Search results for ""john wiley sons inc""
John Wiley & Sons Inc Chromebook For Dummies
The return of the bestselling Chromebook guide on the market Chromebook For Dummies, Third Edition, is your easy-to-follow guide to the low-cost alternative to a traditional laptop. This beginner’s manual walks you through setting up your Chromebook, transitioning from using a traditional computer, and customizing the system to fit your needs. In case you’re wondering, the Chromebook can be used for anything you'd normally do online—checking email, browsing websites, watching videos. This book takes you through all of it, giving you the latest updates on new Chromebook hardware and software features. Navigate apps, apply advanced settings and features, and turn to this guide time and again as you customize and optimize your Chromebook’s performance. Get all the basics on using your Chromebook, in easy-to-follow Dummies style Set up and start using your Chromebook with ease Learn about the latest features in the Chrome operating system Discover the benefits of Chromebook versus traditional laptops New and novice Chromebook users will love this approachable intro to Google’s little portable computer.
£20.69
John Wiley & Sons Inc Hoffbrands Essential Haematology
HOFFBRAND'S ESSENTIAL HAEMATOLOGY The Essentials is an international, best-selling series of textbooks, all of which are designed to support lecture series or themes on core topics within the health sciences. See www.wiley.com for further details. The definitive introductory textbook on haematology, covering basic science, diagnostic testing, clinical features, and patient management Hoffbrand's Essential Haematology has helped medical students and trainee physicians understand the core principles of clinical and laboratory haematology for more than four decades. Original contributions by leading experts provide authoritative coverage of clinical and laboratory features and management within haematology, including the haematological aspects of systemic diseases, pregnancy, and the neonate. Hundreds of high-quality colour images illustrate various anaemias and white cell disorders, leukaemias, lymphomas and myeloma, bleeding and thrombotic disorders, and other blood diseases. Now in its
£52.95
John Wiley & Sons Inc Cricket For Dummies
Curious about the game of cricket? Start here! Cricket For Dummies, Third Edition will help you understand the basics of cricket, the internationally popular sport that has leagues around the globe. With this guide, you can enjoy watching matches, and even set up a casual game with friends. The book includes clear explanations of the rules, step-by-step guides to strategy and tactics, and info on all the most popular tournaments around the globe. Learn about the cricket greats of today and yesterday, plus get updates on the latest developments, including Major League Cricket and the Cricket World Cup. This new edition of Cricket For Dummies is a fascinating and thorough introduction to the sport, in the classic, easy-to-understand Dummies style. Learn the laws of cricket so you can watch games and follow league play Set up a game of cricket and play with your friends Get the latest updates in the cricket world, including upcoming must-watch tournaments Figure out the strategies and techniques that make cricket so interesting Cricket For Dummies, Third Editionis a valuable resource for new fans who want to understand the game of cricket.
£17.09
John Wiley & Sons Inc Designing Brand Identity
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It's harder than ever to be the brand of choicein many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sectionsbrand fundamentals, proc
£37.76
John Wiley & Sons Inc Teach Yourself VISUALLY MacBook Pro & MacBook Air
Get up to speed with your new MacBook Pro or MacBook Air faster than you thought possible In Teach Yourself VISUALLY: MacBook Pro & MacBook Air, technology educator extraordinaire and bestselling author Guy Hart-Davis delivers a highly illustrated and easy-to-follow guide to using your MacBook Pro or MacBook Air with macOS Monterey. In the book, you’ll get up and running quickly whether you’re brand new to computers or just transitioning from an older Mac or a PC. With the graphics-driven approach used successfully by tens of thousands of readers of the Teach Yourself VISUALLY series, you see exactly what each step of instruction should look like on your own screen and can follow—step-by-step—through the installation process, file management, email, and messaging, and much more. You’ll also: Become expert with the latest macOS version—Monterey—and the newest features that enable you to make the most of your MacBook and the Internet Learn exactly how to handle the most common and useful everyday tasks you need to get stuff done Glean valuable customization tips to make your MacBook work just the way you prefer Teach Yourself VISUALLY: MacBook Pro & MacBook Air skips confusing tech jargon in favor of clear pictures, simple instructions, and stepwise guidance that will give you a flying start to using your new MacBook, regardless of your experience level.
£22.99
John Wiley & Sons Inc iPad and iPad Pro For Dummies
It’s tablet time! Get acquainted with the latest iPadOS and devices, the easy way Up a creek without an iPaddle? Dummies has got you covered, with iPad & iPad Pro 2022-2023 For Dummies. This is your stay-afloat guide to the latest version of iPadOS and all the new features of Apple’s leading tablet. We offer a step-by-step guide to iPad maintenance, operation, and personalization, so you can figure out your new device quickly and spend your time doing the fun stuff. Photos, videos, apps, productivity, communication, maps, and beyond—plus a host of new features that we’ll introduce you to, right in this book. Get acquainted with the basics of using and customizing your iPad or iPad Pro Discover the new and exciting changes that come with the latest iPadOS release Get the most out of your iPad by mastering the top apps and productivity tricks Learn how to ease the transition from computers to tablets, at home or at work For personal projects or in business settings, the iPad is the tablet of choice, and Dummies is here to show you why. Grab this full-color guide and get iPaddling!
£22.99
John Wiley & Sons Inc Corporate Agility: Insights on Agile Practices for Adaptive, Collaborative, Rapid, and Transparent Enterprises
Integrate Agile methodology into your business with this stunning guide to the latest management techniques Corporate Agility is the must-have guide on adopting Agile methodology for businesses of all shapes and sizes. This visually stunning book delivers six key lessons that you must learn in order to effectively join the Agile world. You'll learn the ins and outs of the traditional approach, helping you answer the questions "Why Agile?" and "Why now?" You'll also discover new, more efficient Agile strategies that will help you lead your enterprise to increased collaboration, more flexibility, and better business results. Based on the latest practice and research, and drawing on years of experience at the author's own leading consultancy, Corporate Agility features a beautiful 4-color design that helps you visualize powerful strategic ideas, so you can understand and implement them right away. Unlike other books on the market, this title helps you reinterpret key Agile management concepts in a way that will work for your specific needs. Gain a clear understanding of traditional Agile methodology, the history of Agile, and the benefits to organizations of all shapes and sizes Discover cutting-edge Agile strategies that push Agile thinking forward and increase performance efficiency Learn the 6 "Agilessons" that underpin all successful Agile transformations Follow real-world case studies from leading businesses that have successfully made the leap into Agile operations Organizational leaders will love this digestible, forward-thinking guide written by one of America's fastest rising strategic execution gurus.
