Search results for ""lid publishing""
LID Publishing Dare to be Different and Grow Rich: The Secrets of Self-Made People
Richard Branson stated: "No goal is beyond our reach and even the impossible can become possible for those with vision and belief in themselves." This is the topic of this book, which studies the lives of 50 extraordinarily successful women and men - most of them entrepreneurs, but also top managers, athletes, entertainers and others - to find out what distinguishes them and the lessons that we can all learn. What really sets these highly successful and rich individuals apart is their courage to be different from the majority of those around them. They challenge traditional ways of thinking and they set their goals and ambitions considerably higher than most people. Their stories serve as powerful guidelines for anyone who wants to aim higher and achieve much more than those around you.
£17.99
LID Publishing Teal Dots in an Orange World: How to organize the workplace of the future
In the last century, changes in technology have driven massive developments in the social economy. The Fourth Industrial Revolution demands new approaches to organizational structures and teams. A paradigm shift is emerging, putting engagement, relations, inclusion and freedom at the centre. We need small self-managed teams, in a team-of-teams structure to be relevant to employees and customers, and in order to adapt to a changing world. In his second book, Erik Korsvik Ostergaard draws on the workings of Frederic Laloux, and his 2014 title Reiventing Organisations. Laloux discusses the five organizational stages to the modern workforce; the Red, Amber, Orange, Green and Teal stages. And with these writings, Ostergaard presents arguments towards how the classical corporate structure at the Orange stage, has experienced a rise in teal dots, or rather, neo-modernist forms of team-oriented organisms, which express a reorganisation for the future workforce.
£13.49
LID Publishing The 2020 Board: The future of company boards
In fast-paced, turbulent business markets, company boards need greater agility and will find it necessary to be conscious of innovation and technological progress. They ought to encourage companies to explore and value creativity at all levels, to remove red tape from the company’s culture and stimulate the entrepreneurial spirit. This book addresses the most pressing changes companies will undergo over the next five years. It illustrates the way directors should behave and how company boards should approach certain issues. The 2020 Board explains that the boards of directors are key to the leadership of a business and in making sure that everything is done ethically and legally in all markets where the company operates.
£13.49
LID Publishing The Power of Active Thinking: How to become a resilient contrarian through the strength of engaged thinking
How can decisions be improved by detecting and managing inherent weaknesses? This book analyses the practical implications of behavioural economics among decision makers to encourage active creative thinking and drive individuals and organizations to make better decisions. Going beyond behavioural economics, the book uses psychology, philosophy and anthropology to demonstrate the myths which govern behaviour, our natural longing for inclusion and the power held by those setting the agenda our vicinity. This book enables active thinking and encourages the use of System 2 thinking to steer the corporate ship in line with the corporate purpose, and for individuals to be a useful asset to their companies. In order to succeed, you need to be resilient, get your bearings and never give in. In short, you need to be a contrarian, a sternly resilient contrarian.
£11.69
LID Publishing Doing Business in India
India is the fastest-growing trillion dollar economy in the world and poised to be the sixth largest economy in the world, overtaking the UK in 2019. As such, more and more businesses world-wide are looking to do business in this market. However, India's unique business environment, culture and traditions make it a challenging market for most foreigners. Doing Business in India is designed to make anyone exploring, starting or already doing business in India better aware of the cultural and business etiquette's necessary to succeed in this market. This concise and attractive book is a one-stop guide that aims to shed light on the intricacies and complexities of doing business in India.
£11.69
LID Publishing Global Planet Authority: How we're about to save the biosphere
The world is functioning outside the lines. The governance structures currently abided by are not supportive enough when it comes to fighting climate change and other environmental degradation. Perhaps it's time to start anew. In his first book, Forbes advocates for global taxation and regulation to protect this global asset, the planet. Packed full of facts, data, statistics, and figures, Forbes' book offers a compelling argument to save the planet. Angus Forbes has a long experience working at the coal face of capitalism, consumerism, and capital allocation, and his passion for progressive governance and sound knowledge of environmental degradation have led him to advocate for quite a unique solution, the Global Planet Authority.
