Search results for ""Kogan Page""

Recruiting the right people is one of the most important activities organisations can undertake. Getting it right can mean fast, healthy growth and the fulfilment of business goals; getting it wrong can mean heavy costs, sinking morale and stunted growth. The Complete Guide to Recruitment is a practical self-help guide to best practice in recruitment. With international case studies demonstrating how recruitment contributes to business success, it covers every aspect of the recruitment process including: developing an effective recruitment strategy; relationship building for long-term hiring; assessing and selecting candidates; designing the contract of employment; and creating a great place to work. Also incorporating a broad range of sample adverts, contracts and assessment tests which are available to download and edit, The Complete Guide to Recruitment is ideal for companies of all types and sizes who want to attract and retain top talent.

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How the City Really Works clearly explains the workings of the City, as well as its relationships with other international financial centres. The book features sections on the dangers of fraud and money laundering, credit derivatives, the latest governance issues, and the current state of the pensions market. It provides further coverage of the key roles within the City, from stockbrokers and foreign exchange dealers to accountants and Lloyd's underwriters, and demonstrates how they relate to each other. Packed with information and insights on the key products - from bonds to new share offerings and derivatives - How the City Really Works gives you a crash course in: City markets; hedge funds and traders; City regulation; the City's relationships with the United States and Europe. This informative and entertaining guide to London's financial markets offers practical advice on how you can put the information it contains to profitable use when making your investment decisions.

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The benefits of networking are many - improving the chances of keeping a job, getting a new one, career progression, learning how to get along with others and improving personal effectiveness and company performance. Successful Networking is designed to remove the fear factor and encourage people to make the effort to 'network for success'. It gives you advice and guidance on handling any social or workplace situation that could be awkward. People are complex, and a lack of awareness of 'soft skills' can cause endless workplace challenges. Knowing that you have the ability to deal with all those you'll encounter will increase your self-confidence. With detailed information on the role of networking in the virtual community, which is essential knowledge for everyone today, this book is vital reading for anyone who wishes to stay ahead of the pack.

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Forecasting Financial Markets provides a compelling insight into the psychology of trading behaviour and shows how "following the herd" can have disastrous results. It demonstrates how your ability to make money in the world's financial markets depends critically on your ability to make decisions independently of the crowd. Given the impact of the global credit crunch, it has become even more essential to be able to distinguish between short-term and longer-term trends at a time when panic selling and 'fire-sale' purchases are common. Forecasting Financial Markets details the three dimensions essential to achieve successful trading, including an ability to understand the forces at work in logical terms, recognize (and neutralize) any emotional responses to market fluctuations, and design an investment process or trading system that generates objective 'buy' or 'sell' signals. Taking the author's latest research into account, this important book provides you with an in-depth assessment of the phenomenon of cycles, patterns of economic and financial activity, and how to use cycles as a forecasting tool - including the author's forecasts for when the global economy will emerge from its current downturn.

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In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

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Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit. This book provides a solution to the challenge of finding the right organizational structures, the right planning and operational processes, and to place all of that under the right kind of leadership to create the 'right kind of value'. This is the kind of value that will be good for both the customer's business and the organizations. Building the Value Machine explores how to target your customers effectively, match the capabilities of the business with the needs of the customer, and align all business functions through successful leadership. The result is a business that is truly aligned with its customers, and fully attuned to the vital match between knowing which opportunities to chase and being able to deliver the value required. It will help any business learn and develop both its processes and its value propositions.

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The Inspirational Leader argues that leaders are not born but made. Taking the form of conversations between a young chief executive and the author, it explores the nature and practice of leadership. Each aspect of leadership is studied and discussed, so that the key skills are revealed for anyone to adopt and use to inspire and encourage others. Thought-provoking and accessible, it will help you to develop the necessary charisma and qualities to make you an inspiring leader. Leaders are not a particular type of person, and the valuable advice presented in this book can help anyone realize their full potential.

