Search results for ""author john"
John Wiley & Sons Inc InDesign CS5 For Dummies
Get up to speed on the latest features and enhancements to InDesign CS5 As the industry standard in professional layout and design, InDesign delivers powerful publishing solutions for magazine, newspaper, and other publishing fields. This introductory book is an easy-to-understand reference for anyone migrating from another software application or those with little-to-no desktop publishing experience. You’ll explore InDesign basics and examine the enhancements to InDesign CS5, while you also discover how pages work, build templates, create frames and shapes, manage styles, and much more. InDesign is proving to be an increasingly popular layout and design application; InDesign CS5 includes new functionality and enhanced tools Teaches all the basics for first-time users, including how to open and save your work, arrange objects, work with color, edit text, manage styles, finesse character details, add special type, import and size graphics, set paths, work with tabs, create indices, and more Demonstrates how to calibrate colors, export PDF files, fine-tune paragraph details, create frames and shapes, manipulate objects, and work with automated text InDesign CS5 For Dummies offers a straightforward but fun approach to discovering how to get the most from your desktop publishing experience when using InDesign.
£18.89
John Wiley & Sons Inc Design for Reliability: Information and Computer-Based Systems
System reliability, availability and robustness are often not well understood by system architects, engineers and developers. They often don't understand what drives customer's availability expectations, how to frame verifiable availability/robustness requirements, how to manage and budget availability/robustness, how to methodically architect and design systems that meet robustness requirements, and so on. The book takes a very pragmatic approach of framing reliability and robustness as a functional aspect of a system so that architects, designers, developers and testers can address it as a concrete, functional attribute of a system, rather than an abstract, non-functional notion.
£105.95
John Wiley & Sons Inc Development Economics: Theory, Empirical Research, and Policy Analysis
Development Economics: Theory, Empirical Research, and Policy Analysis by Julie Schaffner teaches students to think about development in a way that is disciplined by economic theory, informed by cutting-edge empirical research, and connected in a practical way to contemporary development efforts. It lays out a framework for the study of developing economies that is built on microeconomic foundations and that highlights the importance in development studies of transaction and transportation costs, risk, information problems, institutional rules and norms, and insights from behavioral economics. It then presents a systematic approach to policy analysis and applies the approach to policies from around the world, in the areas of targeted transfers, workfare, agricultural markets, infrastructure, education, agricultural technology, microfinance, and health.
£165.00
John Wiley & Sons Inc What Your Body Says (And How to Master the Message): Inspire, Influence, Build Trust, and Create Lasting Business Relationships
Train your body to communicate with confidence and clarity-have your body match what your mouth says... The popular phrase "leading from influence" takes for granted that influence derives chiefly from verbal communication. However, communication is about more than words. To get to the next level in your career, you must communicate with your entire self. What Your Body Says gives you the straight-up "how-to" on unifying what you say with what you do, allowing you to better connect with other people and reach your full leadership potential. It gives you a clear and simple process to follow, all drawn from an intense study of how language impacts people's lives and emotions. Filled with useful tools, strategies, and techniques, this book gives you the key to Speak intelligently while looking smart, engaging and real Deliver unpleasant messages without pain or guilt Having a committee meeting and getting something done And more Written by Sharon Sayler, a highly accomplished expert in marketing, presentations, and body language, What Your Body Says is the only guide you need to achieve the competitive edge in your personal and business communication style.
£21.59
John Wiley & Sons Inc Economics of Farm Management in a Global Setting
Agricultural economics students require the right blend of tools and knowledge to become future farm managers. Olson's Economics of Farm Management in a Global Setting focuses on running a farm as a business. This text prepares students in strategic and operational business planning while covering all essential topics from long-term financing to biofuels. In today’s world where successful farms are subject to ever changing urban, rural, labor, demographics, and technological factors, Olson’s text provides a clear focus and methodology for undergraduate Farm Management students.
£138.00
John Wiley & Sons Inc Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.
£32.40
John Wiley & Sons Inc Effective Online Teaching: Foundations and Strategies for Student Success
Effective Online Teaching is an essential resource that offers a clear understanding of how cognition and learning theory applies to online learning. This much-needed resource provides specific strategies for incorporating this knowledge into effective learner-centered teaching that gets results. The book includes strategies on motivation, tailored instruction, interaction, collaboration, monitoring and communication, time and information management, student concerns, and legal and ethical issues. Designed as a text for online instructors, the chapters can be used for self-directed learning or in a formal training setting in concert with the companion Training Manual and CD. "Tina Stavredes has done something sorely needed in the online teaching world she has successfully combined solid theory and research with the practical application of instructor training. Both the book and the training manual are a 'must' for any online education organization. Bravo!"Dr. Darcy W. Hardy, assistant vice provost for Technology Education Initiatives, University of Texas at San Antonio, and chair emerita, United States Distance Learning Association "Drawing from years of experience and solidly grounded in an understanding of the adult learner and learning, Stavredes offers dozens of helpful instructor strategies, activities, and resources to support adult learners' success in an online environment. Effective Online Teaching and its accompanying training manual is a 'must-have' set for online instructors in higher education, corporate, and government settings."Sharan B. Merriam, professor emeritus of adult education, University of Georgia, and coauthor, Learning in Adulthood "An eminently practical book that provides clear and unpretentious explanations of the learning theories that are essential knowledge for every online teacher, together with equally uncluttered and easy-to-follow guidance about how to apply this knowledge to achieve excellent teaching."Michael Grahame Moore, Distinguished Professor of Education, The Pennsylvania State University, and editor, The American Journal of Distance Education
£31.99
John Wiley & Sons Inc Self-Organized Organic Semiconductors: From Materials to Device Applications
This book focuses on the exciting topic on self-organized organic semiconductors – from materials to device applications. It offers up-to-date and accessible coverage of self-organized semiconductors for organic chemistry, polymer science, liquid crystals, materials science, material engineering, electrical engineering, chemical engineering, optics, optic-electronics, nanotechnology and semiconductors. Chapters cover chemistry, physics, processing, and characterization. The applications include photovoltaics, light-emitting diodes (LEDs), and transistors.
