancements help in early disease diagnosis and prevention of the worst diseases. Designing smart healthcare systems is possible only because of recent developments in artificial intelligence, machine learning and IoT technologies. Though mHealth refers to all mobile devices which can communicate data, mobile phones are presently the most popular platform for mHealth delivery. Ninety-four percent of the world population owns/uses a mobile phone, making mobile phones an optimal delivery platform for mHealth interventions. mHealth may catalyse the healthcare delivery model from a historical/episodic model into a tangible/patient-centric model. mHealth is being viewed progressively by many as an essential technology metaphor to achieve rich, vigorous patient engagement, ultimately achieving a patient-centric paradigm change. This book will discuss diverse topics to explain the rapidly emerging and evolving mobile health and artificial perspective, the emergence of integrated platforms and hosted third-party tools, and the development of decentralized applications for various research domains. It presents various applications that are helpful for research scholars and scientists who are working toward identifying and pinpointing the potential of as well as the hindrances to mHealth. The wide variety in topics it presents offers readers multiple perspectives on a variety of disciplines. The aim of this edited book is to publish the latest research advancements in the convergence of automation technology, artificial intelligence, biomedical engineering and health informatics. This will help readers to grasp the extensive point of view and the essence of recent advances in this field. This book solicits contributions which include theory, case studies and computing paradigms pertaining to healthcare applications. The prospective audience would be researchers, professionals, practitioners, and students from academia and industry who work in this field. We hope the chapters presented will inspire future research from both theoretical and practical viewpoints to spur further advances in the field. A brief introduction about each chapter follows. Chapter 1 focuses on the role of Internet of Things (IoT) technologies in healthcare which provides an overview of the various types of IoT devices and data generating equipment for medical information. In Chapter 2, the objective is to provide a brief discussion about the advantages and disadvantages of using IoT based technologies in healthcare such as wearable devices. Chapter 3 deals with important aspects of data science for healthcare systems, which includes various algorithms for decision support system algorithms. Chapter 4 discusses various innovative technologies like digital twins for healthcare and medical diagnosis. Chapter 5 discusses research investigating the long-term effects of pregnancy and lactation on the female body. Chapter 6 summarizes recent advances in machine and deep learning techniques for smart healthcare applications. Chapter 7 explores the research insights on using an artificial neural network with a wrapper-based feature selection to predict heart failure. Chapter 8 presents a review on context-aware mobile healthcare for smart health services in nursing homes. Chapter 9 focuses on certain machine learning methods that can help in early prediction of pandemics. Chapter 10 explores techniques and methods based on machine learning for malaria diagnosis. Chapter 11 is a complete discussion about mobile health technology to improve health-related quality of life of chronic disease patients in emerging economies. We are grateful to the authors and reviewers for their excellent contributions for making this book possible.

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You receive an e-mail. It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior…. As you drive to the store to buy the computer bundle, you get an offer for a discounted coffee from the coffee shop you are getting ready to drive past. It says that since you’re in the area, you can get 10% off if you stop by in the next 20 minutes…. As you drink your coffee, you receive an apology from the manufacturer of a product that you complained about yesterday on your Facebook page, as well as on the company’s web site…. Finally, once you get back home, you receive notice of a special armor upgrade available for purchase in your favorite online video game. It is just what is needed to get past some spots you’ve been struggling with…. Sound crazy? Are these things that can only happen in the distant future? No. All of these scenarios are possible today! Big data. Advanced analytics. Big data analytics. It seems you can’t escape such terms today. Everywhere you turn people are discussing, writing about, and promoting big data and advanced analytics. Well, you can now add this book to the discussion. What is real and what is hype? Such attention can lead one to the suspicion that perhaps the analysis of big data is something that is more hype than substance. While there has been a lot of hype over the past few years, the reality is that we are in a transformative era in terms of analytic capabilities and the leveraging of massive amounts of data. If you take the time to cut through the sometimes-over-zealous hype present in the media, you’ll find something very real and very powerful underneath it. With big data, the hype is driven by genuine excitement and anticipation of the business and consumer benefits that analyzing it will yield over time. Big data is the next wave of new data sources that will drive the next wave of analytic innovation in business, government, and academia. These innovations have the potential to radically change how organizations view their business. The analysis that big data enables will lead to decisions that are more informed and, in some cases, different from what they are today. It will yield insights that many can only dream about today. As you’ll see, there are many consistencies with the requirements to tame big data and what has always been needed to tame new data sources. However, the additional scale of big data necessitates utilizing the newest tools, technologies, methods, and processes. The old way of approaching analysis just won’t work. It is time to evolve the world of advanced analytics to the next level. That’s what this book is about. Taming the Big Data Tidal Wave isn’t just the title of this book, but rather an activity that will determine which businesses win and which lose in the next decade. By preparing and taking the initiative, organizations can ride the big data tidal wave to success rather than being pummeled underneath the crushing surf. What do you need to know and how do you prepare in order to start taming big data and generating exciting new analytics from it? Sit back, get comfortable, and prepare to find out!