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With EU legislation, the increasing reach of the US economy, greater flexibility of financial instruments, and M&A activity across borders, financial markets are becoming ever more international. Overshadowing them all is the spectre of the credit crunch - a global tsunami that stemmed originally from the subprime mortgage crisis in the US but quickly became a global issue, hitting both international money markets and high street lending. How the Global Financial Markets Really Work brings clarity and sense to an often complex international environment, showing how circumstances in one country can have a dramatic effect on the financial environment in many others. The book examines financial markets as they are today - global and, for better or worse, interlinked and inter-dependent. It covers the markets of the US and Europe, as well as other key financial centres around the world, such as Hong Kong and Sydney, but will also offer insight to the unique issues facing emerging markets, including Eastern Europe, China, India and the United Arab Emirates.

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Human Capital Management (HCM) has recently been described as a high-level strategic issue that seeks to analyze, measure and evaluate how people policies and practices create value. Put simply, HCM is about creating and demonstrating the value that great people and great people management add to an organization. This unique book describes how HCM provides a bridge between human resource management and business strategy. It also demonstrates how organizations can use the concepts of human resource management and the processes involved to enhance the value they obtain from people while continuing to meet their aspirations and needs. Baron and Armstrong explain how to achieve these objectives using various approaches including describing the concept of HCM and how the process works, discussing its application in numerous areas within an organization and examining the role of HR in HCM and the future of the concept. It also contains a toolkit which organizations can use to develop their own HCM policies and practices.

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The Accountable Leader is centred around three themes - leadership, accountability and organizational structure, and explores what it means for managers to be held to account at all levels in an organization. It will show that most leadership related problems arise from the ineffectiveness of organisational structures that lack accountable jobs. Complete with case study material and international examples, The Accountable Leader brings home the importance of accountability as the necessary and robust platform for the assessment of potential leaders and leadership development - and demonstrates how clear accountability enables managers to achieve much more within their roles. The Accountable Leader was prestigiously voted one of 'The Thirty Best Business Books of 2008' by Soundview Executive Book Summaries, USA.

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Aptitude tests assess a person's abilities or intelligence, often as part of an IQ test, whilst personality questionnaires help to reveal an individual's characteristics or personality traits. Both are of equal value to employers as they can indicate a candidate's suitability to a particular position. IQ and Personality Tests contains hundreds of practice questions from both these vital areas of assessment. The personality questions look at attitudes and values, often in an entertaining way, whilst the aptitude questions are organised into two IQ tests which assess verbal, numerical, logical and spatial reasoning skills. They are typical of the type and style of question candidates are likely to encounter in actual IQ tests. Answers and a simple analysis of scores are also given, so that readers can assess their performance. Whilst providing entertainment, the questions in IQ and Personality Tests are also a great source of practice material for those faced with the real tests.

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Every day, workforce talent is becoming harder to gain and easier to lose. A potentially lethal mix of changing workforce demographics, reduced workforce engagement and alignment, and the need for new skills are forcing organizations to look anew at their recruitment and retention strategies. Crucially, organizations that neglect to manage and grow their talent are destined to suffer a dramatic decline in business performance. The Talent Powered Organization combines a strategic and robust analysis of the dominant issues with a practical approach to reveal the best ways for you to recruit, manage, engage and retain people in your organization. The authors, leading experts on talent management within global consultancy Accenture, draw on a rich pool of international research and analysis to reveal key trends affecting recruitment and retention. Their findings provide you with the insight you need to ensure your organization doesn't lose out in the fight to attract and retain the right people. With the help of the information provided in this book, you will be able to: * Place talent at the heart of your business strategy * Make leaders and line managers accountable for engaging employees * Build organizational capabilities in learning and skills development * Establish diversity as a key strategic asset for success * Enlist your entire organization in identifying and nurturing talent Containing case studies, international research findings, and practical tools, this book provides you with an objective platform for reviewing talent in your company. It will empower you to understand the forces affecting recruitment and retention and harness them for the long term good of your organization and customers.

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Mentoring continues to be one of the fastest growing techniques in human resource management. It's viewed as being an essential building block of modern management development. But what is mentoring and why is it so popular? Mentoring in Action answers these questions plus many more. Now in its second edition, this popular book continues to examine a variety of mentoring schemes through a multitude of new, insightful case studies, illustrating both the successes and failures. Re-structured to provide a thorough overview of mentoring, the subject is broken down into small, accessible sections including: Making a mentoring culture; Principles of scheme design; The shape of a mentoring relationship; Frameworks for a mentoring episode;Techniques in mentoring; Mentoring moments. Hugely practical, it demonstrates the flexibility of mentoring and its application in numerous areas, including business, the public sector, education and the community, and explains how mentoring can benefit the effectiveness of: the learning organisation; empowerment initiatives; management competencies; personal development plans; performance management; and career management. An innovative approach to a fascinating subject.