£113.95
John Wiley & Sons Inc The Future of Hedge Fund Investing: A Regulatory and Structural Solution for a Fallen Industry
A detailed look at how to fix the hedge fund industry The Future of Hedge Fund Investing spells out in refreshingly stark terms exactly how the industry let down its clients, and the changes needed to restore their confidence. Written by Monty Agarwal, the founder of Predator Capital Management, this insider's guide gives a full assessment of the business, including the advantages of hedge funds, their pitfalls, and, most importantly, how to avoid these missteps. The book begins by describing the hedge fund universe, which includes funds and fund of funds; fund regulators, major investors, and middlemen; and fee structures, incentives, and typical investment strategies. From here, Agarwal explores possible solutions and fixes as he touches upon several important issues within this field. Examines hedge funds' role in the 2008 market crisis and what can be learned from it Discusses the structural changes for fund of funds in areas including trading, diversification, risk management, and due diligence Provides guidance for investors to follow when interviewing hedge fund managers Whether you're a financial professional, a potential investor, or simply an interested reader, The Future of Hedge Fund Investing gives you a clear look at the state of hedge funds today as well as a picture of what the future may hold for them.
£45.00
John Wiley & Sons Inc Web Analytics 2.0
Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
£29.70
John Wiley & Sons Inc A Kick in the Attitude: An Energizing Approach to Recharge your Team, Work, and Life
SUCCESS BEGINS WITH ATTITUDE. Yet a truly positive, resilient outlookthe kind that just won't quitoften takes training, self-reflection, and practice. But staying positive in tough times isn't easy. If you've experienced a setback at work, suffered a personal loss, or struggle to make it through the monotony of the workday, A Kick in the Attitude is for you. What jumper cables are to a car battery, this book is to your attitude. It's the positive charge you need to break out of the trap of negative thinking and get back on the track to achieving the success you deserve. What if you already feel happy and successful? You will still benefit. A Kick in the Attitude is that positive charge that will catapult your life in a positive direction. It will recharge your batteries and keep you thriving through all life's ups and downs. It shows you how to develop the kind of positive, resilient outlook on life that keeps you goingwith just a little training, self-reflection, and practice. A Kick in the Attitude describes the concrete, proven principles that will put focus and vigor back into your life and work. It gives you the tools you need to revive your attitude with passion and purposeto make your attitude work for you rather than against you. This is a simple, straightforward guide that will let you convert adversity into new directions and new opportunities; improve your productivity and teamwork in the office; and bring passion and confidence to everything you do in life. Featuring eighteen principles for living and working with enthusiasm and positivitythis is just the kick-in-the-pants we all need.
£15.29
John Wiley & Sons Inc Advances in Industrial Mixing
Advances in Industrial Mixing is a companion volume and update to the Handbook of Industrial Mixing. The second volume fills in gaps for a number of industries that were not covered in the first edition. Significant changes in five of the fundamental areas are covered in entirely updated or new chapters. The original text is provided as a searchable pdf file on the accompanying USB. This book explains industrial mixers and mixing problems clearly and concisely. Gives practical insights by the top professionals in the field, combining industrial design standards with fundamental insight. Details applications in 14 key industries. Six of these are new since the first edition. Provides the professional with information he/she did not receive in school. Five completely rewritten chapters on mixing fundamentals where significant advances have happened since the first edition and seven concise update chapters which summarize cri
£168.95
John Wiley & Sons Inc Nanoplatform-Based Molecular Imaging
The cutting-edge guide on advancing the science of molecular imaging using nanoparticles Nanoplathform-Based Molecular Imaging provides rationale for using nanoparticle-based probes for molecular imaging, then discusses general strategies for this underutilized, yet promising, technology. It addresses general strategies of particle synthesis and surface chemistry, applications in computed tomography optical imaging, magnetic resonance imaging, ultrasound, multimodality imaging, theranostics, and finally, the clinical perspectives of nanoimaging. This comprehensive volume summarizes the opinions of those in the forefront of research and describes the latest developments by emphasizing fundamentals and initiating hands-on application.
