Search results for ""Kogan Page""

How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available. With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketer's Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry. Digital advertising consultants Shailin Dhar and Scott Thomson outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a company's priorities list. A Marketer's Guide to Digital Advertising offers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry.

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Be Data Analytical is the book organizations and individuals need to understand how to truly use analytics to turn data into valuable insights and drive smarter decision making. Data needs analytics to turn it into value and for organizations to be truly data-driven, they need to use analytics correctly. However, most organizations do not move beyond the first, most rudimentary stage of analytics. They miss out on the powerful insights and opportunities available with all the four levels of analytics: descriptive, diagnostic, predictive and prescriptive. Be Data Analytical reveals how to supercharge data value through all the four levels of analytics, bringing data to life and enhancing data-driven decision making. Be Data Analytical examines each of these four levels of analytics in-depth: what they are, why they matter, how they can be used strategically and how they can be implemented. The book also explores how individuals and organizations can improve their skills and performance in each of these areas. Written by a global trailblazer in the world of data literacy, the book shows professionals, managers, leaders and organizations how to use analytics for the successful and strategic conversion of data into value, insight and action.

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To achieve society's goals, as set out in the UN Sustainable Development Goals and the Paris Agreement, the finance sector has a crucial role to play in driving sustainable business and the transition to a net zero economy. To achieve this change, it is vital for the finance sector to allocate capital to the firms, investments and activities looking to create a more sustainable world. Green and Sustainable Finance offers a comprehensive guide to green and sustainable principles and practice in banking, investment and insurance to help finance professionals manage sustainability risks and support their clients and customers in transition. Given the need for urgent, rapid and sustained change, it is essential that all finance professionals understand and apply these principles so that every professional financial decision takes account of sustainability. Written by the CEO of the Chartered Banker Institute this fully updated second edition includes the most recent assessments of climate science from the IPCC, extended coverage of sustainability reporting and carbon accounting, and regulatory and market developments in sustainability risk management. It also features material on the rapid growth of sustainable lending and investment and the latest finance sector alliances and initiatives. Endorsed by the Chartered Banker Institute as the core text for the global benchmark Certificate in Green and Sustainable Finance, this book is essential reading for finance professionals, university students and individuals working to embed sustainability in business, finance, policy and regulation.

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Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online lecture slides, this is an essential resource for fashion students.

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With Big Tech's breakthrough into finance with blockchain, it is imperative that finance players understand the ramifications and how they can defend their competitive advantage. Big Tech in Finance provides a cutting edge look at Big Tech's play for domination of the crypto economy, its ramifications and how finance is fighting back. The book analyses the motives behind Big Tech's break into banking and unpicks the strategies behind the use of blockchain, technology interfaces, infrastructure and investments into blockchain unicorns. The book then goes onto review how organizations in finance are countering these threats, with governments and banks driving their own strategies and use of centralized blockchains. Delving into the fight between Big Tech, Big Banking, start-ups, and regulators, Big Tech in Finance analyzes which actors have the best shot at succeeding. It explores the key tools in play, such as smart contracts, digital central bank currencies, decentralized autonomous organizations (DAOs) and the metaverse. The book also divulges the geopolitical dimensions underpinning the power struggle and its implications for the industry. Written by an internationally recognized expert on blockchain, the book draws on in-depth interviews with founders, investors, regulators, bankers and blockchain experts to provide valuable insider insights. This will be an essential read for finance and fintech professionals, bankers and investors and anyone else interested in the developments of fintech.

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How can business leaders and organization development professionals enable their companies to succeed in a digital age? Use the second edition of Agile Transformation to improve business performance. Packed full of practical advice, this new edition features updates on data-driven decision-making and the importance of putting it at the centre of mindset change and transformation to empower teams to make decisions. As well as updates to case studies, there is extended material on agile structures, including team alignment, developing agile culture and leadership. Agile Transformation covers all aspects of business transformation, including why new operating models are needed, how to apply agile principles at scale, leveraging digital-native processes and why change managers need to think big but start small. It also looks at how to build and engage high-performing teams for change, how to tackle employee mindsets that can hinder agile adoption and why developing an agile business is not a reason to fail to plan. Featuring case studies from organizations including Amazon, Netflix and Vodafone, this is crucial reading for businesses wanting to effectively compete in the new world of work.