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The skills needed in today's business world are not the same as they were in the past. Therefore, upskilling, reskilling and developing staff has never been more important. However, classroom training isn't the best way to achieve this with employees forgetting more than 70% of what they've been taught within just one day. Learning outside the workplace is social, digital and immediate and companies need to embrace this to achieve the productivity, performance and revenue benefits that come from effective learning. The Learning and Development Handbook is a practical guide for L&D professionals wanting to move away from traditional classroom teaching but not sure where to start. Full of practical tips and advice, this is urgent reading for anyone in the learning profession. The Learning and Development Handbook includes advice on how to embed social and digital learning, make the most of blended learning, adopt brain-friendly learning and design more effective learning content for improved employee engagement and performance. This book also provides guidance on how to identify learning needs in an organization, gather evidence to engage stakeholders and align L&D strategy with overall business strategy. There is also expert guidance on how to evaluate and measure the effectiveness of learning, where to find the data needed to support learning activity. Written by an L&D practitioner, for L&D practitioners, this book is packed full of tips, hints, tools and models that can be used to improve both employee and overall business performance in the immediate, middle-term and long-term future.

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Have you learned how to learn? Written especially for professional or distance learners, part-time or mature students, and formal CPD qualification candidates, The Return to Study Handbook will teach you how to study effectively, ace your ongoing education, and get the grades you need to advance in your career. Whether you need to balance your learning with full or part-time work, or overcome the 'mindset gremlins' stemming from a negative school experience, this book will empower you to effectively manage your own learning and provide you with the full range of mental and practical skills you need to succeed. Packed with practical tools, tips, exercises, case studies and strategies, plus the author's own inspirational story, The Return to Study Handbook not only covers the study skills necessary for any student to be successful - such as effective note-taking; exam technique; and essay writing - but it specifically addresses relevant topics for non-traditional students. With advice on recommended technology aids; handling procrastination and distractions; dealing with overwhelm and avoiding burnout; managing distance learning; and overcoming the mental and emotional barriers of past experiences, this book will guide you through everything you need to achieve the grades and career you want.

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How can I develop a team if they're not in the same place? How can I build a company culture that works for employees in an office, working at home and in co-work spaces? How can I maintain organizational oversight if I can't see my employees? Remote Work answers all these questions and more and provides guidance on how to build a successful remote working strategy that engages employees, allows them to perform to their full potential and improves business performance. The COVID-19 pandemic has put remote work into the business norm, but demand from employees to work remotely was already increasing, with a 2019 report stating that 34% of people surveyed would even take a pay cut if they could work remotely part of the time. HR professionals and business leaders need to address this demand to attract and retain the talent the business needs. Remote Work is written by two industry experts who have successfully transitioned their workforces to remote models. It provides essential guidance on how to implement policies, processes and strategies for remote working, including meeting types, measuring performance and creating virtual 'water cooler' environments. Featuring advice on technological solutions to adapting processes and driving engagement, this book also outlines the business benefits of a remote workforce including improved productivity and output and how it allows for faster expansion and execution. With insights from leading experts such as Marshall Goldsmith and case studies from Cornerstone OnDemand, Buffer and United States Marine Corps, Remote Work is essential reading now that increased home and flexible working is here to stay.

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How to Negotiate Effectively provides tips, tools and techniques for getting it right. It explores and advises on every aspect of the negotiation process, including: tactics and counter-measures, handling deadlock, making concessions, enhancing your authority and getting the best deal. This new edition also contains material on identifying true decision makers, and how to spot buying signals in negotiations. An essential step-by-step guide, How to Negotiate Effectively will help anyone achieve a balanced 'win-win' outcome every time.

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Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. As the only approved text book for the Global Technology Distribution Council's Accreditations, Technology Distribution Channels contains expert guidance for both the Certificate and the Diploma programs. Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery.

