Search results for ""Taylor Francis""
Taylor & Francis Ltd The Astrophotography Manual
The Astrophotography Manual''s Third Edition is the most up to date and authoritative guide for enthusiasts who want to create beautiful images of nebulas, galaxies, clusters, and the stars with the latest professional tools and techniques.The book has been completely revised and, after a brief astronomy primer, it guides readers through the full astrophotography process, from choosing and using equipment to image capture, calibration, and processing. An extensive Assignment section at the end shows how several deep sky objects were captured and processed. Throughout the book, the Author's combination of technical background and hands-on approach brings the science down to earth, with practical methods to ensure success. This latest edition is packed full of fresh images and ideas, using the latest hardware and software tools.Given its breadth, depth, and online resources, this book is ideal for those who wish to take their astrophotography to the next le
£47.99
Taylor & Francis Ltd Modern Medicines from Plants: Botanical histories of some of modern medicine’s most important drugs
The authors are nine physicians, the Garden Fellows of the Royal College of Physicians, London, and the Head Gardener with her team. There is a growing number of ‘Herbal Medicine Gardens’ in the UK and elsewhere, but none has yet produced anything like a book of this nature. This is a unique book about important prescription medicines from plants and the major diseases they treat and not ‘herbal remedies.” There exists no book which covers prescription medicines from plants so comprehensively. It is written by specialist physicians and gardeners, for everyone with an interest in where their medicines came from. It will fascinate every alert mind from the lay reader to physicians and surgeons, gardeners, chemists, herbalists, and plant historians. This book entertains and educates readers with the stories of the plants from which we derive effective medicines, what they were used for historically and today, how their medicinal uses were discovered, how they are made, and how they work and the diseases they treat. It describes the habitat and horticultural requirements of each of the medicinal plants so readers can discover how to grow them, written authoritatively by the gardeners at the Royal College of Physicians’ Garden of Medicinal Plants in London. Photos, paintings and sketches from the Medicinal Garden illustrate the plants today; the woodcuts from 16th and 17th century herbals aid in the understanding of the plants and their historic identities. Succinctly links conventional western medicine and plants. It is strongly supported by modern and historical references, with a bibliography of over 70 authors pre-1700, whose works are essential in the study of the history of plant-derived medicines, including brief biographies of over 20 of them.
£27.93
Taylor & Francis Ltd Tropical House Design Handbook: Bioclimatic, Safe, Comfortable, Economical and Respectful of the Environment
Packed with accessible information, this book covers all the technical and practical aspects of home design in tropical environments.It begins by outlining the prerequisites needed to understand the issues involved (climate, heat, thermal comfort, etc.) and discusses the solutions offered by traditional housing. It then identifies current solutions for protecting buildings and their occupants from solar radiation and external heat, while promoting bioclimatic and environmentally friendly approaches.The economic viability of the solutions identified is discussed, as are the advantages and disadvantages of the materials, depending on the context and standards in force.Numerous examples illustrate how buildings can be adapted to local realities, from the avant-garde creations of Jean Prouvé to those of today’s architects who are committed to sustainable development, as well as specific projects incorporating the recommendations made in this book.More than 460 photos, drawings, diagrams, tables, maps, house plans, logos and pictograms illustrate this reference work for all those involved in construction in tropical regions, particularly students in the field and, more generally, anyone – from professionals to private individuals – looking for useful information on this subject.
£31.99
Taylor & Francis Ltd International Political Economy
Broadly viewing the global economy as a political competition that produces winners and losers, International Political Economy holistically and accessibly introduces the field of IPE to students with limited background in political theory, history, and economics. This text surveys major interests and institutions and examines how state and non-state actors pursue wealth and power. Emphasizing fundamental economic concepts as well as the interplay between domestic and international politics, International Political Economy not only explains how the global economy works, it also encourages students to think critically about how economic policy is made in the context of globalization.New to the Seventh Edition Includes the disruptive impact of the pandemic on the global economy. Includes discussion of climate change, the Green New Deal, and Green Industrial Policy. Extended discussion of the impact of great power competition on the global economy and the role weaponized interdependence might play in this competition. Considers the impact that Russia’s invasion of Ukraine will have on globalization. Introduces full color format.