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Public Health Surveillance (PHS) is of primary importance in this era of emerging health threats like ebola, MERS-CoV, influenza, natural and man-made disasters, and non-communicable diseases. Transforming Public Health Surveillance is a forward-looking, topical, and up-to-date overview of the issues and solutions facing PHS. It describes the realities of the gaps and impediments to efficient and effective PHS, while presenting a vision for its possibilities and promises in the 21st century. The book gives a roadmap to the goal of public health information being available, when it is needed and where it is needed. Led by Professor Scott McNabb, an international team of the top-notch public health experts from academia, government, and non-governmental organizations provides the most complete and current update on this core area of public health practice in a decade in 31 chapters. This includes the key roles PHS plays in achieving the global health security agenda and health equity. The authors provide a global perspective for students and professionals in public health. Five case studies aid the understanding of the context for the lessons of the book, and a comprehensive glossary, questions, bullet points, and learning objectives make this book an excellent tool for the classroom. Describes lessons learned in international health crises, the context and development of existing governance documents guiding public health surveillance in the light of global health security concerns, and provides advice on how to construct a modern framework to provide efficient, effective, and equitable global response Describes enriched collaborations between military, clinical practice, societies, communities, and governmental and non-governmental organizations and discusses challenges and opportunities Describes informatics approaches to enable and support data sharing, analytics, and visualization though interoperability that will adapt to meet the challenges of the changing field of public health surveillance Discusses challenges of modern public health surveillance, and discusses potential solutions, and actions and ideas for the way forward Describes how transformed surveillance systems can contribute to better monitoring and guiding of the post 2015 development goals and can further progress the universal goal of health equity Includes five case studies exploring the lessons of the book under different contexts including Antimicrobial Resistance, MERS-CoV, Pandemic Influenza, Refugee Surveillance, and Measles Table of Contents: 1. Past Contributions to Public Health Surveillance 2. CDC Perspectives and Strategy on Emerging Public Health Surveillance Issues and Opportunities 3. Models of Public Health Surveillance 4. Integrated Versus Vertical Public Health Surveillance 5. Reactive Versus Proactive Public Health Surveillance 6. New Public Health Surveillance Evaluation Model 7. New Matrix for Evaluation of Public Health Surveillance 8. Economics of Public Health Surveillance 9. Supply and Demand of the Public Health Workforce 10. Policies, Standards, and Best Practices for Public Health Surveillance 11. Keeping Our World Safe by Integrating Public Health and Global Security 12. Smart Governance of Public Health Surveillance 13. Achieving the Right Balance in Governance of Public Health Surveillance 14. One Health in the 21st Century 15. Collaboration for Biosurveillance 16. Contributions of Military Public Health Surveillance to Global Public Health Security 17. Nonprofit Associations and Cultivating Collaboration to Advance Public Health Surveillance 18. Linking Clinical Medicine Data with Public Health Surveillance for Mutual Benefit 19. Engaging Communities to Transform Public Health Surveillance 20. Art and Science of Interoperability to Create Connections 21. Data Storms are Growing, Everywhere, and Have to Work Together 22. Surveillance Informatics Builds and Ecosystem for Transformation 23. The Human Interaction Required for Visualizing and Manipulating Information 24. Necessary Challenge of Verifying and Validating Public Health Data 25. Public Health Modeling and Data Mining 26. Using Genetic Sequence Data for Public Health Surveillance 27. New Approaches to Analyzing Public Health Data 28. Applied Interdisciplinary Translational Research in Public Health Surveillance 29. Transforming Public Health Surveillance to Measure Progress Towards Health and Equity Through the Millennium Development Goals 30. Research and Innovations Guiding Public Health Surveillance in the 21st Century 31. Improving Health Equity and Sustainability by Transforming Public Health Surveillance

