Search results for ""Kogan Page Ltd""

WINNER: Independent Press Award 2022 - Business: Entrepreneurship & Small Business WINNER: International Book Awards 2023 - Business: Entrepreneurship & Small Business WINNER: American Book Fest Best Book Awards 2023 - Business: Entrepreneurship & Small Business Every start-up founder feels overwhelmed and uncertain at various times. The key to managing the relentless turmoil of a start-up is learning to manage yourself. From Start-Up to Grown-Up gives you, the founder and CEO of a great start-up, the knowledge and experience that executive coach Alisa Cohn has gained from helping companies such as Etsy, Foursquare, InVision and The Wirecutter become headline names. Growth of your company begins with growth within you. The book provides you with effective and practical ways of maximizing your strengths, defusing your triggers, controlling your self-doubt and building on your motivators. With these self-management tools, you can then turn your attention to managing your team by ensuring the flow of communication and finding the joy of delegation and the soul in meetings. Finally, you gain practical tools for managing the company and ensuring overall effectiveness of your team and strategy, using specific scripts you need to have delicate or difficult conversations. Filled with stories drawn from the author's experience, From Start-Up to Grown-Up helps you build a company with a set of core values that everybody lives by and where everyone shares a vision of where the company is going and how to get there.

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Embedding Sustainability is a practical, solutions-focused guide for sustainability managers and leaders to embed sustainability in organizations and drive improved performance.For organizations to truly embody sustainability, it must infuse all operations. Sustainability change agents need to be the conductors of the orchestra, making sure everyone has the same objective, is working with the same goals and is moving at the same pace. Embedding Sustainability charts the journey from purpose, scope and assessment to strategy, implementation and integration. It outlines the steps required to engage and commit employees to deliver to the same goals, creating a workplace where success is achieved through collective effort.Drawing on impressive experience, the authors share valuable tools and tips, lessons and coaching, factoring in different organizational maturity levels, international contexts and cultural differences and stake

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Gamification for Business shows how games and game-based design can be used to effectively tackle business challenges and improve organizational performance. From siloed working and information overload to the clash between ongoing operations and innovation, this book shows how to identify what type of game is best suited to each business issue. With guidance on online games, simulations, event-based games and gamified training, this book ensures that business leaders and senior decision makers feel confident in their ability to assess the opportunities of each type of gamification for their business. Including case studies from more than 20 organizations who have implemented a game-based solution, this book outlines the business issue in each company and the aim of the game, the impact the game had and key learning points to help readers implement a similar type of game in their own business. Based on extensive research into the effectiveness of games and real-world examples from companies who have experienced the benefits of serious games and design thinking, Gamification for Business is essential reading for all business professionals looking to improve employee motivation, boost engagement, create a cohesive team environment and facilitate innovation in their company for improved business performance.

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This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

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Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

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Leaders are expected to show the way forward, especially in unpredictable circumstances or when resources are constrained. Yet frustratingly, what is common to good leadership is not often widely practised. Uncommon Leadership will help you explore the uncommon insights that can make a significant difference to your leadership. It will lead you to fresh strategic thinking by challenging conventional wisdom and asking you to reflect on some thought-provoking questions. Using their wealth of experience as managers, educators and consultants, Phil Higson and Anthony Sturgess will help you to think differently about leadership. In this highly readable book, they stimulate fresh thinking on leadership and give you the practical platforms you need to deliver uncommon success in your organization. They bring uncommon leadership to life, combining insights from some remarkable leaders and their surprising stories, with their own individual take on leadership. Uncommon Leadership is supported by a companion website: www.uncommonleadership.co.uk, providing updates, tools and resources to help you do the common things uncommonly well.

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FINALIST: Goody Business Book Awards: Leadership: Team Building Organizations are most effective when the teams responsible for their success work together collectively and in a dynamic relationship with the rest of the company. For those involved in developing leadership teams, understanding coaching practices and techniques is essential for enabling the best performance. Leadership Team Coaching provides a comprehensive roadmap for team coaching, explaining all the key elements alongside practical tools and techniques for developing international and virtual teams, executive and non-executive boards and project and account teams in all types of organizations. Featuring case studies and insights from organizations including Deloitte and General Electric (GE), it also contains guidance on choosing the best team coach, creating a team-based culture and common pitfalls to avoid. This fully updated fourth edition of Leadership Team Coaching contains new material on agile teaming, using digital team coaching apps and AI, and training team leaders to coach their own team. It remains an indispensable resource for coaches and senior leaders as well as for those studying coaching as part of a degree or coaching qualification.

