Search results for ""author paul""

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey. Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.

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Red Squirrel Phonics is a new series of decodable readers from Raintree, packed with real stories and non-fiction texts using words that children can read. The programme teaches children phonics skills in a sequential and systematic way so that they can learn the sounds (phonemes) and the letters that represent them (graphemes) and then practise and apply this knowledge through reading appealing, decodable texts that make sense. This ensures that every beginner reader will experience success in their reading from their very first book! In this Level 5 Set 2c book focusing on adjacent consonants with long vowels, learn all about different types of transport. There are so many ways to travel. Some of them are fast and some are slow. Which ones have you experienced?

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Red Squirrel Phonics is a new series of decodable readers from Raintree, packed with real stories and non-fiction texts using words that children can read. The programme teaches children phonics skills in a sequential and systematic way so that they can learn the sounds (phonemes) and the letters that represent them (graphemes) and then practise and apply this knowledge through reading appealing, decodable texts that make sense. This ensures that every beginner reader will experience success in their reading from their very first book! In this Level 5 Set 2b book focusing on adjacent consonants with short vowels, Mum is tired of having to let Sid in and out so she puts a cat flap in the door. But some others might like to come in and out too!

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Red Squirrel Phonics is a new series of decodable readers from Raintree, packed with real stories and non-fiction texts using words that children can read. The programme teaches children phonics skills in a sequential and systematic way so that they can learn the sounds (phonemes) and the letters that represent them (graphemes) and then practise and apply this knowledge through reading appealing, decodable texts that make sense. This ensures that every beginner reader will experience success in their reading from their very first book! This Level 5 Set 2a book focusing on the 'er' phoneme looks at hobbies. There are so many interesting and exciting hobbies we can do to keep healthy and happy. Here are some of the things that might be your thing.

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Red Squirrel Phonics is a new series of decodable readers from Raintree, packed with real stories and non-fiction texts using words that children can read. The programme teaches children phonics skills in a sequential and systematic way so that they can learn the sounds (phonemes) and the letters that represent them (graphemes) and then practise and apply this knowledge through reading appealing, decodable texts that make sense. This ensures that every beginner reader will experience success in their reading from their very first book! In this Level 5 Set 2a book, we look at matter. Matter can be a liquid, a solid or a gas. Can you tell which matter is which?

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Red Squirrel Phonics is a new series of decodable readers from Raintree, packed with real stories and non-fiction texts using words that children can read. The programme teaches children phonics skills in a sequential and systematic way so that they can learn the sounds (phonemes) and the letters that represent them (graphemes) and then practise and apply this knowledge through reading appealing, decodable texts that make sense. This ensures that every beginner reader will experience success in their reading from their very first book! In this Level 5 Set 2a book focusing on the 'ear' phoneme, Nat and her friend Meg are running in the big run. They believe that there is no gain without pain. They aim to win!

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Red Squirrel Phonics is a new series of decodable readers from Raintree, packed with real stories and non-fiction texts using words that children can read. The programme teaches children phonics skills in a sequential and systematic way so that they can learn the sounds (phonemes) and the letters that represent them (graphemes) and then practise and apply this knowledge through reading appealing, decodable texts that make sense. This ensures that every beginner reader will experience success in their reading from their very first book! In this Level 5 Set 2a book focusing on the 'ar' phoneme, we look at all the different things found at markets all over the world.

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Red Squirrel Phonics is a new series of decodable readers from Raintree, packed with real stories and non-fiction texts using words that children can read. The programme teaches children phonics skills in a sequential and systematic way so that they can learn the sounds (phonemes) and the letters that represent them (graphemes) and then practise and apply this knowledge through reading appealing, decodable texts that make sense. This ensures that every beginner reader will experience success in their reading from their very first book! In this Level 4 Set 2 book focusing on the 'th' phonemes, Zin and Thog are having a race to see who can get to the hidden hut first.

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Red Squirrel Phonics is a new series of decodable readers from Raintree, packed with real stories using words that children can read. The programme teaches children phonics skills in a sequential and systematic way so that they can learn the sounds (phonemes) and the letters that represent them (graphemes) and then practise and apply this knowledge through reading appealing, decodable texts that make sense. This ensures that every beginner reader will experience success in their reading from their very first book! In this Level 3 book the children are having a picnic for their pets. Everything is going well until a bug buzzes up to alert the pets.