£26.99
John Wiley & Sons Inc Balance is B.S.: How to Have a Work. Life. Blend.
Combine the best parts of your personal and professional life to live the life you really want Balance is B.S. is an unflinching and honest look at the challenges today’s working woman faces in balancing her professional and personal lives. In the United States, women comprise over 40% of household income. Increased gender diversity in the modern business landscape continues to have a positive impact on bottom lines and revenue reports across the economy, and offers significant benefits for ambitious women in the workplace. This increase of women in the workforce does present a serious problem—women are working longer and harder outside of the home, but their workload has not lessened inside of the home. While their career prospects rise, expectations of their family and personal lives remain flat. Women pursue the mythical “work-life” balance, and feel guilty for not reaching it. There is a better way. This insightful book provides working women with real-world advice, enabling them to blend their personal and professional lives, avoid burning out, and raise expectations of themselves and those around them. Every chapter presents practical exercises to identify values, and focus on what matters most. Following the path laid out by this essential guide, you will learn how to: Blend business and personal lives together without compromising your values Adjust expectations of yourself and others around you Use practical exercises and effective techniques to combine work, social, family, and parenting lives Stop feeling guilty about your work-life balance, and embrace the best parts of both Balance is B.S. is an invaluable resource for working women regardless of profession, experience, and status. Author Tamara Loehr draws on her years of entrepreneurial success to share her proven methods of merging work, play, and family to map out and reach the life you actually want to live.
£19.46
John Wiley & Sons Inc Nonlinear Optical Technology
NONLINEAR OPTICAL TECHNOLOGY Comprehensive resources describing today's Nonlinear Optics (NLO) technology, its applications, and concepts behind the technology Taking shape at the unique interdisciplinary engineering school at Dartmouth College, Nonlinear Optical Technology explores the importance of NLO in terms of how it permeates a vast number of applications such as fiber optics, biomedicine, sensors (especially Internet of Things), microscopy, spectroscopy, and machining, under the assumption engineers of all stripes may end up working in technical areas impacted by Nonlinear Optics (NLO) and would benefit from learning about the field. Each section follows a set format, beginning by describing some exciting new technology made possible by NLO. This part is followed by a description of the background information necessary for students to understand the basic NLO concepts for that application. The author occasionally includes personal experiences as a pioneer in this field where
£111.95
John Wiley & Sons Inc The Official BBC micro:bit User Guide
The go-to guide to getting started with the BBC micro:bit and exploring all of its amazing capabilities. The BBC micro:bit is a pocket-sized electronic development platform built with education in mind. It was developed by the BBC in partnership with major tech companies, communities, and educational organizations to provide kids with a fun, easy, inexpensive way to develop their digital skills. With it, kids (and grownups) can learn basic programming and coding while having fun making virtual pets, developing games, and a whole lot more. Written by internationally bestselling tech author Gareth Halfacree and endorsed by the Micro:bit Foundation, The Official BBC micro:bit User Guide contains what you need to know to get up and running fast with the BBC micro:bit. Learn everything from taking your first steps with the BBC micro:bit to writing your own programs. You'll also learn how to expand its capabilities with add-ons through easy-to-follow, step-by-step instructions. Set up your BBC micro:bit and develop your digital skills Write code in JavaScript Blocks, JavaScript, and Python Discover the BBC micro:bit’s built-in sensors Connect the BBC micro:bit to a Raspberry Pi to extend its capabilities Build your own circuits and create hardware The Official BBC micro:bit User Guide is your go-to source for learning all the secrets of the BBC micro:bit. Whether you're just beginning or have some experience, this book allows you to dive right in and experience everything the BBC micro:bit has to offer.
£17.09
John Wiley & Sons Inc Structural Dynamics in Engineering Design
STRUCTURAL DYNAMICS IN ENGINEERING DESIGN World-class authors describe and illustrate how structural dynamics is applied to the engineering design process Structural Dynamics in Engineering Design covers the fundamentals of structural dynamics and its application to the engineering design process, providing all of the necessary information to implement an optimal design process. Each of its seven chapters is written by an expert in the field and provides the reader with the structural dynamic theoretical background and its more practical aspects for the implementation of an advanced design capability. The first three chapters are dedicated to the underlying theory of the three main processes: the fundamentals of vibration theory, the basis of experimental dynamics and the main numerical analysis tools (including reference to the finite element method). Having laid the foundation of the design philosophy, the following three chapters present the reader with the three disciplines of ide
£95.95
John Wiley & Sons Inc Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA “A very comprehensive and practical book on managing relationships with existing customers in the age of social media! I particularly enjoyed reading chapters on teaching customers new behaviors, which were illustrated by excellent case studies.” — Jagdish N. Sheth, Ph.D. , Charles H. Kellstadt Professor of Marketing, Emory University, Atlanta, GA “The strategic breadth and depth of this book is impressive as Gordon explores the new customer and how to plan and manage the new customer relationship. I found his review of strategies, techniques and technologies for social, mobile, mass customization and customer analytics to be particularly insightful. Gordon urges marketers to live and breathe one-through-one marketing and to master social engagement techniques. The checklists, cases and examples make the content grounded and actionable. This is an important, current and detailed book to which every organization should pay close attention to improve customer relationships and create shareholder value.” — Marcus Ruebsam, Vice-President, Line-of-Business Marketing Solutions, SAP AG, Walldorf, Germany “There are many books on CRM, but I recommend this one because Gordon’s book does what others do not. He considers CRM strategy and evolves it to recognize a new customer, one who is always connected, socially available and influential. The book doesn’t just discuss many point solutions for specific marketing challenges; it integrates technology with strategy, people, process and customer analytics to develop relationships continuously. This book is a broad and deep exploration of CRM, providing practical, fact-based perspectives that every company can use to validate and rethink their customer and stakeholder relationships.” — Helmuth Cepeda, Small, Medium and Distribution Director, Microsoft Mexico, Mexico City, Mexico Marketing has changed fundamentally in the last few years and has become an entirely new discipline, one that focuses on a new customer and a new relationship, framed by new principles, strategies, processes, roles and tactics. Individual customers are economically targeted and served, and treated as segments of one rather than members of a target market. Word of mouth and recommendations are vital as customers influence one another more than a company can do within its own advertising or customer dialogs. Today’s customer is always online, accessible and connected. Now marketing is not only direct and customer-specific but a continuous process by which companies seek to engage customers and be progressively more relevant, attractive and valuable. This is the era of a new customer relationship—an individual relationship that is social, mobile and local, influenced by peers and shaped by cognitive, behavioural and social psychological principles. New techniques, processes and technologies transform what it means to implement marketing strategy and achieve improved business results. The new customer relationship requires that even those companies that have embraced customer relationship management ought to reassess their customer management. Now every marketing decision, whether online or in the physical world, whether of a technological nature, whether it affects customer experience, communications, dialogs, teaching or organizational memory, every decision should be seen through a single lens focused on the individual customers who matter most. Managing the New Customer Relationship provides a strategic and practical guide to help companies attract, develop, sustain and build more valuable relationships by: Expanding upon existing customer relationship management theories, concepts and methods to make these considerations more useful, strategic and contemporary Recognizing the profound importance of social media and how to plan customer engagement in the social context of each customer Exploring new technologies that offer new opportunities for engaging customers, including mobile, local, the cloud and customer analytics Demonstrating how to develop customer-specific understanding, predict what customers will want next, and how to manage each individual customer, and Offering perspectives to help the organization endure by focusing a chain of relationships on the end customer and creating meaning for stakeholders that can make relationships more intense and robust. Managing the New Customer Relationship is for organizations of all sizes in all industries, for private- and public-sector organizations and not-for-profits. In short, every organization can apply the new principles, strategies, techniques and technologies discussed here to recognize important marketplace changes, plan to improve relationship and financial results and capture new shareholder value from new customer relationships.