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A leading textbook in its field, Human Resource Management at Work is a comprehensive guide to the theory and practice of HRM. Aligned to the CIPD Level 7 qualification yet also relevant on non-CIPD accredited HR masters courses, this book covers everything students need to excel in their academic studies and will ensure that they can hit the ground running in a practitioner role after university. Divided into four key parts, the first part of the book covers HRM strategy and the global context, the forces shaping HRM at work and international and comparative HRM. Part Two discusses the role of HR professionals and line managers in the workplace, and how the responsibilities for delivering effective HR vary in a changing world of work, Part Three has expert coverage of the key areas of HR including resourcing and talent management, learning and development (L&D), reward and employment relations. The final part examines the impact that HRM can have on business performance and also outlines the key knowledge and skills required to carry out a business research project. Fully updated through, this seventh edition now has new coverage of diversity and inclusion (D&I), workplace analytics, ethics, wellbeing and precarious work as well as additional coverage of the alignment of HRM with organisational strategy and the integration of different components of HRM. Human Resource Management at Work includes new global case studies, reflective practice activities to encourage critical thinking, exercises to help the consolidation of learning and 'explore further' boxes to encourage wider reading. Online supporting resources include an instructor's manual and lecture slides.

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Approach the future as a conversation, not a declaration. How can you be prepared for what's next when emerging trends constantly threaten to turn your strategic plan on its head? The world of business is experiencing a state of hyperchange influenced by global movements, disruptive technologies, political uprisings and new consumer expectations. If your world is turned upside down, will you know how to pivot and thrive, or will you be roadkill in the 'adapt or die' business race? Futuring is the art of anticipating and testing the trade-offs of different futures by making sense of key trends, signals and emerging patterns. How to Future is the only book that will teach you how to become a strategy wayfinder, allowing you to evaluate, plan and prepare for better futures for you and your business. How to Future is a guidebook to futuring and arms you with tools, strategies and practices that illuminate new strategic pathways. Renowned futurists Scott Smith and Madeline Ashby teach you how to manage the daily flood of information and signals, and discern emergent patterns that have a direct impact on the direction of your business. How to Future isn't about the "one future" you expect. Instead, this book equips you with valuable tools and concepts, builds a future-focused mindset and enables you to envision, stress-test and prototype adaptable, informed and agile strategic visioning. These tools will empower you, your team and your organization to anticipate whatever futures emerge.

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Artificial intelligence is creating huge opportunities for workplace learning and employee development. However, it can be difficult for L&D professionals to assess what difference AI can make in their organization and where it is best implemented. Artificial Intelligence for Learning is the practical guide L&D practitioners need to understand what AI is and how to use it to improve all aspects of learning in the workplace. It includes specific guidance on how AI can provide content curation and personalization to improve learner engagement, how it can be implemented to improve the efficiency of evaluation, assessment and reporting and how chatbots can provide learner support to a global workforce. Artificial Intelligence for Learning debunks the myths and cuts through the hype around AI allowing L&D practitioners to feel confident in their ability to critically assess where artificial intelligence can make a measurable difference and where it is worth investing in. There is also critical discussion of how AI is an aid to learning and development, not a replacement as well as how it can be used to boost the effectiveness of workplace learning, reduce drop off rates in online learning and improve ROI. With real-world examples from companies who have effectively implemented AI and seen the benefits as well as case studies from organizations including Netflix, British Airways and the NHS, this book is essential reading for all L&D practitioners needing to understand AI and what it means in practice.

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The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition. To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel as, more than ever, customers are seeking convenient, personalized and unified shopping experiences, regardless of when or where they choose to engage. An omnichannel approach to retail delivers the potential to boost footfall, enhance customer insight, improve service, grow loyalty and ultimately drive sales. Omnichannel Retail serves as a practical guide for businesses on how they can better serve customers to fuel their growth by harnessing the opportunity that being digitally enabled and data-driven brings. This fully updated new edition explains how to build engaging loyalty schemes, deliver personalized marketing and how to maximize the power of customer data. Featuring case studies from omnichannel leaders worldwide such as Asda, Woolworths Australia, Target and Pret A Manger, this book provides tangible and proven examples of how retailers can capitalize on the opportunity that our hyper-connected and always-on world presents.

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What is the metaverse? Will it really happen? How will it affect learning and development (L&D)? Where do I start? Learning and the Metaverse explains where the Metaverse came from, what it is, where it is going, debunks the myths and demystifies the jargon. It shows how it can be used to improve training and learning activities. Written by a learning technology expert with more than 35 years' experience, this book explains what this shift from 2D to 3D learning involves and what it means for you as a learning professional. It analyses the evidence for effective learning in 3D and explains what works and what doesn't. There is also guidance on designing training that can be used in the Metaverse and why it's important to consider how people learn when doing this. This book includes discussion of the Metaverse and broader education as well as coverage of virtual reality (VR), augmented reality (AR), immersive technology and learning simulations. This guide contains everything learning professionals need to know about learning and the Metaverse.