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Learning technology is now an integral part of all learning and development activity. Understanding what these technologies are, how they work and their aims is key to successful L&D practice. Learning Technology is written by a leading voice in the learning tech industry. It explains the history of learning tech, its aims and how it is the fundamental technology that has driven learning, culture and progress. This book covers everything from writing to printing, broadcast media, teaching technology as well as detailed discussion of learning management systems (LMSs), learning experience platforms (LXPs) and learning record stores (LRSs). It also highlights the importance of data and analytics and covers the latest developments in the learning technology space including artificial intelligence, virtual reality and the metaverse. Learning Technology helps L&D professionals assess and better understand learning platforms and teaching technologies, both past and present. it supports this by evaluating the benefits of each technology. It also provides insights into the future of work and learning and offers a comprehensive overview and detailed exploration of the topic.

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Develop and execute a resilient climate change enterprise risk strategy that can be tailored to any organization with this essential guide for risk professionals and business leaders. Climate Change Enterprise Risk Management equips readers with a practical roadmap for how organizations can integrate climate change into their enterprise risk strategy. It offers guidance on how to secure a robust framework that can identify and manage climate threats and opportunities for a business, how to increase the visibility of climate risk management activities at board level, and how and when to implement techniques such as thresholds, mitigation strategies, monitoring capabilities and risk appetite metrics. The book covers both existing best practice risk management tools and how they can be adapted for climate enterprise risk management as well as new interdisciplinary tools like stakeholder mapping. Climate Change Enterprise Risk Management is richly supported by global examples, interviews and case studies representing a wide range of companies and industries including the insurance, finance, infrastructure, oil and gas, legal and auditing sectors. This is a must-read for all risk professionals and business leaders involved in developing and executing enterprise risk management and strategy. It will also be valuable reading for students taking modules on enterprise risk management and climate change, sustainable business and risk management.

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The key to retaining competitive advantage in a volatile business world is agility. The third edition of The Agile Organization shows how to develop capabilities across the organization to adapt. With helpful checklists, tips and advice, this is a practical blueprint to building both agility and resilience at individual, team and organizational levels. It covers how to design agile organizations as well as how to implement agile models into existing organizations and people practices. There is guidance on how agility can be applied to talent management, flexible working patterns and the importance of mobilizing and energizing employees for change. This edition contains new material on agile mindsets and enterprise agile planning, alongside how hybrid forms of working can enhance resilience. There is also extended material on how inclusion and wellbeing initiatives can support individual resilience and innovation to improve performance across the organization. Case studies include ING, the University of California, Berkeley, the UK National Health Service (NHS) and SNC-Lavalin's Atkins business. This book is an essential read for HR and OD specialists, senior leaders and managers who want transform their organization and build an agile business.

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The best leaders are born, not made. The best leaders are always in control. The best leaders are those with the highest IQs. But are they really? The thinking about what makes the greatest leaders is increasingly muddled by stereotypes, false promises and pseudo-science. The best leaders rely on fact, not fads. Myths of Leadership blasts away the fluff and confronts false legends head on. Jo Owen uses the most credible research to analyze each myth, using international business case studies, leadership theory and insightful interviews, to uncover the truth. This is a compelling examination of the most pervasive misconceptions about leadership that will help you elevate your own leadership abilities, better inspire your team and empower your organization by thinking differently. Entertaining and accessible Myths of Leadership throws out the management jargon and skewers over-hyped leadership trends to bring you the best practical tips you need to become a better leader. About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

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Use insights from outside the business to rethink workplace learning in order to drive individual and team performance. Workplaces are not the only setting where employees learn. They are learning constantly in all areas of their lives. The problem is that learning and development (L&D) practitioners don't know how to apply the experiences from outside the traditional business setting to improve employee learning and drive business results. Adjacent Learning is a practical guide which solves this problem. Topics covered include acting, difference and emotion through to language, observation and storytelling and explains how these can be used to deliver more effective workplace learning. There is also expert guidance on the importance of employees understanding the 'why' and 'how' of learning, as well as why it's essential to consider experiences from other countries and industries to create diversity of thought which generates the best possible results. Reflection points and key takeaways are included in every chapter as well as interviews with leading figures in the L&D industry. This practical guide is also full of advice, tips and examples throughout to help L&D professionals design a robust learning strategy that will allow employees and the business to thrive.