£21.59
John Wiley & Sons Inc How: Why How We Do Anything Means Everything
The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde¬pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct. For almost two decades, Dov Seidman's pioneering organi¬zation, LRN, has helped some of the world's most respected companies build "do it right," winning cultures and inspire principled performance throughout their organizations. Seidman's distinct vision of the world, business, and human endeavor has helped enable more than 15 million people do¬ing business in more than 120 countries to outbehave the competition. In HOW: Why HOW We Do Anything Means Everything, Dov Seidman shares his unique approach with you. Now updated and expanded, HOW includes a new Fore¬word from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before. Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and reveal¬ing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired "hows" of twenty-first-century success and significance. Divided into four comprehensive parts, this insightful book: Exposes the forces and factors that have fundamentally restructured the world in which organizations operate and their people conduct themselves, placing a new focus on their hows Provides frameworks to help you understand those hows and implement them in powerful and productive ways Helps you channel your actions and decisions in order to thrive uniquely within today's new realities Sheds light on the systems of how-the dynamics between people that shape organizational culture-andintroduces a bold new vision for leading and winning through self-governance The qualities that many once thought of as "soft"-values, trust, and reputation-are now the hard currency of success and the ultimate drivers of efficiency, performance, innova¬tion, and growth. With in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors- and your life-and refocus your efforts in powerful new ways. If you want to stand out, to thrive in our fast changing, hyper¬connected, and hypertransparent world, read this book and discover HOW.
£19.79
John Wiley & Sons Inc Essentials of Autism Spectrum Disorders Evaluation and Assessment
Quickly acquire the knowledge and skills you need to utilize the varied assessments frequently used in evaluating autism spectrum disorders With both the detection and awareness of autism spectrum disorders (ASD) on the rise, there is an urgent need for an increasing number of professionals to not only learn about the nature and course of the various autism spectrum disorders, but also to know how to identify, assess, and diagnose the presence of these disorders. Essentials of Autism Spectrum Disorders Evaluation and Assessment addresses the main domains of assessment, defines the purpose of the assessment, suggests test instruments, and discusses the unique clinical applications of each instrument to the diagnosis of ASD. Like all the volumes in the Essentials of Psychological Assessment series, each concise chapter features numerous callout boxes highlighting key concepts, bulleted points, and extensive illustrative material, as well as test questions that help you gauge and reinforce your grasp of the information covered. Providing an in-depth look at ASD evaluation and assessment, this straightforward book includes samples of integrated reports from comprehensive model diagnostic evaluations and prepares clinical and school psychologists, as well as speech and language pathologists, to effectively evaluate and assess ASD. Complete coverage of the identification andassessment of autism spectrum disorders Expert advice on avoiding common pitfalls Conveniently formatted for rapid reference Other titles in the Essentials of Psychological Assessment series: Essentials of Dyslexia Assessment and Intervention Essentials of Assessment Report Writing Essentials of School Neuropsychological Assessment Essentials of Evidence-Based Academic Interventions Essentials of Specific Learning Disability Identification Essentials of Processing Assessment Essentials of Executive Function Assessment Essentials of Cross-Battery Assessment, Second Edition
£43.37
John Wiley & Sons Inc Problems Book to accompany Mathematics for Economists
In highly mathematical courses, it is a truism that students learn by doing, not by reading. Tamara Todorova’s Problems Book to Accompany Mathematics for Economists provides a life line for students seeking an extra leg up in challenging courses. Beginning with college-level mathematics, this comprehensive workbook presents an extensive number of economics focused problem sets, with clear and detailed solutions for each one. By keeping the focus on economic applications, Todorova provides economics students with the mathematical tools they need for academic success. For years, Professor Todorova has taught microeconomic courses to economists and non-economists, introduced students to new institutional economics as a modern trend in economics, and taught quantitative methods and their application to economic theory, marketing, and advertising.
£40.46
John Wiley & Sons Inc Advertising For Dummies
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
£13.49
John Wiley & Sons Inc Paul Wilmott on Quantitative Finance
The new edition of this finance classic serves as a comprehensive reference on both traditional and new derivatives and financial engineering techniques. Explaining finance in an accessible manner, Wilmott covers all the current financial theories in quantitative finance and makes them easy to understand and implement.