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Inflation is at an all-time high, the cost of living crisis is among us, with no sign of disappearing, but what does this all mean for your retirement? With the latest insights on inflation and cost of living, investments, pensions, and tax, The Good Retirement Guide 2023 is the essential, updated guide to ensure you do not miss a step to a successful retirement. Are you considering retirement but are anxious about high living costs, worried about the volatile pensions industry or simply concerned about what retirement will be like? This fundamental edition addresses these topics and includes new content on moving into a cashless society, efficient ways to make lifetime transfers to younger generations and how to take advantage of the tax-free lump sum from a defined-contribution pension scheme. Plan effectively, save efficiently and wholly enjoy your retirement with this latest guide.

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In the face of our climate emergency, we desperately need solutionists working to fix the future. This is your handbook for becoming the leader that the world needs. The Solutionists sets out what it takes to join the new generation of entrepreneurs, CEOs and leaders transforming business to create a more sustainable society. Using a change blueprint, this book coaches you through the steps, mindsets and strategies that will put your organization at the forefront and take personal ownership of sustainability solutions. With an inspiring selection of stories from leading entrepreneurs and organizations, this book illustrates how sustainability solutionists are paving the way to solving the biggest crisis our planet has ever faced whilst driving business innovation and growth. Including plant-based food sources, net-zero technologies and circular platforms, these stories demonstrate how sustainable disruption can transform your business, regardless of size or industry. Solitaire Townsend has been inspiring the world's top brands for over two decades and, along with some of the world's leading solutionists, she invites you to join the answer activists and grow your business while co-creating a better world.

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Achieve successful digital transformation with this authoritative guide designed specifically for established organizations. At a time where even the most recognized business models are under threat, organizations risk devastation if they do not transition successfully to the new digital reality. Yet what works for digital natives does not always work for established organizations. Recognized as one of the world's top global executives leading innovative transformation, Neetan Chopra's deep experience of steering organizations through digital disruption drives the practical approach of Accelerated Digital Transformation. Having designed transformation journeys, overcome setbacks and driven outcomes within multiple leading companies, Neetan Chopra tackles key factors for established organizations including inertia, impetus, outcomes, digital capabilities and culture. The book is underpinned by a tried and tested framework that will guide readers step by step through the entire digital transformation journey. This will be an essential resource for leaders, managers and practitioners leading and executing digital transformation.

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Not every problem has an obvious solution. Utilize the power of lateral thinking to think imaginatively and creatively to tackle everyday problems in a new, fresh way. Lateral thinking is about re-thinking your approach to problem solving and using an indirect method to come up with innovative results. But how easy is it to do it? In Lateral Thinking for Every Day, acclaimed writer Paul Sloane clearly explains how you can benefit from using a lateral thinking approach. Using inspiring examples from great lateral thinkers including Lady Gaga, Elon Musk and Tim Berners-Lee, this collection of practical tips, techniques, examples and challenges is guaranteed to help you deploy powerful reasoning techniques, become more persuasive and convincing and to come up with fresh solutions to creative challenges.

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Improve your teaching and communication skills with this guide which is recommended reading by the Driver and Vehicle Standards Agency (DVSA) for the Approved Driving Instructor (ADI) examinations. Practical Teaching Skills for Driving Instructors is an indispensable handbook for all new and established driving instructors. Fully revised and updated for this 12th edition, it provides all the necessary advice to help driving instructors and anyone involved in driver training to communicate effectively with learners. Containing essential guidance on teaching, communication and coaching skills, Practical Teaching Skills for Driving Instructors is ideal for both experienced and trainee driving instructors. It explains how people learn and how to tailor the teaching approach to different needs. With sections on how structuring lessons, it covers the whole teaching process, from early stage lessons through to the final test. The companion title to the bestselling The Driving Instructor's Handbook, it will help you develop and improve your ability to teach drivers how to drive.

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Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers a new way of thinking that accommodates the many nuances in buyer behaviour. It provides a step-by-step guide to mapping the buyer journey, aligning channels, metrics and tactics according to their needs at each stage. The framework shows how to get more value out of brand investments, choosing and using technology and how to gauge return on investment. It also shows how to develop marketing as a real lever for business growth and how to reengineer marketing's relationship with sales. Written by a highly experienced and award-winning Chief Marketing Officer, as well as containing case studies and examples from organizations including PwC, Accenture, EY, Salesforce, ServiceNow and NCR, it features tips and templates as well as common pitfalls to avoid. This is an essential resource for ambitious B2B marketing professionals looking to achieve the competitive edge and change the traditional marketing relationship with buyers.