£188.95
John Wiley & Sons Inc Living in a Material World: The Commodity Connection
At a time when the world is grappling with rising food and energy prices and climate change, Living in a Material World provides an insight into some of the contributing factors behind these challenges. The emergence of new consumers in China, India, Russia and the Middle East has added formidable competition to the natural resources that have been taken for granted in the developed world. Everything we consume involves the use of metals, fossil fuels or agriculture. Our high tech 'lifestyles' depend on the secure supply of these raw materials which we take from planet earth and use to make our lives more comfortable, more productive or more manageable. The effect of this increasing global demand for commodities has pushed up prices of materials from oil and copper to corn and wheat; forcing consumers to pay more for the many 'necessities' of life, from a loaf of bread to electricity bills. Since the commodity boom has unfolded, commodities have gone from the back page of the newspaper to the front; with more and more headlines about record food and oil prices, dire climate change warnings, energy security and China's demand for more raw materials. This era of high oil and food prices is no passing phase: The supply of many key natural resources is stretched to the limit. But what is the real cost? Living in a Material World makes the link between raw materials and the consumer, and shows how they are relevant to everybody, everyday - now more so than at any time since the last oil shock nearly three decades ago. A unique insight into this 'once in a generation' boom, the book shows how the increasing value of commodities is impacting on consumers and investors, in ways we are only just beginning to understand. "It was a great pleasure to read this book which provides an essential background to understanding commodities for anybody interested in understanding them more closely. It is so rare to see all the essential elements brought together in one book." –Chris Brodie, Krom River Partners LLP "Kevin Morrison set out to write a book about the daily relevance that raw materials have for the ordinary consumer. He has achieved his objective par excellence. The subject matter has been comprehensively researched and well documented - yet the writer has avoided using complicated technical language. The style of the book is more in tune with a novel and the main topics are treated with a special sense of humour. I would readily recommend this work to anyone interested in how global energy issues have a direct affect on us all." –Mehdi Varzi, President, Varzi Energy, London
£17.99
John Wiley & Sons Inc Behavioural Investing: A Practitioner's Guide to Applying Behavioural Finance
Behavioural investing seeks to bridge the gap between psychology and investing. All too many investors are unaware of the mental pitfalls that await them. Even once we are aware of our biases, we must recognise that knowledge does not equal behaviour. The solution lies is designing and adopting an investment process that is at least partially robust to behavioural decision-making errors. Behavioural Investing: A Practitioner’s Guide to Applying Behavioural Finance explores the biases we face, the way in which they show up in the investment process, and urges readers to adopt an empirically based sceptical approach to investing. This book is unique in combining insights from the field of applied psychology with a through understanding of the investment problem. The content is practitioner focused throughout and will be essential reading for any investment professional looking to improve their investing behaviour to maximise returns. Key features include: The only book to cover the applications of behavioural finance An executive summary for every chapter with key points highlighted at the chapter start Information on the key behavioural biases of professional investors, including The seven sins of fund management, Investment myth busting, and The Tao of investing Practical examples showing how using a psychologically inspired model can improve on standard, common practice valuation tools Written by an internationally renowned expert in the field of behavioural finance
£71.00
John Wiley & Sons Inc Changing Software Development: Learning to Become Agile
Changing Software Development explains why software development is an exercise in change management and organizational intelligence. An underlying belief is that change is learning and learning creates knowledge. By blending the theory of knowledge management, developers and managers will gain the tools to enhance learning and change to accommodate new innovative approaches such as agile and lean computing. Changing Software Development is peppered with practical advice and case studies to explain how and why knowledge, learning and change are important in the development process. Today, managers are pre-occupied with knowledge management, organization learning and change management; while software developers are often ignorant of the bigger issues embedded in their work. This innovative book bridges this divide by linking the software world of technology and processes to the business world of knowledge, learning and change.
£26.99
John Wiley & Sons Inc Network Security Bible
The comprehensive A-to-Z guide on network security, fully revised and updated Network security is constantly evolving, and this comprehensive guide has been thoroughly updated to cover the newest developments. If you are responsible for network security, this is the reference you need at your side. Covering new techniques, technology, and methods for approaching security, it also examines new trends and best practices being used by many organizations. The revised Network Security Bible complements the Cisco Academy course instruction in networking security. Covers all core areas of network security and how they interrelate Fully revised to address new techniques, technology, and methods for securing an enterprise worldwide Examines new trends and best practices in use by organizations to secure their enterprises Features additional chapters on areas related to data protection/correlation and forensics Includes cutting-edge topics such as integrated cybersecurity and sections on Security Landscape, with chapters on validating security, data protection, forensics, and attacks and threats If you need to get up to date or stay current on network security, Network Security Bible, 2nd Edition covers everything you need to know.
£42.75
John Wiley & Sons Inc Talk Less, Say More: Three Habits to Influence Others and Make Things Happen
Talk Less, Say More is a revolutionary guide to 21st century communication skills to help you be more influential and make things happen in our distracted, attention-deficit world. It's loaded with specific tips and takeaways to ensure that you're fully heard, clearly understood, and trigger positive responses in any business or social situation. It's the first book to deliver a proven method to master the core leadership skill of influence. Talk Less, Say More lays out a powerful 3-step method called Connect, Convey, Convince (R) and guides you in how to use these habits to be more influential. This succinct book solves your modern communication issues in today's demanding, distracted world at a time when interaction skills are plummeting. Communication is the single greatest challenge in business today. It takes just 3 habits to conquer it. Talk Less, Say More will help you achieve more with less. Less wordiness. Less tune-out. Less frustration. You'll gain more time. More positive outcomes. More rewarding relationships.
£17.10
John Wiley & Sons Inc Bank Fraud: Using Technology to Combat Losses
Learn how advances in technology can help curb bank fraud Fraud prevention specialists are grappling with ever-mounting quantities of data, but in today's volatile commercial environment, paying attention to that data is more important than ever. Bank Fraud provides a frank discussion of the attitudes, strategies, and—most importantly—the technology that specialists will need to combat fraud. Fraudulent activity may have increased over the years, but so has the field of data science and the results that can be achieved by applying the right principles, a necessary tool today for financial institutions to protect themselves and their clientele. This resource helps professionals in the financial services industry make the most of data intelligence and uncovers the applicable methods to strengthening defenses against fraudulent behavior. This in-depth treatment of the topic begins with a brief history of fraud detection in banking and definitions of key terms, then discusses the benefits of technology, data sharing, and analysis, along with other in-depth information, including: The challenges of fraud detection in a financial services environment The use of statistics, including effective ways to measure losses per account and ROI by product/initiative The Ten Commandments for tackling fraud and ways to build an effective model for fraud management Bank Fraud offers a compelling narrative that ultimately urges security and fraud prevention professionals to make the most of the data they have so painstakingly gathered. Such professionals shouldn't let their most important intellectual asset—data—go to waste. This book shows you just how to leverage data and the most up-to-date tools, technologies, and methods to thwart fraud at every turn.