£168.14
John Wiley & Sons Inc Option Volatility Trading Strategies
Sheldon Natenberg is one of the most sought after speakers on the topic of option trading and volatility strategies. This book takes Sheldon’s non-technical, carefully crafted presentation style and applies it to a book—one that you’ll study and carry around for years as your personal consultant. Learn about the most vital concepts that define options trading, concepts you’ll need to analyze and trade with confidence. In this volume, Sheldon explains the difference between historical volatility, future volatility, and implied volatility. He provides real inspiration and wisdom gleaned from years of trading experience. Th is book captures the energy of the spoken message direct from the source. Learn about implied volatility and how it is calculated Gain insight into the assumptions driving an options pricing model Master the techniques of comparing price to value Realize the important part that probability plays in estimating option prices
£45.00
John Wiley & Sons Inc Metric Pattern Cutting for Children's Wear and Babywear
This fourth edition of Metric Pattern Cutting for Children’s Wear and Babywear remains the standard text book but has three majorimprovements. First, the sections have been re-organised to reflect changes in producing and marketing children’s clothes. Today’s popularity of easy-fitting styles and knitted fabrics means that basic ‘flat’ pattern cutting is used to construct the majority of children’s wear and babywear and this type of cutting is therefore emphasised in this new edition. Shaped blocks and garments, cut to fit the body form, are still included, and are placed in chapters covering some school uniform garments or more expensive fashion or formal clothes. The book now clearly separates the sections useful to student beginners (Parts One, Two and Three), and also offers more advanced or specialist sections for students who wish to pursue a career in children’s wear or for designers working in the different manufacturing sectors of the trade. The second change in this fourth edition is the introduction of colour coding to the sections; this makes it easier to identify specific processes in the book and enhances the illustrations. Finally, the size charts have been revised to reflect the changes in body sizing. The clear division of the boys’ and girls’ measurements in the charts has been in response to the way clothes are marketed and to co-ordinate with European size charts. ‘Plus’ charts for heavier children have also been added.
£28.80
John Wiley & Sons Inc Fashion Marketing Communications
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
£26.10
John Wiley & Sons Inc Technology Innovation for the Circular Economy: Recycling, Remanufacturing, Design, System Analysis and Logistics
TECHNOLOGY INNOVATION FOR THE CIRCULAR ECONOMY The book comprises 56 peer-reviewed chapters comprehensively covering in-depth areas of circular economy design, planning, business models, and enabling technologies. Some of the greatest opportunities for innovation in the circular economy are in remanufacturing, refurbishment, reuse, and recycling. Critical to its growth, however, are developments in product design approaches and the manufacturing business model that are often met with challenges in the current, largely linear economies of today’s global manufacturing chains. The conference hosted by the REMADE Institute in Rochester, NY, brought together U.S. and international researchers, industry engineers, technologists, and policymakers, to discuss the myriad intertwining issues relating to the circular economy. This book consists of 56 chapters in 10 distinct parts covering broad areas of research and applications in the circular economy area. The first four parts explore the system level work related to circular economy approaches, models and advancements including the use of artificial intelligence (AI) and machine learning to guide implementation, as well as design for circularity approaches. Mechanical and chemical recycling technologies follow, highlighting some of the most advanced research in those areas. Next, innovation in remanufacturing is addressed with descriptions of some of the most advanced work in this field. This is followed by tire remanufacturing and recycling, highlighting innovative technologies in addressing the volume of end-of-use tires. Pathways to net-zero emissions in manufacturing of materials concludes the book, with a focus on industrial decarbonization. Audience This book has a wide audience in academic institutes, business professionals and engineers in a variety of manufacturing industries. It will also appeal to economists and policymakers working on the circular economy, clean tech investors, industrial decision-makers, and environmental professionals.
£180.00
John Wiley & Sons Inc Any Happy Returns: Structural Changes and Super Cycles in Markets
“An invaluable read for economic history buffs, the book also offers hints on how to invest wisely that will appeal to other readers too.” – Financial Times ‘An in-depth but accessible analysis of the complex factors that impact structural changes in financial markets and investor opportunities.’ In Any Happy Returns: Structural Changes and Super Cycles in Markets, celebrated author Peter C. Oppenheimer delivers his much-anticipated follow-up to The Long Good Buy. The book discusses how structural changes in macroeconomic drivers, geopolitics, government policy and social attitudes all combine to drive secular super cycles that help to explain investor returns. The author focuses on what he calls the Post-Modern Cycle, what it's likely to look like, how it will unfold and what investors should focus on. You'll also find: An introduction to the history of cycles and structural ‘Super Cycles’, and what has driven them. A detailed analysis of Super Cycles since 1945, including the Post-War Boom, the Great Moderation, the post Global Financial Crisis and Pandemic era. The specific drivers of the emerging Post-Modern Cycle amid a higher cost of capital, bigger governments, more proactive industrial policy, greater regulation, and less globalisation. Oppenheimer focuses on the developments in technology and AI, and on efforts to de-carbonise economies, and how these might impact financial market returns and opportunities. An invaluable resource for students of economic and financial history, and for investors, Any Happy Returns is essential reading for anyone seeking insights into upcoming market conditions and returns.
£24.99
John Wiley & Sons Inc Principles of Anatomy and Physiology
Anatomy and Physiology is a complex subject spanning many health science disciplines. Principles of Anatomy and Physiology has always been recognized for its pioneering homeostatic approach to learning the subject. This International Adaptation of the 16th edition combines exceptional content and outstanding visuals for a rich and comprehensive classroom experience and continues to set the standard for the discipline. It has been paired with a comprehensive Study Guide, offering a thoughtfully designed course in Anatomy and Physiology. Highly regarded authors, Jerry Tortora and Bryan Derrickson motivate and support learners at every level, from novice to expert, and equip them with the skills they need to succeed in this class and beyond.
£55.99
John Wiley & Sons Inc Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI
In Rewired, the world's most influential management consulting firm, McKinsey & Company, delivers a road-tested, how-to manual their own consultants use to help companies build the capabilities to outcompete in the age of digital and AI. Many companies are stuck with digital transformations that are not moving the needle. There are no quick fixes but there is a playbook. The answer is in rewiring your business so hundreds, thousands, of teams can harness technology to continuously create great customer experiences, lower unit costs, and generate value. It's the capabilities of the organization that win the race. McKinsey Digital's top leaders Eric Lamarre, Kate Smaje and Rodney W. Zemmel provide proven how-to details on what it takes in six comprehensive sections – creating the transformation roadmap, building a talent bench, adopting a new operating model, producing a distributed technology environment so teams can innovate, embedding data everywhere, and unlocking user adoption and enterprise scaling. Tested, iterated, reworked, and tested again over the years, McKinsey's digital and AI transformation playbook is captured in the pages of Rewired. It contains diagnostic assessments, operating model designs, technology and data architecture diagrams, how-to checklists, best practices and detailed implementation methods, all exemplified with demonstrated case studies and illustrated with 100+ exhibits. Rewired is for leaders who are ready to roll up their sleeves and do the hard work needed to rewire their company for long-term success.
