Search results for ""author bob .""

Improve student enrollment outcomes and meet institutional goals through the effective management of student enrollments. Published with the American Association for Collegiate Registrars and Admissions Officers (AACRAO), the Handbook of Strategic Enrollment Management is the comprehensive text on the policies, strategies, practices that shape postsecondary enrollments. This volume combines relevant theories and research, with applied chapters on the management of offices such as admissions, financial aid, and the registrar to provide a comprehensive guide to the complex world of Strategic Enrollment Management (SEM). SEM focuses on achieving enrollment goals, and sustaining institutional revenue and serving the needs of students. It provides insights into the ways SEM is practiced across four-year institutions, community colleges, and professional schools. More than just an enhanced approach to admissions and financial aid, SEM examines the student's entire educational cycle. From entry through graduation, this volume helps SEM professionals and graduate students interested in enrollment management to anticipate change and balancing the goals of revenue, access, diversity, and prestige. The Handbook of Strategic Enrollment Management: Provides an overview of the thinking of leading practitioners that comprise SEM organizations, including marketing, recruitment, and admissions; tuition pricing; financial aid; the registrar's role, academic advising; and, retention Includes up-to-date research on current issues in SEM including college choice, financial aid, student persistence, and the effective use of technology Guides readers creating strategic enrollment organizations that fit the unique history, culture, and policy context of your campus Strategic enrollment management has become one of the most important administrative areas in postsecondary education, and it is being adopted in countries around the globe. The Handbook of Strategic Enrollment Management is for anyone in enrollment management, admissions, financial aid, registration and records, orientation, marketing, and institutional research who wish to enhance the health and vitality of his or her institution. It is also an excellent text for graduate programs in higher education and student affairs.

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The best companies and most successful salespeople live by a three-word mantra-"all about them"-because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture the power of storytelling (and story- selling ) brand authenticity and transparency and more.

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From the philosophy of mind and language, through physics and mathematics, to the philosophy of the human sciences, morality and religion, there is almost no area of philosophy to which Hilary Putnam has not made highly original and influential contributions. This wide-ranging collection of papers provides a critical assessment and exploration of Putnam's Seminal Work. Written by Philosophers themselves well known for their work in the field, each essay bears witness to the continuing influence and importance of Putnam's thought. Putnam's reply constitutes an extensive new essay which clarifies, and develops further, central themes in his philosophy. This volume includes papers by Simon Blackburn, George Boolos, Michael Hallett, Michael Redhead, Thomas Ricketts, David Wiggins and Crispin Wright.

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While there are many books on "how to patent" and patent law, Essentials of Patents delivers practical advice on how to leverage patents as a powerful competitive corporate tool. This is not your "ordinary patent book". It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each with its own chapter, includes the CEO / ICO, CFO, CTO, and cross functional managers of HR, Engineering, Manufacturing and IT. Essentials of Patents is arguably one of the first works on intellectual property that drives home the importance of patent creation, protection and exploitation throughout the enterprise. Gibbs and DeMatteis show how patents can enhance competitive intelligence, product development cost reduction, product line expansion, and revenue streams, making this guide a must-have for the savvy manager. In it, the authors introduce a new management methodology: Patent Quality Management, or "PQM". With public company market values more than 90% attributable to the value of intangible assets and patents, the time has come for all corporate managers, not just R&D and legal counsel, to master intellectual property management in this competitive global market (and shareholders are demanding it).

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A new line of books reveals how technology is changing how we do business... How strategic business-wide use of Web technology can boost efficiency, sales, and profits Authors Tim McEachern and Bob O'Keefe vividly illustrate that new Web technology must be considered and managed within the context of a company's entire business operations. With the help of success stories from industry leaders, they demonstrate the impact the Web can have on everything from product development to supplier relations, marketing and sales to personal management styles. * The first book to show how strategic use of Web technology can positively impact all aspects of organizational growth * Includes real-life examples from Johnson & Johnson, GE Price Waterhouse, United Technologies, UT Carriers, and other industry leaders * Provides a framework for integrating EDI, Intranets, logistics software, and other Web-related technologies into product design and overall business operations TIM McEACHERN (Albany, New York) is founder and President of One World Interactive, developers of Web sites for a number of Fortune 500 companies. BOB O'KEEFE (London, England) is a professor of information services management at Brunel University in London and has been a visiting professor at the Rensselaer Polytech's Lally School of Management and Technology.