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WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations WINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - Marketing WINNER: NYC Big Book Award 2023 - Marketing & Public Relations FINALIST: Next Generation Indie Book Awards 2023 - Business FINALIST: American Book Fest Best Book Award 2023 - Marketing & Advertising SHORTLISTED: Business Book Awards 2023 - Smart Thinking Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.

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A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

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Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This book is here to change that. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Written by one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its second edition, User Research provides a new chapter on research operations and infrastructure as well as new material on combining user research methodologies.

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The importance of data analytics is well known, but how can you get end users to engage with analytics and business intelligence (BI) when adoption of new technology can be frustratingly slow or may not happen at all? Avoid wasting time on dashboards and reports that no one uses with this practical guide to increasing analytics adoption by focusing on people and process, not technology. Pulling together agile, UX and change management principles, Delivering Data Analytics outlines a step-by-step, technology agnostic process designed to shift the organizational data culture and gain buy-in from users and stakeholders at every stage of the project. This book outlines how to succeed and build trust with stakeholders amid the politics, ambiguity and lack of engagement in business. With case studies, templates, checklists and scripts based on the author's considerable experience in analytics and data visualisation, this book covers the full cycle from requirements gathering and data assessment to training and launch. Ensure lasting adoption, trust and, most importantly, actionable business value with this roadmap to creating user-centric analytics projects.

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How can individuals and organizations understand and measure mental toughness to deal with stress and challenge, and so improve performance? This fully updated third edition of Developing Mental Toughness provides the answers to unlock this potential. Tracing its development from sports psychology into the business sector, Developing Mental Toughness provides a reliable psychometric measure to apply at the organizational level. With coverage on how mental toughness relates to other behaviours and can be applied to employability, leadership, performance, creativity, emotional intelligence and motivation, the practical guidance and exercises in this book make it essential reading for academics, managers and coaches alike. This third edition includes an expansion of the 4Cs model to include concepts on learning orientation and resilience and new chapters on evidence-based practice and using the Mental Toughness Questionnaire (MTQ48) to gain richer self-awareness. Featuring case studies from Deloitte and Ethiad, Developing Mental Toughness is the practical coaching guide for developing capabilities and resilience.

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Organizations, managers and workers still have an Industrial Era mindset towards work. How can leaders guide individuals and organizations to solve the increasingly complex work challenges of tomorrow? As traditional jobs give way to new work roles and software and robots perform the repetitive tasks formerly done by humans, the work of today is no longer guaranteed to be here tomorrow. The Next Rules of Work helps leaders understand why traditional notions about work inhibit the organization's ability to address new problems and how they can successfully equip their organizations to manage constant change. By first developing a new mindset to help themselves and their teams become more agile, leaders can then co-create the organization's "next mindset" by answering five key questions that help them establish constantly adaptive strategies. Finally, leaders develop agile learning practices to ensure that workers will continually have the skillsets and toolsets they need to solve organizational problems today. By redefining the fundamental nature of work, teams and the organization, The Next Rules of Work goes beyond offering advice and predictions and provides organizational leaders with a guide to create truly agile organizations that can respond to perpetual change.

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As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts. A Practitioner's Guide to Account-Based Marketing outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organizations including Fujitsu, Infosys, Microsoft, O2 and ServiceNow, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career. This updated second edition contains further discussion on how ABM initiatives can go from a pilot to being embedded in a business, new material on quantified value propositions and updated wider research. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers to deliver successful B2B marketing.

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Technology doesn't transform organizations - people do. In an era of technological and constant change, companies are bombarded with urgent advice to become more agile, lean and digital. Billions are spent on digital transformation efforts with the promise that these efforts will increase competitive advantage. Yet even when only 30 percent of these efforts succeed, this hard-won competitive advantage only lasts until the next disruption before the cycle repeats, causing transformation fatigue. The Heart of Transformation breaks this cycle by suggesting that the pace and complexity of change is too great and too complex to be addressed by a single change effort or transformation. The answer lies in the organization's greatest asset: its people. In the face of complexity, it is the people and their ability to adapt and learn that are the true engine of organizational change. The Heart of Transformation outlines the six human capabilities (Exploring before Executing, Learning before Knowing, Pathfinding before Path Following, Changing before Protecting, Innovating before Replicating and Humanizing before Organizing) that create competitive advantage for organizations organically, quickly and from the bottom up. The book translates those capabilities into simple and immediately adoptable behaviors for leaders and every person in the organization. It offers a new standard for organizational excellence, one that is dependent on the organization's ability to be deeply human. Instead of offering another one-size-fits-all solution, The Heart of Transformation reveals that by leveraging our most human of capabilities, organizations can change better, faster and achieve excellence much quicker than imagined.