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Red Squirrel Phonics is a new series of decodable readers from Raintree, packed with real stories using words that children can read. The programme teaches children phonics skills in a sequential and systematic way so that they can learn the sounds (phonemes) and the letters that represent them (graphemes) and then practise and apply this knowledge through reading appealing, decodable texts that make sense. This ensures that every beginner reader will experience success in their reading from their very first book! In this Level 3 book Nat and Sam are giving Pam a bath in the tub because she is a mess. Then along comes Sid. He taps Pam. What happens next?

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Red Squirrel Phonics is a new series of decodable readers from Raintree, packed with real stories using words that children can read. The programme teaches children phonics skills in a sequential and systematic way so that they can learn the sounds (phonemes) and the letters that represent them (graphemes) and then practise and apply this knowledge through reading appealing, decodable texts that make sense. This ensures that every beginner reader will experience success in their reading from their very first book! In this Level 3 book the family take a box of socks and jam to Nan and Pop. It seems to be rather heavy though. What else could be inside?

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Red Squirrel Phonics is a new series of decodable readers from Raintree, packed with real stories using words that children can read. The programme teaches children phonics skills in a sequential and systematic way so that they can learn the sounds (phonemes) and the letters that represent them (graphemes) and then practise and apply this knowledge through reading appealing, decodable texts that make sense. This ensures that every beginner reader will experience success in their reading from their very first book! This is a Level 1 book. Is Nan everyone’s favourite? What about Pam and Sid?

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Red Squirrel Phonics is a new series of decodable readers from Raintree, packed with real stories using words that children can read. The programme teaches children phonics skills in a sequential and systematic way so that they can learn the sounds (phonemes) and the letters that represent them (graphemes) and then practise and apply this knowledge through reading appealing, decodable texts that make sense. This ensures that every beginner reader will experience success in their reading from their very first book! In this Level 1 book, meet Sam, Dan and Nat, three siblings who have fun at a swimming pool.

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Red Squirrel Phonics is a new series of decodable readers from Raintree, packed with real stories using words that children can read. The programme teaches children phonics skills in a sequential and systematic way so that they can learn the sounds (phonemes) and the letters that represent them (graphemes) and then practise and apply this knowledge through reading appealing, decodable texts that make sense. This ensures that every beginner reader will experience success in their reading from their very first book! This is a Level 2 book. When Pam digs up a bottle in the sandpit, Dan finds a map inside. They set off to find the treasure. Pam is happy because it’s a bone!

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Red Squirrel Phonics is a new series of decodable readers from Raintree, packed with real stories using words that children can read. The programme teaches children phonics skills in a sequential and systematic way so that they can learn the sounds (phonemes) and the letters that represent them (graphemes) and then practise and apply this knowledge through reading appealing, decodable texts that make sense. This ensures that every beginner reader will experience success in their reading from their very first book! In this Level 1 book Sid is playing with his tin. Then Pam comes along and taps the tin. Sid taps Pam who gets the message and goes away to play with a ball.

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Red Squirrel Phonics is a new series of decodable readers from Raintree, packed with real stories using words that children can read. The programme teaches children phonics skills in a sequential and systematic way so that they can learn the sounds (phonemes) and the letters that represent them (graphemes) and then practise and apply this knowledge through reading appealing, decodable texts that make sense. This ensures that every beginner reader will experience success in their reading from their very first book! In this Level 1 book we meet Pam. Pam is the children’s dog. She is loving and likes to be patted. Nat likes to pat everyone.

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Red Squirrel Phonics is a new series of decodable readers from Raintree, packed with real stories using words that children can read. The programme teaches children phonics skills in a sequential and systematic way so that they can learn the sounds (phonemes) and the letters that represent them (graphemes) and then practise and apply this knowledge through reading appealing, decodable texts that make sense. This ensures that every beginner reader will experience success in their reading from their very first book! This is a Level 5 book. Everyone gathers at the park to have a good time. The children play football and the animals join in. After the game Mum and Miss Toil bring them muffins.

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Red Squirrel Phonics is a new series of decodable readers from Raintree, packed with real stories using words that children can read. The programme teaches children phonics skills in a sequential and systematic way so that they can learn the sounds (phonemes) and the letters that represent them (graphemes) and then practise and apply this knowledge through reading appealing, decodable texts that make sense. This ensures that every beginner reader will experience success in their reading from their very first book! In this Level 2 book we meet Gus the goat. Goats like to stand on things. Gus finds that a log is a perfect place to reach the washing on the line. Mum is not happy.