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Rethinking Supply Chain outlines how organizations can close the gap between the supply chain capabilities they have and the supply chain capabilities they want.The supply chains built pre-covid are no longer suitable in the current volatile business environment. Rethinking Supply Chain explores why and how organizations can upgrade their supply chains to level 5 maturity, enhancing them to be more sustainable, strategy-driven and resilient. It outlines the dangers of using outdated supply chain practices, sharing what goes wrong when organizations run level 5 complexity and variability with a level 1 capability. It shows how organizations can improve their strategic planning, supply chain design, sales and operations planning and business planning processes to respond to new dynamic levels of variability and complexity. It is supported by practical frameworks and roadmaps. This book outlines why supply chain reconfigurat

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Using e-business technologies to manage supply chains increases the efficiency and performance of logistics, production, distribution and other related activities. E-Business and Supply Chain Integration explains how a number of tools can be used to produce an e-supply chain and achieve higher productivity. This essential book examines supply chain theories along with real life cases and examples from industry to illustrate how e-business can enhance supply chain integration and highlights the negative outcomes when it is poorly managed. Dr Ozlem Bak and a team of expert contributors from practice and academia assess the impact of e-business on numerous different sectors, such as automotive, healthcare, logistics, higher education, and professional services. E-Business and Supply Chain Integration explains the strategic implications of new technologies and provides guidance on effective supply chains in e-businesses.

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Do you need to prepare for an aptitude test for an interview or selection process? Do you want to practise and improve your scores? Ultimate Aptitude Tests, now in its fourth edition and part of the best-selling Ultimate series, is the largest and most comprehensive book of its kind, boasting over 1000 varied practice aptitude questions with accompanying answers and explanations. In such a competitive job market, it's the perfect book to ensure you're entirely prepared to get those high scores and impress potential employers. Businesses use aptitude tests when recruiting; sometimes even to fast-track potential leaders. Providing essential practice, Ultimate Aptitude Tests includes tests like those you are likely to encounter, including abstract visual tests, verbal and numerical reasoning tests, practical skills and understanding tests, spatial and systems potential tests and logic and intuition tests of different types. This new edition also now includes a brand new section on online testing environments as well as free access to a separate full online test to evaluate your abilities. Ultimate Aptitude Tests is brilliant preparation for candidates wishing to outshine their competition and secure their dream job. About the Ultimate series... The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you from your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.

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In the new world of work, agility is a business imperative. Agile HR is a practical guide written specifically for people professionals on how the HR function can develop agile processes and practices that save time, boost performance and support overall business goals. From small tech start-ups or large traditional companies, organizations need to be fast, flexible and digitally empowered to succeed. However, too many companies are stuck with siloed, compliance-driven HR processes that work in opposition to the business rather than supporting it. This results in the view that HR is slow and out of touch. However, Agile HR shows that this doesn't need to be the case. Covering every aspect of the HR function from people processes, ways of working and HR services to organization design, operating models and HR teams, Agile HR is an essential guide for all HR practitioners wanting to make their HR practices agile and drive business performance but don't know where to start. As well as guidance on how to deal with resistance, manage a backlog and deal with constraints, there is also invaluable guidance on how HR can prioritize effectively and assess which activities to pursue, which to develop, which to rework and which to abandon in order to achieve continuous business improvement. Supported by case studies from organizations who have seen the benefits of an agile approach to HR including Sky Betting & Gaming and MUJI, this is critical reading for all HR professionals in organizations of any size needing to adopt fast, flexible and evolving agile approaches to effectively compete in the new world of work.

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Fully updated throughout, this fifth edition is essential reading for master''s-level CIPD and non-CIPD students alike.Balancing theoretical frameworks and practical guidance, Research Methods in Human Resource Management explains everything from defining a hypothesis and planning the research process through to reviewing literature and documents, collecting and analysing both qualitative and quantitative data. There is also guidance on how to write the research project with best practice sample literature reviews and write-ups included.Fully updated throughout, this edition now includes expert discussion of how secondary data can be used in a research project as well as new material on ethics, sustainability and data collection in a hybrid world. This book also includes international examples and discussion of collecting data from different geographies. Mapped to the CIPD Advanced module, Business Research in People Practice, this is an invaluab