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Effectively and ethically leveraging people data to deliver real business value is what sets the best HR leaders and teams apart. Excellence in People Analytics provides business and human resources leaders with everything they need to know about creating value from people analytics. Written by two leading experts in the field, this practical guide outlines how to create sustainable business value with people analytics and develop a data-driven culture in HR. Most importantly, it allows HR professionals and business executives to translate their data into tangible actions to improve business performance, whilst navigating the rapidly evolving world of work. Full of practical tools and advice assembled around the Insight222 Nine Dimensions in People Analytics® model, this book demonstrates how to use people data to increase profits, improve staff retention and workplace productivity as well as develop individual employee experience. Featuring case studies from leading companies including Microsoft, HSBC, Syngenta, Capital One, Novartis, Bosch, Uber, Santander Brasil and American Eagle Outfitters®, Excellence in People Analytics is essential reading for all HR professionals needing to unlock the potential in their people data and gain competitive advantage.

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Have you learned how to learn? Written especially for professional or distance learners, part-time or mature students, and formal CPD qualification candidates, The Return to Study Handbook will teach you how to study effectively, ace your ongoing education, and get the grades you need to advance in your career. Whether you need to balance your learning with full or part-time work, or overcome the 'mindset gremlins' stemming from a negative school experience, this book will empower you to effectively manage your own learning and provide you with the full range of mental and practical skills you need to succeed. Packed with practical tools, tips, exercises, case studies and strategies, plus the author's own inspirational story, The Return to Study Handbook not only covers the study skills necessary for any student to be successful - such as effective note-taking; exam technique; and essay writing - but it specifically addresses relevant topics for non-traditional students. With advice on recommended technology aids; handling procrastination and distractions; dealing with overwhelm and avoiding burnout; managing distance learning; and overcoming the mental and emotional barriers of past experiences, this book will guide you through everything you need to achieve the grades and career you want.

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HR metrics and organizational people-related data are an invaluable source of information from which to identify trends and patterns in order to make effective business decisions. But HR practitioners often lack the statistical and analytical know-how to fully harness the potential of this data. Predictive HR Analytics provides a clear, accessible framework for understanding and working with people analytics and advanced statistical techniques. Using the statistical package SPSS (with R syntax included), it takes readers step by step through worked examples, showing them how to carry out and interpret analyses of HR data in areas such as employee engagement, performance and turnover. Readers are shown how to use the results to enable them to develop effective evidence-based HR strategies. This second edition has been updated to include the latest material on machine learning, biased algorithms, data protection and GDPR considerations, a new example using survival analyses, and up-to-the-minute screenshots and examples with SPSS version 25. It is supported by a new appendix showing main R coding, and online resources consisting of SPSS and Excel data sets and R syntax with worked case study examples.

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WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition) Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation, second edition, turns this on its head by starting with the customer, innovating around their needs, then building a customer led business strategy around it. It presents a well-constructed three-by-three formula of connect, convert, collaborate, laying the foundations for innovation and change, to improve the current customer journey and expand into new customer horizons. This enables new product and service development to flow with outstanding efficiency and substantial growth. Customer Innovation, second edition, includes exciting updates around co-creation and the benefits of involving customers, stakeholders and employees from the beginning. It provides guidance on using technology to reinvent traditional business models, with consumer needs at the heart. With a spectacular range of case studies, including Disney, LEGO and Johnson & Johnson, all delivered with active takeaways, this is the ultimate handbook for any leader, business or marketing strategist, ready to pave the way in a new era of customer led strategy.

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In a fast-paced and innovative world, traditional training methods can no longer be relied on to improve performance, engagement or promote behavioural change. Experience-based learning, in which the experience is central to the learning process, is more affordable, appealing and effective than ever before. Experiential Learning combines in-depth theory with international case studies from companies including KidZania, Shell and the UK National Health Service (NHS) and numerous practical tools for developing and delivering learning experiences in both for-profit and not-for-profit organizations. It presents a simple model, the Learning Combination Lock, which enables trainers, coaches, facilitators and educators to select the best strategies for their circumstances to maximize comprehension, knowledge retention and application. Essential reading for anyone designing and delivering learning experiences, it covers areas such as experiential learning activities, indoor and outdoor learning environments, creative learning, working with the senses and emotions to help promote learning, and reviewing and evaluating initiatives. In addition to featuring new international case studies and examples, this updated fourth edition of Experiential Learning contains new material on the mechanisms underpinning learning, mindfulness and wellbeing, experience and language and digital games and the design of multi-sensory experiences. Online supporting resources consist of audio files exploring sensory intelligence.