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Red Squirrel Phonics is a new series of decodable readers from Raintree, packed with real stories using words that children can read. The programme teaches children phonics skills in a sequential and systematic way so that they can learn the sounds (phonemes) and the letters that represent them (graphemes) and then practise and apply this knowledge through reading appealing, decodable texts that make sense. This ensures that every beginner reader will experience success in their reading from their very first book! In this Level 2 book the family goes to the beach. The children play games, swim and dig holes in the sand.

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Red Squirrel Phonics is a new series of decodable readers from Raintree, packed with real stories using words that children can read. The programme teaches children phonics skills in a sequential and systematic way so that they can learn the sounds (phonemes) and the letters that represent them (graphemes) and then practise and apply this knowledge through reading appealing, decodable texts that make sense. This ensures that every beginner reader will experience success in their reading from their very first book! In this Level 5 book the family go to the market and Pam chases a cat. The cat gets away so Pam turns her attention to free food.

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There is no better guide than Paul Krugman to basic economics, the ideas that animate much of our public policy. Likewise, there is no better foe of zombie economics, the misunderstandings that just won’t die. Arguing with Zombies is Krugman “the most hated and most admired columnist in the US” (Martin Wolf, Financial Times) at his best, turning readers into intelligent consumers of the daily news with quick, vivid sketches of the key concepts behind taxes, health care, international trade and more. In this new book, in which he builds on and expands his The New York Times columns and other writings, “the most celebrated economist of his generation” (The Economist), offers short, accessible chapters on topics including the European Union and Brexit, the fight for national health care in the United States, the financial meltdown of 2007–2008, the attack on Social Security and the fraudulent argument—the ultimate zombie—that tax cuts for the rich will benefit all.

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While on vacation, Warden Investigator Mike Bowditch receives a strange summons from Billy Cronk, one of his oldest friends and a man he had to reluctantly put behind bars for murder. Billy wants him to investigate a new female prison guard with a mysterious past, and Mike feels honor-bound to help his friend. But when the guard becomes the victim in a brutal attack at the prison, he realises there may be a darker cover-up at play - and that Billy and his family might be at risk. Then Mike receives a second call for help, this time from a distant mountain valley where Shadow, a wolf-hybrid he once cared for, has been found shot by an arrow and clinging to life. He searches for the identity of the bowman, but his investigation is blocked at every turn by the increasingly hostile community. And when Billy’s wife and children are threatened, Mike finds himself tested like never before. How can he possibly keep the family safe when he has enemies of his own on his trail? Torn between loyalties, Mike Bowditch must respond in the only way he knows how: by bending every law and breaking every rule to keep his loved ones safe and the true predators at bay.

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Go beyond technique to master the difficult judgement calls of forecasting A variety of software can be used effectively to achieve accurate forecasting, but no software can replace the essential human component. You may be new to forecasting, or you may have mastered the statistical theory behind the software’s predictions, and even more advanced “power user” techniques for the software itself—but your forecasts will never reach peak accuracy unless you master the complex judgement calls that the software cannot make. Profit From Your Forecasting Software addresses the issues that arise regularly, and shows you how to make the correct decisions to get the most out of your software. Taking a non-mathematical approach to the various forecasting models, the discussion covers common everyday decisions such as model choice, forecast adjustment, product hierarchies, safety stock levels, model fit, testing, and much more. Clear explanations help you better understand seasonal indices, smoothing coefficients, mean absolute percentage error, and r-squared, and an exploration of psychological biases provides insight into the decision to override the software’s forecast. With a focus on choice, interpretation, and judgement, this book goes beyond the technical manuals to help you truly grasp the more intangible skills that lead to better accuracy. Explore the advantages and disadvantages of alternative forecasting methods in different situations Master the interpretation and evaluation of your software’s output Learn the subconscious biases that could affect your judgement toward intervention Find expert guidance on testing, planning, and configuration to help you get the most out of your software Relevant to sales forecasters, demand planners, and analysts across industries, Profit From Your Forecasting Software is the much sought-after “missing piece” in forecasting reference.

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A Companion to Media Fandom and Fan Studies offers scholars and fans an accessible and engaging resource for understanding the rapidly expanding field of fan studies. International in scope and written by a team that includes many major scholars, this volume features over thirty especially-commissioned essays on a variety of topics, which together provide an unparalleled overview of this fast-growing field. Separated into five sections—Histories, Genealogies, Methodologies; Fan Practices; Fandom and Cultural Studies; Digital Fandom; and The Future of Fan Studies—the book synthesizes literature surrounding important theories, debates, and issues within the field of fan studies. It also traces and explains the social, historical, political, commercial, ethical, and creative dimensions of fandom and fan studies. Exploring both the historical and the contemporary fan situation, the volume presents fandom and fan studies as models of 21st century production and consumption, and identifies the emergent trends in this unique field of study.