£31.49
John Wiley & Sons Inc Engineered Carbohydrate-Based Materials for Biomedical Applications: Polymers, Surfaces, Dendrimers, Nanoparticles, and Hydrogels
This book addresses the need for a comprehensive book on the design, synthesis, and characterization of synthetic carbohydrate-based polymeric materials along with their biological applications. The first two chapters cover the synthesis and self-assembly of glycopolymers and different techniques for creating these synthetic polymers. Subsequent chapters account for the preparation of block copolymers, branched glycopolymers, glycosurfaces, glycodendrimers, cationic glycopolymers, bioconjugates, glyconanoparticles and hydrogels. While these chapters comprehensively review the synthetic and characterization methods of those carbohydrate-based materials, their biological applications are discussed in detail.
£121.95
John Wiley & Sons Inc Handbook of Oil Spill Science and Technology
Provides a scientific basis for the cleanup and for the assessment of oil spills Enables Non-scientific officers to understand the science they use on a daily basis Multi-disciplinary approach covering fields as diverse as biology, microbiology, chemistry, physics, oceanography and toxicology Covers the science of oil spills from risk analysis to cleanup and through the effects on the environment Includes case studies examining and analyzing spills, such as Tasman Spirit oil spill on the Karachi Coast, and provides lessons to prevent these in the future
£134.95
John Wiley & Sons Inc Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires
The biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in commonfrom Microsoft to McDonald's to U.S. Steelthat helped them grow from small businesses to globe-spanning corporations? The answer is "yes," and it's right here. The common thread between all big-growth companies is their reliance on the art of what online business pioneer Mark Joyner calls Integration Marketing to spur methodical, reliable growth from one level to the next. Joyner's Integration Marketing theory is a radically new business approach that has already built a fanatical base of tens of thousands of entrepreneurs who are using it to pull off what some are referring to as "business miracles" with a zero-dollar ad budget. Now, Mark Joyner finally puts this amazing business-transforming methodology down on paper and shows you how to apply it to your own business, no matter its size. Integration Marketing is a simple, innovative, and effective system that helps you find hidden marketing opportunities, bring in a limitless supply of new customers, and grow your business steadily, predictably, and strategically. Most importantly, it takes the guesswork out of marketing by using predictive math to gauge the likelihood of success for any new marketing opportunitybefore you commit time and resources to it. Even better, once you put Integration Marketing to work in your business, the methodology will continue to work without any additional effort. No longer will you miss out on profit opportunities that are right under your nose. You'll be able to see your competitive battlefield clearly and develop a flexible, intelligent strategy that will keep your business in the black. This isn't just some new buzzword for the same old ideasit's a complete suite of strategic tools that make marketing accountable, reliable, predictable, and effective. It's not complicated and it's not a magic bullet; it's a straightforward, proven system for getting exactly what you and your business need to growmore profit faster.
£18.00
John Wiley & Sons Inc Investment Ethics
The need for ethical education is as long standing as the history of scandals that plague the financial industry. Understanding the cause and effect of economic crises and scandals from an ethical perspective ensures the long run health of our financial markets. Sarah W. Peck’s Investment Ethics is an applied and uniquely focused textbook that provides students with the tools, examples, and exercises they need to understand ethical concepts and consequences in the practice of finance; especially regarding investments. This text serves not only as a key tool in the classroom, but also a longstanding guide for examining the ethical practices of companies and organizations.
£80.00
John Wiley & Sons Inc Comprehensive Chromatography in Combination with Mass Spectrometry
This book provides a detailed description of various multidimensional chromatographic separation techniques. The editor first provides an introduction to the area and then dives right into the various complex separation techniques. While still not used routinely comprehensive chromatography techniques will help acquaint the readers with the fundamentals and possible benefits of multi-dimensional separations coupled with mass spectrometry. The topics include a wide range of material that will appease all interested in either entering the field of multidimensional chromatography and those looking to gain a better understanding of the topic.
£118.95
John Wiley & Sons Inc In Due Season: A Catholic Life
Paul Wilkes has been a writer/journalist, a TV producer, a monastic, a hedonist, a friend of the famous, a family man, and ultimately a true prodigal son. With In Due Season, Wilkes, one of America's most respected writers on religious belief and spirituality, details his search for God--from his working class upbringing in Cleveland to giving up everything he owned and living with the poor to his hedonistic life among the rich and famous. Wilkes's inspiring life story is one of abysmal failure and ultimate triumph, of a faith in God, battered and tried in the crucible of his experience.
£17.09
John Wiley & Sons Inc Cashing in on Pre-foreclosures and Short Sales: A Real Estate Investor's Guide to Making a Fortune Even in a Down Market
Cashing in on Pre-foreclosures and Short Sales shows investors exactly how to take advantage of what many are calling the best upcoming investment real estate market we have experienced in decades! Chip distinguishes the difference between good deals and bad deals, reveals just how easy it is to find, evaluate, and obtain foreclosure properties, tells how to negotiate a profitable transaction, and unveils the power of using short sales and other strategies to create a win-win situation for the investor, the seller, and the bank. Even first-time buyers looking to score a bargain on purchasing their own home will be armed with all the tools they need to confidently evaluate and pursue a profitable deal - and save thousands in the process. Cashing In on Pre-foreclosures and Short Sales incorporates quotes and advice from top industry professionals, as well as a healthy appendix packed with state and national foreclosure guidelines, including valuable contacts and websites, sample forms, checklists, and all the necessary tools you need to find, evaluate, secure and profit from foreclosure properties.