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SHORTLISTED: Business Book Awards 2023 - Business Self-Development Failure...we've all been there. In business and in life. Whether you've done it to yourself or have been negatively impacted by external situations, this book is a guide to building resilience and turning obstacles into opportunities. Failure can often be the first step forward. The Rebuilders is here to help us accept setbacks for what they are and explores not just how to get back up and get through to the other side, but also recognize the creative potential found in the rubble of disappointment. This book is your companion to facing challenges at work and in life with pragmatism and a healthy dose of inspiration. With exclusive interviews with business leaders from organizations like Google, the NHS and The World Economic Forum, as well as personal stories of setbacks from people like England Rugby Coach Sir Clive Woodward, human rights activist Mandy Sanghera and Unilever's Chief brand Officer Aline Santos, The Rebuilders will show you how to overcome setbacks and put learnings to good use in your professional and personal journey. Authors Sara Tate and Anna Vogt have experienced the challenge of rebuilding in spades. The force and duo behind the recent turnaround of renowned creative agency TBWA London, and co-hosts of the podcast The Rebuilders, they bring personal stories of growth to show you how to rebuild yourself and overcome whatever life and work throw at you next.

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Are you feeling apprehensive as you approach retirement? Do you have concerns about the volatile pensions industry, Brexit, or simply about what retirement actually entails? Whatever your thoughts, this is the book to help you plan a retirement that is enjoyable and stress-free. In retirement, personal ambitions can be realized and new experiences enjoyed, yet with so much to consider in such turbulent times, people are often unsure how best to plan for their future. The Good Retirement Guide 2022 is here to help, offering clear and concise information to help readers navigate the uncertainty of pre-retirement planning in the UK.Updated for the new financial year, The Good Retirement Guide 2022 includes the latest information on finance (investments, pensions, annuities and drawdown, benefits and tax), housing and health, as well as advice on the impact of Brexit on retiring abroad, the challenges of early retirement, looking after

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Tactical SEO is a practical guide to understanding the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website. It challenges the plethora of technical, process driven and time sensitive best practice SEO guides, and gives readers insights into the big picture value that can be derived from understanding the underlying principles of SEO. Clear and inclusive in tone, Tactical SEO offers proven tactics to follow that are built around the core principles of optimization, and that therefore stay consistent in spite of continually evolving digital technologies. Including many real world case studies and examples, Tactical SEO gives readers a framework to cultivating their own SEO capabilities. This framework can be applied in any online business, regardless of industry or online niche, to enhance discoverability and profitability. Exploring core concepts such as the Google ethos, ripple creation and mobile marketing, Tactical SEO is the number one go-to resource to help marketing professionals and students become experts in this essential field.

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However much money you have, if you are interested in being in control of it, Your Money 2019-20 is here to help. Endorsed by the Chartered Institute of Securities and Investments (CISI), and written by personal finance expert and executive coach Jeannette Lichner, this handy guide answers all the questions you were afraid to ask about financial affairs in a down to earth and practical way. Do I need to know about pensions? What's interest, and how is it worked out? What do the numbers on my payslip mean? Where and how can I borrow money? How does an overdraft work? All these questions and more are explained in simple terms in this comprehensive handbook. Packed with top tips, up-to-date numbers on UK tax allowances and thresholds, and useful exercises to help you understand your own money motivations and apply the rules to your own life, Your Money 2019-20 is everything you need to start making great financial decisions.

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The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of Starting a Successful Business is your definitive guide to setting up a business that will thrive. Starting a Successful Business contains the crucial, practical information needed to turn your exciting new idea into a stable and profitable business. It covers each important step in the start-up process in a clear and accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, franchising, selling and advertising, finances and financial control, taxation, business law and employing staff. Case studies from around the world provide inspiration and real-world guidance to support you as an entrepreneur. Brand new content on cloud computing, digital developments and making your business environmentally sustainable makes this Starting a Successful Business a cutting-edge and modern resource to show you how to make your business a success.

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This new edition of How People Tick is a practical guide to over 50 types of difficult people such as Angry People, Blamers, Impatient People, Workaholics and Gossips. Each difficult situation is described, how it happens is analysed, and then strategies to help you deal with the problem are suggested. Disruptive behaviour patterns can be addressed once and for all, instead of having to handle one-off 'difficult' events, time and time again. Absolutely invaluable to everybody, How People Tick is full of tried and tested tips for handling 'difficult' people in 'difficult' situations, based on a real understanding of their behaviour. It is an essential read if you find people bewildering or just plain difficult, and yet still want to understand them, work with them and live with them.