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This must-have textbook for students in mechanical, civil, and electrical engineering departments addresses issues not sufficiently covered by existing engineering economics texts. Clearly presenting fundamental concepts that engineering students need to master in one semester, the author effectively applies an incremental learning method, starting with resolving personal financial matters and gradually progressing to the complexities of engineering economic calculations. Ample practical examples and exercises with answers at the end of each chapter teach students to solve problems using Microsoft Excel without the need for calculus. Future engineers also will gain valuable skills such as the ability to effectively communicate the results of their analyses to financial professionals. Applied Engineering Economics Using ExcelBy Merwan B. Mehta This is one of the most innovative textbooks for teaching the fundamentals of engineering economics. Written clearly and concisely to allow a firm grasp of the concepts, this is a noncalculus-based book geared toward teaching undergraduate and graduate students with a wide range of technical backgrounds. It also is an excellent reference for students seeking a refresher course on the subject or for others interested in applying core principles to evaluating projects in the workplace. Engineering economics can be described as a course for life. The book exemplifies this point of view by including many real-world examples that are useful in making decisions to benefit an organization, individual, or society. Each of the eleven chapters begins with a list of the concepts to be discussed, and these are built upon incrementally and are supported by gradually increasing the complexity of the exercises. Merwan Mehta’s approach is practical in nature, emphasizing the application of technology for problem solving, yet comprehensive enough to prepare students for future managerial roles that involve capital project decision-making. Educators who emphasize learning through problem-solving will find this book to be an invaluable resource in the classroom. It will be a keeper for many students who have the privilege of using it in a university course. Overall, I felt that this was not just another textbook on engineering economy, but a practical guide and resource with a great deal of utility. I recommend it as a necessary addition to the library of anyone who has or will have the responsibility of evaluating and justifying technology and engineering projects to benefit a private enterprise or the public sector. — Jeanne-Marie Lawrence, Teaching Instructor at East Carolina UniversityDr. Merwan Mehta, Ph.D., is a Certified Manufacturing Engineer (CMfgE) and Certified Six Sigma Black Belt (CSSBB). A professor in the College of Engineering and Technology at East Carolina University in Greenville, North Carolina, he has taught Engineering Economics at the undergraduate and graduate levels since 2004. Prior to joining academia, he spent more than twenty years in the manufacturing industry as a partner in two businesses, vice president, project director, manager, industrial and manufacturing engineer, and machine tool design engineer. Dr. Mehta conducts workshops internationally for Lean Six Sigma Green Belt and Black Belt certifications, total productive maintenance (TPM), value stream mapping (VSM), geometric dimensioning and tolerancing (GD&T), and design of experiments (DOE). He also serves as an examiner for the Missouri Quality Award based on the Baldrige Criteria. His research interests include enhancing manufacturing and business processes, using Lean principles and the theory of constraints, and the pursuit of quality and variation control through Six Sigma and DOE.Ch. 1: Introduction to Engineering Economics. Ch. 2: Interest and Financial Equivalence. Ch. 3: Cash Flow Diagrams and Time Value of Money. Ch. 4: Cash Flow Series and Net Present Value. Ch. 5: Nominal and Effective Interest Rates. Ch. 6: Project Justification. Ch. 7: Sensitivity Analysis. Ch. 8: Amortization, Depreciation, and Income Taxes. Ch. 9: Creating Realistic Project Cash Flows. Ch. 10: Choosing Best Option from Multiple Projects. Ch. 11: Cost Benefit Analysis for Public Projects.

