Search results for ""kogan page ltd""

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.

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Twenty-first-century supply chains have evolved into world-wide inter-connected supply-and-demand networks comprising vastly more complex operations, with profound inter-dependencies and exposure to greater volatility in our uncertain world. The linear concept of a chain is therefore no longer adequate to describe these complex international networks of suppliers, stakeholders, partners, regulators and customers that are involved in ensuring the efficient and effective movement of products, services, information and funds around the world - we are firmly in the era of Global Supply Chain Ecosystems. Exploring the latest market trends and industry developments across emerging, developing and developed markets, in Global Supply Chain Ecosystems industry leader Mark Millar presents detailed and practical insights that will help you capitalise on market opportunities, overcome supply chain challenges and make better informed business decisions. In addition to highlighting key supply chain shifts such as the move beyond globalisation back towards regionalisation, this ground-breaking new publication explores several critical aspects of global supply chain ecosystems - including visibility, resilience, sustainability and collaboration.

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An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. With coverage of latest best practice including IT's role in account management, plus new case studies, online supporting resources and a new section comparing how different industries/markets approach key account management, it stands alone as the premier book on managing key customers. Online resources include helpful templates, guides for students and lecturers, and self tests to ensure that best practice is being followed.

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Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness. Ideal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to utilise the benefits of sustainable development and forms of digital marketing, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as the increasing use of mobile, QR codes and social network sites for consumers interested in ethical, environmental and sustainable marketing.

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Our lives are getting faster and faster. We are engulfed in constant distraction from email, social media and our 'always on' work culture. We are too busy, too overloaded with information and too focused on analytical left-brain thinking processes to be creative. Too Fast to Think exposes how our current work practices, media culture and education systems are detrimental to innovation. The speed and noise of modern life is undermining the clarity and quiet that is essential to power individual thought. Our best ideas are often generated when we are free to think diffusely, in an uninterrupted environment, which is why moments of inspiration so often occur in places completely separate to our offices. To reclaim creativity, Too Fast to Think teaches you how to retrain your brain into allowing creative ideas to emerge, before they are shut down by interruption, distraction or the self-doubt of your over-rational brain. This is essential reading for anyone who wants to maximize their creative potential, as well as that of their team. Supported by cutting-edge research from the University of the Arts London and insightful interviews with business leaders, academics, artists, politicians and psychologists, Chris Lewis takes a holistic approach to explain the 8 crucial traits that are inherently linked to creation and innovation.

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The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice. There has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results. Each company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change.

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DISTINGUISHED FAVOURITE: Independent Press Awards 2017 Why are the New Zealand All Blacks the best rugby team in the world? How does the Kirov Ballet produce generation after generation of exceptional ballerinas? How did Southwest Airlines evolve from being an idiosyncratic Texan airline to become one of the most successful businesses internationally? How does the Finnish School Education System deliver great results by breaking conventions? Powerhouse uncovers the performance secrets of some of the most impressive organizations around the world and reveals the key principles they have in common to enable any business to raise their own bar. To understand what makes these organizations great, MacNeice and Bowen have conducted immersive and personal research; investigating their culture, interviewing their leaders and observing their everyday practice. Despite this diverse range of seemingly contrasting industries - business, sport, technology, finance, the arts - each of these successful institutions share a common bond: they are world-class industry leaders and have repeatedly outperformed their competition. Powerhouse explores what lessons can be learnt from these organizations to provide a unique and in-depth analysis of how enduring high performance can be developed.

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All trainee teachers in England and Wales have to sit numeracy and literacy skills tests in order to achieve Qualified Teacher Status (QTS) which permits them to continue or start teaching. How to Pass the QTS Numeracy and Literary Skills Tests includes both literacy and numeracy revision and mock tests. The numeracy section starts at a low level and includes a diagnostic test, a maths review, mental and general arithmetic practice, and revision of statistics. It gives the reader a good grounding in the skills needed to pass the test, particularly if maths has always been a weak subject or hasn't been revised in years. The literacy section includes practice material on spelling, punctuation, grammar and comprehension. It highlights the areas where people commonly have problems, and provides easy to follow explanations and practice questions and answers. Online supporting resources for this book include MP3 audio files to test mental arithmetics and sample numeracy tests.