£48.99
Taylor & Francis Ltd Silver Gelatin In the Digital Age: A Step-by-Step Manual for Digital/Analog Hybrid Photography
This book provides photographers of all skill levels with a concise step-by-step guide to combining analog and digital tools with the goal of making silver gelatin prints in the traditional darkroom. It offers the most comprehensive treatment of lith printing published in many years, focusing on materials which are currently available.Key topics include traditional silver gelatin printing, direct and second-pass lith printing, film to digital image conversion, bleaching, toning and other post-production practices. Readers will learn how to use specific Photoshop tools to carry out the time-honored techniques of overall tonal control, contrast, and burning and dodging. This also features Photoshop basics for black and white, image shaping in Photoshop, and digital negative creation. Through exploring these skills, readers will gain an understanding of how to prepare images and create negatives that can be used in other historical processes including cyanotype, platinum/palladium, and many others.Author Douglas Ethridge details a systematic approach to combining analog and digital working methods, making the text ideal for both digital photographers looking to creatively edit their images with traditional darkroom aesthetics, and film photographers looking to incorporate digital capabilities into their practice
£44.99
Taylor & Francis Ltd Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets.Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic.This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
£49.99
Taylor & Francis Ltd Day's Veterinary Immunology: Principles and Practice
The second edition of the book has sold over 3850 copies, making this our bestselling veterinary textbook. Day passed away in 2020 and Professor Brian Catchpole and Harm HogenEsch are the ideal authors to update this in his stead, actively teaching and researching in this field at the RVC, the UK's biggest veterinary college, and Purdue, a huge vet school in the US. The two new authors give this greater international coverage. The most accessible book on this topic for veterinary students: chapters are concise and informative, focused on the main message. It stands out among the competitor 'tomes' which are expensive and inaccessible, or are geared towards human (or mouse) immunology. In a nutshell, this book provides the essential immunological information specifically for vet students, but remains light and easy to read. Colour illustrations are effective, clear, simple and straight to the point, with nearly one illustration/schematic for each important section/paragraph. The clinical cases bring the material to life, while a short animation adds new practical application via the Support Materials tab on the Routledge website.
£49.99
Taylor & Francis Ltd A Concise Introduction to Robot Programming with ROS2
A Concise Introduction to Robot Programming with ROS2 provides the reader with the concepts and tools necessary to bring a robot to life through programming. It will equip the reader with the skills necessary to undertake projects with ROS2, the new version of ROS. It is not necessary to have previous experience with ROS2 as it will describe its concepts, tools, and methodologies from the beginning.Key Features Uses the two programming languages officially supported in ROS2 (C++, mainly, and Python) Approaches ROS2 from three different but complementary dimensions: the Community, Computation Graph, and the Workspace Includes a complete simulated robot, development and testing strategies, Behavior Trees, and Nav2 description, setup, and use A GitHub repository with code to assist readers It will appeal to motivated engineering students, engineers, and professionals working with robot programming.
£44.99
Taylor & Francis Ltd Deep Learning and Scientific Computing with R torch
First-hand technical expertise – torch has been developed in/by the author’s team at RStudio. Presupposes only a minimal background in mathematics. Presupposes no background in optimization and/or deep learning (but some general ideas about machine learning). Entertaining and fun to read (at least that’s the intention!). Concept-first approach
£52.99
Taylor & Francis Ltd Material Matters: Developing Business for a Circular Economy
Provides the complete web of business ideas, product design, consumer practice and regulation. Written by thought-leaders in the field of the circular economy. Thomas Rau was nominated for the Circular Economy Leadership Award of the World Economic Forum in 2016. Though the book addresses the difficult challenges of the circular economy, it describes a very complex matter in an accessible and enjoyable style.
£25.39
Taylor & Francis Ltd Explosive Conflict: Time-Dynamics of Violence
This sequel to Randall Collins' world-influential micro-sociology of violence introduces the question of time-dynamics: what determines how long conflict lasts and how much damage it does. Inequality and hostility are not enough to explain when and where violence breaks out. Time-dynamics are the time-bubbles when people are most nationalistic; the hours after a protest starts when violence is most likely to happen. Ranging from the three months of nationalism and hysteria after 9/11 to the assault on the Capitol in 2021, Randall Collins shows what makes some protests more violent than others and why some revolutions are swift and non-violent tipping-points while others devolve into lengthy civil wars. Winning or losing are emotional processes, continuing in the era of computerized war, while high-tech spawns terrorist tactics of hiding in the civilian population and using cheap features of the Internet as substitutes for military organization. Nevertheless, Explosive Conflict offers some optimistic discoveries on clues to mass rampages and heading off police atrocities, with practical lessons from time-dynamics of violence.
£26.99
Taylor & Francis Ltd Design and Strategy: A Step-by-Step Guide
This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the process and outcome.Built around a six-part phase structure that represents the design process, covering initial preparations and project briefing, research and analysis, targets and strategy, concept development, prototyping and modelling, production and delivery, it is a must-have resource for professionals and students. Readers can easily dip in and out of sections, using the phase structure as a navigation tool. Unlike other books on the market, Design and Strategy addresses the design process from the perspective of both the company and the designer. For businesses, it highlights the value of design as a strategic tool for positioning, competition and innovation. For the designer, it teaches how to create solutions that are strategically anchored and deliver successful outcomes for businesses, resulting in appreciative clients. It includes over 250 illustrations and diagrams, tables, and text boxes showing how to move through each stage with clear visualisation and explanation. This book encourages all designers in product design and manufacturing, service design, communication design, branding, and advertising, to think beyond shape and colour to see design through the lens of strategy, process and problem solving, and all business managers, innovators and developers, to see the value in strategic design outcomes.