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IQ tests are now encountered in recruitment for the government, the armed forces, education, industry and commerce. Test Your IQ contains 400 IQ test questions written and compiled by IQ-test experts, complete with a guide to assessing individual performance. Working through the questions can help anyone improve their vocabulary and develop powers of calculation and logical reasoning. By studying the different types of test, and recognizing the different types of question, readers can improve their test scores and increase their IQ rating. Test your IQ is invaluable to those who have to take an IQ test, but it's also great fun for anyone who likes to stretch their mind for their own entertainment. Online supporting resources for this book include downloadable self test examples.

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In a world adapting to continuous change and disruption, delivering a great employee experience is vital. How can organizations create an experience that enables their people to thrive; an experience that unlocks productivity and creates competitive advantage? Employee Experience by Design is a practical guide for HR professionals, business leaders and anyone needing to create an employee experience that empowers people to perform at their best. By setting out simple steps that any team or organization can follow, it demystifies EX, and shows how to design an exceptional experience for employees. Drawing on positive psychology, the book demonstrates what a good workplace experience means for people. A world away from perks and benefits, the authors show how to discover what really drives an excellent EX. They then walk through a user-friendly framework covering all levels of EX, from organizational culture to people processes and everyday behaviours. Employee Experience by Design shows how to build a robust business case for employee experience and align EX activity with organizational strategy to demonstrate impact. Readers will also learn how to measure EX and demonstrate return on investment. Packed with clear and practical tips, tools, and examples from organizations including ING, Expedia Group and ADEO, this book is essential reading for anyone looking to develop a happy, productive, high-performing environment in which people can excel.

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How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.

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Discover the fundamental skills, insights and technical knowledge behind UX design and development. The UX (user experience) industry is growing by 39% every year. This is an exciting sector which demands a combination of technical expertise and creative flair. UX is also a vital ingredient for business success in a wide range of industries: every company that has a website, app or platform also has a UX team working behind the scenes. From research and information architecture to front-end design and usability testing, this is your essential guide to the benefits and intricacies of UX. Adrian Bilan draws upon his years of experience as a high-profile UX designer and mentor as he clarifies how you can adopt a UX mindset and uncover the skills that will lead to success. Build your confidence and discover your full potential through Confident UX. About the Confident series... From coding and data science to cloud and cyber security, the Confident books are perfect for building your technical knowledge and enhancing your professional career.

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The Telegraph Tax Guide is the UK's bestselling tax handbook, containing everything you need to know about completing a self-assessment tax return for the 2022/23 financial year. With advice on how to complete self-assessment tax returns and a number of tax saving tips, this indispensable book includes: - Key changes from the Budget and Treasury Statements - Dealing effectively with HR Revenue and Customs - Worked illustrations showing you how to complete your tax submission - How living or working abroad affects the tax that you pay - Tax saving tips which help you save money Whether you are self-employed, work part time or full time, are unemployed or retired, if you pay tax then The Telegraph Tax Guide is invaluable. It helps ensure that you are as tax efficient as possible, offering practical advice, timetables and examples that make the complex and challenging world of tax returns easier to understand.

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Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms. Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.

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Discover the teachings and insights from the world's leading marketing courses with The 30 Day MBA in Marketing. From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success. With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge. About the 30 Day MBA Series... MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.

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Doing good is no longer a luxury or a 'nice to have', it's a necessity. While businesses, both big and small, have undoubtedly caused the majority of our environmental and sustainability problems, only they can solve these issues at scale. You Can't Make Money from a Dead Planet looks at the challenges we face and shows how business needs to change in order to be the driver of the solution. Bestselling author and sustainability strategist Mark Shayler explains why there is no contradiction between being profitable and doing the right thing for the planet and doing the right thing for your customers. Providing the insights, the enthusiasm and the tools to align your business with sustainability, the book blends explanations of the challenges that we face, with stories from those business that have excelled in sustainability. Exploring current sustainability approaches and trends including net-zero, circular economy, ESG, B-Corps, zero waste and environmental management systems, You Can't Make Money From a Dead Planet explains, debunks and helps you navigate the sustainable agenda while growing your business.