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See your way to Excel spreadsheet stardom with this visual guide If you're always hearing about the cool things Excel can do, here's your chance to see how to do them!Teach Yourself Visually Excel offers you a straightforward visual approach to working with the newest version of the world's leading spreadsheet program. Packed with visually rich tutorials and step-by-step instructions that will help you take your Excel skills to new heights, this friendly and approachable guide will have you creating, editing, and manipulating Excel spreadsheets in no time! Excel can seem daunting, but with Teach Yourself Visually Excel, you'll quickly and painlessly learn how to perform dozens of tasks, including creating spreadsheets and charts, filtering and sorting data, working with PivotTables, and so much more. Covering the latest additions and changes to the newest version of Excel, a series of easy-to-follow, full-color tutorials helps you to excel at working with Excel! Tutorials and step-by-step screenshots make lessons easy to follow and understand Helps you grasp the basic functions of Excel—and beyond Walks you through Excel s new features Clearly demonstrates how to organize, present, analyze, and chart data with Excel Whether you've never used Excel or just need to brush up on its new features, Teach Yourself Visually Excel will be the dog-eared resource you'll turn to again and again.

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Provides a modern presentation that eliminates the seven limitations of past and present engineering economics texts: Contains the 12-FACTOR Calculator, an Excel spreadsheet designed by author to provide the values of the 12 factors of engineering economics for arbitrary values of i, g ( ), and N Contains the ANNUAL and PRESENT WORTH COMPARISON Calculators with Component Replacements forcomparing equipment purchase quotations Defines quasi-simple investments and presents a Step-by-Step procedure for calculating their IRRs and balances Presents a classification of the four common non-simple investments and provides Step-by-Step procedures for calculating their IRRs and balances Compares the different profitability measures for the same investment: pretax IRR, aftertax IRR, aftertax sensitivity analysis, net present value, accounting rate of return, benefit-cost ratio, and payback period

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Processing information efficiently is critical to the successful operation of modern organizations. One particularly helpful tool is Microsoft Power Automate, a low-code/no-code development platform designed to help tech-savvy users create and implement workflows. This practical book explains how small business and enterprise users can use Power Automate to replace manual work that takes days with an automated process you can complete in a few hours. Paul Papanek Stork, principal architect at Don't Pa..Panic Consulting, provides a concise yet comprehensive overview of the foundational skills required to understand and work with Power Automate. You'll learn how to use these workflows, or flows, to automate repetitive tasks or complete business processes without manual intervention. Whether you're transferring form responses to a list, managing document approvals, sending automatic reminders for overdue tasks, or archiving emails and attachments, these skills will help you: Design and build flows with templates or from scratch Select triggers and actions to automate a process Add actions to a flow to retrieve and process information Use functions to transform information Control the logic of a process using conditional actions, loops, or parallel branches Implement error checking to avoid potential problems

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Praised by President Richard Nixon as his favorite read for 1987, The Search for Historical Meaning presents the postwar American conservative movement against a background of ideas with which it has only rarely been identified. This important book—updated with a new preface—examines the influence of Hegelian concepts on the historical attitudes and cultural judgments of prominent postwar conservatives who, because of their concern with personal freedom as a political and ontological value, denounced Hegel while ascribing their own Hegelian ideas to less offensive sources. Gottfried argues that the lack of a true historical perspective was a serious defect in the postwar American conservative movement, and it grew worse in the years that followed. Essential reading for conservative thinkers, political philosophers, and American political historians, The Search for Historical Meaning concludes with an incisive examination of the American conservative movement that has implications for today.

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A mother faces a terrible choice in this explosive literary sensation about a dystopian Ireland

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A gripping autobiography from missionary and Bible courier Paul Hattaway, author of The Heavenly ManPaul Hattaway was a high-school dropout from New Zealand--homeless, hungry, and lonely--before he found faith. But once he encountered the love of God and read the Bible, Paul never looked back. The rest of his life has centered on making sure all the people of Asia have Bibles of their own.Through Asian Harvest, Paul has traveled to Laos, Vietnam, Bangladesh, India, Thailand, and many other Asian countries bringing the gospel with him. His ministry has provided over ten million Bibles to China alone, and has sponsored more than fifteen hundred Asian missionaries.The story of Paul's conversion, the fascinating places he's faithfully followed God to, the struggles with the realities of the mission field and other missionaries, and the incredible miracles God has performed along the way make An Asian Harvest a remarkable, inspiring read.