£120.00
Taylor & Francis Ltd Introduction to Global Politics
Introduction to Global Politics, Fourth Edition, is an accessible, comprehensive, and well-written introductory textbook which emphasizes the evolution of major global issues from the past to the present. By integrating theory and political practice at individual, state, and global levels, students are introduced to key developments in global politics, helping them make sense of major trends that are shaping our world. This completely revised and updated edition includes new material on: the dramatic shift in US policies under President Donald Trump and the post-Trump moves to redo the global scene the coronavirus pandemic and its impact around the world Brexit, and its consequences for the European Union the rise of China and Russia in the international order technological developments in weaponry and the militarization of outer space the growing importance of the politics of identity, the environment, nationalism and populism while retaining much of the structure and many of the features of past editions, including a revised range of faculty and student aids– a test bank, flashcards, glossary, web links, PowerPoint slides, chapter outlines, suggested video clips, map exercises, cultural references, and boxed features Stimulating and provocative, the book is designed to appeal to students and instructors interested in international relations as a broadly defined, multidisciplinary subject encompassing politics, history, economics, military science, psychology, sociology, anthropology, and philosophy.
£46.99
Taylor & Francis Ltd Decisions: Colorcards
This work includes 30 cards to encourage rational decision making. Inspire decision making with this set of 30 photographic cards that feature unexpected or unwelcome situations. Each one presents a problem. These vary from minor difficulties upsetting daily routine such as missing a bus, to major predicaments with elements of danger such as finding a pan on fire in the kitchen. Some situations will be familiar and some will present new challenges. Thinking through these difficulties will help children: make responsible choices; develop independent thought; keep safe; understand the differences between minor difficulties and emergencies; realise that some problems are practical and that some include an element of social behaviour; know when there is danger or potential danger; understand that sometimes you should ask for help, sometimes take the initiative and walk away; find a balance between acting quickly and considering all aspects of a situation; and, recognise that there will be consequences of intervening and think about what might happen next. The set is designed to encourage children to think logically, to use reasoning skills and to make prompt and rational decisions. This includes downloadable resources that enable teachers to print off each card as required for individual pupils.
£44.09
Taylor & Francis Ltd Life Times: Colorcards: Life Events
This is a collection of 36 cards representing a range of key moments in life, offering an opportunity to consider, reflect and discuss how this might affect the individual, family, friends or group. Subjects include: Birth of a sibling First day at school; Running away from home; Moving house; Becoming a parent; Acquiring a pet; Car crash; Serious illness or disability; Death of a relative or friend; Time with family or friends; Holidays Walks; First day at work; Passing an examination; and, An act or bravery. The cards are suitable for use in a whole range or environments and will encourage participants to recall and discuss their own personal experiences. Also included is a booklet containing ideas for use and discussion points. This title includes 36 A5 cards with instruction booklet, boxed.Intended for use in educational settings and/or therapy contexts under the supervision of an adult. This is not a toy.
£43.19
Taylor & Francis Ltd BNVR: The Butt Non-Verbal Reasoning Test: The Butt Non-Verbal Reasoning Test
The BNVR Test is a unique non-linguistic approach for identifying whether a cognitive (problem-solving) deficit as well as a linguistic deficit exists in individuals with acquired aphasia. Recognising cognitive deficits in terms of problem-solving may be a key factor in understanding why some individuals overcome their communication difficulties better than others. Failure to recognise problem-solving difficulties may lead to unrealistic expectations of therapeutic intervention and thus inappropriate management and goal setting. The BNVR requires the client to solve 10 everyday problems, presented in full-colour photographic format. It is short, requires minimal linguistic input, contains real-life situations and is likely to be suitable for non-English speaking individuals. It will be useful to speech language therapists, occupational therapists and psychologists who need to ascertain whether problem-solving skills are affected and to assist in multi-disciplinary team decision-making in acute and rehabilitation settings.
£99.99
Taylor & Francis Ltd A Wibble Called Bipley: A Story for Children Who Have Hardened Their Hearts or Becomes Bullies
A Wibble Called Bipley is story for children who have hardened their hearts or become bullies. Bipley is a warm cuddly creature, but someone has broken his heart. He feels so hurt that he decides it is just too painful to ever love again. When he meets some big tough Honks in the wood, they teach him how to harden his heart so that he doesn't have to feel hurt any more. Luckily Bipley meets some creatures who teach him how he can protect himself without hardening his heart.
£15.24
Taylor & Francis Inc The Civil Engineering Handbook
First published in 1995, the award-winning Civil Engineering Handbook soon became known as the field's definitive reference. To retain its standing as a complete, authoritative resource, the editors have incorporated into this edition the many changes in techniques, tools, and materials that over the last seven years have found their way into civil engineering research and practice.The Civil Engineering Handbook, Second Edition is more comprehensive than ever. You'll find new, updated, and expanded coverage in every section. In fact, more than 1/3 of the handbook is new or substantially revised. In particular you'll find increased focus on computing reflecting the rapid advances in computer technology that has revolutionized many aspects of civil engineering. You'll use it as a survey of the field, you'll use it to explore a particular subject, but most of all you'll use The Civil Engineering Handbook to answer the problems, questions, and conundrums you encounter in practice.