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In many parts of the world, there is a crisis of mobility. The choices we have made over the past 200 years on modes and technologies of transport have brought us unprecedented global interaction and in many respects increased personal freedom. However, all this mobility has come at a cost to society, to the economy and to the environment. Mobility is in crisis, but few seem aware of the full extent of it. Though most people will be aware of congestion, accidents (although this aspect is often overlooked), parking restrictions or fuel prices, few will have considered the effects of the dramatic increase in mobility expected in China, India and elsewhere. Nor do many people in their daily lives consider the impact of climate change on our environment and the contribution our cars make to it. It is often thought that technology alone can solve this problem. For some observers, salvation could be achieved by means of hydrogen fuel cells, by hybrid cars, or by increased fuel efficiency, or even by telematics to reduce congestion. This book shows that "technology" may well not be enough in itself and that for a genuinely sustainable transport future far more radical change – affecting many aspects of society – is needed. It is likely, for example, that new business models are needed, as well as users and consumers adopting new forms of behaviour. Disruptive technological innovation may well contribute, but needs to be induced by a combination of market forces and government regulation. Many studies touch on transport and mobility issues and more mainstream books aimed at challenging the dominance of automobility are common, yet works dealing with the longer-term strategic, theoretical and broader conceptual issues needed to inform the move towards more sustainable transport are rare. Yet policy-makers, practitioners, as well as many sections of academia, acknowledge a need for guidance on new thinking on sustainable mobility. This book brings together a range of views representing both leading-edge thinking and best practice in the mobility sector. The individual expert contributions form the basis for framing a broader vision of future mobility and proposed transition trajectories towards that future. Much of the effort reflected in the chapters in this book is concerned with going beyond the "technofix" of new cars, to confront the more difficult challenges of institutional, cultural and social change within and beyond the industry that have to be resolved in the transition towards sustainability. It therefore seeks to break through the conventional boundary between engineering and the social sciences, and the contributors come from both sides of this traditional but unnecessary divide, combining economists, engineers, geographers, designers and others. The work is based on the sustainable mobility stream in the 2003 International Greening of Industry Network conference in San Francisco. This event brought together experts from industry and government, and the book combines some of the papers presented there, developed and updated into full chapters, with a number of additional chapters to capture some of the themes that emerged from the conference. The central problem addressed in this book is the private car: how to power it, how to build it and how to deliver it to customers in a more sustainable future. It starts with ideas of radical innovation in the propulsion system of the car, notably the hydrogen fuel cell. In one section, the book examines business models that could be used to deliver automobility in a more sustainable manner. This section looks at how the car is made and used, and looks beyond it by examining how we could change those aspects in our quest for sustainable mobility. The book then considers a number of recently introduced vehicles and alternative vehicle concepts within the context of a dominant existing paradigm. These vary from a minimalist single-seat commuter to a powertrain exchange concept that could breathe new life into the electric vehicle. A number of chapters then report on current practice and experience in the initial moves toward more sustainable automobility. Finally, more visionary views are presented to look at what conclusions we can draw from the strands discussed and suggest possible future scenarios: where do we go from here? When thinking about the car, it is often not appreciated to what extent our modern culture is integrated with the car and its systems: we have literally built our world around the car in its current form, and this inevitably shapes the scope for constructing sustainable mobility. We therefore need to tackle any change to the current automobility paradigm on a very broad front and we need to be prepared for the possibly dramatic social and economic changes we may bring about by changing just some elements. The Business of Sustainable Mobility will be essential reading for academics, practitioners, policy-makers and others interested in the latest thinking on sustainable mobility.