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What skills do I need to craft clear and effective coaching questions? How do I set goals for my clients? What do I need to be aware of when coaching with different personalities and facing mental health conditions? The Coach's Casebook answers these questions and provides coaches with a thorough grounding in the knowledge, competencies, tools and techniques they need to coach employees to reach their full potential. This book also explains how these coaching tools and techniques apply in practice to boost personal development, performance and wellbeing. There is extensive coverage of how to apply coaching interventions to manage work-life balance and prevent burnout at work and at home, and how to combine coaching and mindfulness as well as how to encourage clients to develop a growth mindset and reframe imposter syndrome. Specific guidance on active listening, coaching high-performers and those with high-potential, leadership coaching, coaching minorities and underrepresented groups and how to coach challenging personalities is also given. This practical guide, is supported by case studies and scenarios throughout taking from real-life coaching, is for those new to coaching and those in the intermediate stages of their career. The Coach's Casebook contains everything needed to allow clients to flourish.

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Neuroscience for Learning and Development provides L&D professionals the tools and ideas to design and deliver effective initiatives with knowledge of how our brains process information. Using the latest research and concepts, this book covers areas such as motivation, habits and the link between sleep and learning. It demonstrates how to create effective learning environments and make learning 'stickier' with advancements in AI and digital learning, and through the use of stories. The practical tools and guidance can be applied in different contexts, such as digital learning, in-person training sessions and presentations. The third edition contains a new chapter on creating an autonomous learning culture. It explains the strategies, tools and techniques L&D professionals can use to encourage and support employees to learn in the flow of work. With insights from L&D practitioners who have applied these approaches in organizations such as The Open University, this edition is an indispensable book for creating and maintaining workplace learning that benefits people and organizations.

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Is it really true that working longer hours makes you more successful? Are millennials self-obsessed and frightened of hard graft? Do you really need to hide your emotions in order to gain respect as a manager? Does higher pay really always lead to higher performance? The world of management is blighted by fads, fiction and falsehoods. In Myths of Management, Cary Cooper and Stefan Stern take you on an entertaining journey through the most famous myths surrounding the much-written about topic of management. They debunk false assumptions, inject truth into over-simplifications and tackle damaging habits head-on. Whether cheesy, naïve or even destructive, management myths could be holding you back and stifling your team's potential. Myths of Management is the guide you need to become an enlightened manager. About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

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Is your organization strategically prepared for the digital and distributed workplace? Technology, data analytics and artificial intelligence already impact how people work and engage with organizations. A dispersed workforce, greater transparency, social change, generational shift and value chain disruptions are driving new behaviors and expectations from the workplace. Together, these trends are shaping a new era of distributed and digitally enabled network of workers where the work comes to workers instead of the workers going to work. In Humans at Work, employee and workplace experience experts Anna Tavis and Stela Lupushor advocate for the adoption of human-centric practices as a critical and necessary part of adapting work and workplaces to the future of work. Outlining the four factors (digitization of work, distributed workplaces, organizational redesign and changing workforce) driving the dramatic changes in the workplace, each chapter provides examples of how innovative companies are building workplace infrastructure and reshaping norms, serving new markets and adopting new technologies. Filled with examples from both start-ups and established companies, Humans at Work is the workplace leader's guide to building a workplace that creates market value by making work more human.

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Many coaching tools and techniques are now well established, but how do they actually work? The third edition of Neuroscience for Coaches answers this question to help coaches and managers deliver greater value to clients and employees. Based on extensive research, Neuroscience for Coaches provides a clear explanation of the aspects of neuroscience that are relevant to coaching so coaches can describe to clients why particular techniques work and the benefits to be gained from using them. It also features interviews with Marshall Goldsmith, Susan Grandfield, Christian van Nieuwerburgh and Kim Morgan on topics including mindfulness and behaviour change in coaching. This fully updated third edition covers the latest neuroscientific research on key brain areas and their functions, such as the Prefrontal cortex and Amygdala which affect attention, processing and emotional regulation. With tips and insights throughout, it crucially demonstrates the ways in which coaches and managers who coach can use this information effectively and practically in their everyday work. Neuroscience for Coaches is a vital resource for improving coaching practice with the latest scientific developments, tools and techniques.