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WINNER: Les Plumes des Achats 2016 - Prix des Associations (1st edition) Over the last two decades Tesco has emerged as a dominant player in the UK market and a leading global retailer. The Lean Supply Chain explores how Tesco, over the last 20 years or so, has built its business around supply chain excellence. As a mega-retailer, Tesco has learnt to create a balanced supply chain system, supporting suppliers' needs as well as customers' requirements. This perspective, and an ambition to act sustainably, has underpinned a rebuilding of trust in the Tesco brand and a resurgence in commercial fortunes. This fully updated edition of The Lean Supply Chain contains new chapters on Tesco's current strategy, rebuilding brand trust and its CSR agenda. It charts the principles of lean thinking, customer loyalty and simplicity which were used by Tesco to frame its supply chain strategy and draws upon the authors' deep knowledge of how the retailer has dealt with challenges and market changes to provide lessons for other businesses, large or small, who wish to place how they manage their supply chains at the heart of their competitive strategy.

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Organizations are increasingly investing in consulting capabilities to understand what changes they need to make to keep up the pace with the competition and future-proof their business. Consultancy, Organizational Development and Change is a guide for students and internal and external consultants needing to develop the necessary skills to consult in organizational settings where there is a great deal of complexity. It tackles the issues posing the greatest threat to the success of the change programme, including how to adapt to rapidly shifting needs, deal with the emotional and ethical issues that arise and ensure that the managers take full ownership for the change so that 'business as usual' is established. Complete with case studies from the 'Big Four' consultancy groups as well as boutique firms, Consultancy, Organizational Development and Change shows how to identify and execute interventions in a variety of organizational settings to deliver value. It provides guidance on how to develop a value proposition; define, write and present the business case for the proposed interventions; establish credibility and report on the results.

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Job evaluation is key to ensuring that employees are compensated fairly for their work. It is therefore essential that HR professionals have a robust process in place so that pay and reward are transparent and defensible within teams and across departments. Armstrong's Job Evaluation Handbook gives HR professionals all the tools they need to assess which approach to job evaluation is most suitable, how to implement it and how to maintain it. Packed with case studies from leading organizations such as Microsoft, Vodafone and the NHS, this guide will provide HR professionals with the ability to answer key questions such as how can we decide what is fair to pay our staff, how can we make sure that work of equal value receives equal pay and how can we make sure that our salaries remain competitive in the market? Armstrong's Job Evaluation Handbook covers everything needed to put effective job evaluation processes in place, including analytical matching and market pricing, developing job grades and defining pay structures. There is also coverage of the latest trends and issues in job evaluation, such as the decline in points-rated systems and the use of levelling by consultants. Underpinned by original research, this is a book that no HR department can afford to be without.

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Strategic Workforce Planning is a practical guide to effectively assess, manage and prepare for current and future workforce requirements. It demystifies the often complex and seemingly technical world of strategic workforce planning to explain what it is, why it's necessary and most importantly, how to do it. Packed full of advice and real-world examples, Strategic Workforce Planning is a playbook for workforce planning from beginning to end. It enables HR professionals to answer core business questions including how do I analyze future hiring demand? How do I assess what skills will be required in the future? How should I prioritize investments like training and development? How do I assess the supply of talent around the world? How do I identify the business drivers that impact workforce demand? It also covers the impact of artificial intelligence (AI), automation and machine learning on the global workforce and how to deal with these implications. Whether you're a start-up, small business or a large corporate, this book will show you how to align people strategy with company strategy to ensure your organization maintains its competitive advantage.

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Lateral thinking can help you transform your ability to generate ideas, unlock the creative potential of your team and make your organization more innovative. With a lively, energetic and practical approach, The Leader's Guide to Lateral Thinking Skills will teach you dynamic, up-to-date techniques to unleash the creative energies of your people and show you how to put the techniques to work immediately. Lateral thinking can turn your organization around and make you a better leader. In The Leader's Guide to Lateral Thinking Skills, highly acclaimed author, trainer and presenter Paul Sloane demonstrates how the lateral leader develops the vision, culture and processes that transform a regular business into an innovation hothouse. This book is packed with real-life examples, practical methods and lateral thinking exercises that you can use today.

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Design Management is the essential handbook to all things design. As a discipline, design management is continually in motion; changing, responding and adapting to the dynamics of social and business transformation. As a business function, it combines project management, design, strategy and supply chain techniques to enable the creation of more effectively designed products, services, communications and brands. As such, it is relevant to a very broad range of industries and sectors, and Design Management recognizes this by structuring content around four key universal perspectives: values, horizons, visions, and futures. These perspectives give an overview of the development, key issues and future direction of design management. Meticulously researched, Design Management goes beyond individual project-level implementation to explore design strategy at both organizational and macro levels. By showcasing its impact all the way up to industrial and national application, students will gain a deep understanding of the nuances, scope and scalability of design. Filled with vibrant case studies and guest perspectives from a spectrum of industry leaders and policy makers, this book is an invaluable real-world commentary on design's role as a key asset in organizational activity. The book's engaging and accessible style provides students and practitioners with everything needed to foster a climate of creative engagement. Online resources include a valuable toolkit of PowerPoint slides, review questions, project questions, activity worksheets and further reading.