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The prebiotic concept works on the basis that many potentially health-promoting microorganisms are already present in humans. Prebiotics are non-digestible food ingredients that stimulate activity in targeted microorganisms, to improve the health of the individual. Prebiotics can be incorporated into many foodstuffs such as beverages, health and sports drinks, infant formulae, cereals, bread, savoury products and so forth, and are receiving much commercial interest. Prebiotics: Development and Application is the first book to consolidate research in this emerging area of ‘functional food’ study. The book takes a broad view approach to prebiotics, from the conceptual stage, definition, production, evaluation of individual food products and their effect on microbial flora, and their potential relation to diseases. The book starts with an introduction to the prebiotic concept and its development, proceeds to consider the synthesis and manufacture of prebiotics and testing for prebiotic effects, and will then consider different forms of prebiotics (e.g. fructans, galactans, lactulose etc). The book will then look at prebiotic intervention for improving human health (acute and chronic disorders) and animal health. The book closes by considering the sectors for prebiotic foods, development and commercialisation issues, and future developments.

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Level Three Discover the secrets of the Titanic 100 years after the sinking Learn all about the search for the Titanic's wreckage in this Level 3 reader featuring photographs of the ship's remains, as well as full-color artwork.

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From Belize to Brazil, the forests of the American neotropics are home to an astonishing array of birds—over 3,700 different species, or nearly 40 percent of all the birds on earth. Because of this overwhelming abundance, birders come from all over the world to try to catch glimpses of species that can be found nowhere else, such as toucans and antbirds, motmots and manakins, bellbirds and cocks-of-the-rock, and practically all of the planet's hummingbirds. Two such birding enthusiasts are Vera and Bob Thornton, who have spent fifteen years photographing these special and exotic birds in the rainforests of eleven different countries of Central and South America. In this book, you'll find more than a hundred spectacular color photographs they took during their travels, along with a highly entertaining account of their adventures—and misadventures—in chasing these exotic neotropicals.The birds pictured here are among the Thorntons' personal favorites—birds that, in their words, "either dazzled us with their beauty, or charmed us by their behavior, or, in a few cases, simply challenged us by the mystique of their rarity." This latter category includes such elusive and sought-after birds as the Black-crowned Antpitta, the Zigzag Heron, the Rufous-vented Ground-Cuckoo, the Bare-necked Umbrellabird, and the monkey-eating Harpy Eagle. In the accompanying text, Bob Thornton engagingly describes the challenges as well as the magic of negotiating the neotropical rainforests in search of colorful birds to photograph. For those who would like to follow in the Thorntons' footsteps, there are also helpful tips about photographic gear and techniques, preferred places to see the birds, lodging, and guides. For everyone who enjoys excellent nature photography, Chasing Neotropical Birds is a must-have volume on the coffee table or in the library.

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Described by New York Times critic John Rockwell as "one of the best non-famous composers this country has to offer," Ben Johnston reconceives familiar idioms--ranging from neoclassicism and serialism to jazz and southern hymnody--using just intonation. Johnston studied with Darius Milhaud, Harry Partch, and John Cage, and is best known for his String Quartet No. 4, a complex series of variations on Amazing Grace. This collection spans forty years and brings together forty-one of Johnston's most important writings, including many rare and several previously unpublished selections. They include position papers, theoretical treatises, program notes, historical reflections, lectures, excerpts from interviews, and letters, and they cover a broad spectrum of concerns--from the technical exegesis of microtonality to the personal and the broadly humanistic. A discography of commercially available recordings of Johnston's music closes out the collection.