£220.00
Taylor & Francis Inc The Psychology of Religion
Does religion positively affect well-being? What leads to fundamentalism? Do religious beliefs make us more moral? The Psychology of Religion explores the often contradictory ideas people have about religion and religious faiths, spirituality, fundamentalism, and atheism. The book examines whether we choose to be religious, or whether it is down to factors such as genes, environment, personality, cognition, and emotion. It analyses religion’s effects on morality, health, and social behavior and asks whether religion will survive in our modern society.Offering a balanced view, The Psychology of Religion shows that both religiosity and atheism have their own psychological costs and benefits, with some of them becoming more salient in certain environments.
£13.99
Taylor & Francis Ltd Situational Awareness
Situational awareness has become an increasingly salient factor contributing to flight safety and operational performance, and the research has burgeoned to cope with the human performance challenges associated with the installation of advanced avionics systems in modern aircraft. The systematic study and application of situational awareness has also extended beyond the cockpit to include air traffic controllers and personnel operating within other complex, high consequence work domains. This volume offers a collection of essays that have made important contributions to situational awareness research and practice. To this end, it provides unique access to key readings that address the conceptual development of situational awareness, methods for its assessment, and applications to enhance situational awareness through training and design.
£270.00
Taylor & Francis Ltd Banister Fletcher's A History of Architecture
The 20th edition of Sir Banister Fletcher's A History of Architecture is the first major work of history to include an overview of the architectural achievements of the 20th Century. Banister Fletcher has been the standard one volume architectural history for over 100 years and continues to give a concise and factual account of world architecture from the earliest times. In this twentieth and centenary edition, edited by Dan Cruickshank with three consultant editors and fourteen new contributors, chapters have been recast and expanded and a third of the text is new. * There are new chapters on the twentieth-century architecture of the Middle East (including Israel), South-east Asia, Hong Kong, Japan and Korea, the Indian subcontinent, Russia and the Soviet Union, Eastern Europe and Latin America. * The chapter on traditional architecture of India has been rewritten and the section on traditional Chinese architecture has been expanded, both with new specially commissioned drawings* The architecture of the Americas before 1900 has been enlarged to include, for the first time, detailed coverage of Latin America and the Caribbean* The book's scope has been widened to include more architecture from outside Europe* The bibliography has been expanded into a separate section and is a key source of information on every period of world architecture* The coverage of the 20th century architecture of North America has been divided into two chapters to allow fuller coverage of contemporary works* 20th century architecture of Western Europe has been radically recast* For the first time the architecture of the twentieth century is considered as a whole and assessed in an historical perspective* Coverage has been extended to include buildings completed during the last ten years* The coverage of Islamic architecture has been increased and re-organised to form a self contained sectionThis unique reference book places buildings in their social, cultural and historical settings to describe the main patterns of architectural development, from Prehistoric to the International Style. Again in the words of Sir Banister Fletcher, this book shows that 'Architecture ... provides a key to the habits, thoughts and aspirations of the people, and without a knowledge of this art the history of any period lacks that human interest with which it should be invested.'
£200.00
Taylor & Francis Ltd Vital Information and Review Questions for the NCE, CPCE, and State Counseling Exams: Special 15th Anniversary Edition
This new edition of Vital Information and Review Questions for the NCE, CPCE and State Counseling Exams sticks to the successful structure of the previous versions, each of which has demonstrated to be a valuable resource for anyone preparing for these difficult exams. Two new Discs have been added to this new edition, bringing the total to 20 audio CDs and over 20 hours of programming.The material covered on the CDs is arranged into nine major areas, containing explanations of terms, concepts, and inter-relationships between subjects. Key definitions, theories and techniques are discussed, and appraisal, research, and evaluation methods are presented in an easily-understood format. The set also includes 325 tutorial questions, supplemented with additional information on all nine major areas of the National Counselor Examination. Two new CDs present "Cutting Edge Ethics," an illumination of the huge changes from the past that were set forth by the ACA's 2005 Code of Ethics, and "Ask Dr. Rosenthal, " in which Dr. Rosenthal shares correspondence he has received from listeners who have contacted him with specific questions or asked for additional explanations of material.
£59.40
Taylor & Francis Ltd Graphic Design for Architects: A Manual for Visual Communication
Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication.Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.
£38.99
Taylor & Francis Ltd Word Aware 3: Teaching Vocabulary in Small Groups for Ages 6 to 11
Word Aware 3 is a comprehensive, practical and engaging resource that focuses on teaching vocabulary and word learning skills to children aged 6 to 11 years who have vocabulary learning needs.For many children, particularly those with Special Educational Needs and Disabilities (SEND) or those whose home language isn’t English (ELL or EAL learners), the vocabulary of the classroom can be a barrier to learning. This book outlines how to best support these children who require extra help, offering concrete, easy-to-implement activities and resources for use in small groups, to maximise the impact on learning and open up access to the curriculum.Word Aware 3: Takes a highly practical, evidence-based and curriculum-focused approach to vocabulary learning that supports a broad range of learners Includes photocopiable and downloadable planning, intervention and evaluation resources Provides staff training resources and an overview video presented by the authors This book can be used as an adjunct to Word Aware 1, or as an intervention on its own. Although it is most suited to children aged 6 to 11 years, it may be adapted for older students with significant learning needs. It is an essential resource for teaching assistants and learning support assistants and will also save time for special educational needs co-ordinators (SENCOs) and speech and language therapists (SaLTs) who are keen to establish effective vocabulary interventions.