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A company's reputation is one of its most valuable assets, and reputational risk is high on the agenda at board level and amongst regulators. Rethinking Reputational Risk explains the hidden factors which can both cause crises and tip an otherwise survivable crisis into a reputational disaster. Reputations are lost when the perception of an organization is damaged by its behaviour not meeting stakeholder expectations. Rethinking Reputational Risk lays bare the actions, inactions and local 'states of normality' that can lead to perception-changing consequences and gives readers the insight to recognize and respond to the risks to their reputations. Using case studies, such as BP's Deepwater Horizon oil spill, Volkswagen's emissions rigging scandal, Tesco, AIG, EADS Airbus A380, and Mid-Staffordshire NHS Hospital Trust, and analysis of their failures, this hard-hitting guide also applies lessons drawn from behavioural economics to the behavioural risks that underlie reputation risk. An essential read for risk professionals, business leaders and board members who need to understand and deal with business-critical threats to their reputation, this book presents a new framework that will be invaluable for all involved in safeguarding an organization's reputation.

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Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work. About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

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Is your company using its talent to create social value? Or is it simply managing risks? To address the problems facing society and business today, sustainability is not good enough. Instead, companies need to do their part to lead social change. In Sustainability to Social Change, leadership and social innovation experts Philip Mirvis and Bradley K. Googins share their hands-on research to reveal how leaders can design and guide their companies to create more inclusive prosperity and become agents of social change. The book reveals the inside story of how socially innovative companies are making the strategic shift from minimizing risk to creating social value. It then outlines the strategies and practices that leaders can use to address the five biggest problems facing companies and society today: Purpose, Prosperity, Products, Planet and People. Filled with real life examples, hands-on guidelines and self-assessments to rate your company's performance, Sustainability to Social Change helps you pivot your company's mindset and practices in order to enhance society and the environment, and fuel its own success. Online resources include a guide to help employees become socially conscious, operate in a purposeful company, become allies for equity and social justice, add social value at work and establish "green" habits.

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FINALIST: Business Book Awards 2020 - Start-Up Inspiration Category Start-Ups, Pivots and Pop-Ups is a must read for anyone with a business idea and the desire to be successful. It gives the reader the skills and knowledge to survive in today's innovation and entrepreneurial-focused world. This book is about starting a business. It's about putting your toe in the entrepreneurial water - perhaps through doing a short term business gig or a pop-up business - and then seeing what happens. It shows you how to listen to the customer and work out why failures may happen, and when they do, you'll learn how to deal with them and create a new business that is robust and ready to grow. Start-Ups, Pivots and Pop-Ups shows you the best ways of starting, testing and growing a business. It shares the stories, experience and insights of those who've done it, and explains how to innovate, trial, refine and succeed. Even if your business idea struggles, you'll find out how to learn so much that you'll pivot your business, try again and then win big time. You'll learn from a range of organizations including Blue Cow Vodka, Sandows Cold Filtered Coffee, Monty's Bakehouse and Lagom Kitchenware.

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Many production managers have de-stocked excessively large inventories, gone lean, experimented with continuous improvement processes and introduced new working practices. These interventions have largely failed. Businesses have also failed to invest in the workforce that undertakes improvements. This means that cash flow stops quickly, stocks are depleted to zero and customers lose confidence. Systems for Manufacturing Excellence looks at how people and technology work effectively together to generate high performance manufacturing and service operations. Not everyone is a Toyota but that does not mean we cannot learn from such businesses. The book will present a logic, variety of approaches and methods that underpin the different models of high performance used by 'world class' businesses. The authors use examples from their training with Toyota, work with Tesco, and many world class manufacturing businesses that form their research agenda. The book will help teams run each part of their production process for effectiveness and efficiency, with a high level of discipline that supports excellence in performance.

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An excellent business plan impresses financial backers, provides a clear blueprint for the future of your company and functions as a benchmark against which to measure future growth. How to Prepare a Business Plan explains the process of creating an excellent business plan in an engaging and accessible way. It includes essential coverage of producing cash flow forecasts, planning a business expansion, planning your borrowing and monitoring business progress. Global case studies containing real business plans provide inspiration and real-life practical insight by analyzing the plans, monitoring the business' progress and discussing their problems. Sample business plans also show you the process in action and provide useful examples for creating your own. How to Prepare a Business Plan helps new business owners to consider what they really want out of their business, and to map their own journey and gain a new understanding of their product's place in the market, as well as writing a business plan with the clarity, brevity and logic to keep bank managers interested and convinced. Whether looking to start up or expand, this practical advice will help anyone to prepare a plan that is tailored to the requirements of their business - one that will get the financial backing they need.