£28.79
John Wiley & Sons Inc Canon EOS R50 For Dummies
Move on from phone snapshots and start making amazing images Canon EOS R50 For Dummies helps you create superior photo and video content, with step-by-step instructions for how to make the most of this advanced, interchangeable-lens digital camera. You’ll walk through the controls, interface, and accessories of the Canon EOS R50, and you’ll learn the basics of image-making, so you can take impressive shots, even if you’ve never taken a photography class. Let this Dummies guide be your teacher as you learn to take great action shots, stunning portraits, detailed closeups, low-light photos, and professional-looking video. Learn your way around the Canon EOS R50 and its settings and controls Get familiar with common photography terms and basic techniques Start shooting right away with user-friendly instructions on using automatic modes Go manual to adjust focus, color, sharpness, and more to get the look you’re after Photography hobbyists and content creators will love Canon EOS R50 For Dummies, the quick-start guide to the camera built for those looking for superior photo and video results.
£24.29
John Wiley & Sons Inc Stoicism For Dummies
The philosophy that will help you become more resilient in the face of life’s challenges Stoicism For Dummies will teach you the basic principles of stoic philosophy and show you how it can help you navigate the ups and downs of life. We all face challenges and setbacks, and, if we have the right mindset, we can sail through them with ease. This book offers a comprehensive look at Stoic philosophy, uncovering its strengths and attractions and shedding light on its limitations, both in the ancient world where it was developed, and in our world today. Learn how you can apply stoic principles for personal growth and better living, and how you can adapt this philosophical outlook to your unique circumstances. Written in terms anyone can understand, this friendly Dummies guide helps you understand stoicism, and also apply it in your life. Understand the basics of stoic philosophy, including virtues and practices Learn how to keep calm and carry on when life throws you curveballs Apply stoic principles to improve your relationships and quality of life Discover the history of stoicism and how its principles can apply to today’s world This book is great for anyone who wants to learn more about stoicism and its benefits.
£17.09
John Wiley & Sons Inc CCST Cisco Certified Support Technician Study Guide: Networking Exam
The ideal prep guide for earning your CCST Networking certification CCST Cisco Certified Support Technician Study Guide: Networking Exam is the perfect way to study for your certification as you prepare to start or upskill your IT career. Written by industry expert and Cisco networking guru Todd Lammle, this Sybex Study Guide uses the trusted Sybex approach, providing 100% coverage of CCST Networking exam objectives. You’ll find detailed information and examples for must-know Cisco networking topics, as well as practical insights drawn from real-world scenarios. This Study Guide provides authoritative coverage of key exam topics, including standards and concepts, addressing and subnet formats, endpoints and media types, infrastructure, diagnosing problems, and security. You also get one year of FREE access to a robust set of online learning tools, including a test bank with hundreds of questions, a practice exam, a set of flashcards, and a glossary of important terminology, all supported by Wiley's support agents who are available 24x7 via email or live chat to assist with access and login questions. The CCST Networking certification is an entry point into the Cisco certification program, and a pathway to the higher-level CCNA, so it’s a great place to start as you build a rewarding career! Study 100% of the topics covered on the Cisco CCST Networking certification exam Get access to flashcards, practice questions, and more great resources online Master difficult concepts with real-world examples and clear explanations Learn about the career paths you can follow and what comes next after the CCST This Sybex study guide is perfect for anyone wanting to earn their CCST Networking certification, including entry-level network technicians, networking students, interns, and IT professionals.
£34.19
John Wiley & Sons Inc Investing in Commodities For Dummies
Minimize risk and maximize profit as a commodities investor Investing in Commodities For Dummies gives you an in-depth look at how commodities stack up against other assets and advice on how to avoid investing pitfalls. This book shows you how to diversify beyond stocks and bonds by moving money into a market that’s widely viewed as a safe haven during times of turmoil on Wall Street. You can learn to trade gold, silver, heating oil, US cotton, and many of the other things we need and use every day. Check out this easy-to-follow Dummies guide for the basics on breaking into the market, common myths, and a range of trading and investing strategies. Get started investing in commodities with step-by-step instructions Diversify your portfolio, measure risk, and apply market analysis techniques to commodity markets Find useful information and expert tips so you can make informed decisions Learn tips for identifying good trades, selling at the right time, and evaluating your hunches Investing in Commodities For Dummies gives amateur investors—that’s you!—a comprehensive guide to trading, investing, and making money in the commodities arena.
£14.99
John Wiley & Sons Inc Professional C++
Expand your C++ toolkit quickly and efficiently with this advanced resource In the newly revised sixth edition of Professional C++, veteran software engineer and developer Marc Gregoire delivers yet another volume that raises the bar for advanced programming manuals. Covering the major new revisions contained in the new C++ standard codenamed C++23, the book offers case studies with working code that’s been tested in Windows and Linux. The leading resource for dedicated and knowledgeable professionals seeking to advance their C++ skills, this book provides resources that help readers: Maximize C++ capabilities with effective design solutions Master little-known elements and learn what practices to avoid Adopt new workarounds and testing/debugging best practices Use real-world program segments in your own applications C++ is a complex and unforgiving language. Professional C++, 6th Edition, allows dedicated practitioners to remain current and abreast of the latest developments and advances.
£55.00
John Wiley & Sons Inc The Tiger and the Rabbit: Harnessing the Power of the Metaverse, WEB3, and AI for Business Success
Unlock the potential of the world’s latest tech to solve your customers’ most pressing problems In The Tiger and The Rabbit: Harnessing the Power of the Metaverse, Web3, and AI for Business Success, A Business Fable, former Amazon Web Services VP and COO and Channel Chief at Unstoppable Domains, Sandy Carter, delivers an engaging new narrative about a brand struggling to improve their customer experience. The company’s technical and marketing teams must work together to present solutions involving Web3, the Metaverse and Artificial Intelligence, in doing so, they learn valuable lessons about digital identity, community, and data ownership. In the book, you’ll find: Strategies for combining technologies, like artificial intelligence and blockchain, to unlock previously unheard-of solutions to contemporary problems Explorations of the Metaverse’s potential for new experiences The role of community in non-fungible token technology and what it means for the future of digital identity An indispensable and exciting discussion of using the world’s newest technologies to solve some of our customers’ most intractable problems, The Tiger and The Rabbit will earn a place on the bookshelves of managers, executives, entrepreneurs, founders, board members, and other business leaders.