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A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity and that the customer is always right - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding uses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management. About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

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A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity and that the customer is always right - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding uses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management. About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

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Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.

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Burnout is a state of emotional, physical and mental exhaustion. In the workforce, it leads to higher levels of stress, greater sickness absence, sluggish productivity and increased staff turnover so addressing this is urgent. Managing Employee Burnout covers everything from what burnout is, what causes it and what different forms it can take. It also explores the role of the organization in employee burnout and includes specific guidance on how to manage burnout in remote and hybrid working environments and why dispersed teams may be more susceptible to burnout. Full of actionable advice and real world examples, this book demonstrates what strategies to put in place to safeguard staff retention and productivity from burnout as well as how to promote awareness and emotional intelligence in the business. This book also explains why effective company culture, communication, leadership and an inclusive talent strategy are key to building a healthy, engaged and sustainable workforce. There is also coverage of how to improve employees' mental health and discussion of the importance of taking a break and how to establish healthy boundaries. Managing Employee Burnout is crucial reading for all HR professionals and all those responsible for talent management who are looking to ensure a healthy, happy and productive workforce.

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Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.

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Is it really true that working longer hours makes you more successful? Are millennials self-obsessed and frightened of hard graft? Do you really need to hide your emotions in order to gain respect as a manager? Does higher pay really always lead to higher performance? The world of management is blighted by fads, fiction and falsehoods. In Myths of Management, Cary Cooper and Stefan Stern take you on an entertaining journey through the most famous myths surrounding the much-written about topic of management. They debunk false assumptions, inject truth into over-simplifications and tackle damaging habits head-on. Whether cheesy, naïve or even destructive, management myths could be holding you back and stifling your team's potential. Myths of Management is the guide you need to become an enlightened manager. About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

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Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations. Using Semiotics in Marketing is an acclaimed how-to guide that makes semiotics accessible. It ensures all agency-side and client-side marketers can pick up the skills to use and apply semiotics to brands and is the only book on semiotics ever published that sets out a complete blueprint for research projects. This is your one-stop guide to learn how to write briefs and proposals, design projects, conduct analysis, write reports and present research findings. Start using semiotics today. Position and launch new brands, rejuvenate established ones, design products and packaging and inspire timely and provocative ad campaigns. See the future. Innovate.

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Strategic People Management and Development maps to the CIPD Level 7 module 'People Management and Development strategies for performance'. It focuses on the need for evidence-based and outcome-driven practice in the people profession and explains how HR and Learning and Development (L&D) professionals can create value and drive performance in an organisation. It provides a thorough grounding in the theory and practice of how to lead and manage employees and effectively develop a workforce as well as extensive coverage of how to ensure professionalism and ethical behaviour in the people function. This book also includes discussion of organisation development and how high-performance work practices drive positive organisational and employee outcomes. This book also includes practical advice on key HR activities including recruitment, job design,and reward. Fully updated throughout, this book includes case studies to help students see how the theory applies in practice, reflective practice activities to help them think critically about the content and self-test their learning progress as well as 'explore further' boxes to encourage wider reading. Online resources include an instructor's manual, lecture slides, and sample essay questions.