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Many organizations approach the issue of employee engagement and motivation by tapping into age, gender and other stereotypes. Motivation and Performance challenges these notions, bringing together evidence that group differences are often exaggerated and that getting to the heart of what really motivates individuals is what's most important. This book is a practical guide to ensuring that organizations consider all motivators - job security as well as the need for personal growth - to improve employee satisfaction, boost organizational productivity and reduce staff turnover. Underpinned by original research, Motivation and Performance features case studies from finance, retail, the public and other sectors to show how the principles of motivating employees apply at all levels of the organization, not just at the leadership level, and how values and motivation can be changed and developed. Complete with a framework for conducting effective visits to front-line locations, it will help HR professionals ask the right questions, choose whether to implement external motivation-building programmes and make a real impact on an employee's desire to progress in the company.

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Essential Leadership is a practical, accessible book that tackles theory and practice in an integrated and stimulating way. You are encouraged to engage with a wide range of leadership theories and frameworks as well as rate your own leadership skills and qualities, make realistic self-development plans and start to experiment with new or different approaches. Rather than offering one best way forward or becoming overly theoretical, this book is a pragmatic resource for new and experienced leaders looking to navigate the leadership literature and start to fully realize their own leadership potential. Supported by exercises, practical examples, rigorous self-assessments, advice and suggestions, Essential Leadership offers an important guide for those currently working, or planning to work, in a 21st century business environment with all its complexity and uncertainty. It provides an over-arching framework of five essential leadership qualities that can be refined and combined as leaders grow, allowing them to be particularly responsive to the business context. The book allows readers to discover and develop their own leadership qualities, and master them through understanding, experimentation, feedback and reflection. Cutting-edge research into Millennial Leadership is also included, as are sections on developing your leadership maturity throughout life, and how leadership culture forms and changes. Online supporting resources include lecture slides and an instructor's manual.

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Strategic Sourcing Management examines procurement and supply management in detail, covering the three dimensions of competitiveness, effectiveness and efficiency. Written by Olivier Bruel, Professor Emeritus HEC Paris, and a team of contributing experts from academia, consulting and industry, the book is organised into four parts: strategic decisions; operational management of procurement and related supply chain; management of human resources and dedicated information systems; management of performance and change. This book has been written with a comprehensive global and coherent approach but the chapters are self-standing, enabling the reader to dip into different sections according to need. Strategic Sourcing Management considers both tactical and strategic perspectives that link with a corporate strategy and it includes dedicated chapters on how to set up a Strategic Sourcing function. The text is enriched with clear graphics and solid examples of best practice. Strategic Sourcing Management is a robust text based on both research and experience, so an essential reference for practitioners and academics working in or studying procurement and supply management. It is suitable for anyone involved in procurement and supply management at a senior level but also for general management enabling them to understand the mechanisms of value creation through Strategic Sourcing.

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Strength-based Lean Six Sigma is a new way of approaching process improvement that combines the best practices of two established methodologies to generate a new approach in order to help you develop and deliver increased high performance in any organization. It is the first book to use approaches in business improvement as well as organizational change for optimum organizational performance and improved agility. Combining the energy and motivation released through a strengths-based approach with the focus on quality and efficiency generated by lean six sigma, it offers practitioners from all disciplines the opportunity to understand each other and work successfully together to drive effective and powerful change programmes.

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Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.

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International trade, and its financing, is now a key component of many undergraduate and postgraduate qualifications. For anyone involved in international sales, finance, shipping and administration, or for those studying for academic or professional qualifications in international trade, The Handbook of International Trade and Finance offers an extensive and topical explanation of the key finance areas. This essential reference resource provides the information necessary to help you to reduce risks and improve cash flow, identify the most competitive finance alternatives, structure the best payment terms, and minimize finance and transaction costs. This fully revised and updated 4th edition of The Handbook of International Trade and Finance also describes the negotiating process from the perspectives of both the buyer and the seller, providing valuable insight into the complete financing process, and covering key topics such as: trade risks and risk assessment; structured trade finance; methods and terms of payment; currency risk management and bonds, guarantees and standby letters of credit. The Handbook of International Trade and Finance provides a complete and thorough assessment of all the issues involved in constructing, financing and completing a cross-border transaction, as an indispensable guide for anyone dealing with international trade. The new edition also includes a section on risk management, which plays an increasingly important role in international trade from currency fluctuations to political risk and natural disasters. N.B. This covers the principles of international trade and finance that are common across the globe and is relevant to anyone wanting to understand the subject, wherever they are located. Specific national issues (such as the UK's Brexit decision) do not affect the content. Online supporting resources include PowerPoint lecture slides.