£8.99
LID Publishing The New Money: How and why cryptocurrency has taken over the world
In 2017, cryptocurrencies took the world by storm as the currency of the future, with the most popular (Bitcoin) trading at $7,000 and worth a total market cap of nearly $120 billion. But what is cryptocurrency and why is it important to today's investor? This book provides investors of all levels with an up-to-date, insider's view of the world of cryptocurrency and how it enacted the largest redistribution of wealth in history. It explains blockchain, the technology behind cryptocurrency, and hailed as the greatest advancement since the invention of the Internet. It provides guidance on investing and trading in cryptocurrency, including ICOs (Initial Coin Offerings). And it examines the future: where cryptocurrencies are likely to be in five years and beyond, and what is really on offer to investors.
£15.29
LID Publishing Fair Talk: Three steps to powerful feedback
Employees around the world are deprived of honest objective feedback, and the higher you go in the organisation, the less feedback you are going to get. Researchers confirmed that the less facetime employees have with their managers, the more impact seeking and receiving feedback will have on their performance. Gorbatov and Lane propose a simple, systematic approach to giving fair and honest feedback, in ways that improve performance and prove that, if done properly, feedback simultaneously improves performance while engaging and developing employees.
£11.69
LID Publishing The Conscious Effect
A book that simply and clearly explains how to build an awesome workplace culture and support both employee and leader wellbeing.
£11.69
LID Publishing The Fifth Phase: An insight-driven approach to business transformation
The connected world offers the potential for radical new business insights gleaned from previously unimaginable volumes of data. But business has got bogged down in the process of collecting and storing that data; money has been wasted on data lakes in which many IT departments have drowned without being able to deliver useful insights to business leaders. Big data has new and exciting answers to offer, but business leaders must first decide what questions it would like to see answered. Data may be the new oil, but to date we have only built oil depots. This book analyses the new, Fourth Wave of business transformation, which will build the refineries that turn data into useful products. Business has started from 'data up' and needs to start again from 'value down', going back to the drivers of real business value and deciding what insights would help realize that value. Only then can we begin to interrogate data with purpose.
£13.49
LID Publishing The Smart Thinking Book: Over 70 bursts of business brilliance
Plenty of people are intelligent and have the right qualifications. But in business, to be successful, you also have to be smart and creative. This book contains 60 pieces of distilled wisdom to help you think smartly and creatively, and to enable you to stand out from the others. By the author of the bestselling The Diagrams Book (published in 14 languages), each piece of advice can be read in one minute or the entire book in one hour. Divided into six main sections (Growth, Communication, Innovation, Creativity, Relationships and Thinking), this powerful little book draws from a range of disciplines and perspectives to enable readers to transform the way they approach work and life.
£9.99
LID Publishing Running on Empty: Navigating the dangers of burnout at work
Three out of five workers across the world say they feel burned out. A 2020 study claims that the figure is in fact three in four. Over the past 24 months, our relationship with work has changed beyond recognition. On one side, employees are now looking for more choice, flexibility and freedom than ever before and statistics show that if they don't get what they want, they are prepared to vote with their feet. On the other, employers across all industries and job roles are currently facing mass resignations, with 3.6 million US workers resigning in May 2021 alone. With such a background, organizations are now being forced to take burnout among their workforce more seriously. This book offers a story-based exploration of a growing risk and some real and deep practices that seek to improve the human experience of the present-day workforce and make organizations more viable for the future. The authors look at the current burnout situation from a lens of discovering and seeking to heal some of the root causes of workplace despair. The book gives the reader a sense of when burnout is happening or imminent and suggests human and radical inroads for prevention and healing.
£11.69
LID Publishing We, Me, Them & It: How to write powerfully for business
It’s no good having a good idea if you cannot communicate it to someone else. John Simmons, in this stimulating and readable book, demonstrates how we can write and use words more creatively and persuasively in business today. From differentiating your company from another, to injecting life and vibrancy into your products and services, to writing everyday emails, this cult business book by the modern-day guru of business writing (now released as a new 21st anniversary edition) shows ways in which we can use words to gain competitive advantage in business life through “tone of voice”. John Simmons’ method of writing powerfully for business is based on his “WE, ME, THEM and IT” model, which over the past 25 years has been adopted by tens of thousands of marketers and other professionals around of the world. Simmons argues that effective business writing is about learning to love writing and words, and bringing more of our real selves to working life.