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Leverage the power of Talent Intelligence (TI) to make evidence-informed decisions that drive business performance by using data about people, skills, jobs, business functions and geographies. Improved access to people and business data has created huge opportunities for the HR function. However, simply having access to this data is not enough. HR professionals need to know how to analyse the data, know what questions to ask of it and where and how the insights from the data can add the most value. Talent Intelligence is a practical guide that explains everything HR professionals need to know to achieve this. It outlines what Talent Intelligence (TI) is why it's important, how to use it to improve business results and includes guidance on how HR professionals can build the business case for it. This book also explains how and why talent intelligence is different from workforce planning, sourcing research and standard predictive HR analytics and shows how to assess where in the organization talent intelligence can have the biggest impact and how to demonstrate the results to all stakeholders. Most importantly, this book covers KPIs and metrics for success, short-term and long-term TI goals, an outline of what success looks like and the skills needed for effective Talent Intelligence. It also features case studies from organizations including Philips, Barclays and Kimberly-Clark.

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Creativity directly impacts results and productivity, yet few of us understand how it happens or how to put it into practice. This book shows you not only how to get things done, but how to do them better and more creatively. The Creative Thinking Handbook provides the correct application for creative thinking and action, by offering clear, practical tools and strategies so that you can develop creative thinking skills and help find brilliant solutions for any professional challenge. Based on research and proven-to-work creative thinking models, Chris Griffiths and Melina Costi present a clear introduction to what creative thinking is, explain why we all need to do it and will help you generate ideas and make better decisions. The Creative Thinking Handbook gets you to think differently by thinking creatively.

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The noise and transparency created by the internet makes it harder to recruit the right people. This second edition will help you become the recruiter that candidates trust and want to talk to. The Robot-Proof Recruiter shows you how to use a human-first approach to hiring that will help you grab and hold a candidate's attention better than a robot! It contains essential guidance on overcoming obstacles, including how to recruit without an existing online presence, how to work effectively with hiring managers to improve the outreach and candidate experience, and how to use technology to support the candidate's journey from initial outreach, through to application, successful onboarding, and later to alumnus. The second edition covers the unexpected impact of the COVID-19 pandemic on recruiting, and how using unique human qualities in conjunction with technology can enhance employer branding and candidate experience. Full of expert guidance, practical tips and updated case studies, this book explains what works, what doesn't and how you can stand out and recruit effectively. The Robot-Proof Recruiter is an indispensable book for all recruitment professionals and HR practitioners who want to recruit the right people for their organization.

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Are you overwhelmed by project management jargon? Interested in developing a project management career, but bewildered by the plethora of costly courses and qualifications? Then this is the book for you. How to Manage Projects explains the fundamentals of this essential skill in a clear, practical and accessible way, making it the perfect introduction to managing better projects in your current role, or even that first step to developing a professional career as a project manager. This new 2nd edition features practical exercises and top tips, and takes you through successfully and confidently managing a project from conception to completion. Essential reading for anyone who wants to manage their own projects well without all the unnecessary jargon, How to Manage Projects makes this vital skill easily accessible with one handy, easy-to-use book. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

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This indispensable guide from leadership guru John Adair, will boost your confidence levels, inspire you and help you on your journey to becoming a leader of excellence. Acknowledged as a world expert, John Adair offers stimulating insights into recognizing and developing individual leadership qualities, acquiring personal authority and, most importantly, mastering core leadership functions such as planning, communicating and motivating. This 5th edition now features even more practical exercises, useful templates, and top tips to improve or develop your leadership skills, this guide distils the essence of John Adair's teaching and provides a framework for becoming an effective leader. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

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Learn how to navigate the bullies, manipulators and complainers who drive you mad. With example dialogue and techniques, it will help you navigate tricky situations and keep your cool. By understanding the motives and individual behaviours of difficult people, you can learn to manage aggression, reduce awkwardness and remain the better person. This 5th edition of the bestselling Dealing with Difficult People features practical exercises, useful templates and top tips you need to get the best out of the worst, including how to deal with difficult customers, dealing with difficult people in the digital sphere, advice on beating bullies at their own game and how to deal with a boss who drives you barmy. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