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Supply Chain Management for Humanitarians provides an in-depth insight into the management of supply chains in the context of humanitarian logistics. This accessible and practical book considers humanitarian logistics from a strategic and operational perspective. The overarching theme is collaboration and coordination, one of the biggest challenges in the humanitarian community. Supply Chain Management for Humanitarians takes a problem-based learning approach, featuring real cases and examples from leading organizations including Oxfam, Unicef, and The Red Cross. Each chapter is self-standing, relating the content in each chapter to the supply chain as a whole. This enables the reader to easily dip into different sections. At the end of each chapter, there is a case study written by a leading practitioner currently working in the humanitarian field. Supply Chain Management for Humanitarians fills a much needed gap in the market and is essential reading for humanitarians worldwide.

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Design and deliver your employee engagement strategy more effectively with this printable, customizable training programme. Studies show that employees who are not engaged with their work are less productive, have a negative impact on customer service and innovation, are more frequently absent and leave at a higher rate than those who are. Efforts to engage employees have created a competitive business advantage, so it is therefore not surprising that companies are seeking to improve employee engagement by training managers in how to implement it. The Employee Engagement Toolkit offers eight practical training modules for use in in-house team learning sessions, covering - Defining employee engagement: what is it? - Setting your employee engagement objectives: why do we need engaged employees? - Building the business case for employee engagement - Measuring employee engagement - How to develop engagement: putting your plan into action - Essential tools and techniques for employee engagement - Communicating for engagement - Planning and action With an emphasis on active learning through discussions, exercises and role plays, the Employee Engagement Toolkit provides HR and employee engagement practitioners, consultants and trainers with a complete set of tools to train in embedding employee engagement in everyday practice. About the Kogan Page Toolkits: Our toolkits provide complete sets of customizable, printable resources to facilitate in-house training and development workshops and strategy design. Supplied as both ring binders and electronic files, and consisting of modules which can be used individually or combined for more extended programmes, the toolkits include ready-made practical exercises, handouts, discussion questions and more to upskill managers in performance management, change management and employee engagement.

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Positive organizational psychology, with its focus on the identification and development of strengths, is a natural ally to executive development and leadership coaching. However, this approach is only just beginning to come to the attention of organizations and consequently, the research base for strength-based coaching is in its early stages of development. Strength-Based Leadership Coaching in Organizations reviews strength-based approaches to positive leadership development and evaluates the evidence for their effectiveness, critically assesses their apparent distinctiveness and considers how strengths can be reliably assessed and developed in their organizational context. Strength-Based Leadership Coaching in Organizations reviews key areas of leader and team development and describes a model of strengths development in organizations. It discusses the application of strength-based leadership coaching from the managerial and external perspective within the context of career stage, seniority, role challenges and organizational need in order to facilitate meaningful change. Finally, it covers the limitations of the strength-based approach to leadership development together with the challenges of integrating positive leadership development. It shows exactly what a strengths focus is and that there is increasing evidence that this approach does get results. Where other books focus on one model of identifying strengths, this book offers a balanced and critical examination, showing how to apply a positive strength-based approach.

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Port Management looks at the numerous types of business interactions that occur at active ports. These include cooperating with other ports, coordinating deliveries with ships, overseeing port development, advertising and promotion, and enforcing security and environmental protection initiatives. Including research, practical insights and case studies, this book looks at quantitative methods and market analysis, maritime logistics, port planning and pricing, and commercial law. Port Management covers all the main aspects of management, administration and policy, and fills existing gaps in the literature in this area. Edited by two leading academics who have conducted research for the Department of Transport and the United Nations, this text is international in scope and includes research-based findings from a global team of contributors. It provides fascinating insights into the geography, economics, politics and trade involved in port management. Online supporting resources include lecture notes, lesson plans and PowerPoints.