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Described by New York Times critic John Rockwell as "one of the best non-famous composers this country has to offer," Ben Johnston reconceives familiar idioms--ranging from neoclassicism and serialism to jazz and southern hymnody--using just intonation. Johnston studied with Darius Milhaud, Harry Partch, and John Cage, and is best known for his String Quartet No. 4, a complex series of variations on Amazing Grace. This collection spans forty years and brings together forty-one of Johnston's most important writings, including many rare and several previously unpublished selections. They include position papers, theoretical treatises, program notes, historical reflections, lectures, excerpts from interviews, and letters, and they cover a broad spectrum of concerns--from the technical exegesis of microtonality to the personal and the broadly humanistic. A discography of commercially available recordings of Johnston's music closes out the collection.

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Wider World is the portal to a wider world of English language knowledge and resources specially designed for teenage learners. It provides teenage students with the ability to communicate well in English while developing a strong vocabulary and grammar syllabus. Just as importantly, it gives them the confidence to participate as educated citizens in the global community of the 21st century. Find out more at english.com/widerworld

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Audio material for use in class (Students’ Books) 3-4 CDs per level

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Audio material for use in class (Students’ Books) 3-4 CDs per level

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There has never been and will never be another nightclub to rival the sheer glamour, energy, and wild creativity that was Studio 54. Now, in the first official book on the legendary club, co-owner Ian Schrager presents a spectacular volume brimming with star-studded photographs and personal stories from the greatest party of all time. From the moment it opened in 1977, Studio 54 celebrated spectacle and promised a never-ending parade of anything goes. Although it existed for only three years, it served as a catalyst that brought together some of the most famous and creative people in the world. It quickly became known for its celebrity guest list and uniquely chic clientele. From the cutting-edge lighting displays to its elaborate sets, it was the beginning of nightclub as performance art. Now, Studio 54 explores this cultural zeitgeist and gives us Schrager s personal firsthand account of what it was like to create and run the most famous nightclub of our age. With hundreds of photographs, many of which have never been seen before, of the celebrities and beautiful people and engaging stories and quotes from such cultural luminaries as Liza Minelli, David Geffen, Brooke Shields, Pat Cleveland, and Diane von Furstenberg, this exciting volume depicts the wild energy and glittering creativity of the era. One of the most important cultural landmarks of the twentieth century, Studio 54 continues to inspire with its legendary glamour. This exhilarating volume is a must-have for style and fashion aficionados today.

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THE LOUDER THAN WAR #1 BOOK OF THE YEARA ROUGH TRADE, THE TIMES, MOJO, UNCUT, THE HERALD BOOK OF THE YEARThis is not a book about a rock band. This is not even a book about Mark E Smith. This is a book about The Fall group - or more precisely, their world. 'To 50,000 Fall Fans: please buy this inspired & inspiring, profound & provocative, beautiful & bonkers Book of Revelations.'DAVID PEACE'Mind blowing . . . there is so much to enjoy in this brilliant book.'TIM BURGESS'A container sized treasure trove . . . I strongly advise you to buy it.'MAXINE PEAKE'The most wonderful, unashamedly intellectual, pretentious, ridiculous, exciting hymn to this incredible group.'ANDY MILLER, BACKLISTEDOver a prolific forty-year career, the Fall created a world that was influential, idiosyncratic and fiercely original - and defied simple categorisation.Their frontman and lyricist Mark E. Smith spun opaque tales that resisted conventional understanding; the Fall's worldview was an education in its own right. Who wouldn't want to be armed with a working knowledge of M. R. James, shipping-dock procedures, contemporary dance, Manchester City and Can? The group inspired and shaped the lives of those who listened to and tried to make sense of their work.Bringing together previously unseen artwork, rare ephemera and handwritten material, alongside essays by a slate of fans, EXCAVATE! is a vivid, definitive record - an illumination of the dark corners of the Fall's wonderful and frightening world.