£11.69
LID Publishing Management Design: Managing people and organizations in turbulent times
Management in turbulent times needs greater vision and foresight. This book offers an exciting visual-thinking approach to help managers, leaders and entrepreneurs think through their options and find a way that best meets the needs of their businesses, that supports their talent to perform at their peak, and simultaneously builds the capabilities to cope with turbulent times. The author presents management as a system or a model through a combination of graphics, diagrams and text. Management models are immensely valuable and will enable managers to more easily think, make decisions, behave and act in line with the company's overall strategy and objectives. Moreover, when management models are articulated and shared, it can save time, focus attention and release productive energy. This book essentially helps managers to gain a better perspective of their businesses and key activities. It becomes a valuable tool for managing companies and people in these ever-changing and turbulent times.
£17.99
LID Publishing Great Networking: The art and practice of building authentic professional relationships
Relationships are at the heart of everything in life. But whilst we invest a considerable amount of effort into our personal relationships, we often overlook the professional kind. Yet this is the area of our lives where our investment of positive effort will generate significant benefits. Great Networking is full of candid, personal accounts of the ups and downs faced on the journey to become good at professional relationships, with real-life lessons from those who have developed mastery in connecting with others. Bringing into play social media and the virtual angle, this is a complete, unique guide for soulful professional relationship-building in the 21st century, from a practitioner who has walked the walk and who is sharing what she has learned over a 20-year career in professional services.
£11.69
LID Publishing Diagnostic Mentoring: How to transform the way we manage
The time has come for better management. But better management is not merely about adding new labels to the current ways of doing things; it is much broader than efficiency and alignment. In this book, Lukas Michel offers senior executives and managers tools to understand a new way of discussing and thinking about management and work, which requires us to take on a broader perspective of the company and its culture. It's every manager's prime job to manage better: to change the way they lead people and how they organise work in the new (post-pandemic) business context. The book discusses the role of the operating system to do that and clarifies managerial priorities and goals. This then sets the stage for Diagnostic Mentoring - the methodology that enables the transformation of the way we manage.
£17.99
LID Publishing Mastering Decline: Stories and lessons from a company making profit against the odds
Compounded by the pandemic-induced economic recession, many companies find themselves operating in declining markets - markets that have no real long-term prospects for growth, and where the demand for certain goods and services are stable at best but are not increasing. Yet, in such an environment, it is not impossible for companies to survive and make profits. In this book, a former management consultant and current CEO of a company that survived decline in its market provides practical and hard-won advice for managers and owners of any company in a declining market or situation. In doing so, the author highlights key activities that companies in declining markets should focus on in order to secure their future and remain profitable.
£15.29
LID Publishing The Bullshit-Free Book: How to communicate clearly and reclaim our language
Bullshit is everywhere. Some of it is just lazy, some is complete nonsense, and yet some is at least trying to communicate something, even if it fails. Bestselling author Kevin Duncan has been on a life mission to improve business language and understanding. In his latest book, he weeds out the worst offenders, and the contexts in which they most frequently occur, to provide readers with a path to clear communication. The book starts with an examination of why we seem to use so much jargon and non-sensical words and phrases in our daily working lives. Duncan then lists and analyses the 100 most popular examples of bullshit used internally and externally, their real meaning, and rates how harmless or dangerous they are. The book ends with advice on dealing with bullshitters and a manifesto to help anyone achieve clear, bullshit-free communication.
£9.99
LID Publishing Agile by Choice: A workbook for leaders
Agility in business has become one of the most important management topics of recent times. The ability to create and respond to change in order to succeed in an uncertain and turbulent business environment is the essence of agile. But being agile starts with the leader, who has to make the shift from traditional "command and control" to "enabling people". This book is a practical workbook for leaders on their journey to achieving agility. It moves the conversation over agility into practice; exercising measures and techniques that will encourage leaders to adapt with changing times. To help and encourage leaders to make that personal shift, it offers ideas and tools to master agility in their organizations. Designed to be sensible and self-reflecting, the book also includes an appendix of over 20 exercises that have been tried and tested with executives all over the world in their successful pursuit of agile.