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Recognising the importance of diversity, belonging and equity is not enough. This book has the practical guidance needed to think differently and make true inclusion a reality. Edited by Stephen Frost, a leading voice in the Diversity, Equity and Inclusion (DEI) space, this book is a must-have for all those who know that achieving inclusion at work is important but don't know where to start. It covers how to be more inclusive as an individual by changing your mindset and building your cultural intelligence as well as how to develop more inclusive teams by adapting management practice and environments whatever the size or structure of your business. The Key to Inclusion also provides tools, strategies and advice on inclusion at an organizational level through inclusive strategy, leadership, governance, data, systems and processes. Supported by real-world examples, interviews and case studies from BBC, the UK National Health Service (NHS), AstraZeneca and LinkedIn, this book looks beyond inclusion in the present to examine inclusion in the future and particularly in tech, financial services and TV. With chapters from a diverse group of expert voices, this book is crucial reading for all HR professionals and business leaders who are looking to deliver true inclusion as individuals, in their teams, in their organizations and communities.

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Make any team or business data driven with this practical guide to overcoming common challenges and creating a data culture. Businesses are increasingly focusing on their data and analytics strategy, but a data-driven culture grounded in evidence-based decision making can be difficult to achieve. Be Data Driven outlines a step-by-step roadmap to building a data-driven organization or team, beginning with deciding on outcomes and a strategy before moving onto investing in technology and upskilling where necessary. This practical guide explains what it means to be a data-driven organization and explores which technologies are advancing data and analytics. Crucially, it also examines the most common challenges to becoming data driven, from a foundational skills gap to issues with leadership and strategy and the impact of organizational culture. With case studies of businesses who have successfully used data, Be Data Driven shows managers, leaders and data professionals how to address hurdles, encourage a data culture and become truly data driven.

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Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

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SHORTLISTED: Business Book Awards 2023 - Business Self-Development Failure...we've all been there. In business and in life. Whether you've done it to yourself or have been negatively impacted by external situations, this book is a guide to building resilience and turning obstacles into opportunities. Failure can often be the first step forward. The Rebuilders is here to help us accept setbacks for what they are and explores not just how to get back up and get through to the other side, but also recognize the creative potential found in the rubble of disappointment. This book is your companion to facing challenges at work and in life with pragmatism and a healthy dose of inspiration. With exclusive interviews with business leaders from organizations like Google, the NHS and The World Economic Forum, as well as personal stories of setbacks from people like England Rugby Coach Sir Clive Woodward, human rights activist Mandy Sanghera and Unilever's Chief brand Officer Aline Santos, The Rebuilders will show you how to overcome setbacks and put learnings to good use in your professional and personal journey. Authors Sara Tate and Anna Vogt have experienced the challenge of rebuilding in spades. The force and duo behind the recent turnaround of renowned creative agency TBWA London, and co-hosts of the podcast The Rebuilders, they bring personal stories of growth to show you how to rebuild yourself and overcome whatever life and work throw at you next.

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SHORTLISTED: Business Book Awards 2023 - Specialist Business Book Project management is changing. Rather than focusing solely on one large project, the majority of project managers are now expected to juggle multiple projects, which brings a different set of challenges. Between a greater number of project sponsors, resource conflicts and constant pressure from deadlines, it can be difficult to avoid burnout. Managing Multiple Projects blends formal project management techniques with time management and productivity tools in a step-by-step approach to consolidating your workload. From combining schedules to prioritising work and engaging stakeholders, this book clearly explains how to adapt your behaviour and techniques to successfully work on several projects at once. This practical guide provides answers to commonly asked questions (such as how to reduce the number of meetings and how to manage a To Do list) and includes case studies from real project managers. Checklists for common tasks and adaptable templates of trackers and reports are combined with easily actioned exercises to improve processes. Managing Multiple Projects gives practitioners the tools they need to improve the chances of project success and maintain a work-life balance. Online resources include downloadable templates of productivity checklists and status reports.

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Accountants and bookkeepers are working long hours but not making the profits they should. A value pricing strategy can lead to better prices for accounting professionals and better results for their clients. The concept of value pricing is simple to understand but many accountants struggle with the price conversation and lack the confidence to charge higher prices. Value Pricing for Accounting Professionals is a practical guide to building a clear pricing strategy, feeling more confident and increasing earnings. It covers the critical steps to pricing a new client and how to re-price existing clients without losing them by quantifying value. The book's step-by-step approach is backed up by dozens of real-life case studies of firms which applied these methods to get better results, along with benchmarking research based on a survey of thousands of accounting professionals. There is guidance on calculating a profitable price, creating effective packages and managing the 'invisible' cost of scope creep, and new insights into meeting clients remotely and pricing in difficult economic times. Become more profitable and deliver extraordinary solutions to clients with this essential guide to effective value pricing.