£34.99
Taylor & Francis Ltd Golosa: A Basic Course in Russian, Book One
A clear organized structure that allows for one chapter’s lessons to build on another, assisting in supporting and scaffolding students' knowledge Clear visuals and charts that take into account the learner’s language level. Support for the instructor with transcripts of materials and ideas for activities both in the textbook and the workbook.Diverse video, audio, reading, and web activities that engage the students at their level, thereby supporting their participate in communicative activities.The program has been the best seller as a college Russian textbook through five editions since 1993
£62.99
Taylor & Francis Ltd German/English Dictionary of Idioms
This unique dictionary covers all the major German idioms and is probably the richest source of contemporary German idioms available, with 33,000 headwords. Within each entry the user is provided with: English equivalents; variants; contexts and precise guidance on the degree of currency/rarity of an idiomatic expression. This dictionary is an essential reference for achieving fluency in the language. It will be invaluable for all serious learners and users of German. Not for sale in Germany, Austria and Switzerland.
£42.99
Taylor & Francis Ltd The Student's Guide to Social Neuroscience
Richly illustrated in attractive full-colour and contains pedagogical features such as essay questions, summary and key points, and further reading suggestions is supported by a fully updated companion website, featuring student resources including lecture recordings, multiple choice questions and useful web links, as well as PowerPoint slides for lecturers.The only dedicated textbook on social neuroscience providing a much needed resource for lecturers and students. Suitable for both undergraduate and postgraduate students in psychology and neuroscience from 2nd year to masters level. Relevant courses include social neuroscience, social cognitive neuroscience, the social mind, social cognition, human neuroscience, developmental social neuroscience, etc.The third edition will be updated to reflect the growing volume of evidence and theories in the field and will include additional content on the applications of social neuroscience, social influence, reproducibility issues, and computational approaches. The companion website will include a new test bank.
£46.99
Taylor & Francis Ltd Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
£46.99
Taylor & Francis Ltd Cinematography: Theory and Practice: For Cinematographers and Directors
Not just a comprehensive guide to current professional practices - it goes beyond to explain the theory behind the practice, so you understand how the rules came about and when it's appropriate to break them. Presents the basics and beyond, employing clear explanations of standard practice together with substantial illustrations and diagrams to reveal the real world of film production and covering the most up-to-date information on equipment. Also has an accompanying companion website with hours of video footage offering key instruction in topics such as camera basics, lighting essentials, shooting methods, and much more.
£56.99
Taylor & Francis Ltd The Absent Father Effect on Daughters: Father Desire, Father Wounds
Builds on psychological narratives and focuses on several main themes, including feelings of insecurity and failure, body issues, negative personality traits and alienation, giving the reader an understanding of the variety of ways in which absent and inadequate fathers affect their daughters.Includes clinical material from the author’s own work as well as that of psychoanalysts such as Andre Green ensuring that the book is grounded in both interdisciplinary theory and practice.Schwartz also discusses the poetry of Sylvia Plath, fairytales, and Jung’s silence about his own daughters highlighting literary parallels to psychology and elucidating Jungian concepts.
£35.99
Taylor & Francis Ltd The Online Journalism Handbook: Skills to Survive and Thrive in the Digital Age
Provides journalism students and professionals with clear practical advice on using digital technologies alongside a critical analysis of the impact these technologies have on news reporting. Set in an international context, the new edition features updated discussions of key issues such as Blockchain, 360 degree photography, VR, AR and artificial intelligence.Includes expanded chapters on writing for both social media and chat apps and email, with updated interviews and examples to trace the development of both platforms. The dynamic and engaging companion website features cutting edge supporting resources that illustrate the content and link the book’s material to the web.
£38.99
Taylor & Francis Ltd Russian in a Contemporary World: A Textbook for Intermediate Russian
Russian in a Contemporary World is an intermediate textbook with a focus on improving oral and written skills of the Russian language by encouraging students’ creative potential with their use of language in a contemporary society, such as media, TV, art, and technology. Key features of the textbook include: Use of original texts and application of material by choosing topics which reflect the students’ general interests, according to a survey conducted among Humanities undergraduates and which are essential for students of Russian language, culture, and society; Practical skills: the textbook allows students to process primary text sources, summarising, writing, and expressing their views on certain sociopolitical issues; Raises issues which are being widely discussed in present-day Russia and introduces trends in the development of modern Russian society; Providing feedback: students can check their work against answer keys that feature in a number of exercises as well as find discussions on different grammatical topics in the Appendix. Aimed at B1-B2 and Intermediate-Mid students of Russian, this is the ideal textbook for those aiming to improve their Russian whilst gaining knowledge of contemporary Russian culture and society. With answer keys and grammar topics included, the textbook is also ideal for independent study.