£17.99
LID Publishing Binge Marketing
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood. Binge Marketing is not another stuffy marketing book, but a refreshing look at modern marketing so you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience. AUTHOR: Carlijn Postma is a Dutch content marketing strategist. As founder of The Post, a leading content marketing agency in the Nether
£11.69
LID Publishing Spirit: Huawei Stories
Founded in 1987 by a former engineer in China’s People’s Liberation Army (Ren Zhengfei), Huawei Technologies is the world’s largest telecoms equipment manufacturer and second only to Apple in smartphones. Its emergence into a multinational with over 175,000 employees all around the world is nothing short of extraordinary. This book explores the spirit of Huawei. Through a series of personal stories told by Huawei employees, we gain a unique perspective on the extraordinary dedication and perserverance of the individuals that form the culture and spirit of the company, and which is the very foundation of Huawei’s immense success as one of today’s leading technology companies. As Ren Zhengfei remarked, “Huawei will move the world forward and set new standards”, and the company’s spirit is very much the driving force behind that.
£13.49
LID Publishing The Salesperson's Secret Code: The belief systems that distinguish winners
What makes a great salesperson? What beliefs, attitudes, and behaviors are linked to being a top performer? What impact do culture, industry, and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. Based on interviews and analysis (qualitative and quantitative) of 300 of the world’s leading salespeople, across a mix of industries, cultures, and context, the authors present the most rigorous evaluation of how salespeople behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in sales.
£9.99
LID Publishing The Diagrams Book - 5th Anniversary Edition: 50 Ways to Solve Any Problem Visually
Many people find it difficult to express ideas and solve problems purely with words. They find it much easier to use diagrams. Distilled into this single, handy-sized volume are 60 of the best diagrams to help anyone with problem solving and thinking. Each of the diagrams is presented on one spread, explained simply, and accompanied by an exercise to help you apply them to your own situation. This 5th anniversary edition celebrates sales of 50,000 worldwide and includes brand new material, plus a cross-referenced thematic index to guide you direct to the most appropriate examples.
£9.99
LID Publishing A Great Move: Surviving and thriving in your expat assignment
In 2017, there will be almost 57 million expatriates worldwide. While the number of corporate expat assignments is growing steadily, these assignments are expensive and fail all too often for avoidable reasons. Many expats move with minimal preparation, have unrealistic expectations, and are left with insufficient resources to deal with the practical and emotional implications of a move. The result: failed moves, stressed families, and damaged careers. This book addresses a growing need to prepare people for making successful moves Adjusting to a new environment and culture, immersing oneself into a new life - both professional and private - navigating culture shock, defining and maintaining a sense of home, these are all big challenges.
£11.69
LID Publishing The Excellence Book: 50 Ways to Fulfil Your Potential in Work and Life
BE AS EXCELLENT AS YOU CAN BE In this 5th anniversary edition Kevin Duncan has teamed up with his daughter to produce a thoroughly updated, cross-generational compendium of helpful advice. It draws together 50 ingenious thoughts to improve your attitude and your approach to life and work, with each section now augmented by Rosie Duncan’s informed suggestions about how to apply them. The Excellence Book is a life-affirming handbook to help you be the best you can be – whatever your age or seniority.
£9.99
LID Publishing Seeing Around Corners: How culture will unlock the potential of big data
Analytics has become a key driver of competitive advantage for organizations, underpinning new waves of productivity, growth, innovation and customer insights. As the availability of data increases, it becomes ever more important that decision makers across companies can fully exploit the potential of analytics to provide effective insights. By expertly linking data and decision making, the authors present a new paradigm which will forge the way into helping develop products and services that cam positively contribute to society. Graham draws on his unique background in military intelligence, strategy consulting and analytics. Presenting research, personal experiences and case studies, in an engaging and practical format.