£17.09
John Wiley & Sons Inc The Professional's Guide to Financial Services Marketing: Bite-Sized Insights For Creating Effective Approaches
The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.
£22.99
John Wiley & Sons Inc Lead, Sell, or Get Out of the Way: The 7 Traits of Great Sellers
In Lead, Sell, or Get Out of the Way, Ron Karr outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas. This customer-focused mindset is the key to Ron Karr's proven leadership selling process. Using 20 years of research with companies of all sizes, Karr reveals what great sellers do, and shows how anyone can implement the same powerful principles. He reveals the seven critical traits of a sales leader, which include vision, customer focus, creative thinking, and accountability. Developing the seven traits is the key that helps salespeople shift from a task-oriented sales process to a purpose-oriented process. When that happens, sales excellence results.
£17.09
John Wiley & Sons Inc The Purpose of Boys: Helping Our Sons Find Meaning, Significance, and Direction in Their Lives
The final and conclusive book in the groundbreaking series on boys and their development In this climax to his series of landmark books about boys, Michael Gurian offers a powerful new program to help us give our sons a core purpose–a program based on building morality, character, career goals, the ability to form intimate relationships, selflessness, personal and community responsibility, and an accelerated process of developmental maturity. Gurian reveals how important purpose is for the success and happiness of boys and explains how a boy's core personality, nature, and genetic predisposition functions to create both strengths and weaknesses in their journey towards maturity. Includes an innovative program for support and interventions according to the unique needs, weaknesses, and strengths of each individual young man. This book is the follow-up to Gurian's bestselling The Minds of Boys Draws on the latest science and field research on how boys develop neurologically Gurian explores the unique issues boys must confront, and shows how their strategy for moral development and success in life is predicated on their nature and genetic predispositions.
£13.99
John Wiley & Sons Inc Internal Audit: Efficiency Through Automation
Internal Audit: Efficiency Through Automation teaches state-of-the-art computer-aided audit techniques, with practical guidelines on how to get much needed data, overcome organizational roadblocks, build data analysis skills, as well as address Continuous Auditing issues. Chapter 1 CAATTs History, Chapter 2 Audit Technology, Chapter 3 Continuous Auditing, Chapter 4 CAATTs Benefits and Opportunities, Chapter 5 CAATTs for Broader Scoped Audits, Chapter 6 Data Access and Testing, Chapter 7 Developing CAATT Capabilities, Chapter 8 Challenges for Audit,
£50.00
John Wiley & Sons Inc Microsoft Dynamics GP For Dummies
If you’re accountable for accounting in a mid-level business, Microsoft Dynamics GP accounting software can be your best friend. Microsoft Dynamics GP For Dummies improves the friendship by highlighting the most useful and practical features, dispelling the most common misconceptions, and letting you in on the best tips and tricks — all in plain English! Microsoft Dynamics GP For Dummies shows you how to set up and use this modular accounting program. You’ll learn to customize Dynamics Great Plains, get around the program, create a company, build an effective chart of accounts, and maintain a general ledger. You’ll find out how to: Create invoices and bill your customers, manage receipts, and easily match payments to invoices Set up vendors quickly and easily Customize GP fit your business perfectly and make the home page more efficient Work with the modules you’ll use most often in the Purchasing, Sales, Inventory, and Financial series Safeguard your database and set up a disaster recovery plan containing all the right steps Use Professional Services Tools and utilities to find and fix data discrepancies Get inventory under control Close your books at year end and use shortcuts to easily print reports from all the data you’ve collected Save keystrokes with Quick Journal and batch frequency Leverage the interoperability between Dynamics GP and Microsoft Office applications Make upgrading hassle-free Microsoft Dynamics GP For Dummies helps you make this sometimes-complex program do your bidding, which might account for your rising popularity in the office! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
£17.99
John Wiley & Sons Inc ANOVA and ANCOVA: A GLM Approach
Provides an in-depth treatment of ANOVA and ANCOVA techniques from a linear model perspective ANOVA and ANCOVA: A GLM Approach provides a contemporary look at the general linear model (GLM) approach to the analysis of variance (ANOVA) of one- and two-factor psychological experiments. With its organized and comprehensive presentation, the book successfully guides readers through conventional statistical concepts and how to interpret them in GLM terms, treating the main single- and multi-factor designs as they relate to ANOVA and ANCOVA. The book begins with a brief history of the separate development of ANOVA and regression analyses, and then goes on to demonstrate how both analyses are incorporated into the understanding of GLMs. This new edition now explains specific and multiple comparisons of experimental conditions before and after the Omnibus ANOVA, and describes the estimation of effect sizes and power analyses leading to the determination of appropriate sample sizes for experiments to be conducted. Topics that have been expanded upon and added include: Discussion of optimal experimental designs Different approaches to carrying out the simple effect analyses and pairwise comparisons with a focus on related and repeated measure analyses The issue of inflated Type 1 error due to multiple hypotheses testing Worked examples of Shaffer's R test, which accommodates logical relations amongst hypotheses ANOVA and ANCOVA: A GLM Approach, Second Edition is an excellent book for courses on linear modeling at the graduate level. It is also a suitable reference for researchers and practitioners in the fields of psychology and the biomedical and social sciences.