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A practical look at how positive psychology can transform performance at work, essential for anyone looking to both grow in their professional career and improve their well-being. It is equally appropriate for employees or for managers and leaders looking to increase performance in their teams and departments. Well-being at work should be more than just helping people feel okay. Positive psychology enables people to be more than okay and actually thrive at work. This book describes highly practical ideas and techniques that can be applied in the workplace at individual, team and organisational levels to increase positivity, boost engagement, develop strong working relationships, build purpose, enable a sense of accomplishment and grow resilience. It is packed with tools and tips to make a difference to your career, teams, organisations and daily working life, and demonstrates how ideas from positive psychology can help transform mindsets and drive the dual aims of performance and positivity. This book is an essential read for anyone looking to grow in their professional career while also improving their well-being and happiness, and for leaders who want to enable high performance at work but also want their teams to thrive and be happy. Part of the Business in Mind series.

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Dundonians have a defining, distinctive way of expressing themselves and communicating feelings. The ancient city’s characteristic accent can be heard in any Lochee bar or Hilltoon playground, or on any bus – where Dundee grannies have extraordinary ‘Eh?’ ‘Eh!’ nodding conversations. And to the trained ear they make perfect sense!

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Hundreds of candid quotes from Chinese tech giant Jack Ma that reveal his thoughts on business values, innovation, competition, teamwork, philanthropy, and more. Ever since the Alibaba Group went public on September 19, 2014—with an initial public offering of a record-breaking $25 billion—Jack Ma, the founder and charismatic “spiritual leader” of the e-commerce behemoth, has been making headlines around the world. Alibaba is now the largest retailer in the world, and since 2015, the company’s online sales and profits have outstripped those of Amazon, eBay, and Walmart combined. Recently, Alibaba’s cloud computing arm has been outperforming major players such as Google and Amazon, and Jack Ma has been widening its investments into new sectors, such as entertainment and electric cars. Ma—the first Chinese entrepreneur to appear on the cover of Forbes and the third-richest man in China—has a net worth that is estimated to be more than $39 billion. But despite Ma’s massive influence in China and in the global tech world, his inspirational rags-to-riches story is relatively unknown to the general American public. Jack Ma: In His Own Words is a detailed look at the thoughts and words of arguably the most prominent figure in internet entrepreneurship in the past 20 years—made up entirely of Ma’s own thought-provoking and candid quotes. Many of these quotes are translated directly from the Chinese press and interviews. For readers who do not read Chinese and have no other access to these materials, this book provides invaluable insight into the mind of one of the world’s most successful business magnates.

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"A great book written by a truly medical family ... This book will prove invaluable to the student paramedic and a great aid to the practicing paramedic ... The case studies are thought provoking and give an opportunity for students to learn about situations they will encounter during their careers and experienced paramedics and practitioners the opportunity to reflect on similar cases and question their practice ... I would highly recommend this book."Paul Bates (Paramedic), Higher Education Programme Manager, London Ambulance Service NHS Trust, UK"Individuals new to pre-hospital care will find this text well structured and clear. The informative introduction and subsequent case studies are written in an easy to read question and answer style. These provide a starting point for the reader to undertake further focused reading and investigation. A helpful text for students who are new to caring for patients, in the pre-hospital environment."Amanda Blaber, Senior Lecturer, University of Brighton, UK"This book presents a series of medical vignettes of varying complexity. It discusses the differential diagnosis and clinical care, offering important background knowledge to assist the Paramedic in following the best clinical pathway. Fellows and Fellows provide the vital link between the classroom and reality, removing the mysticism from the complex and ever changing world of pre-hospital care"Dr David Zideman, Clinical Lead – Emergency Medical Care, London Organising Committee of the Olympic and Paralympic Games"This is a great introductory text … The language is easy to read and does not use over complicated medical jargon, which can be off putting for novice students (and experienced ambulance personnel alike!) whilst introducing the reader to ‘ambulance language’. The comprehensive glossary is an unexpected find and a fabulous revision tool, explaining many difficult medical concepts and conditions."Emma Redwood, State Registered Paramedic, University of Northampton, UK "Until now there have been very few books that outline the importance of all stages of the care received by a patient. This book fills that gap without overwhelming those new to the paramedic profession. In addition it works well as a supplementary book for anyone working in the pre-hospital field to remind them the importance of seeking a differential diagnosis and not jumping to any conclusions ... A good book for paramedic students to read and enjoy."Ruth Lambert, Student Paramedic, University of Northampton, UKThis accessible book will help both practising and student paramedics prepare to deal with 25 of the most commonly seen pre-hospital care scenarios, as well as to revise for practical exams. Part of a new Case Book series, the book starts with a description of the patient history and examination, then challenges you to spot important signs, determine a likely diagnosis and make important management decisions. This technique helps to cement prior knowledge and teach both scientific and practical knowledge, both vital for today’s paramedic.By looking at the journey of the patient and paramedic, the authors provide a more complete understanding of the care pathway, helping you to be aware of signs of severe illness and develop safe practice. In addition, the book: Encourages you to develop knowledge of pathophysiology, pharmacology and out of hospital emergency treatment plans to point of handover at definitive care Covers a wide range of scenarios, from everyday situations to more complex Contains practical cases, checklists, clinical tools, key information boxes and clear answers to clinical questions The book is written by a unique father and daughter author team, with the complementary perspectives of a paramedic educator and a student.