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SHORTLISTED: Business Book Awards 2023 - Work & Life If businesses can be agile to survive in an uncertain world, so can you. The future of work requires you to move flexibly and quickly to react to change; that's where your mindset matters. Who wouldn't want to know how to best navigate the choppy waters of change? Resilience is the skill to master for the future of work. The capacity to overcome adversity and, crucially, to learn from experiences and grow, resilience is the tool to have in your business leadership arsenal. From an individual perspective, it will lead to better performance and wellbeing, and for your team, you can positively affect change and build a culture of resilience that permeates your business. In Mindset Matters chartered psychologist and star LinkedIn Learning instructor, Gemma Leigh Roberts, teaches you why mental agility is the key ingredient to developing resilience and how to achieve it. This book will teach you the principles of thriving in uncertainty. From changing perspectives, emotional flexibility and achieving a growth mindset, to cementing your mindset shift in others and your team, you will learn research-backed strategies that will allow you to grow your resilience and use change to your advantage. With energy and speed, you can embrace moments of pivots and ensure you and your business bounce back from whatever the world throws at you next.

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Threats to an organization's operations, such as fraud, IT disruption or poorly designed products, could result in serious losses. Understand the key components of effective operational risk management with this essential book for risk professionals and students. Fundamentals of Operational Risk Management outlines how to implement a sound operational risk management framework which is embedded in day-to-day business activities. It covers the main operational risk tools including categorisation, risk and control self-assessment and scenario analysis, and explores the importance of risk appetite and tolerance. With case studies of major operational risk events to illustrate each concept, this book demonstrates the value of ORM and how it fits with other types of risk management. There is also guidance on the regulatory treatment of operational risk and the importance of risk culture in any organization. Master the essentials and improve the practice of operational risk management with this comprehensive guide.

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Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.

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Accelerate strategy and achieve desired results with this guide to understanding and influencing employee behaviour, based on the theory and practice of strategic management, behavioural psychology and change. The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital that managers and leaders develop an understanding of human behaviour. Advancing Strategy through Behavioural Psychology shows that by identifying which behaviours should be measured and encouraged, organizations can succeed in implementing strategies for continuous adaptation in a rapidly changing business environment. Grounded in practitioner experience and academic research, this book argues that to achieve set goals organizations should spend less time planning and sending out instructions and more time on providing feedback on implementation and drawing out key points to be learned. By focusing on behaviour in this way, organizations can create a culture where innovation is encouraged and employees want to contribute to the company's future. Ensure long-term success and seize competitive advantage with this essential guide to identifying the key behaviours which will create business results and what influences them.

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The business case for sustainability is clear and organizations are responding to the imperative to act. But with 50-70% of the change needed involving the supply base, procurement and supply chain functions are critical to success. Sustainable Procurement explains how procurement and supply chain professionals can develop existing best practice approaches to make supply side sustainability a reality. Based around the OMEIA® Sustainable Procurement process, this book provides a step-by-step and highly practical methodology that embeds sustainable procurement into existing proven procurement approaches. It also provides crucial new tools that equip and enable those in this field to drive highly effective supply-side sustainability. By exploring the current landscape and the business case for sustainability, Sustainable Procurement makes sense of how we can translate good ambition into prioritised grass roots level change. Guidance is offered on how procurement can help redefine what an organisation does based upon what needs to change in its supply base. There are extensive resources to help determine hot spot risk areas, assess suppliers, and determine and prioritise where to direct our precious resources. It also provides new models for 'sustainable value engineering' to help organisations transform what and how they buy. Written by leading procurement expert and best-selling author, Jonathan O'Brien, this practical guide outlines how to establish sustainable procurement as a key strategic enabler to reduce supply-side risk and drive action to respond to detrimental impacts in the supply base.