£17.99
LID Publishing Business Alchemy
In this enlightening and engaging book, Andrew Wallas views the company from a metaphysical perspective to provide a new approach to transforming the organization. Business Alchemy focuses on the inner dynamics and energy flow within the organization itself, seeing where there is visible and hidden contradiction working against the aims of the company. It is by taking a deeper look inside of your company (instead of focusing on the outer machinations of your business), and by bringing these (often unconscious) blocks to light, that energy is released and the company is then free to move forward, fully aligned with its stated objectives and goals. This is a unique perspective on how companies can evolve and grow naturally and successfully.
£11.69
LID Publishing Pax Japonica: The Resurrection of Japan
Japan, the world's third largest economy and its largest creditor nation, has been in crisis for more than two decades. Its economy has been depressed or in recession in much of that period, its banking sector in a critical state, and its public sector burdened by recurring fiscal deficits and mounting debt. Today, the hegemonic role in global trade and financial markets has been assumed by the USA and China. Yet, this book argues that a possible future Pax Japonica - one in which Japan will overcome its paralyzing debt and once again play a leading role in global finance - can become a reality. Leading international strategist Takeo Harada provides new and astounding insight into Japan's hidden role as designated controller of large - often secret - funds kept for the purpose of rescuing humankind from ultimate disasters. For this reason, Japan's role in the global economy can never be under-estimated and remains critical to its progress.
£17.99
LID Publishing Disruption Denial: Why Companies Are Ignoring the Disruptive Threats Threats that are Staring Them in the Face
We live in a world of constant change and disruption caused mainly by new technology. Yet, in business, there is widespread apathy, paralysis and confusion in many established companies in face of the obvious scope, scale, reach and pace of disruptive change. Why? Because Denial is the natural default response, given how executives' brains function and how they are trained.This important book examines why companies seem paralysed in the headlights of onrushing digital and other disruption. In analysing and understanding this tendency towards denial in companies, the author is then able to guide executives to begin seeing a new perspective to coping with the transformation challenge that faces them. Full of insightful case studies and lessons gained from the author's work with leading companies, this is a hugely timely book when virtually all companies and executives must deal with the threat of disruptive change.Written by an experienced consultant who has advised several leading companies in their transformation programs.A very timely book - this topic will continue to be one of the most debated and talked about in business.
£17.99
LID Publishing Executive Function: Cognitive Fitness for Business
There is a huge appetite among the thinking professionals for ways to extend their quality and quantity of life through work. We are living longer and want to ensure we build our cognitive fitness through our lives, to give the best we can at work and get the most out of the experience in return. Technology has improved to allow a greater understanding of the functioning of brain, in sickness and in health. We've learnt so much that we can pass on to ensure as many as possible can benefit from an understanding of their cognitive health. In this book you have access to a comprehensive overview of the key cognitive health domains and how they impact your ability to operate at your best. You will understand the importance of each domain in order for you to maximize your cognitive health and be your best.
£11.69
LID Publishing The Wanda Way: The Managerial Philosophy and Values of One of China's Largest Companies
In 1998, and following 17 years in the army, Wang Jianlin formed a property company in the north-eastern Chinese city of Dalian using a loan of $80,000. Today, Dalian Wanda is China's largest private property developer, generating revenues of $40 billion globally, and owning some 9-million square metres of investment property. In 2012, Wanda became the world's largest theatre owner when it acquired AMC Theatres, with a view to becoming a global entertainment colossus. Wang himself has become Asia's richest man. This book, by its founder and Chairman, provides unprecedented insight into the ethos and activities that have created the extraordinary business success that is the Wanda empire. Wang describes his managerial philosophy and the essence of his business ideas to "make Wanda a brand like Walmart or IBM or Google - a brand known by everyone in the world", and that led The Economist to call him "a man of Napoleonic ambition". As China's influence in the world economy grows led by companies such as Wanda, this book is both timely and relevant.
£8.99
LID Publishing Feedback Book: 50 Ways To Motivate and Improve the Performance of Your People
Maintaining performance today is no longer simply about having an annual appraisal and telling employees "you must try harder". Research demonstrates that regular discussions about performance and providing feedback to the people you manage is a more effective way to motivate them and keep them on track. Distilled into this single, handy-sized volume are 50 tips, advice and techniques to help any manager become quickly skilled at regularly discussing performance, setting goals and objectives and providing the necessary feedback to ensure individuals and teams thrive in the company. Structured into five key parts, each of the 50 concise chapters also contains a practical exercise to help the reader understand and implement the concepts and ideas of this book.