£117.00
Taylor & Francis Ltd Apley and Solomon’s Concise System of Orthopaedics and Trauma
Apley & Solomon's Concise System of Orthopaedics and Trauma is firmly established as the leading introductory textbook of orthopaedic practice and the principles of fracture and trauma management. Praised in previous editions for the systematic approach, balanced content and easy-to-read style, this fifth edition has been brought fully up to date under the direction of the new and distinguished authorial team, while remaining true to the teaching principles of Alan Apley and his successor Louis Solomon. Key features:Focused – on diseases and clinical signs with additional detail on anatomy where appropriate International – enhanced coverage of 'global orthopaedics' reflect the changing pattern of musculoskeletal disease and trauma around the worldRelevant – provides helpful guidance on simple procedures without unnecessary operative detailReadable – increased emphasis on concise presentation Current – updates reflect developments in molecular biology, genetics and imaging technologyThis fifth edition remains the first choice for medical students, trainee surgeons and other health professionals seeking a convenient introduction to this large and complex subject and is a natural precursor to the more detailed coverage offered by its larger parent, Apley & Solomon's System of Orthopaedics and Trauma.
£39.99
Taylor & Francis Ltd Focus On Close-Up and Macro Photography (Focus On series): Focus on the Fundamentals
Want to get the best out of your digital camera? Not quite sure how to capture up-close shots? Want easy to follow, expert advice on the best ways to creatively capture macro shots you can be proud of? This is your ticket to go beyond a snapshot to create a fine art print that you'll be so proud of. Macro and close-up photography involves a unique skill set in terms of exposure, lighting, and of course, composition in particular. You can take a quick photo of a sunflower in your back yard that will look mundane and typical OR you could learn how to take a picture of just a part of it-up close-and create a work of art. Let this book be your guide!
£22.49
Taylor & Francis Ltd Blob Bereavement Cards
This set of 48 cards carefully provides an introduction to the nature and experience of loss through bereavement. The cards are particularly designed to use with children who may be confronted with bereavement for the first time and have no experience or knowledge of how to understand and cope with their loss and fears.The images on the cards go through from the moment of being told of their death, a variety of ways a person dies, the feelings of loss and anger, the funeral service and life following this event. The cards can also be used individually, or combined to create other situations. It is ideal for use by bereavement counsellors.There are 15 suggested ways to use the cards detailed in the accompanying booklet. The images have been produced in conjunction with Helen MacKinnon of 'Seasaw' Bereavement Group.Contents: 48 full-colour cards, 125 x 82mm plus instruction booklet, boxed.Intended for use in educational settings and/or therapy contexts under the supervision of an adult. This is not a toy.
£31.49
Taylor & Francis Ltd Writing Models Year 6
The new edition for Year 6 has been fully updated and restructured in line to deliver new units from the new framework and includes new writing models. Lesson planning has never been easier! The revised Writing Models Year 6 contains:A range of fiction genres such as traditional tale, fantasy, chatty style (new), horror (new) and character story an
£31.99
Taylor & Francis Inc Thrive Online: A New Approach to Building Expertise and Confidence as an Online Educator
Research shows that online education, when designed and facilitated well, is as effective as traditional campus-based instruction. Despite the evidence, many faculty perceive online education as inferior to traditional instruction—and are often quite vocal in their skepticism. Simultaneously, however, more and more students are seeking online courses and degree programs.Thrive Online: A New Approach to Building Expertise and Confidence as an Online Educator is an invitation for the rising tide of online educators who are relatively new to teaching online, and also for those more experienced instructors who are increasingly frustrated by the dominant bias against online education.Readers will find:• An approach that empowers online educators to thrive professionally using a set of specific agentic behaviors• Strategies for approaching conversations about online learning in new ways that inform the skeptics and critics• Strategies that celebrate the additional skills and proficiencies developed by successful online educators• Guidance for educators who want to feel natural and fluent in the online learning environment• Guidance for enhancing the user-centered nature of online spaces to create student-centered learning environments• Encouragement for online educators to pursue leadership opportunitiesThe internet is changing how people communicate and learn. Thrive Online: A New Approach to Building Expertise and Confidence as an Online Educator offers guidance, inspiration and strategies required to adapt and lead higher education through this change. This book is for higher education instructors who are seeking community, a sense of belonging, and the professional respect they deserve. Thriving is not a reaction to our environment, but rather a state of being we can create intentionally for ourselves.The time has come to change the conversation about online education. Add your voice – join the community and #ThriveOnline.
£24.99
Taylor & Francis Inc Voices of Innovation: Fulfilling the Promise of Information Technology in Healthcare
We can all point to random examples of innovation inside of healthcare information technology, but few repeatable processes exist that make innovation more routine than happenstance. How do you create and sustain a culture of innovation? What are the best practices you can refine and embed as part of your organization's DNA? What are the potential outcomes for robust healthcare transformation when we get this innovation mystery solved? Loaded with numerous case studies and stories of successful innovation projects, this book helps the reader understand how to leverage innovation to help fulfill the promise of healthcare information technology in enabling superior business and clinical outcomes.