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A cheerful, optimistic handbook for parents and carers shaping the next generation of responsible global citizens - ready to change the world for the better!Our children have the energy, capacity, and passion to create and nurture a global culture in which inclusion, acceptance, respect, and participation are the core values that underpin a human being's every interaction. As parents and carers, our job is to help our children take their first steps along that path.Raising truly globally minded, and socially conscious children happens at home and in the community. Children can be inspired, equipped, and mobilized to make a difference in the world. By encouraging values such as responsible and kind use of social media, respect, open mindedness, empathy, a sense of community, parents can help to shape a new generation of emotionally intelligent, outward-looking, politically ethical world citizens.Relevant to parents of children of all ages - from toddlers to teens - the book gives practical advice on how to talk to your children, the vocabulary to use, and activities and projects you can undertake with your children, from planting a tree to keeping a gratitude diary to cooking themed cuisines. And you'll find out how to model global citizenship through your own day-to-day actions.Marvyn Harrison is a father of two and founder of Dope Black CIC as well as co-founder of the Diversity, Equity, and Inclusion (DEI) consultancy BELOVD. He coined the term Dope Black Dads on Father's Day 2018. Challenged by his feelings towards parenthood, Marvyn created a WhatsApp group with fathers he knew, hoping to share and learn from the experiences of those going on a similar journey to him. Now the Dope Black Dads network engages over 12,000 dads across the UK, US, and Africa. Marvyn regularly leads podcasts for parents and contributes to panels, webinars, Q&As, and documentaries on the subjects of male parenting, masculinity, mental health, the Black experience, and business. dopeblack.org @DopeBlackDadsDr Annabelle Humanes wants to live in a world where diversity is celebrated and valued. A linguist, she worked in academia for over a decade before starting a family, teaching languages and carrying out research in language acquisition in young children. Evidence-based decision-making and multilingualism are her passions, and her own family lives with four languages (and cultures) on a daily basis. When she is not travelling or eating her way around the world with her little European citizens, she runs language enrichment classes and playgroups for French-speaking families. She blogs about being the mother of two cross-cultural children and blending cultures and languages. thepiripirilexicon.com Insta: @ThePiriPiriLexiconDr Melernie Meheux is a senior Educational Psychologist passionate about using psychology to support children and their families. As a certified Play Therapist, she believes in the power of play to give children a voice to make sense of their experiences, and strongly advocates the rights of all children to play. Melernie is co-chair of the British Psychological Society's Division of Educational and Child Psychology (DECP), and chair of the board of trustees for Solidarity Sports, a charity that supports disadvantaged children and those who have experienced trauma to access play opportunities. She loves writing, hates inequality, and wants to contribute towards saving the planet in any way that she can! bps.org.uk/blogs @DrMelsieJames Murray is an environmental journalist and founding editor of the award-winning website BusinessGreen. He has spent the past 15 years reporting on the climate crisis, the green economy, and clean technologies, and is a regular commentator on a wide range of environmental issues on ?TV and radio. In 2020 he also helped launch the world's first Net Zero Festival, bringing together business leaders, policymakers, and campaigners to explore how to accelerate the green industrial revolution. An English graduate from the University of Exeter, James lives in South London with his wife and two sons. businessgreen.com @James_BGJen Panaro is a self-proclaimed composting nerd and an advocate for eco-friendly living for modern families. As a mum to two boys, she is passionate about helping families find ways to be more responsible stewards to our communities and the planet. She regularly writes for her blog, Honestly Modern, and other publications about exploring climate action, zero waste living, regenerative gardening, and intersectional environmentalism, all through the lens of modern family life. Jen is also the founder of WasteWell, a company she runs that provides composting services and related educational resources. In her spare time, she's a messy gardener and a serial library book borrower. honestlymodern.com Insta: @HonestlyModernJess Purcell is a science educator who is dedicated to making the science of sustainability accessible to all learners. She creates sustainability science experiments and nature activities ?for students of all ages, which can be done in the classroom or at home, and are designed to foster critical-thinking skills and a love of the natural world. Jess lives in central Pennsylvania with her husband, two kids, and two cats, and can usually be found outside, working out the kinks of an experiment, upcycling trash into "treasure", hiking with her family, or attempting to read a book while being cajoled into a game of hide and seek. thoughtfullysustainable.com Insta: @ThoughtfullySustainable Fariba Soetan is a blogger and mother of three multiracial daughters living in London. Her passion for raising citizens of the world grew from her own experience being raised in a mixed heritage family (Iranian/British) and immigrating from Tehran, Iran to Edmonton, Canada at a very young age. After meeting her Nigerian husband in Wales, Fariba moved to Nigeria for a few years with her two young children, before settling down in London. Her blog for parents of mixed race children, Mixed.up.Mama, aims to help bridge parents' understanding about raising multiracial families, and encourage them to be intentional about talking about race and identity to children. mixedracefamily.com Insta: @Mixed.Up.Mama