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This book is about how great leaders can make purpose the beating heart of their organization and use it to power performance. Leaders who communicate a defined mission, alongside clear and genuine values, allow their employees to feel a sense of purpose in their roles and embody their company's vision. This inspires engagement, loyalty and higher performance. People with Purpose brings together a wide range of compelling research into how having a clearly defined purpose as part of business strategy is a vital element in business success, longevity and inspired teams. People with Purpose shows leaders how to create a valuable framework that integrates purpose, values and goals on a single page in order to articulate their organization's unique vision to employees and stakeholders. Kevin Murray interviews top CEOs who have used purpose to transform performance, motivate their people, develop organizational resilience and deliver results - often from the very edge of disaster. These leaders share how they have articulated their purpose, their values and their goals. People with Purpose also looks at the work of neuroscientists, brings together the evidence from around the world that proves purpose powers performance, and shows why purpose matters more in a digitally connected and transparent world. More than 30 case studies are explored from exclusive interviews with leaders from a range of organizations, including Odeon and UCI Cinemas, Healthcare at Home, Yodel, Moss Bros and Virgin Atlantic.

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A strategic leader is essentially the leader of any organization and someone who has to steer the company in times of change, whilst motivating and inspiring their team. Strategic Leadership from the renowned leadership expert John Adair encourages leaders to focus on tomorrow rather than yesterday. It explores the nature and origin of strategic leadership, transferable skills and the art of inspiring others. It then describes the role itself and broad functions of that role such as building and maintaining a team, achieving a common task and motivating and developing the individual. It moves on to assess the skills you need to be effective, and the seven generic functions that make up the role of strategic leader which include providing direction, strategic thinking and planning, building partnerships and developing tomorrow's leaders. Full of checklists, summaries and historical examples, Strategic Leadership will encourage you to ask the right questions whilst defining the role and skills of a strategic leader.

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There's no such thing as a pre-set path to career success. Following the footsteps of others can only get you so far - and for women, there are often additional obstacles. But what if you could design your own path to your career goals? What if you could Make Your Own Map? Based on material from the popular Women Transforming Leadership course from Saïd Business School, University of Oxford, Make Your Own Map will help you develop a resilient and aspirational strategy for your career - whatever your starting point. Effective methods of strategic planning have been tried and tested in the corporate business world, and this book shows you how to repurpose those methods for yourself, even if you're not in the corporate world. Packed with strategic tools and practical exercises, this book will help you: -Assess and define your career goals -Make a plan -Implement your plan to find the work that fits your needs, your skills, and your direction. With your best career as the goal, this book will help you forge your own path and Make Your Own Map.

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Change in organizations is all about people: it is people who plan, prepare for and implement change, and who are affected by it in the daily course of their work. Yet there is a tendency to focus on quantifiable and often more easily solved technical aspects of implementing organizational change programmes, and ignore the complex ways that these will impact individuals. Providing an evidence-based analysis of change in organizations, Managing and Leading People Through Organizational Change is written for practitioners responsible for change programmes and postgraduate students of organizational change. This updated edition demonstrates the importance of understanding the effects of change on individuals and engaging them collaboratively through the transformation journey. Featuring new material on individual wellbeing and the impact of technological advances on the workplace, this book sets out frameworks, practical approaches and recommendations for communicating with and leading individuals, teams and organizations through change. Full of exercises, interviews and case studies from across the globe, this book is an essential resource for leaders and students enabling them to achieve sustainable benefits of change at work.

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Organization Development (OD) is key to ensuring that organizations and their people can adapt to and engage in ongoing change in today's fast-paced and competitive world. How can those responsible for managing change determine the most appropriate course of action for their organization's needs and maximize capability? Written by two of the leading experts in the field, Organization Development is an essential guide to the theories, practices, tools and techniques for achieving success. It explores the role of HR in relation to OD, and connected areas such as organization design, building organizational agility and resilience, and culture change. Alongside international case studies from organizations including Ernst & Young, Nationwide, Lockheed Martin and the University of Sheffield, UK, this revised third edition of Organization Development contains new chapters on building an adaptive culture of learning and innovation and organization health and 'use of self'. With fresh material on digitization, OD in SMEs, and competence profiles, this is an indispensable handbook to understanding, communicating and implementing organization development approaches for both experienced practitioners and students.

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