£44.99
Taylor & Francis Inc Mechanisms Linking Aging, Diseases and Biological Age Estimation
This book focuses on four of the hallmarks of aging: aspartic acid racemization, advanced glycation end products, telomere shortening and mitochondrial mutations; describing their role in aging and diseases; and their application to age-at-death estimation in forensic sciences in greater depth, displaying the interconnecting pathways among these processes. An additional chapter related to Epigenetics and its role in aging, diseases, and forensic age estimation is also included. This book is aimed at a broad audience: from students being introduced to aging, diseases, and forensic science research to scientists in biomedicine and forensics complementing their knowledge in their respective fields while also increasing their knowledge in other disciplines.
£153.00
Taylor & Francis Inc Geologic Fundamentals of Geothermal Energy
Geothermal energy stands out because it can be used as a baseload resource. This book, unlike others, examines the geology related to geothermal applications. Geology dictates (a) how geothermal resources can be found, (b) the nature of the geothermal resource (such as liquid- or vapor-dominated) and (c) how the resource might be developed ultimately (such as flash or binary geothermal plants). The compilation and distillation of geological elements of geothermal systems into a single reference fills a notable gap.
£140.00
Taylor & Francis Ltd Fifty Years of Medieval Technology and Social Change
This volume brings together a series of papers at Kalamazoo as well as some contributed papers inspired by the fiftieth anniversary of the publication of Lynn White Jr.’s, Medieval Technology and Social Change (1962), a slim study which catalyzed the study of technology in the Middle Ages in the English-speaking world. While the initial reviews and decades-long fortune of the volume have been varied, it is still in print and remains a touchstone of an idea and a time. The contributors to the volume, therefore, both investigate the book itself and its fate, and look at new research furthering and inspired by White’s work. The book opens with an introduction surveying White’s career, with a bibliography of his work, as well as some opening thoughts on the study of medieval technology in the last fifty years. Three papers then deal explicitly with the reception and longevity of his work and its impact on medieval studies more generally. Then five papers look at new cast studies areas where White’s work and approach has had a particular impact, namely, medieval technology studies and medieval rural/ ecological studies.
£120.00
Taylor & Francis Inc National Identities in France
National Identities in France explores nationalism, national identities, and the various ways in which these concepts are accepted, adapted, discarded, or internally disputed across ideological divides. The popular assumption that automatically regards nationalism as a largely right-wing concern, occludes the many ways in which nationalism and national identities have contributed to social imagination and political or literary discourses across the right-left spectrum.The critical grounds on which such reflections are undertaken are rich and varied. The idea of invented traditions has long suggested how such a thing as the modernnation-state could vest itself in the creatively assembled robes of a dim and distant past. In plotting the ground on which nationalisms are located, previous studies have shown, among other things, the uses and limitations of the distinction of ethnic and civic nationalism. Studies on national development reveal the imitative process that brought about nation building in former colonies of the Western powers.Each chapter asks important questions concerning nationalism and national identities in relation to France. With nationalism, apparently stable distinctions collapse under the pressure of French national identity. The signs are that French national identities and nationalisms are in a constant state of reinvention and negotiation, of periodic crisis and constant rebirth. If political classes attempt to manipulate national identity for some larger project, they have no monopoly on the social imaginary. National mobilization is a multiple and polysemic process, not a univocal and rigid ideology.
£117.00
Taylor & Francis Ltd The Media: An Introduction
Today, arguably more than at any time in the past, media are the key players in contributing to what defines reality for the citizens of Europe and beyond. This book provides an introduction to the way that the media occupy such a position of prominence in contemporary human existence.This expanded and fully updated third edition of the bestselling The Media: An Introduction collects in one volume thirty-six specially commissioned essays to offer unrivalled breadth and depth for an introduction to the study of contemporary media. It addresses the fundamental questions about today’s media – for example, digitisation and its effects, new distribution technologies, and the implications of convergence, all set against the backdrop of a period of profound social and economic change in Europe and globally. Key features: Expert contributions on each topic Approachable, authoritative contributions provide a solid theoretical overview of the media industry and comprehensive empirical guide to the institutions that make up the media. Further Reading and related web-resource listings encourage further study. New to this edition: New five part structure provides a broad and coherent approach to media: Part 1 Understanding the Media; Part 2 What Are the Media?; Part 3 The Media Environment; Part 4 Audiences, Influences and Effects; Part 5 Media Representations. Brand new chapters on: Approaches to Media; Media Form; Models of Media Institutions; The Media in Europe; Photography; Book Publishing; Newspapers; Magazines; Radio; Television; The Internet and the Web; News Media; Economics; Policy; Public Service Broadcasting in Europe; Censorship and Freedom of Speech; Audience Research; Sexualities; Gender; Social Class; Media and Religion; The Body, Health and Illness; Nationality and Sex Acts. Other chapter topics from the last edition fully updated A wider, more comparative focus on Europe. The Media: An Introduction will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, journalism, film studies, the sociology of the media, popular culture and other related subjects.