£105.95
John Wiley & Sons Inc S.K.I.R.T.S in the Boardroom: A Woman's Survival Guide to Success in Business and Life
If you're a working woman who wants to get ahead, S.K.I.R.T.S. in the Boardroom will equip you with the strategies you need to combine confidence and compassion, style and substance, and beauty and brains for professional success. It will help you navigate the male-dominated corporate world and keep you inspired when you're unmotivated and unsatisfied with your career. A must for any woman who wants to maximize her professional potential, this book offers sensible, straightforward, and long-overdue advice.
£20.69
John Wiley & Sons Inc All For One: 10 Strategies for Building Trusted Client Partnerships
Corporate clients are demanding more value from their external advisors, and consolidating their business around a smaller number of firms. These trends are forcing a variety of service providers—from consulting firms to large banks—to confront a series of difficult challenges: How do we create an ‘all-for-one, one-for-all’ culture in which the whole is greater than the sum-of-the-parts and we succeed in leveraging our global network to deliver value to clients?" How do we mobilize the right people, resources, and ideas—across a multitude of organizational and geographic boundaries—into each and every client relationship?" How do we evolve from a trusted advisor to a trusted partner and build multi-year, institutional relationships? All for One answers these questions with an innovative and comprehensive model for developing enduring, institutional client relationships—what Andrew Sobel refers to as Level 6 Trusted Client Partnerships. It offers readers ten specific strategies that are thoroughly supported by case studies, best practices from leading firms, and implementation tools. The individual professional is principally responsible for five of these strategies, while the firm—the institution—must support and drive the other five. When you successfully execute against all ten of these building blocks, you develop long-term, professional-client partnerships that provide great value to the client and high levels of personal satisfaction and profitability for the service provider.
£17.99
John Wiley & Sons Inc The Culturally Savvy Christian: A Manifesto for Deepening Faith and Enriching Popular Culture in an Age of Christianity-Lite
In The Culturally Savvy Christian—his incisive critique of contemporary culture and religion—Dick Staub concludes that though it is influential, American popular culture is generally superficial (diversionary, mindless, and celebrity-driven) spiritually delusional (moralistic, therapeutic, and deistic) and soulless (sustained not by art, craft, and ideas, but by the mad pursuit of profit—propped up by marketing and technology). Similarly American Christianity has devolved into its own mindless, diversionary, and celebrity-driven superficiality. Because humans are created in God's image with spiritual, intellectual, creative, moral, and relational capacities, we long for more, yet the true seeker faces the lose-lose alternatives of a soul-numbing culture and a vacuous Christianity-lite. The renaissance we need in both faith and culture will originate in a deep spiritual renewal that restores God's image in us and creates a new breed of culturally savvy, thoughtful creatives who rekindle the spiritual, intellectual, and creative legacy of Christians as enrichers of culture.
£11.99
John Wiley & Sons Inc Peptide and Protein Design for Biopharmaceutical Applications
Peptides serve as effective drugs in the clinic today. However the inherent drawbacks of peptide structures can limit their efficacy as drugs. To overcome this researchers are developing new methods to create ‘tailor-made’ peptides and proteins with improved pharmacological properties. Design of Peptides and Proteins provides an overview of the experimental and computational methods for peptide and protein design, with an emphasis on specific applications for therapeutics and biomedical research. Topics covered include: Computer modeling of peptides and proteins Peptidomimetics Design and synthesis of cyclic peptides Carbohydrates in peptide and protein design De novo design of peptides and proteins Medical development applications An extended case study – the design of insulin variants Design of Peptides and Proteins presents the state-of-the-art of this exciting approach for therapeutics, with contributions from international experts. It is an essential resource for academic and industrial scientists in the fields of peptide and protein drug design, biomedicine, biochemistry, biophysics, molecular modelling, synthetic organic chemistry and medicinal/pharmaceutical chemistry.
£130.95
John Wiley & Sons Inc Immunoassays in Agricultural Biotechnology
A very broad range of professionals are using immunoassay technology daily to analyze genetically engineered (GE) crops and related areas, and many of these professionals are completely new to this technology. There is a great need for users to have a book containing technical and practical guidance, and describing limitations and pitfalls of applying immunoassay in agricultural biotechnology. This book focuses on the application of immunoassays to GE plants and related areas. A group of international experts from government agencies, academics and industries, who have many years of related experience, contribute high quality chapters in their areas of expertise. This book covers topics including principles of immunoassay, antibody engineering in AgBiotech, current technologies (formats, kit development, manufacturing and quality control), method validation, applications in trait discovery and product development, applications in grain products and food processing, applications in environmental monitoring, automation and high throughput, reference materials, data interpretation and source of error, and future perspectives and challenges. In addition, to meet the practical needs for a variety of readers from different backgrounds, methods and protocols are included as well.
£127.95
John Wiley & Sons Inc 20/20 Money: See the Markets Clearly and Invest Better Than the Pros
20/20 Money: See the Markets Clearly and Invest Better Than the Pros To be a more successful investor, you need to see the investment landscape more clearly. 20/20 Money—from Fisher Investments Press—can help you achieve this goal. Designed to help you think differently about your investing choices, this reliable resource addresses new ideas and challenges widely held conventions. With 20/20 Money as your guide, you'll quickly learn how gaining a firm understanding of various concepts—from stock market and systems theory to neuroscience and psychology—can help you begin making better investment decisions. Along the way, you'll also discover some of the most successful strategies for thinking and learning, and how they can be applied to your investing endeavors. To become a better investor, you have to have the discipline to make tough choices—choices that may not always be in line with tradition or commonly accepted invested wisdom. But the approach outlined throughout these pages can help you gain the vision to begin making better-informed investment decisions.