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Employment Law is the core textbook for the CIPD Level 7 module of the same name. Easy to read, jargon-free and full of case studies and useful examples this fully updated 16th edition provides a thorough grounding in UK employment law and how it applies in practice. This definitive guide covers everything students need know to excel at their studies and begin a successful career as an HR professional. It covers the formation of the Contract of Employment, recruitment and selection, parental rights, discrimination and health and safety in the workplace. There is also essential coverage of unfair dismissal and redundancy. This new edition is completely up to date with the latest cases and legislation including updates to discrimination law and working time. There is also guidance on the legal implications of Brexit such as freedom of movement, workers' rights and the change to procedural arrangements for the final court of appeal in UK cases. Reflective activities, case studies and explore further boxes encourage critical thinking, broader engagement with the topic and a clear understanding of how employment law applies in practice, Online resources include a lecturer guide, powerpoint slides and extra case studies to support learning and enable students to apply the theory in practice.

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In an increasingly VUCA (volatile, uncertain, complex and ambiguous) business world, it is more important than ever for organizations to build resilience into their everyday practice. Business Resilience is a practical guide to making organizations more resilient and improving current practices by building on what the organization does well. It explains how managers should constantly monitor their business environment and adapt their priorities depending on the level of disruption - from gradual innovation and improvement in good times to swarming on a single problem during a crisis. Based on the authors' new models for resilience and progress, this book includes frameworks and tools which can be tailored to any organization and used as stand-alone improvements or combined across teams and departments. These practices avoid unnecessary change but enable rapid and sustainable improvements in product development, service delivery and customer value. Learn how to survive and thrive in any environment with this actionable approach to making progress at pace and effectively embedding business resilience.

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Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does. Good data is central to information-based decision making. Increasing access to online survey software is allowing more organizations to benefit from contact with their customers, employees and the public. However, the challenges facing the questionnaire writer remain and the greater volume of surveys and demands on potential respondents' time is making the task even harder. Your questionnaire needs to work better than ever to keep their attention. Questionnaire Design provides comprehensive and practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency. You can't write a good questionnaire unless you know exactly what you are trying to achieve. This updated fifth edition recognizes this fundamental challenge, with advice for gaining the clarity needed to plan and focus your questionnaire. It continues to provide guidance for those using interviewer administered surveys, but now reflects the primacy of online and the challenges that brings. With pressure on everyone's time, this revised edition makes it even easier to navigate to the key points with new bullet-pointed takeaways at the end of each chapter.

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Maximize your chances of investment success with this accessible and profitable guide which pulls away the curtain to put you on a level footing with the professionals - and points out where the pros can get it wrong. Never in history has it been easier for private investors to get involved in the market, and changes in technology, regulation and access to information mean that the advantage experts may have had is fast disappearing. Written by Matthew Partridge, a financial journalist for the UK's leading investment magazine, Investing Explained is filled with real life examples and plain English summaries of research produced by banks and academics to separate fact from fiction when it comes to investment clichés. Investing Explained covers the basics for beginner investors and includes more in-depth advice for those with more experience. Benefit from an overview of behavioural psychology (and how you can profit from the irrational behaviour of others), advice on fintech apps and cryptocurrencies, and the impact of a political or economic crisis on your investments. Access the stock market with this invaluable guide and build an investment portfolio which can secure your financial future.

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SHORTLISTED: Project Syndicate 2023 - Sustainability Book Award WINNER: Business Book Awards 2023 - Change & Sustainability Category The case for business sustainability has already been made; organizations can no longer ignore the issue when climate change affects supply chains and customer expectations require them to take action. It has also been proven that businesses operating sustainably drive innovation, build brand value and are more profitable. It is therefore time to shift the conversation from the 'why' of business sustainability to the 'how'. The Sustainable Business Handbook is a practical 'how-to' guide which aims to demystify jargon and provide practical tools and tips for busy managers. Rather than preaching the importance of sustainability, it cuts straight to how businesses can become more resilient and successful in the long term by becoming more sustainable. This indispensable book is based around twenty top tips for transforming your business and is interspersed with a range of individual profiles and case studies of organizations successfully embracing sustainability. With guidance on defining your organizational purpose, engaging stakeholders and creating the right culture, The Sustainable Business Handbook outlines how to shift Corporate Responsibility from being a bolt-on to business operations to being a source of innovation and new business, as well as societal good.