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Published with the Association for Coaching, this revised edition of the highly-respected Leadership Coaching will enhance and extend your coaching practice. It draws on evidence-based thinking and the writing of some of the world's top leadership thinkers and coaching practitioners to present a start-of-the-art coverage of leadership models and how to use them effectively to benefit your coaching relationships. Leaders face many challenges, and this book will challenge you to adapt your coaching approach to suit your clients' needs. Its coverage ranges from newer topics such as strengths focused leadership and conversational leadership to more tried-and-tested frameworks such as Porter's strategy model and Goleman's model of leadership styles. It also incorporates non-Western perspectives from Asia and Africa and considers multinational topics like coaching global boards.

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Aviation Logistics looks at the function of the air cargo business and its role in global supply chains and logistics. As global economies are constantly evolving, the supply chain business with its transport partners must be proactive for the future. Technology and its resulting efficiency and transparency are therefore a central part of this book. Aviation Logistics examines how carriers are coming up with new methods and technologies to improve ground handling and road transport, traceability systems and barcoding, security and screening, and safe delivery of perishable items (such as in the pharmaceutical and medical sectors). Endorsed by The International Air Cargo Association (TIACA), Aviation Logistics is supplemented with case studies and contributions from a team of experts including Oliver Evans and Stan Wraight, both industry experts. Online resources available: Air Cargo News' Freighter Directory.

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Twenty-first-century supply chains have evolved into world-wide inter-connected supply-and-demand networks comprising vastly more complex operations, with profound inter-dependencies and exposure to greater volatility in our uncertain world. The linear concept of a chain is therefore no longer adequate to describe these complex international networks of suppliers, stakeholders, partners, regulators and customers that are involved in ensuring the efficient and effective movement of products, services, information and funds around the world - we are firmly in the era of Global Supply Chain Ecosystems. Exploring the latest market trends and industry developments across emerging, developing and developed markets, in Global Supply Chain Ecosystems industry leader Mark Millar presents detailed and practical insights that will help you capitalise on market opportunities, overcome supply chain challenges and make better informed business decisions. In addition to highlighting key supply chain shifts such as the move beyond globalisation back towards regionalisation, this ground-breaking new publication explores several critical aspects of global supply chain ecosystems - including visibility, resilience, sustainability and collaboration.

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It is often claimed that 70% of organizational change efforts fail, despite the popularity of linear change models. However these linear approaches to change are often based on the premise that change is predictable and straightforward, when actually change is complex, with the 'human' element often changing the functioning of the organizational system as a whole. Leading Change provides the practical framework that allows leaders to actively engage with a complex adaptive system to bring about successful organizational change. Supported by academic research, and grounded with a range of examples and cases, the book offers a genuine, viable alternative to existing approaches.

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People Risk Management provides unique depth to a topic that has garnered intense interest in recent years. Based on the latest thinking in corporate governance, behavioural economics, human resources and operational risk, people risk can be defined as the risk that people do not follow the organization's procedures, practices and/or rules, thus deviating from expected behaviour in a way that could damage the business's performance and reputation. From fraud to bad business decisions, illegal activity to lax corporate governance, people risk - often called conduct risk - presents a growing challenge in today's complex, dispersed business organizations. Framed by corporate events and challenges and including case studies from the LIBOR rate scandal, the BP oil spill, Lehman Brothers, Royal Bank of Scotland and Enron, People Risk Management provides best-practice guidance to managing risks associated with the behaviour of both employees and those outside a company. It offers practical tools, real-world examples, solutions and insights into how to implement an effective people risk management framework within an organization.

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A critical area of competitive advantage is the ability of organizations to lead rather than follow changes in the market. This means having the ability to roll out the right changes quickly and reliably in a way that delivers a return on investment. Managing Organizational Change brings together all the different roles and functions within an organization that a leader has to manage effectively to ensure successful and sustainable organizational change. Centred around the Cycle of Change Model, it provides a practical yet reflective overview of the four things you have to have (culture, capacity, commitment and capability) and the six things you have to do (direct, drive, deliver, prepare, propagate and profit). It explains which type of resources you need in order to achieve long term change, which tasks, roles and activities need to be in place and crucially, how to lead during a time of great unease. Managing Organizational Change will help you deliver better outcomes, reflect on what your organization needs to do better and ensure change is embedded throughout your organization. Online supporting resources for this book include downloadable appendices to supplement several chapters.