£19.79
John Wiley & Sons Inc The Making of a Market Guru: Forbes Presents 25 Years of Ken Fisher
Ken Fisher is founder and CEO of Fisher Investments, an independent money management firm managing over $35 billion (as of Dec. 31/09) for individuals and institutions. And, Fisher has written the monthly "Portfolio Strategy" column for Forbes magazine for the last twenty-five years—since 1984—making him, so far, the fourth longest-running columnist in the magazine’s history. During this time, he’s seen everything from the stock market crash of 1987 and the great bull markets of the 1980s and 1990s to the Tech bubble of 2000 and the global market meltdown of 2008. Now, with The Making of a Market Guru, you’ll gain an insightful look at Fisher’s prolific career over the years and discover the high-profile market calls he’s made so far in these monthly columns. At times engaging and timely, at others revealing and informative, this book is a sweeping look at a recent and eventful slice of stock market history. You’ll read about what’s changed, but you’ll be more amazed by what hasn’t. And you’ll see investing wisdom that still applies, now and for the foreseeable future, from a quarter-century of Fisher’s concise and witty market wisdom. Preceding Fisher’s columns for each year are a few pages of commentary—putting them in historic context, pointing out areas that are still salient, and others where Fisher’s perspective has changed over the years—highlighting key points that deserve extra attention. Chapter by chapter, this book offers practical investment advice from a leading market voice, while: Looking at Fisher’s market analysis over the years and providing an industry insider’s view of major, and not-so-major, market events Examining how Fisher called three of the last four bear markets Showing that what many commonly think impacts markets doesn’t—and some very surprising things that do impact markets that few are aware of. And much more The more things change, the more they stay the same—at least when it comes to investing. And seeing history through the eyes of a market guru can help improve your overall investment endeavors today. If you take the time to read this unique, historic compilation, you’ll be taking your first steps to understanding how to become your own market guru.
£20.69
John Wiley & Sons Inc Microwave Imaging
An introduction to the most relevant theoretical and algorithmic aspects of modern microwave imaging approaches Microwave imaging—a technique used in sensing a given scene by means of interrogating microwaves—has recently proven its usefulness in providing excellent diagnostic capabilities in several areas, including civil and industrial engineering, nondestructive testing and evaluation, geophysical prospecting, and biomedical engineering. Microwave Imaging offers comprehensive descriptions of the most important techniques so far proposed for short-range microwave imaging—including reconstruction procedures and imaging systems and apparatus—enabling the reader to use microwaves for diagnostic purposes in a wide range of applications. This hands-on resource features: A review of the electromagnetic inverse scattering problem formulation, written from an engineering perspective and with notations The most effective reconstruction techniques based on diffracted waves, including time- and frequency-domain methods, as well as deterministic and stochastic space-domain procedures Currently proposed imaging apparatus, aimed at fast and accurate measurements of the scattered field data Insight on near field probes, microwave axial tomographs, and microwave cameras and scanners A discussion of practical applications with detailed descriptions and discussions of several specific examples (e.g., materials evaluation, crack detection, inspection of civil and industrial structures, subsurface detection, and medical applications) A look at emerging techniques and future trends Microwave Imaging is a practical resource for engineers, scientists, researchers, and professors in the fields of civil and industrial engineering, nondestructive testing and evaluation, geophysical prospecting, and biomedical engineering.
£115.95
John Wiley & Sons Inc Financial Analysis and Modeling Using Excel and VBA
An updated look at the theory and practice of financial analysis and modeling Financial Analysis and Modeling Using Excel and VBA, Second Edition presents a comprehensive approach to analyzing financial problems and developing simple to sophisticated financial models in all major areas of finance using Excel 2007 and VBA (as well as earlier versions of both). This expanded and fully updated guide reviews all the necessary financial theory and concepts, and walks you through a wide range of real-world financial problems and models that you can learn from, use for practice, and easily adapt for work and classroom use. A companion website includes several useful modeling tools and fully working versions of all the models discussed in the book. Teaches financial analysis and modeling and illustrates advanced features of Excel and VBA, using a learn-by-doing approach Contains detailed coverage of the powerful features of Excel 2007 essential for financial analysis and modeling, such as the Ribbon interface, PivotTables, data analysis, and statistical analysis Other titles by Sengupta: Financial Modeling Using C++ and The Only Proven Road to Investment Success Designed for self-study, classroom use, and reference This comprehensive guide is an essential read for anyone who has to perform financial analysis or understand and implement financial models.
£108.00
John Wiley & Sons Inc Mass Spectrometry Analysis for Protein-Protein Interactions and Dynamics
Presents a wide variety of mass spectrometry methods used to explore structural mechanisms, protein dynamics and interactions between proteins. Preliminary chapters cover mass spectrometry methods for examining proteins and are then followed by chapters devoted to presenting very practical, how-to methods in a detailed way. Includes footprinting and plistex specifically, setting this book apart from the competition.