£15.99
John Wiley & Sons Inc College Research Papers For Dummies
Get ready to take on your first college research paper like a pro Just got assigned your first college research paper? Don’t sweat it! College Research Papers For Dummies has your back with the perfect companion to these not-as-hard-as-they-look assignments. Discover how to research, argue, problem-solve, analyze, and synthesize your way through even the densest material. Find out how to best revise and rework your paper until it’s a polished gem. Plus, get some quick tips on higher-level research papers, such as literature reviews and white papers. Accurately cite references using APA, MLA, and Chicago styles Take advantage of all the resources available to you as you write your first research paper, from your university’s library databases to your local college center’s support services Develop common research paper writing techniques, including argumentation, research questions, and thesis statements Don’t wait until the night before your paper is due! Grab a copy of College Research Papers For Dummies today and ace that first research paper like we all know you can.
£17.09
John Wiley & Sons Inc Make the World a Better Place: Design with Passion, Purpose, and Values
“This book is a must read for all with an interest in the future of design.” —Jim Spohrer, PhD, Retired Industry executive, International Society of Service Innovation Professionals “The world is in need of better design, and Kozma’s book shows us how to get there.” —Mark Guzdial, Director, Program in Computing for the Arts and Sciences, College of Literature, Science, and the Arts, Professor of Electrical Engineering and Computer Science, College of Engineering, University of Michigan Design services, products, experiences, and places that transform the world for the better Make the World a Better Place: Design with Passion, Purpose, and Values presents an insightful and hands-on discussion of design as a profoundly human activity and challenges us all to use design to transform the world for the better. The book explains how and why the design industry lost its way, and how to re-ignite the idealism that once made it a force for good. Make the World a Better Place describes a set of moral principles, based on our shared humanity, that can be used to create “good” designs: designs that reduce harm, increase well-being, advance knowledge, promote equality, address injustice, and build supportive, compassionate relationships and communities. Dr. Kozma applies philosophy, psychology, sociology, and history to the world of design, including: Examples and case studies of designs—both good and bad Seven principles of good design, based on the impact designs have on people An approach to design as a “moral dialog among co-creators,” in which the seven principles can be applied to intentionally improve the world Comprehensive explorations of a person-resource-activity model that explains how technology shapes designs Detailed analyses of the strengths and pitfalls of five design traditions, which include the scientific, technical-analytic, human-centered, aesthetic, and social movement traditions
£30.99
John Wiley & Sons Inc Neuroscience For Dummies
A fascinating look at what’s rattling around in your skull Neuroscience For Dummies introduces you to the mind-boggling study of the human brain. It tracks to the content of a typical introductory neuroscience class at the college level —and it’s perfect for anyone curious about what makes us tick. New technologies and an explosion of research have completely transformed our understanding of memory, depression, the mind-body connection, learning, and genetics. This updated edition—still in classic, beginner-friendly Dummies style—covers the latest research advances and technologies in the field of neuroscience. Put some knowledge about the brain into your brain. Grasp the basic concepts and applications of neuroscience Understand the brain’s structure and function Explore how the brain impacts memory, learning, and emotions Discover how the brain is connected with other physical systems For students and general readers alike, Neuroscience For Dummies is a great way to understand what’s going on inside our heads.
£20.69
John Wiley & Sons Inc Winding Paths to Success: Chart a Career in Uncertain Times
An inspirational compilation of stories from successful Japanese professional women In Winding Paths to Success: Chart a Career in Uncertain Times, experienced management consultant Nobuko Kobayashi delivers an engaging and insightful discussion of the professional and personal successes of senior Japanese women executives, academics, and entrepreneurs who started their career in the late ‘80s to ‘90s, the dawn of gender equity at work in Japan. You’ll discover how these remarkable people carved out a long and rewarding career in a challenging environment. The author describes the substantial diversity of Japanese professional life, exploring the rich and varied histories of women who are often stereotyped and relegated to a one-size-fits-all story. Their creative navigation amid uncertainties inspires anyone who wishes to establish a career in the highly volatile world of today. You’ll also find: Personal and forthcoming stories from women executives Recommendations for public and private sector employers to further enhance diversity and inclusiveness in the workplace Individual strategies for crafting successful careers from a minority position Perfect for those building a career, managers, executives, entrepreneurs, founders, and other business leaders, Winding Paths to Success is a must-have resource for aspiring and practicing business leaders in Japan and other countries.
£19.80
John Wiley & Sons Inc Catholicism All-in-One For Dummies
Let there be light — illuminating info about today’s Catholic church Catholicism All-in-One For Dummies, 2nd Edition offers a path toward understanding the beliefs of the Catholic church and how the church operates. Fully updated with information on newly canonized saints, updated teachings from Pope Francis, and how Catholic beliefs intersect with the modern world, this edition gets you up to date with the last 2,000-or-so years of Catholic history. With five minibooks in one, this friendly Dummies guide will answer your pressing questions, such as: What do Catholics believe? What happens in Mass? Who are the saints? What is the role of the Pope? — and other cool stuff you’ve been wanting to know about this Christian denomination with over 1 billion members worldwide. With Catholicism All-in-One For Dummies, 2nd Edition, you will: Discover the core tenets of the Catholic religion Learn all about the papacy and get to know Pope Francis Get a primer on the Catholic saints, including those newly canonized Walk through the traditions of Mass and the seven sacraments This is an excellent resource for anyone who needs a clear guide to the practices and rules of the Catholic faith and wants a fascinating look into a prominent world religion.