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This companion to Elliot Dorff’s three books on Jewish ethics—Matters of Life and Death, To Do the Right and the Good, and Love Your Neighbor and Yourself—is designed for group as well as individual study. Through suggested readings from Dorff’s books, probing questions, lively discussion topics, and simple writing exercises, readers will be able to analyze and clarify their own positions on a host of controversial issues: sex, surrogate motherhood, adoption, family abuse, responsibilities for charitable giving, the ethics of war, suicide, and euthanasia, and more.

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Paul Lauter, an icon of American Studies who has been a primary agent in its transformation and its chief ambassador abroad, offers a wide-ranging collection of essays that demonstrate and reflect on this important and often highly politicized discipline. While American Studies was formerly seen as a wholly subsidiary academic program that loosely combined the study of American history, literature, and art, From Walden Pond to Jurassic Park reveals the evolution of an independent, highly interdisciplinary program with distinctive subjects, methods, and goals that are much different than the traditional academic departments that nurtured it.With anecdote peppered discussions ranging from specific literary texts and movies to the future of higher education and the efficacy of unions, From Walden Pond to Jurassic Park entertains even as it offers a twenty-first century account of how and why Americanists at home and abroad now do what they do. Drawing on his forty-five years of teaching and research as well as his experience as a political activist and a cultural radical, Lauter shows how a multifaceted increase in the United States’ global dominion has infused a particular political urgency into American Studies. With its military and economic influence, its cultural and linguistic reach, the United States is—for better or for worse—too formidable and potent not to be understood clearly and critically.

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Ambient Media examines music, video art, film, and literature as tools of atmospheric design in contemporary Japan, and what it means to use media as a resource for personal mood regulation. Paul Roquet traces the emergence of ambient styles from the environmental music and Erik Satie boom of the 1960s and 1970s to the more recent therapeutic emphasis on healing and relaxation.Focusing on how an atmosphere works to reshape those dwelling within it, Roquet shows how ambient aesthetics can provide affordances for reflective drift, rhythmic attunement, embodied security, and urban coexistence. Musicians, video artists, filmmakers, and novelists in Japan have expanded on Brian Eno’s notion of the ambient as a style generating “calm, and a space to think,” exploring what it means to cultivate an ambivalent tranquility set against the uncertain horizons of an ever-shifting social landscape. Offering a new way of understanding the emphasis on “reading the air” in Japanese culture, Ambient Media documents both the adaptive and the alarming sides of the increasing deployment of mediated moods.Arguing against critiques of mood regulation that see it primarily as a form of social pacification, Roquet makes a case for understanding ambient media as a neoliberal response to older modes of collective attunement—one that enables the indirect shaping of social behavior while also allowing individuals to feel like they are the ones ultimately in control.

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Fresh insights into the ongoing fascination with dinosaurs and their place in 19th century American nationalism In 1801, the first complete mastodon skeleton was excavated in the Hudson River Valley, marking the climax of a century-long debate in America and Europe over the identity of a mysterious creature known as the American Incognitum. Long before the dinosaurs were discovered and the notion of geological time acquired currency, many citizens of the new republic believed this mythical beast to be a ferocious carnivore, capable of crushing deer and elk in its "monstrous grinders." During the American Revolution, George Washington and Thomas Jefferson avidly collected its bones; for the founding fathers, its massive jaws symbolized the violence of the natural world and the emerging nation's own dreams of conquest. Paul Semonin's lively history of this icon of American nationalism focuses on the link between patriotism and prehistoric nature. From the first fist-sized tooth found in 1705, which Puritan clergyman claimed was evidence of human giants, to the scientific racialism associated with the discovery of extinct species, Semonin traces the evangelical beliefs, Enlightenment thought, and Indian myths which led the founding fathers to view this prehistoric monster as a symbol of nationhood. Semonin also sees the mystery of the mastodon in early America as a cautionary tale about the first flowering of our narcissistic fascination with a prehistoric nature ruled by ferocious carnivores. As such, American Monster offers fresh insights into the genesis of the ongoing fascination with dinosaurs.