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The Mindful International Manager tackles the management situations that international managers have to handle every day. Accessible and jargon-free it explains how to clarify local vs. international roles, support and develop a team, organize and coordinate boundaries of time and distance, and win commitment toward common goals. The authors, both interculturalists, include exercises and best practice advice and the experiences and insights of practising international managers. They combine their practical approach with great depth of insight into the challenges of working and managing internationally and include the results of new research findings and cutting-edge case studies on topics such as leadership, global nomads, virtual teams, coaching and mentoring across cultures and decision-making.

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IQ and EQ (Emotional Intelligence) are not enough. Creating profit, growth and a better future for society is the new leadership challenge. In a shared power world, no single organization is in control or can deliver alone. Leadership PQ is for leaders working with multiple stakeholders to achieve more together. Shortlisted for the CMI Management Book of the Year 2014/15, Leadership PQ introduces a new leadership requirement, PQ (political intelligence) that will allow governments and businesses to build relationships and work together in a new and more effective way. Successful leaders have built the capability to interact strategically in a world where government and business share power to shape the future. Leadership PQ explains why political intelligence is now a critical leadership requirement, presents exclusive case studies and interview material to demonstrate the impact of PQ in action, and provides practical advice to on how to develop it by effectively navigating the Golden Triangle of business, government and society. Leadership PQ is targeted at: business leaders at a multinational and local level; leaders involved in public policy and delivery; leaders of non-profit organizations; executive teams; and aspiring leaders in all sections. While each sector features different challenges, PQ can give them greater reach and impact.

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Ethical Leadership shines a light on the role of both culture and ethics in organizations by making the issues more transparent, accessible and above all, connected. Business leaders are now accountable for showing that they have the correct ethical policies and culture in place. Andrew Leigh focuses on the fact that ethical culture is manifest in the actual behaviour and attitudes of all staff, rather than in policy documents. His book is full of practical strategies, case studies and action points which will help leaders to improve and manage ethical culture and climate in their organizations.

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A business continuity management system (BCMS) is a management framework that prepares the organization by developing business continuity strategies to meet its business and statutory obligations during an incident. It is about optimizing service availability and preserving business performance to secure future growth in the market. Business Continuity Management System offers a complete guide to establishing a fit-for-purpose business continuity capability in your organization. Structured in line with the principles of ISO22301 (the International Standard for business continuity management) and with current best practice, this user-friendly book covers the whole life cycle of developing, establishing, operating and evaluating a BCMS initiative. It is aimed at new and seasoned business continuity practitioners involved in business continuity activities in their organizations, whatever the size and sector. It includes proven techniques and easy-to-use methodologies that specifically support the implementation of those requirements specified in ISO 22301. Pragmatic approaches supported by in-depth explanations guide you to assess and improve your organization's BCMS performance. This is the first book to offer an end-to-end solution that addresses all aspects of implementing an effective BCMS. Business Continuity Management System is intended to act as a catalyst to accelerate progress on the journey from business continuity management and risk management to the creation and implementation of a business continuity management system, both by enhancing the BCM and risk competence of individual readers and by contributing to shared knowledge in implementing ISO 22301 in organizations.

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Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

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For professionals responsible for talent management and development, assessing competence and capability is crucial, especially in relation to recruiting the right leader. Yet talent professionals can also use leadership assessment as a positive and powerful talent development tool. Leadership Assessment for Talent Development goes beyond recruitment to position assessment as a central, strategic activity. It demonstrates how to apply a connected process that accelerates behavioural change areas and facilitates the engagement and enabling of in-house talent. This practical, forward-looking book uses authentic, engaging case studies to show how the principles of leadership assessment can work in practice. It is an essential companion for HR and talent professionals in any field who want to equip their company with the talent it needs to be fit for business success.