£24.29
John Wiley & Sons Inc Fundamentals of Electric Propulsion
Fundamentals of Electric Propulsion Understand the fundamental basis of spaceflight with this cutting-edge guide As spacecraft engineering continues to advance, so too do the propulsion methods by which human beings can seek out the stars. Ion thrusters and Hall thrusters have been the subject of considerable innovation in recent years, and spacecraft propulsion has never been more efficient. For professionals within and adjacent to spacecraft engineering, this is critical knowledge that can alter the future of space flight. Fundamentals of Electric Propulsion offers a thorough grounding in electric propulsion for spacecraft, particularly the features and mechanisms underlying Ion and Hall thrusters. Updated in the light of rapidly expanding knowledge, the second edition of this essential guide detailed coverage of thruster principles, plasma physics, and more. It reflects the historic output of the legendary Jet Propulsion Laboratory and promises to continue as a must-own volume for spacecraft engineering professionals. Readers of the second edition of Fundamentals of Electric Propulsion readers will also find: Extensive updates to chapters covering hollow cathodes and Hall thrusters, based on vigorous recent research New sections covering magnetic shielding, cathode plume instabilities, and more Figures and homework problems in each chapter to facilitate learning and retention Fundamentals of Electric Propulsion is an essential work for spacecraft engineers and researchers working in spacecraft propulsion and related fields, as well as graduate students in electric propulsion, aerospace science, and space science courses.
£102.00
John Wiley & Sons Inc Supply Chain Management For Dummies
Putting together all the links in the supply chain Supply Chain Management For Dummies gives you the full rundown on what a supply chain is, how it works, how to optimize it, and the best education for a rewarding supply chain career. This new edition is fully updated for changes to the supply chain in a post-Covid world. You’ll learn about the latest supply chain technologies, analytics and data-based optimization, and new strategies for delivering on your organization’s promises. This approachable resource can take your supply chain management skills to the next level with step-by-step explanations, expert tips, and real-life examples. Gain a foundational knowledge of issues in supply chain management Learn about today’s global supply chains, plus trends like reshoring and near-shoring Wrap your mind around how an organization’s moving parts can be coordinated in today’s high-tech world Discover strategies for dealing with disruptions, focusing on diversity, and increasing resilience This For Dummies guide is great for entry-level supply chain professionals and anyone who needs an update on need-to-know concepts and recent changes in supply chain management.
£24.29
John Wiley & Sons Inc Starting and Running an Online Business For Dummies
The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more. Advice on how to get your business on the Web quickly and economically Completely revised and updated Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and more Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.
£17.99
John Wiley & Sons Inc Chemical Process Design and Integration
Written by a highly regarded author with industrial and academic experience, this new edition of an established bestselling book provides practical guidance for students, researchers, and those in chemical engineering. The book includes a new section on sustainable energy, with sections on carbon capture and sequestration, as a result of increasing environmental awareness; and a companion website that includes problems, worked solutions, and Excel spreadsheets to enable students to carry out complex calculations.
£53.95
John Wiley & Sons Inc Calculus II For Dummies
The easy (okay, easier) way to master advanced calculus topics and theories Calculus II For Dummies will help you get through your (notoriously difficult) calc class—or pass a standardized test like the MCAT with flying colors. Calculus is required for many majors, but not everyone’s a natural at it. This friendly book breaks down tricky concepts in plain English, in a way that you can understand. Practical examples and detailed walkthroughs help you manage differentiation, integration, and everything in between. You’ll refresh your knowledge of algebra, pre-calc and Calculus I topics, then move on to the more advanced stuff, with plenty of problem-solving tips along the way. Review Algebra, Pre-Calculus, and Calculus I concepts Make sense of complicated processes and equations Get clear explanations of how to use trigonometry functions Walk through practice examples to master Calc II Use this essential resource as a supplement to your textbook or as refresher before taking a test—it’s packed with all the helpful knowledge you need to succeed in Calculus II.
£20.69
John Wiley & Sons Inc The Self-Care Mindset: Rethinking How We Change and Grow, Harness Well-Being, and Reclaim Work-Life Quality
“This is a generous and profound book, a book worth sharing. It will stick with you for years to come.” – Seth Godin, Author, The Practice The world has changed, our lives have changed, and in recent years, our work has changed. Despite the disruption, our relationship and understanding of self-care have remained the same as we still see it as something fluffy or a perfect list of habits that we “do” alone outside of work to recover. But what if self-care wasn’t something we “do”? What if self-care is a mindset that allows us to achieve peak performance, engagement, and growth without burning out and sacrificing our health and joy? In The Self-Care Mindset, celebrated well-being and mindset expert Jeanette Bronée delivers an actionable and groundbreaking approach that challenges us to rethink self-care at work so we no longer have to choose between being healthy and being successful. With Jeanette’s inclusive approach to self-care, you will receive the tools to protect and unlock our most important resource: our humanity. You’ll learn how to better manage stress, break free from living in survival mode, and navigate FUD (fear, uncertainty, and doubt) so you can harness change and grow by reclaiming agency and recovering what you care about. You’ll also: Discover proven frameworks and useful tools, like “Power Pausing,” the “C.A.R.E. Framework,” and “AAA” Find ways to move beyond the outdated concept of “work-life balance” to one of “work-life quality” Learn to build an ecosystem of relationships with yourself, with others, and with work itself. Inclusion. Well-being. Care. This is the future of work. A future where well-being is the foundation for peak performance, engagement, and a culture where people belong and work better together by cultivating connection, communication, and collaboration. A can’t-miss resource for busy professionals and business leaders everywhere, The Self-Care Mindset will find its way into the hands of managers, executives, board members, and anyone else who struggles to be busy and find fulfillment and happiness in their working lives at the same time.
£19.79
John Wiley & Sons Inc Surface Chemistry of Surfactants and Polymers
This book gives the reader an introduction to the field of surfactants in solution as well as polymers in solution. Starting with an introduction to surfactants the book then discusses their environmental and health aspects. Chapter 3 looks at fundamental forces in surface and colloid chemistry. Chapter 4 covers self-assembly and 5 phase diagrams. Chapter 6 reviews advanced self-assembly while chapter 7 looks at complex behaviour. Chapters 8 to 10 cover polymer adsorption at solid surfaces, polymers in solution and surface active polymers, respectively. Chapters 11 and 12 discuss adsorption and surface and interfacial tension, while Chapters 13- 16 deal with mixed surfactant systems. Chapter 17, 18 and 19 address microemulsions, colloidal stability and the rheology of polymer and surfactant solutions. Wetting and wetting agents, hydrophobization and hydrophobizing agents, solid dispersions, surfactant assemblies, foaming, emulsions and emulsifiers and microemulsions for soil and oil removal complete the coverage in chapters 20-25.