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‘Most books on persuasion teach the few how to sway the many. With wit and vim, Guy has given us something else: an X-ray into the tactics of those trying to change our minds and behaviour.’ - Stephen Krupin, former speechwriter for Barack Obama When Winston Churchill spoke in Parliament, he convinced an empire to go to war. When Martin Luther King spoke in Washington, he convinced millions to open their hearts to change. When Oprah Winfrey said: ‘Do what you have to do until you can do what you want to do,’ she also used rhetoric. As we have here, by deploying the rule of three to stress a point. Rhetoric - the art of persuasive speaking and writing – often gets a bad rap. In this dazzling, fast-paced guide, speechwriter Guy Doza rescues rhetoric from the shadows and showcases its immense power to change lives, for good and bad. Highlighting punchy sayings from Ancient Rome to modern marketing, he shows how leaders, businesses and even our own friends use rhetorical techniques every day to make convincing arguments. What’s more, this guide to rhetoric will show you how to learn to use this persuasive language in your own life: How to convince an investor to back your venture What to say to a potential lover in a bar And, the six rules of apology you should use if you ever accidentally run over the next-door neighbour’s cat... How to Apologise for Killing a Cat is a quick read, humorous and highly practicable. It decodes the tricks and techniques of rhetoric for everyday readers. It's the only book you need to make a convincing marketing pitch. It's the only book you need to give a rousing speech. It's the only book you need to write persuasively. It's the best book to explain the technique we've just used here. After reading this book, you will start to see the trick of rhetoric used everywhere. After reading this book, you will never see the world the same way again! About the author Guy Doza is a speechwriter and trainer. He has a Master’s degree in Rhetoric from the University of London and uses rhetoric in the speeches he writes for senior politicians and business leaders. He trains government speechwriters in logic and rhetoric. Introduction Have you ever had that unpleasant anxiety of taking your car to the mechanic and feeling like you’re being swindled? Most of you will probably know exactly what I am talking about. We don’t know how cars work, we don’t know what the parts are called and we don’t know how to fix them ourselves. This lack of knowledge makes us vulnerable and susceptible to exploitation, and we know it. So does the mechanic. Now, most mechanics are honest individuals, not rogues, but can we say the same of people who run countries and big companies? When it comes to ordinary life away from the car engine or central heating boiler, most of us don’t even realise just how vulnerable we are. People can use persuasive language to swindle us, cheat us, and exploit us to the hilt. And the worst part is that we are not even aware that it is happening. Welcome to rhetoric, the art of persuasion. Rhetoric is a superpower. It can alter the way we think, the way we behave and sometimes even the way we live our lives. And its most explosive charge lies in its subtlety. We need to be aware of how such persuasive language is used, not only so that we can be more persuasive ourselves, but defend ourselves against the rhetorical advances of those who would seek to exploit us. A Dark Art? For too long, rhetoric has been a dark and ancient art confined to the secretive circles of politics and academia. This mystery and misunderstanding has often led to the public to consider it to be the tool of crooks, spin doctors and villains. But no more! The time has come to bring rhetoric out of the darkness and show it for what it is: a mighty linguistic tool. Whether it is a conversation between friends in a café, a pathetic attempt to flirt at a bar, or a meaningful conversation with a world renowned philosopher, rhetoric is everywhere. It is how we invoke authenticity, how we convey meaning, and how we convince. So as well as looking at the grand speeches of eloquent orators and established speakers, this book will delve into the street rhetoric that we encounter in our everyday lives. Whether it’s a cheap use of ethos or a dodgy use of occultatio, rhetoric is thriving in our offices, dwelling in our pubs and lurking in our very homes. We are going to look at some of the forms that rhetoric can take as it attempts to twist our thoughts and muddy our reasoning. Sadly, reading this book will not turn you into an eloquent millionaire who is able to close billion dollar business deals, perform Jedi mind tricks, and convince anyone of anything. There are plenty of gimmicky books out there if that is what you are looking for. Rather, this book is designed to help you become more aware of the role that rhetoric plays in the world around us: the good, the bad and the ugly. And, with a certain amount of caution, you will be more prepared to use it yourself while simultaneously being conscious of how it might be used against you, whether for morality, for manipulation, money, or malice. Buy the book and carry on on reading!

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