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At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public relations function. The PR Professional's Handbook guides practitioners in preparing and evaluating campaigns. In addition to providing a full breakdown on the individual skills required in briefing, writing and presenting projects of different shapes and sizes, the book covers the role and importance of public relations and communications in organizations, addressing, in full, key theories for PR, skills and disciplines, channels and creativity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

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For the maths-phobic, this 2nd edition of the best-selling How to Master Nursing Calculations, is ideal practice for learning key numeracy skills. The perfect companion for your training and in the first few crucial years of your career, it builds your competency through practice, revision and every day examples. Contents includes a review of the basics, clear illustrations of instrument scales, medical administration records and pharmaceutical labels as well as a detailed guide to reading drug dosage charts. Including a brand new list of important abbreviations and a section on how to make drug calculations without equations - requiring little mathematical knowledge - How to Master Nursing Calculations, 2nd edition, will help you master complex dosages and turn you into a maths whiz.

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Published with the Association for Coaching, Diversity in Coaching explores the impact and implication of difference in coaching. The book looks at how coaches can respond to issues of gender, generational, cultural, national and racial difference. Understanding how diversity impacts upon coaching is a crucial element to coaching effectively in today's diverse society and can give coaches the edge when responding to their coachees need. Written by an international team of coaching professionals, the book provides guidance on understanding diversity and how coaches can adapt coaching styles and techniques to meet individual needs, local demands and cultural preferences.It explores the impact and implication of difference in coaching, providing practical information to help coaches respond effectively to issues of diversity.

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A recent report for the CIPD indicated that stress is now the more common cause of long-term sick leave in the UK for the first time ever. Demanding workloads and lack of job security are key stress factors, but in a tough, highly competitive environment these stressors are no longer avoidable. But you can learn how to cope with the stress effectively. Coaching for Resilience is your practical guide to the principles of positive psychology. Using tried and tested techniques it will show you how to motivate and inspire your clients and yourself to build greater resilience. There are clear explanations of the principles of positive psychology throughout, with practical exercises and examples for ease of understanding. This comprehensive resource will help you develop a clear understanding of the psychology of stress and develop your own strategies to enhance resilience.

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In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'. Full of expert advice, tools and case studies from a variety of sources, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services. PR and Communication in Local Government and Public Services is also supported by a range of online resources, including case studies, appendices, and a bonus chapter on local authority publicity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

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One of the key success factors for any organization is effective strategic change - to ensure adaptability and increase productivity. Despite its importance, most change management projects fail or only partly deliver on their promise, the missing link often being the conflict between boardroom strategic initiatives and the working process design of the company. Implementing Strategic Change shows that most of this conflict occurs during interfacing activity - the seemly small activities such as chasing, following up and seeking permission to proceed that help drive a process forward can make up to 80% of many employees workload. This book will show that business strategy and change implementation rely on deep and close process knowledge and help develop the framework for understanding and improving these activities in any organization.

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Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations. With the rise in social media, customers are becoming more vocal in expressing any dissatisfaction, which can both lose existing customers and alienate potential new ones. Complaint Management Excellence provides practical advice, tools and techniques for managers to adopt when managing any complaints that come into their organisation. In order to arrive at a culture where complaints are welcomed, the underlying values, processes, structure, strategy and people within an organization all need to be aligned with, and respect, customer needs. Not only does this improve the long-terms prospects for the company itself, but can have a tremendous knock-on effect in terms of boosting employee morale and engagement. With case studies from companies as diverse as John Lewis, Waitrose, DHL, Hilton Hotels, the Starwood group (including Four Seasons and Ritz Carlton hotels) and BT, Complaint Management Excellence explains what customers are really looking for when they make a complaint, how to avoid conflict and how managers can lead culture change to ensure the best experience for all customers and clients.

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When applying for a new job or promotion many people face the rigours of an assessment centre. Many organisations, in both the public and private sectors, use these extended forms of assessment for selection purposes to guarantee they pick the candidate who will be the best fit for the company. However candidates often fail to do themselves justice as they are unaware of the different type of assessment tasks they may have to undertake. How to Succeed at an Assessment Centre provides ideal preparation for assessment events and gives expert advice on all the key issues such as how the assessments are conducted, how to behave in formal and informal situations as well as how to prepare for the different forms of assessment. With a plethora of practice questions, answers and explanations, How to Succeed at an Assessment Centre gives essential practical advice on the many different assessment processes, from group exercises to panel interviews and presentations.