£81.95
John Wiley & Sons Inc European Building Construction Illustrated
The first European edition of Francis DK Ching’s classic visual guide to the basics of building construction. For nearly four decades, the US publication Building Construction Illustrated has offered an outstanding introduction to the principles of building construction. This new European edition focuses on the construction methods most commonly used in Europe, referring largely to UK Building Regulations overlaid with British and European, while applying Francis DK Ching’s clear graphic signature style. It provides a coherent and essential primer, presenting all of the basic concepts underlying building construction and equipping readers with useful guidelines for approaching any new materials or techniques they may encounter. European Building Construction Illustrated provides a comprehensive and lucid presentation of everything from foundations and floor systems to finish work. Laying out the material and structural choices available, it provides a full understanding of how these choices affect a building′s form and dimensions. Complete with more than 1000 illustrations, the book moves through each of the key stages of the design process, from site selection to building components, mechanical systems and finishes. Illustrated throughout with clear and accurate drawings that effectively communicate construction processes and materials Provides an overview of the mainstream construction methods used in Europe Based around the UK regulatory framework, the book refers to European level regulations where appropriate. References leading environmental assessment methods of BREEAM and LEED, while outlining the Passive House Standard Includes emerging construction methods driven by the sustainability agenda, such as structural insulated panels and insulating concrete formwork Features a chapter dedicated to construction in the Middle East, focusing on the Gulf States
£36.95
John Wiley & Sons Inc Official Google Cloud Certified Professional Machine Learning Engineer Study Guide
Expert, guidance for the Google Cloud Machine Learning certification exam In Google Cloud Certified Professional Machine Learning Study Guide, a team of accomplished artificial intelligence (AI) and machine learning (ML) specialists delivers an expert roadmap to AI and ML on the Google Cloud Platform based on new exam curriculum. With Sybex, you’ll prepare faster and smarter for the Google Cloud Certified Professional Machine Learning Engineer exam and get ready to hit the ground running on your first day at your new job as an ML engineer. The book walks readers through the machine learning process from start to finish, starting with data, feature engineering, model training, and deployment on Google Cloud. It also discusses best practices on when to pick a custom model vs AutoML or pretrained models with Vertex AI platform. All technologies such as Tensorflow, Kubeflow, and Vertex AI are presented by way of real-world scenarios to help you apply the theory to practical examples and show you how IT professionals design, build, and operate secure ML cloud environments. The book also shows you how to: Frame ML problems and architect ML solutions from scratch Banish test anxiety by verifying and checking your progress with built-in self-assessments and other practical tools Use the Sybex online practice environment, complete with practice questions and explanations, a glossary, objective maps, and flash cards A can’t-miss resource for everyone preparing for the Google Cloud Certified Professional Machine Learning certification exam, or for a new career in ML powered by the Google Cloud Platform, this Sybex Study Guide has everything you need to take the next step in your career.
£50.00
John Wiley & Sons Inc Entrepreneurship For Dummies
The perfect resource for your journey to start a business Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers’ needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age. Understand the process of starting a business, from beginning to end Complete the necessary planning and meet legal requirements, without the headache Get expert tips and tricks on funding your idea and bringing your product or service to market Build the foundation you need to keep your business thriving and growing Entrepreneurship For Dummies supports you as you travel along the road to success.
£20.69
John Wiley & Sons Inc Beginning Programming with Python For Dummies
Create simple, easy programs in the popular Python language Beginning Programming with Python For Dummies is the trusted way to learn the foundations of programming using the Python programming language. Python is one of the top-ranked languages, and there’s no better way to get started in computer programming than this friendly guide. You’ll learn the basics of coding and the process of creating simple, fun programs right away. This updated edition features new chapters, including coverage of Google Colab, plus expanded information on functions and objects, and new examples and graphics that are relevant to today’s beginning coders. Dummies helps you discover the wealth of things you can achieve with Python. Employ an online coding environment to avoid installation woes and code anywhere, any time Learn the basics of programming using the popular Python language Create easy, fun projects to show off your new coding chops Fix errors in your code and use Python with external data sets Beginning Programming with Python For Dummies will get new programmers started—the easy way.
£24.29
John Wiley & Sons Inc How I Rob Banks: And Other Such Places
Follow FC as he steals from the world’s most secure banks and government facilities—without breaking a single law In How I Rob Banks: And Other Such Places, renowned ethical hacker and social engineer FC delivers a gripping and often hilarious discussion of his work: testing the limits of physical bank security by trying to “steal” money, data, and anything else he can get his hands on. In the book, you’ll explore the secretive world of physical assessments and follow FC as he breaks into banks and secure government locations to identify security flaws and loopholes. The author explains how banks and other secure facilities operate, both digitally and physically, and shows you the tools and techniques he uses to gain access to some of the world’s most locked-down buildings. You’ll also find: Strategies you can implement immediately to better secure your own company, home, and data against malicious actors Detailed photos, maps, and drawings to bring to life the unbelievable true stories contained inside An inside and candid look at a rarely examined industry through the eyes of one of its most respected penetration testers A can’t-miss account of real-life security exploits perfect for infosec pros, including red and blue teamers, pentesters, CIOs, CISSPs, and social engineers, How I Rob Banks also belongs in the hands of anyone who loves a great Ocean’s 11-style story pulled straight from the real world.
£17.09
John Wiley & Sons Inc Betting on Horse Racing For Dummies
Betting on Horse Racing For Dummies is packed with information that teaches you the ins and outs of the racetrack. You’ll learn how to improve your odds, avoid common betting mistakes, and just plain have fun at the races. This is a spectator’s easy-to-understand guide, so you’ll have no trouble identifying the racing breeds with their strengths and weaknesses, sizing up the jockey, understanding the importance and role of a trainer, placing bets, managing money, and beyond. Can’t make it to the track? No worries! You’ll get the scoop on online betting with off track betting sites and apps. This update covers the latest changes in the betting world and in the racing world, so you’ll know just what you’re wagering. Learn about the different types of horse racing Discover and identify the best racing breeds Know your jockeys and trainers Make smart wagers and manage your funds For beginning betters, Betting on Horse Racing For Dummies is your ticket to well informed wagers and a winning edge. Already know the ropes? You’ll love the market trends and insider tips you’ll find inside.
£16.19