£52.99
Taylor & Francis Ltd The Online Tutor’s Toolkit: Everything You Need to Know to Succeed as an Online Tutor
• Complete guide to being a successful online tutor • answers the logistical questions facing every new tutor • Provides detailed guidance on tutoring different levels (including for exams) and subject areas • Includes lesson plans and suggestions for resources which can be easily customised.
£18.99
Taylor & Francis Ltd The Efficacy of Architecture: Political Contestation and Agency
A significant ideological transition has taken place in the discipline of architecture in the last few years. Originating in a displeasure with the ‘starchitecture’ system and the focus on aesthetic innovation, a growing number of architects, emboldened by the 2007–8 economic crisis, have staged a rebellion against the dominant mode of architectural production. Against a ‘disinterested’ position emulating high art, they have advocated political engagement, citizen participation and the right to the city. Against the fascination with the rarefied architectural object, they have promoted an interest in everyday life, play, self-build and personalization. At the centre of this rebellion is the call for architecture to (re-)assume its social and political role in society. The Efficacy of Architecture supports the return of architecture to politics by interrogating theories, practices and instances that claim or evidence architectural agency. It studies the political theories animating the architects, revisits the emergence of reformist architecture in the late nineteenth century, and brings to the fore the relation of spatial organization to social forms. In the process, a clearer picture emerges of the agency of architecture, of the threats to as well as potentials for meaningful societal transformation through architectural design.
£153.00
Taylor & Francis Ltd Journalism, Gender and Power
Journalism, Gender and Power revisits the key themes explored in the 1998 edited collection News, Gender and Power. It takes stock of progress made to date, and also breaks ground in advancing critical understandings of how and why gender matters for journalism and current democratic cultures.This new volume develops research insights into issues such as the influence of media ownership and control on sexism, women’s employment, and "macho" news cultures, the gendering of objectivity and impartiality, tensions around the professional identities of journalists, news coverage of violence against women, the sexualization of women in the news, the everyday experience of normative hierarchies and biases in newswork, and the gendering of news audience expectations, amongst other issues.These issues prompt vital questions for feminist and gender-centred explorations concerned with reimagining journalism in the public interest. Contributors to this volume challenge familiar perspectives, and in so doing, extend current parameters of dialogue and debate in fresh directions relevant to the increasingly digitalized, interactive intersections of journalism with gender and power around the globe.Journalism, Gender and Power will inspire readers to rethink conventional assumptions around gender in news reporting—conceptual, professional, and strategic—with an eye to forging alternative, progressive ways forward.
£38.99
Taylor & Francis Ltd Radio Production
Radio Production is for professionals and students interested in understanding the radio industry in today’s ever-changing world. This book features up-to-date coverage of the purpose and use of radio with detailed coverage of current production techniques in the studio and on location. In addition there is exploration of technological advances, including handheld digital recording devices, the use of digital, analogue and virtual mixing desks and current methods of music storage and playback. Within a global context, the sixth edition also explores American radio by providing an overview of the rules, regulations, and purpose of the Federal Communications Commission.The sixth edition includes: Updated material on new digital recording methods, and the development of outside broadcast techniques, including Smartphone use. The use of social media as news sources, and an expansion of the station’s presence. Global government regulation and journalistic codes of practice. Comprehensive advice on interviewing, phone-ins, news, radio drama, music, and scheduling. This edition is further enhanced by a companion website, featuring examples, exercises, and resources: www.focalpress.com/cw/mcleish.
£56.99
Taylor & Francis Ltd Behind the Lens: Dispatches from the Cinematographic Trenches
Filmmaker Jay Holben has been battling in the production trenches for most of his life. For the past 17 years, he’s chronicled his adventures in the pages of American Cinematographer, Digital Video, Videography, and TV Technology. Now, in Behind the Lens: Dispatches from the Cinematic Trenches, he’s compiled nearly 100 of his best articles on everything from camera technology and lenses to tips and techniques for better lighting. Whether you’re making independent films, commercials, music videos, documentaries, television shows, event videos, or industrials, this full color collection provides the tools you need to take your work to the next level and succeed in the world of digital motion imaging.Featured topics include:*Tech, including the fundamentals of how digital images are formed and how they evolved to match the look of a film, as well as image compression and control*Optics, providing a thorough examination of lenses and lens interchangeability, depth of field, filters, flare, quality, MTF, and more*Cameras, instructing you in using exposure tools, ISO, white balance, infrared, and stabilizers*Lighting, featuring advice on using lighting sources and fixtures and how to tackle common lighting problems Additional tips and tricks cover improving audio, celestial photography, deciding if film school is right for you, and much more.For over a decade Jay Holben has worked as a director of photography in Los Angeles on features, commercials, television shows, and music videos. He is a former technical editor and frequent contributing writer for American Cinematographer, the current technical editor and columnist for Digital Video, and the lighting columnist for TV Technology. The author of A Shot in the Dark: A Creative DIY Guide to Digital Video Lighting on (Almost) No Budget, Holben is also on faculty for the Global Cinematography Institute. He is now an independent producer and director.
£52.99