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"The claim 'I'm straight' is the psychosexual analogue of 'The check is in the mail': if you need to say it, your credit or creditability is already in doubt." So begins Paul Morrison's dazzling polemic, which takes as its point of departure Foucault's famous remark that sex is "the explanation for everything." Combining psychoanalytic, literary, and queer theory, The Explanation for Everything seeks to account for the explanatory power attributed to homosexuality, and its relationship to compulsory heterosexuality. In the process, Morrison presents a scathing indictment of psychoanalysis and its impact on the study of sexuality. In bold but graceful leaps, Morrison applies his critique to a diversity of examples: subjectivity in Oscar Wilde, the cultural construction and reception of AIDS, the work of Robert Mapplethorpe, the practice of bodybuilding, and the contemporary reception of the sexual politics of fascism. Analytical, witty and astute, The Explanation for Everything will challenge and amuse, establishing Paul Morrison as one of our most exciting cultural critics.

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These essays provide important interpretations and analyze critical developments of the political philosophy of Gilles Deleuze. They situate his thought in the contemporary intellectual landscape by comparing him with contemporaries such as Derrida, Rorty, and Rawls and show how elements of his philosophy may be usefully applied to key contemporary issues including colonization and decolonization, the nature of liberal democracy, and the concepts and critical utopian aspirations of political philosophy. Patton discusses Deleuze's notion of philosophy as the creation of concepts and shows how this may be helpful in understanding the nature of political concepts such as rights, justice, and democracy. Rather than merely commenting on or explaining Deleuze's thought, Patton offers a series of attempts to think with Deleuzian concepts in relation to other philosophers and other problems. His book represents a significant contribution to debates in contemporary political theory, continental philosophy, and Deleuzian studies.

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Why are the visual arts so important and what is it that makes their forms significant? Countering recent interpretations of meaning that understand visual artworks on the model of literary texts, Crowther formulates a theory of the visual arts based on what their creation achieves both cognitively and aesthetically. He develops a phenomenology that emphasizes how visual art gives unique aesthetic expression to factors that are basic to perception. At the same time, he shows how various artistic media embody these factors in distinctive ways. Attentive to both the creation and reception of all major visual art forms (picturing, sculpture, architecture, and photography), Phenomenology of the Visual Arts also addresses complex idioms, including abstract, conceptual, and digital art.

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Following Hegel's analysis of art's increasing difficulty to both engage and extricate itself from prosaic reality, Paul Fleming investigates the strategies employed by German literature from 1750 to 1850 for increasingly attuning itself to quotidian life—common heroes, everyday life, non-extraordinary events—while also avoiding all notions of mediocrity. He focuses on three sites of this tension: the average audience (Lessing), the average artist (Goethe and Schiller), and the everyday, or average life (Grillparzer and Stifter). The book's title, Exemplarity and Mediocrity, describes both a disjunctive and a conjunctive relation. Read disjunctively, modern art must display the "exemplary originality" (Kant) that only genius can provide and is thus fundamentally opposed to mediocrity as that which does not stand out or lacks distinctiveness; in the conjunctive sense, modern art turns to non-exceptional life in order to transform it—without forsaking its commonness—thereby producing exemplary forms of mediocrity that both represent the non-exceptional and, insofar as they stand outside the group they represent, are something other than mediocre.

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"An American Bible is an extremely compelling piece of cultural history that succeeds in making rich rather than schematic sense of the major dramas that lay behind the production of over 1,700 different American editions of the Bible in the century after the American Revolution. Gutjahr's book is especially powerful in demonstrating how nineteenth-century efforts to purge the Bible of textual and translational impurities in search of an 'authentic' text led ironically to the emergence of entirely new gospels like the Book of Mormon and the massive fictionalized literature dealing with the life of Christ." —Jay Fliegelman, Stanford University During the first three-quarters of the nineteenth century, American publishing experienced unprecedented, exponential growth. An emerging market economy, widespread religious revival, educational reforms, and innovations in print technology worked together to create a culture increasingly formed and framed by the power of print. At the center of this new culture was the Bible, the book that has been called "the best seller" in American publishing history. Yet it is important to realize that the Bible in America was not a simple, uniform entity. First printed in the United States during the American Revolution, the Bible underwent many revisions, translations, and changes in format as different editors and publishers appropriated it to meet a wide range of changing ideological and economic demands. This book examines how many different constituencies (both secular and religious) fought to keep the Bible the preeminent text in the United States as the country's print marketplace experienced explosive growth. The author shows how these heated battles had profound consequences for many American cultural practices and forms of printed material. By exploring how publishers, clergymen, politicians, educators, and lay persons met the threat that new printed material posed to the dominance of the Bible by changing both its form and its contents, the author reveals the causes and consequences of mutating God's supposedly immutable Word.

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