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Robin Laing – songwriter, poet, performer – takes the reader on a lyrical tour of the history and lore surrounding Scotland’s national drink. His writing depicts whisky in its many guises; be it a warm comfort on a winter’s night, the perfect accompaniment to beans on toast, or even a perilous substance inciting mayhem and ‘super velocity.’ The Whisky Muse II is an ode to both whisky and the country where its stories began. Laing’s poems are steeped in legend and inspired by a wealth of anecdote; from sea dragons to warring rabbits, culinary finesse to the elusive female haggis. His songs are reminiscent of the foot-stamping and rowdy camaraderie of folk songs performed in a cosy tavern, possibly following a wee dram (or two). So settle down, crack out the Usquebaugh Baul, and join Laing for many a tale of legend, adventure, chaos and love, all in tribute to Scotland’s favourite tipple.

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A leader in the data economy explains how we arrived at AI—and how we can navigate its future. In The Datapreneurs, Bob Muglia helps us understand how innovation in data and information technology have led us to AI—and how this technology must shape our future. The long-time Microsoft executive, former CEO of Snowflake, and current tech investor maps the evolution of the modern data stack and how it has helped build today’s economy and society. And he explains how humanity must create a new social contract for the artificial general intelligence (AGI)—autonomous machines intelligent as people—that he expects to arrive in less than a decade. Muglia details his personal experience in the foundational years of computing and data analytics, including with Bill Gates and Sam Altman, the CEO of OpenAI, the creator of ChatGPT, and others that are not household names—yet. He builds upon Isaac Asimov’s Laws of Robotics to explore the moral, ethical, and legal implications of today’s smart machines, and how a combination of human and machine intelligence could create an era of progress and prosperity where all the people on Earth can have what they need and want without destroying our natural environment.The Datapreneurs is a call to action. AGI is surely coming. Muglia believes that tech business leaders, ethicists, policy leaders, and even the general public must collaborate answer the short- and long-term questions raised by its emergence. And he argues that we had better get going, because advances are coming so fast that society risks getting caught flatfooted—with potentially disastrous consequences.

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The Comprehensive Guide for Any Gelato Lover or Frozen Dessert Afficionado! Learn the ins and outs of gelato, sorbet, and ice cream from the masters: how it's made, how to create different flavors and aesthetics, and more. Combining sweet flavors and scents with the smoothness of ice cream, fruits with the freshness of sorbets, choosing the best ingredients and the most natural; this is the passion of Amorino. Included within this book are dozens of recipes for different types of frozen desserts and delicious accompaniments, such as chocolate and caramel sauces, as well as instructions to take your recipes to the next level by making them beautiful and ornate, adding embellishments, and more. Ice cream is the delectation of the moment, the whim of pleasure, a pure delicacy. Let yourself be guided by your taste buds into deliciousness with The Amorino Guide to Gelato.