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Fully grasp the core principles of logistics, distribution management and the supply chain, in addition to emerging trends and the latest technologies, with this definitive guide that offers clear and straightforward explanations. The Handbook provides practitioners and students with a complete, step-by-step overview of the many different aspects of setting up, managing and optimizing supply chains. Designed to offer a full appreciation of how supply chains are planned and operated, it is structured logically and delves into topics in more clarity and detail than disparate collections of research papers. Integrating both strategic and tactical insights, this textbook is underpinned throughout by real-world data and worked examples that bring the concepts to life. The seventh edition offers: Updates and solutions designed to meet the challenges faced by those studying and working in the sector New coverage of future supply chain related technologies, including artificial intelligence, data analytics, digital twins and autonomous mobile robots and how these can be used to optimize operations and increase productivity Online resources including lecture slides (tables, images and formulae from the text), acronyms and abbreviations and infographics. Written by an author team with extensive practical experience in some of the most challenging environments across the world, this seminal text is an invaluable resource for both practitioners and students, providing a useful desk reference for topics across the wide ranging and vitally important fields of logistics and the supply chain.

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Want to start investing your money wisely but not sure how? This book is for you. Get to grips with everything you need to know about the investment and financial markets with this practical guide. In today's economy it is clear to see how everyday politics and global events can have a lasting impact on your pension, savings and investments, but you don't have to feel powerless when it comes to safeguarding your future. Now more than ever, it is vital to understand how the markets work and what you can do to maintain financial security. This book gives concise and practical information which will help you understand how the stock market works, breaking down complex jargon to simple explanations. Fully updated for this seventh edition, How the Stock Market Works provides you with the tools needed to understand investing in the light of major events such as the UK's exit from the EU. Chapters cover the basics from explanations of shares, bonds and gilts and range to where to find help and advice when needed. With guidance on how to be a responsible shareholder and information on the taxation regime, this established guide will help you take control of your finances.

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Different strategies lead to different supply chains, and a lack of strategic choices leads to a blurred focus. This book introduces the concept of the 'strategy-driven supply chain', which changes the role of supply chain from operational-tactical to tactical-strategic. Building on the fundamentals of the author's previous bestselling book, Supply Chain Strategy and Financial Metrics, this new work defines a mission and purpose for supply chain management which puts supply chain at the heart of the triangle of service, cost and cash. The Strategy-Driven Supply Chain explains the need for integrated value planning and execution as the next step beyond S&OP and IBP and how to use a strategy-driven scorecard with a focus on Return on Capital Employed (ROCE) as the overall value metric. The Strategy-Driven Supply Chain includes numerous tools to put these ideas into action, including a method to analyse financial metrics and compare them to key competitors, and exercises to define an organization's strategic choices (or lack thereof). It also features real-life examples of how to use the supply chain triangle to engage sales, finance and operations and case studies that illustrate the impact of strategy on the supply chain and financial metrics. This practical guide outlines a seven-step approach to integrating the people, process, tooling and analytics aspects of the change journey to the strategy-driven supply chain.

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Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. This not only improves data quality, but offers untapped insights unattainable through traditional methods. Games and Gamification in Market Research shows readers how to design ResearchGames and Gamified Surveys that will intrinsically engage participants and how best to use these methodologies to become, and stay, commercially competitive. In a world where brands and organizations are increasingly interested in the feelings and contexts that drive consumer choices, Games and Gamification in Market Research gives readers the skills to use the components in games to encourage play and observe consumer behaviours via simulations for predictive modelling. Written by Betty Adamou, the UK's leading research game designer and named as one of seven women shaping the future of market research, it explains the ways in which these methodologies will evolve with technologies such as virtual reality and artificial intelligence, and how it will shape research careers. Alongside a companion website, this book provides a fully immersive and fascinating overview of game-based research.

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Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market. Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. Placing market access at the heart of business and marketing strategy, this revised edition of Sales and Marketing Channels (originally Distribution Channels) addresses emerging business models and buying behaviours with practical steps, offering an efficient structure to extract tangible commercial value from partner relationships. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources integrate innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus, the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Other updates include: -The impact of cloud technology -Advancing consumer channels -Monetizing the distribution of intellectual property -Plus the evolving 'gig economy', led by Uber and Deliveroo

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Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.

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