£105.95
John Wiley & Sons Inc AutoCAD 2009 and AutoCAD LT 2009 All-in-One Desk Reference For Dummies
Nobody ever said AutoCAD was easy, which is why you need AutoCAD & AutoCAD LT 2009 All-In-One Desk Reference for Dummies! These nine minibooks cover all the stuff you need to know to set up AutoCAD for 2D or 3D, create drawings, modify and share them, publish your work, and more. There’s even a minibook devoted to increasing your options with AutoCAD LT! This one-stop guide to creating great technical drawings using AutoCAD 2009 shows you how to navigate the AutoCAD interface, set up drawings, use basic and precision tools, and use drawing objects. You’ll learn how to annotate your drawings, use dimensioning and hatching, and work with AutoCAD’s new Annotation Scaling feature. You’ll also find out how to work with solids, texture surfaces, add lighting, and much more. Discover how to Navigate the AutoCAD interface Work with lines, shapes, and curves Add explanatory text Understand AutoCAD LT’s limitations Render your drawings Create and manage blocks Use AutoCAD advanced drafting techniques Comply with CAD management and standards Share your work with others Customize the AutoCAD interface, tools, and more Complete with Web links to advanced information on navigating the AutoCAD programming interfaces, using custom programs, getting started with AutoLISP, and working with Visual Basic for AutoCAD, AutoCAD & AutoCAD LT 2009 All-In-One Desk Reference for Dummies is the only comprehensive AutoCAD guide you’ll ever need.
£28.79
John Wiley & Sons Inc Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You To Know
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
£17.09
John Wiley & Sons Inc Multichannel Marketing: Metrics and Methods for On and Offline Success
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
£20.69
John Wiley & Sons Inc Environmentally Conscious Fossil Energy Production
Best practices for mitigating environmental damage from conventional power generation This volume of the Wiley Series in Environmentally Conscious Engineering, Environmentally Conscious Fossil Energy Production, seeks to provide new solutions to one of the grand challenges of this century: supplying energy to a growing population while reducing environmental pollution and greenhouse gas emissions. The first five chapters cover extraction and transport of fossil fuels; the last four chapters cover power plants. An international roster of contributors, from the United States, Canada, and the Middle East, deals with the wide variety of challenges posed by converting oil, natural gas, and coal to energy. Chapters include: Environmentally Conscious Petroleum Engineering Carbon Management and Hydrogen Requirements in Oil Sands Environmentally Conscious Coal Mining Maritime Oil Transport and Pollution Prevention Accidental Oil Spills Behavior and Control Geological Sequestration of Greenhouse Gases Clean Coal Technology: Gasification Pathway An Integrated Approach for Carbon Mitigation in the Electric Power Generation Sector Energy and Exergy Analyses of Natural Gas Fired Combined Cycle Power Generation Systems Turn to all of the books in the Wiley Series in Environmentally Conscious Engineering for the most cutting-edge, environmentally friendly engineering practices and technologies.
£131.95
John Wiley & Sons Inc The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace
The first wave of the Millennial Generation—born between 1980 and 2001—is entering the work force, and employers are facing some of the biggest management challenges they’ve ever encountered. They are trying to integrate the most demanding and most coddled generation in history into a workplace shaped by the driven baby-boom generation. Like them or not, the millennials are America future work force. They are actually a larger group than the boomers—92 million vs. 78 million. The millennials are truly trophy kids, the pride and joy of their parents who remain closely connected even as their children head off to college and enter the work force. Millennials are a complex generation, with some conflicting characteristics. Although they’re hard working and achievement oriented, most millennials don’t excel at leadership and independent problem solving. They want the freedom and flexibility of a virtual office, but they also want rules and responsibilities to be spelled out explicitly. “It’s all about me,” might seem to be the mantra of this demanding bunch of young people, yet they also tend to be very civic-minded and philanthropic. This book will let readers meet the millennials and learn how this remarkable generation promises to stir up the workplace and perhaps the world. It provides a rich portrait of the millennials, told through the eyes of millennials themselves and from the perspectives of their parents, educators, psychologists, recruiters, and corporate managers. Clearly, the millennials represent a new breed of student, worker, and global citizen, and this book explores in depth their most salient attributes, particularly as they are playing out in the workplace. It also describes how companies are changing tactics to recruit millennials in the Internet age and looks at some of this generation’s dream jobs.
£17.09
John Wiley & Sons Inc VoIP Voice and Fax Signal Processing
A complete and systematic treatment of signal processing for VoIP voice and fax This book presents a consolidated view and basic approach to signal processing for VoIP voice and fax solutions. It provides readers with complete coverage of the topic, from how things work in voice and fax modules, to signal processing aspects, implementation, and testing. Beginning with an overview of VoIP infrastructure, interfaces, and signals, the book systematically covers: Voice compression Packet loss concealment techniques DTMF detection, generation, and rejection Wideband voice modules operation VoIP Voice-Network bit rate calculations VoIP voice testing Fax over IP and modem over IP Country deviations of PSTN mapped to VoIP VoIP on different processors and architectures Generic VAD-CNG for waveform codecs Echo cancellation Caller ID features in VoIP Packetization—RTP, RTCP, and jitter buffer Clock sources for VoIP applications Fax operation on PSTN, modulations, and fax messages Fax over IP payload formats and bit rate calculations Voice packets jitter with large data packets VoIP voice quality Over 100 questions and answers on voice and more than seventy questions and answers on fax are provided at the back of the book to reinforce the topics covered throughout the text. Additionally, several clarification, interpretation, and discussion sections are included in selected chapters to aide in readers' comprehension. VoIP Voice and Fax Signal Processing is an indispensable resource for professional electrical engineers, voice and fax solution developers, product and deployment support teams, quality assurance and test engineers, and computer engineers. It also serves as a valuable textbook for graduate-level students in electrical engineering and computer engineering courses.
£135.95