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A Very Vintage Christmas embodies the nostalgia and sentimentality associated with the holiday season. Vintage ornaments, lights, decorations, cards and wrapping all conjure up happy memories of Christmases past and serve as tangible mementos of holidays shared with family and friends. In fact, finding these objects, decorating with them and sharing them with others brings an instant feeling of comfort and joy. Coupled with beautiful photographs, tips on collecting, and secret shopping haunts, A Very Vintage Christmas offers a 360-degree look at holiday décor in America and gives suggestions on how to make vintage finds work for today’s audience. While each chapter of A Very Vintage Christmas is unique, there is a common thread that runs through them all: the love of beautiful holiday decorations, and the interest in their history, value, and preservation. The book helps the everyday collector and enthusiast to build their own collection and offers tips on how to make the most of what they’ve got.

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This absorbing study casts light on the tactics, weapons and combat effectiveness of the US Marines and North Korean soldiers who fought one another in August and September 1950. Equipped with Soviet tanks and bolstered by a cadre of combat veterans returning from the Chinese Civil War, North Korea’s army launched its surprise offensive against the Republic of Korea on 25 June 1950; within days Seoul had fallen and the majority of South Korea’s divisions had been shattered. American ground troops rushed to Korea also seemed incapable of stopping the rapidly advancing North Koreans. By August, the remnants of the South Korean and US Army divisions had been pushed into a small corner around the port of Pusan, their backs to the sea. Time was also running out for the North Koreans; virtually all of their planning and preparations were based on a two-month campaign. Although the North Korean People’s Army had enjoyed an impressive string of victories, its losses were no longer being replaced in the needed quantity or quality. It was truly a do-or-die moment for both sides. In the wake of World War II, the United States Marine Corps had shrunk from 473,000 men in 1945 to only 70,000 in 1950. Despite its heavily slashed budget and manpower, the Marine Corps responded swiftly and decisively. Active-duty Marines from all over the globe gathered and for once the Marine Corps even received some of the latest American military equipment; it was the Marines’ esprit de corps that made the real difference, however. Using first-hand accounts and specially commissioned artwork, this study assesses the KPA and US Marine Corps troops participating in three crucial battles – Hill 342, the Obong-Ni Ridge and the Second Battle of Seoul – to reveal the tactics, weapons and combat effectiveness of both sides’ fighting men in Korea in 1950.

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Crash, Bang, Wallop! charts the development of drums and their effect on the UK rock and pop music scene, during the second half of the twentieth century. A central thread running through the book is Ivor Arbiter’s influence on the British drumming scene. The book describes the various marques that he imported, marketed and, in three notable cases, created. Descriptions and potted histories of some of the other key brands available over the period are provided, even where they were bitter competitors with Ivor’s businesses. Bob’s dual qualifications of having been a pro drummer since rock was born, plus having sold the things, has given him a unique insight into the development of the modern drum set. Crash, Bang, Wallop! shares his knowledge and experiences in a highly readable package that even non-drummers will appreciate. Enjoy the ride, seen through the eyes of a professional drummer with over 50 years on the stool, who has also retailed them, developed them and written about them.

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How can we live more simply, learn to appreciate what we have and root our way of being in the Earth we have inherited? By living simply and becoming an Earth Warrior. As life keeps urging us to go faster, many of us are moving in the opposite direction... we are looking for SLOWNESS, for stillness, to live more natural, less complex lives. Bob Hillary spent a year living off grid, an experience that taught him how to live simply. This meant downscaling, re-wilding, un-teching and finding and doing things that are free. These philosophies provided a framework for the 21 practices he shares in this book. They range from letting stillness be your friend to learning to say 'no' and practising gratitude, and they offer fun and practical ways for you to start making simple living part of your everyday life. Bob also looks at the crucial process of self-healing, which needs to take place so that you can fully embrace the book's closing section on action - how best to take the simple living message out into the world. This is a manual for modern times, teaching us how to be Earth Warriors and live in a more joyful, positive, meaningfully and above all simple way. It is guide to creating positive action, to walking the right path and making the right choices.