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This latest edition of a well-established and highly respected manual provides a comprehensive course of study for anyone taking the Oxford Cambridge and RSA (OCR) Certificate of Professional Competence (CPC) examination. With all the information presented in a highly accessible format, this book is effectively a complete study course, ideal for use as a self-teaching aid. Updated to account for EU and UK legislative changes, this revised 12th edition includes typical case study scenarios used in the examination, and sample questions and answers. It is also essential reading for anyone employed in, or wishing to enter, the road freight transport and distribution industries as well as transport supervisors and managers who want to brush up on their knowledge.

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Evidence-Based Reward Management presents an analysis of the current failure of organisations to assess the effectiveness of pay and reward practices. It considers the reasons for this and outlines the damaging consequences of it. By examining recent developments in human capital information and measurement it looks at how HR can construct effective reward for improved performance, both for the individual and organization. The authors present the tools and techniques which can be applied to practice evidence-based reward management including a 4 step model, which sets strategic goals, reviews current policies, looks at how to pilot and make changes and improvements and explains how to monitor and adapt on an ongoing basis.

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Most transport operators have little experience of the regulations surrounding the carriage of dangerous goods. The smaller operator in particular will have no point of reference to refer to in order to find out if they are legally allowed to carry dangerous goods without application of all the requirements, including the costly training of drivers. This book enables the operator to quickly and easily identify the regulatory exemptions that apply to the listed UN numbers which identify dangerous goods. The operator is able to obtain confirmation on their ability to legally carry dangerous goods within the limitations of a transport operation and does not need to seek specialist knowledge or training. It lists the UN numbers and the exemptions that apply in an easy reference format and also provides information on how to use the data within the regulatory framework.

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Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.

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The Complete Guide to Property Development for the Small Investor covers every stage of property development. Including both practical 'how-to' advice and important guidance on making a profit from property. This new edition constitutes an essential handbook that is both comprehensive and user-friendly. Containing practical checklists and extensive details on useful addresses and websites, the book also provides updates on essential legislative changes that will have an impact on both new and experienced developers. This fully revised and updated third edition includes vital new information on: changes to tax/VAT incentives; the impact of the credit crunch on the UK property market (and the potential opportunities if offers); the rise and fall (and potential rise again) of the buy-to-let market; and the latest rules and regulations affecting both landlords and tenants.

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Over 20,000 people apply to become an Approved Driving Instructor each year, but whether you are a sole trader or franchisee, you will need more than just the instructional skills that are tested in the official DSA qualifying exams. Practical Business Skills for Driving Instructors, by the author of the definitive Driving Instructor's Handbook, provides solid, practical advice to help you set up your own business. Each business topic is dealt with in the author's down-to-earth style including: preparing a business plan, financing the business, choosing and maintaining a car, book-keeping, sales and marketing, and presenting a professional image. Whether you are just considering becoming a driving instructor, or have just passed your ADI exams, Practical Business Skills for Driving Instructors will help you ensure your new career is a huge success.

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Effective project decision making is recognised as a key feature of successful projects. Ineffective decision making leads to project delay and failure. Project Governance takes readers through the logical steps required for the establishment of a project governance framework for a project or organisation. Starting with problems typical of ineffective project governance, it develops a set of principles designed to overcome these problems and builds a framework based on these principles. This comprehensive guide explains how to populate the framework effectively, provides the accountabilities and responsibilities of the main roles , and describes how to integrate the project governance framework into the organisation. Whether you are a project management practitioner or a student of project management, the lessons learned in this valuable handbook make for essential reading.

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The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion? With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to demonstrate how they function. Among other destinations, Luxury World visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way, he uncovers the true face of today's luxury industry.

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Providing over 200 job descriptions and updated to take account of the new Age Discrimination legislation, this book is the most comprehensive and up-to-date resource available to create meaningful descriptions for your employees. This book offers a unique time-saving approach in the form of a 'job description builder' which allows you to select featured job elements and build a complete and well-structured job description. Divided into two parts, the first enables quick and easy assembly and personalization of any job description, across a wide range of sectors such as administration and management, finance and accountancy, and human resources. Part Two allows you to select from hundreds of job elements, such as providing care and guidance, client relations, and project management. This edition provides online access to each job description so you can personalize them to suit your own circumstances, saving hours of valuable time.

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The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.

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