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Artificial intelligence is changing the world of work. How can HR professionals understand the variety of opportunities AI has created for the HR function and how best to implement these in their organization? This book provides the answers. From using natural language processing to ensure job adverts are free from bias and gendered language to implementing chatbots to enhance the employee experience, artificial intelligence can add value throughout the work of HR professionals. Artificial Intelligence for HR demonstrates how to leverage this potential and use AI to improve efficiency and develop a talented and productive workforce. Outlining the current technology landscape as well as the latest AI developments, this book ensures that HR professionals fully understand what AI is and what it means for HR in practice. Alongside coverage of employee engagement and recruitment, this second edition features new material on applications of AI for virtual work, reskilling and data integrity. Packed with practical advice, research and new and updated case studies from global organizations including Uber, IBM and Unilever, the second edition of Artificial Intelligence for HR will equip HR professionals with the knowledge they need to improve people operational efficiencies, and allow AI solutions to become enhancements for driving business success.

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The updated third edition of Employment Law is a clear and practical guide to understanding the complex, important system that regulates the relationship between employers and employees in the UK. Understanding and applying the law effectively at work is essential for organizations. Employment Law offers a complete overview of the core components that form the interactions between an organization, its employees and the HR function. The third edition includes the latest developments and changes in law and HR perspectives, with new material on the changeability of the law, equal pay and parental leave. Featuring practical tools, checklists, case studies and real-life examples, Employment Law builds legal knowledge in key areas including recruitment, contracts, discrimination, equal pay, health and safety and managing the end of the employment relationship. It is supported by case studies on topics such as early conciliation, implied rights and diversity and inclusion and online resources including person specification templates and appraisal forms and additional references. HR Fundamentals is a series of succinct, practical guides featuring exercises, examples and case studies. They are ideal for students and those in the early stages of their HR careers.

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WINNER: Business Book Awards 2023 - Sales & Marketing Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores. Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more. Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.

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WINNER: Business Book Awards 2023 - Sales & Marketing Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores. Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more. Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.

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Are you afraid your employer might be infringing your workplace rights? Or are you an employer seeking information on your responsibilities? Written by employment experts at the Trade Unions Congress (TUC), this book sets out Your Rights at Work in simple and relatable terms. This book explains the rights of the UK worker and responsibilities of the UK employer, and explains them clearly. It offers jargon-free guidance that can be applied to any situation in work including: parental leave and maternity rights, flexible working, dismissal and redundancy, pay and holiday rights and grievance procedures. This edition has been updated to include the impact of the COVID-19 crisis, Britain's exit from the EU and regulatory changes to data protection laws, holiday pay and gender gap reporting. Protect your employees and be empowered as an employee by knowing Your Rights at Work.

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Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing world? Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made consumers and shoppers incredibly adept at wading through oceans of research and information. Before making a purchase decision, your brand's target consumer is a shopper. With more choices than ever before, shoppers are becoming increasingly promiscuous, opening themselves up to new brands, products and shopping channels. In Influencing Shopper Decisions, the authors are market researchers who reveal how brands can help shoppers say "yes" by better understanding consumer decision-making. By tracking the evolution of the shopper mindset from the First Moment of Truth to Google's infamous ZMOT, the authors outline a new paradigm for shopping behavior that focuses on shopper needs, priorities and context. Whether you're a CPG brand marketer, digital media company or small business owner, Influencing Shopper Decisions provides an unparalleled understanding of the shopper mindset and the keys to unlocking it. After explaining the forces that drive consumer decision-making, the authors outline key insights and strategies that marketers can use to maintain relevancy and grow engagement with consumers.

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Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This book is here to change that. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Written by one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its second edition, User Research provides a new chapter on research operations and infrastructure as well as new material on combining user research methodologies.

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