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Sparta was a small city which consistently punched above its weight in the affairs of classical Greece, happily meddling in the affairs of the other cities. For two centuries her warriors were acknowledged as second to none. Yet at only one period in its long history, in the late fourth and early third century BC, did the home of these grim warriors seem set to entrench itself as the dominant power in the Greek world. This period includes the latter stages of the Peloponnesian War from 412 BC to the Spartan victory in 402, and then down to the Spartan defeat by the Thebans at Leuctra in 371 BC, where it all began to unravel for the Spartan Empire Surprisingly few previous books have covered the tumultuous first decades of the fourth century BC, particularly when compared to the ample coverage of the Peloponnesian War. As the authors explain, although the earlier period has the benefit of Thucydides' magisterial history, the period covered here is actually well served by sources and well worthy of study. There are many interesting characters here, including Alcibiades, Lysander, Agesilaus, Pelopidas and Epaminondas, to name but a few. In addition there are several campaigns and battles that are reported in enough detail to make them interesting and comprehensible to the reader. Bob Bennett and Mike Roberts untangle the complexities of this important but unduly neglected period for the modern reader.

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Following the tried and tested formula of his earlier Lion Storyteller titles, Bob Hartman retells a selection of Easter stories in his own inimitable style. This collection of 23 stories includes the key Bible accounts of the events of the first Easter from Palm Sunday through to Jesus' resurrection, encounters with his friends and followers, and the ascension. Bob Hartman's retellings of familiar and sometimes serious tales are fresh and engaging, making these Bible stories accessible to the young and not-so-young. Line illustrations complement the text. As a bonus, this book includes some of Bob Hartman's favourite storytelling tips.

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Popular storyteller Bob Hartman is renowned for his fresh take on often-told stories, bringing them to life with vibrant characters and a lively twist in the tale. The third in The Unauthorized Versions series, this title is packed full of humour, mischief, silliness, and fun. These easy-to-read stories are inspired by the Bible, but given a completely original slant. Retold at a cracking pace, this black and white line illustrated book (in a style perfectly matched to Bob's mischievous storytelling) makes an ideal read for those who prefer something a little more wayward on their bookshelves, particularly boys aged 7-9.

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Cute Pups! Big Trucks! These three puppies must swap their beloved trucks in this original board book that's perfect for toddlers with big building dreams.Dig Dug, Puddles, and Cheddar have some very important work to do . . . but it seems absolutely impossible to drive some-puppy else’s truck instead of their own beloved truck, but with a lot of teamwork, these pups just might be able to finish their task before snack time.

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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of The Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new

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After President Lincoln issued the final Emancipation Proclamation of January 1, 1863, Confederate slaves who could reach Union lines often made that perilous journey. A great many of the young and middle-aged among them, along with other black men in the free and border slave states, joined the Union army. These U.S. Colored Troops (USCT), as the War Department designated most black units, materially helped to win the Civil War - performing a variety of duties, fighting in some significant engagements, and proving to the Confederates that Northern manpower had practically no limits. Soldiering for Freedom explains how Lincoln's administration came to recognize the advantages of arming free blacks and former slaves and how doing so changed the purpose of the war. Bob Luke and John David Smith narrate and analyze how former slaves and free blacks found their way to recruiting centers and made the decision to muster in. As Union military forces recruited, trained, and equipped ex-slave and free black soldiers in the last two years of the Civil War, white civilian and military authorities often regarded the African American soldiers with contempt. They relegated the men of the USCT to second-class treatment compared to white volunteers. The authors show how the white commanders deployed the black troops, and how the courage of the African American soldiers gave hope for their full citizenship after the war. Including twelve evocative historical engravings and photographs, this engaging and meticulously researched book provides a fresh perspective on a fascinating topic. Appropriate for history students, scholars of African American history, or military history buffs, this compelling and informative account will provide answers to many intriguing questions about the U.S. Colored Troops, Union military strategy, and race relations during and after the tumultuous Civil War.

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