Search results for ""intellect books""

The capital of New South Wales and the most populous city in Australia, Sydney has been represented onscreen since the earliest days of cinema. An eclectic combination of tough inner-city suburbs, beachside communities and green outlying exurbs, Sydney offers many intriguing possibilities to filmmakers. The tensions and differences found among its many multicultural inhabitants, poorer and wealthier suburbs and central business district and beaches are reflected, exaggerated, and critiqued in memorable movies such as The Last Wave, Puberty Blues, Strictly Ballroom and Little Fish, among many others. Sydney is a city where sun, sports and surf rub shoulders with crime, racial tensions and class divides. The contributors to this collection take readers on a virtual tour of Sydney, from Kings Cross, the city’s red light district and frequent film location, to the famous beaches, to explore how representations in movies have both played into and influenced how we think of these spaces and those that frequent them. Essays also consider the experimental film group UBU Films, who shot shorts and features in and around Sydney’s inner city suburbs during the 1960s and early 1970s, and the Sydney Opera House, one of the world’s most recognizable landmarks, and its role in movies both Australian and international. Packed with full-colour photographs, this is the first book of its kind to deal specifically with Sydney and film. It will find a grateful audience among film lovers, casual viewers, tourists and film historians.

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Style is predominantly an individual matter – the way people put themselves together creates a sense of individual identity – but collectively it creates a sense of common culture in a community, a city or a country. Geographically isolated from the fashion hubs of Paris and New York, Australia may not yet be synonymous with style. But as it moves away from the beach look that it is usually associated with and adopts haute couture, Australia is emerging as a shining star in the Southern Hemisphere. Though not the political capital of the country, Sydney is nevertheless Australia’s cultural capital, and the style hub and epicentre of the country’s fashion evolution. Sydney Street Style depicts the style of this less-explored fashion capital. Beautifully assembled and packed with full-colour photos of the stylish and eclectic residents of Sydney, this book will be a welcome addition to the library of any fashionista or armchair traveller.

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These papers from the 10th anniversary of the Human-Computer Laboratory (HCIL) at the University of Maryland, exemplify different research methodologies, and show the maturation of human-computer interaction research. The first section introduces how HCIL does what they do, including some of their failures and background stories that are not appropriate for journal papers. This book is a tribute to the faculty, staff, visitors and students who have shared in a decade of work.

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This text is designed to aid understanding of the broad context of human factors in a systems context and also provides guidelines and examples to aid in specific domains. This intergrated set of technical and behavioural readings are all directed at the human opportunities and problems associated with the design and implementation of information systems.

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This volume results from the first research conference organized by Computer Professional for Social Responsibility (CSPR). Each chapter is authored by a computer scientist addressing the social impact of computers. Four chapters describe the milieu in which computer science is managed and financed. Three chapters present software engineering analyses of cost reliability and safety and relate them to defence policy. Five chapters explore the implications of applying artificial intelligence technology in particular areas, from education to combat, and the final chapters confront present and future dilemmas from philosophical and ethical perspectives.

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It is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time that a book has brought together the most important and transcendent (for its applicability to the advertising market) strategic advertising mechanisms. The text explains from classic mechanisms such as Rosser Reeves's USP or Procter & Gamble's copy strategy to modern mechanisms such as Kevin Roberts's Lovemarks or Douglas Holt's iconic brands. It also considers European mechanisms such as Jacques Séguéla’s star strategy or Henri Joannis’s psychological axis. The book has the most complete academic review. Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands, integrates the most important strategic advertising mechanisms developed throughout the time: USP, brand image, positioning, Lovemarks... This is the first and only book to date that compiles the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Primary readership will be among practitioners, researchers, scholars and students in a range of disciplines, including communication, advertising, business and economic, information and communication, sociology, psychology and humanities. There may also be appeal to the more general reader with an interest in how advertising strategic planning works.

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