£9.99
LID Publishing Cult of the Service Excellence: How to Build a Truly Customer Centric Culture
In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that customer service and product quality are fundamental to maintaining a competitive advantage. These organizations have incredibly strong, inspirational and charismatic leaders with strong culture and behavioural norms or even rules that guide everyone how to function within the organization. They think that their way is the only way! This book explains how the environment and culture created in some of the world's greatest customer-focused companies resembles the mindset created by a cult. It is by understanding the "anatomy" of such companies that we, too, can embark upon a journey of customer excellence within our companies.
£11.69
LID Publishing Notes from a Beijing Coffeeshop
Unique stories and insights into business, life and culture in modern-day China.
£11.69
LID Publishing The Future Book: 50 Ways to Future-Proof Your Work and Life
"The future" plays a dominant role in everybody's lives. But for many, it is a blur and mystery, a wall of fog in which we struggle to see beyond what is immediately in front of us. By leading futurist Magnus Lindkvist, this book provides the means and tools to plan for and navigate a path into the long term to your advantage. Anyone who wants to have a better, more inspiring life in the future has to plan for it - to future-proof it. In this powerful little book, Lindkvist presents a set of practical and easy-to-apply tools that will help you to create a mindset and path for tomorrow.
£9.99
LID Publishing Defying Doom: Leading Urgent Large-Scale Transformations
This book is a call to action. If you need to know what it takes to break through to a new layer of oxygen in an organization that has been flying high in the past, you will find this both an inspiring and practical approach. Nothing will swoop down to remove your challenges, but the framework explained in this book carves a clear path toward transforming an organization, as opposed to sinking into decline. This framework is grouped around three simple steps: What's the story? Who is on board? Getting things done.
£13.49
LID Publishing Networking Book: 50 Ways to Develop Strategic Relationships
This book deals with networking and asks the question: Do you have the nerve not to use - or not to learn to use - networking in business and in your private life? It is a well-documented fact that what we want and desire is more easily achieved when we understand how to build the right relationships. Networking is basically the exchange of a wide range of services - and the most precious insurance in your private life and your career. This highly practical and accessible book will help anyone understand the power of networking quickly through face-to-face meeting and social media, as well as how they can use it as a way to enhance their prospects.
£9.99
LID Publishing The Challenger Spirit: Organisations That Disturb the Status Quo
Challenger organisations are those companies which are disrupting their market and taking serious market share from their more established competitors. Such companies typically have an ambition beyond the conventional resources available to them. They are innovative and radical, and most enjoy significant and sustained periods of growth. This book analyses the practices and disciplines that underpin the successful challenger organisation. In particular, it looks at the leadership skills and the organisational culture required for companies to become challengers in their marketplace. Written by one of the few consultants who specialises in and works with such companies, this book will challenge conventional business thinking to the core.
£11.69
LID Publishing Only Connect: The Art of Corporate Storytelling
A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does best: establish the human connections upon which trust is built. This book explains how.
£11.69
LID Publishing Creative 4Cast
A timely manifesto for change and success in today's rapidly evolving advertising industry.
£13.49
LID Publishing Implosion
The Internet is behaving in a way that is affecting everything we do. And it is making us think about things in a way we never previously thought. The Internet is contrary and the opposite of previous inventions. It has enhanced a reverse polarity of discovery in which seeking to know more about what and who we already know (think Facebook, Twitter, Google) is now just as valid as learning new things. This is the "implosion" that this book examines and the great impact it will have on society and business. The creation of the Internet, the most significant for many generations, is driving culture inwards instead of outwards (like many of history's other prestigious cultural innovations). It is an implosive force, annihilating and creating simultaneously. And it will change forever the way society and business communicates. This book offers a controversial insight into where we are heading in the age of the Web.
£11.69
LID Publishing Party Marketing: The Easiest Way to Successful Marketing
Everyone has thrown or been to a party. Organising a successful party and marketing a successful company basically follow the same concept and structure. To create a successful party for guests, every detail must work in harmony with each other - the same goes for marketing and customers. This original book uses the metaphor of the party to help managers and entrepreneurs to understand the key drivers of successful marketing, and how you can apply them to your company. Unlike ordinary marketing books, this book contains no graphs, models or theoretical frameworks. Instead, Party Marketing is written in the form of a narrative where party planning and the various stages of marketing are woven together, to provide a set of practical principles for successful marketing.
£15.29
LID Publishing Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business
An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion. Written by Ian Atkinson - multi award-winning copywriter and creative director - it's packed with fascinating examples and compelling content you won't find in any other copywriting book. In fact, whether you're junior or senior, enthusiastic amateur or seasoned pro, it may be the only book on copywriting you'll ever need. And with great copywriting in great demand, there's never been a better time to discover how to influence people using nothing more than the words on a page or screen. Copy. Righter. will show you how.
£15.29
LID Publishing The Board Game: Survival and Success as a Company Board Member
This book, by two leading executive coaches, provides insight, advice and savviness on becoming a successful company board member. It analyses the pitfalls and traps of the company boardroom and how they can be avoided.
£14.39
LID Publishing The Insight Book: Enhancing your creativity by learning to see things differently
More than ever, people crave new ideas, new ways of seeing and interpreting behaviour; of changing their companies and lives and of being more creative. Insight today has become an essential tool for seeing things differently and more deeply to enable you to understand better the trends and changes going on around you and your work/business. This book is an entertaining, instructive and accessible guide to understanding and deploying insight to see things differently and find creativity from all sources and in all places. Insight has become an important way to gain a deeper understanding of how your customers think and feel about your products and services. Part of the Concise Advice series of short and powerful guides, the book explains what insight is, why insight is so important (and yet so poorly misunderstood and under-used), and how can we nurture and develop it in our work and even personal lives.
£9.99
LID Publishing The Leader’s Secret Code: The Belief Systems That Distinguish Winners
What makes a great leader? What beliefs, attitudes and behaviours are linked to being a top performing and influential leader, especially in these uncertain times? What impact does culture, industry and business context have? And do formal training and education make a difference? This book is for any business manager or executive, or indeed anyone involved in leading a team in their company, who wants to learn the secrets of successful leadership. Based on interviews and analyses (qualitative and quantitative) with some of the world’s best performing leaders, across a mix of industries, cultures and context, the authors present a rigorous evaluation of how leaders behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in leadership and management.
£9.99
LID Publishing Wholegarment: The philosophy and technology of a fashion revolution
In 1962, Masahiro Shima founded Shima Seiki, with the aim of developing a fully automated seamless glove-knitting machine. Following this success, the company expanded into flat knitting machines. However, the age of the computer brought a whole new era for Shima Seiki. By committing to computerization in its mainstream products, Shima Seiki gradually began to stand apart from its competitors. Shima Seiki's focus on computer-aided knit design and programming, in fact led to a revolution in the fashion industry. Written by the inventor himself, this book looks at how Masahiro Shima developed both the technology and philosophy to enable his company to be market leaders in industrial knitting machines - and fundamentally change the fashion industry. This culminated in the launch of the company's Wholegarment knitting machine in 1995, which altered forever the way knitted garments are produced, and which today is used by fashion manufacturers across the world.
£17.99
LID Publishing The Responsive Leader: How to be a fantastic leader in a constantly changing world
The world is changing. The world has changed already. But have you changed with it? The change in technology in the last century has driven a massive development in organizations and in society. The so-called Fourth Industrial Revolution demands new approaches to leaders and to leadership. A paradigm shift is emerging, putting engagement, relations, inclusion, freedom, and engagement in the centre; both towards employees and customers. We need to be responsive in order to be relevant to employees and to customers, and in order to adapt to a changing world. We need to be The Responsive Leader. Erik Ostergaard introduces a proven model (called PICO leadership) for engaging in the transformation, covering: purpose and direction, innovation, culture, organizing, and leadership.
£11.69