Search results for ""hoaki""
Hoaki Atlas of Modern Clothing: From the Trench Coat to the Sweatshirt
This beautifully illustrated and inspiring atlas for fashion designers and fashionistas reveals the structure, characteristics and materials of contemporary garments for women and men. A handbook for clothing designers, stylists and fashionistas, this dashing publication uses beautiful illustrations and drawings to highlight the design and key details of various forms of contemporary clothing, such as coats, jackets, shirts, tops, blouses, dresses, trousers, shorts and skirts. Traditional and contemporary materials, colours and textures for different styles are also listed. This atlas will help designers in their work, no matter which creative method of costume design they choose: inversion, analogy, empathy, fantasy, creating new combinations and problem-solving. It is meant to be a source of inspiration and a useful tool for artists and designers working with clothing, and will be of interest to anyone who is passionate about fashion and style. AUTHOR: Marina Madzhugina graduated from the Institute of Design and Technology at Omsk State Technical University (Russia) with a degree in costume design. She has worked at her alma mater since 2013, teaching students who want to become stylists and image-makers. She is the winner of the Fashion Formula Competition (Omsk), the Local Style Competition for Young Fashion Designers (Voronezh) and the Russian Silhouette Contest (Sochi, Moscow). Over her career, she has developed a unique method to compile a basic assortment of clothing, which became the basis for this atlas. SELLING POINTS: . A captivatingly-illustrated handbook which playfully reveals the structure and characteristics of contemporary clothing . A useful tool for fashion illustrators, fashion lovers, and designers working with clothing . An essential guide to the most distinguishable features of each piece of contemporary clothing 300 colour illustrations
£24.75
Hoaki Portraits
The people you love from cinema, music and fashion in the style you know from Vanity Fair, Esquire and The New Yorker.
£26.27
Hoaki Art of Sketching
Travel and sketch diaries tell us something about the experience gained through searching for the other and for oneself.
£35.96
Hoaki Landscape Painting with Watercolours and Other Techniques: Exploring the Use of Lines and Colours
This hands-on guide to landscape watercolour and other drawing and painting techniques takes readers on a series of excursions from the sea to the city, mastering the use of line and colour along the way. A useful manual for drawing on the spot, it offers valuable insight into how to carefully observe the landscape before us and choose what about it we want to express; how to select and prioritize visual information; and how to apply drawing techniques to create the illusion that our compositions have been arranged effortlessly, as if by nature itself. In each of the book’s five sections (Colour and Materials; Horizontality and Depth; Graphics, Shadows and Light; Lines and Perspective; and Urban Lines and Colours), the author suggests some of the questions we should ask ourselves when observing a landscape. We will learn how to tell a story while painting, prioritizing colour ratios and graphic elements over faithful representation in the final result. Through these engaging exercises, readers will soon be able to manage compositional line and color effectively as they experiment with different drawing, painting and landscape representation tools and techniques.
£17.99
Hoaki Fashion Palettes Color Inspiration Meaning and Mood
Colour consultant and curator Lauren Wager, author of the best- selling Palette Perfect volumes, and colourist, designer and trend forecaster Sophia Naureen Ahmad, team up in this practical and inspirational compendium that examines how colours can be used and combined to achieve specific effects in fashion. We learn what each colour means, where the colour name comes from and colour combinations that go well with each colour,as well as different fabrics and decorative elements used in fashion in relation to colour. Quick and easy explanations reveal what each colour communicates, how it can be combined most effectively, what it is known for and its common uses in fashion. Vivid photographs bring the descriptions and explanations to life, allowing us to see with our own eyes how colours and fabrics can be combined with others to communicate a palette of different moods, emotions and states. A kind of colour dictionary within the world of fashion, this practical guide filled with vital
£20.25
Hoaki Riso Art: A Creative's Guide to Mastering Risography
In recent years, risography has captured the attention of printers and artists, especially in independent and selfpublishing circles, given the technical and visual qualities it offers. Vivid spot colors, warm finishes and occasional imperfections in uniformity and register are some of these attractive features. The book begins by giving readers a brief history of the Risograph while outlining the basic principles of the printing process, teaching them artistic printing techniques that will allow them to print with brighter, more expressive colors. With profiles of notable printers, examples of printed products and works from contributing print shops and information about design studios and artists from around the world, the book will broaden readers’ printing horizons and illustrate the extensive variety of possibilities offered by this relatively easy-to-use and fascinating technique.
£22.50
Hoaki Printing Design for Graphic Designers: An Inspirational Guide to Special Production Techniques and Finishes
Graphic design software is constantly evolving, allowing designers to meet specific printing specifications. Printing Design for Graphic Designers is a reference book that showcases design projects from all over the world and focuses on the processes that were used to print them. The book opens with a thorough introduction of printing history, from the primitive seal rolls used in Mesopotamia more than 5,000 years ago to today's digital technology. The projects are structured according to their printing specifications, which include cutting and folding, printing and varnishing, UV ink, thermography printing, thermochromic ink, screen printing, abrasive ink, solid colour-gold/silver ink, embossing and debossing and foil stamping. In recent years, with the help of new software tools, designers have incorporated printing finishes into their work. The result is incredibly sophisticated and daring effects applied to a wide variety of items, from business cards to record sleeves, books, posters and art.
£22.50
Hoaki Fabrics in Fashion Design: The Complete Textile Guide. Third Updated and Enlarged Edition
Intended for fashion students and fashion designers, this fabric book is indispensable for sourcing and selecting textiles for fashion. It will guide you to the perfect fabric for every design, helping you find the ideal material to achieve the desired effect and recommending different ways to use it. With a revised and updated selection of photographs from fashion shows that exemplify current fashion trends in which the collections of such renowned designers as Givenchy, Stella McCartney, Vuitton, Vivian Westwood, van Herpen, Ralph Lauren and Calvin Klein appeared, the book shows you how some of the most emblematic names in fashion today use fabrics to achieve the highest expression of their creativity. This updated and enlarged edition also includes a detailed technical and historical introduction on the types of fabrics and their classification, the relationship between fabric and the fashion industry and the aesthetic, emotional, commercial and social aspects involved. This fabric bible is sure to become essential reading for all aspiring and experienced dressmakers and fashion designers.
£28.80
Hoaki Patternmaking for Womenswear Vol. 1: Constructing Base Patterns: Skirts
Developed by fashion designer and teacher Dominique Pellen, the patternmaking method is explained in this book in a simple, clear, precise, highly detailed manner, and covers the information necessary for creating every style of skirt one could imagine. This bookcontains the perfect method for creating skirts, explained in a simple, clear, precise, highly detailed manner. It covers the information necessary for drafting flat patterns for just about every style there is, and can easily be adapted to all skill levels. Flat-pattern drafting is the process of creating volume from a 2-D surface by outlining a pattern on paper, using specific body measurements to which ease is added according to the desired look of thegarment. Developed by fashion designer and teacher Dominique Pellen after countless years of experience in the studio and in the classroom, the method for the creation and adaptation of flat patterns contained here in is suitable for avast audience, including professionals, students and simply anyone who loves to sew. The book has already been used at professional schools and institutes, where Pellen's method has proven to be reliable and foolproof. This expandedand updated volume on skirts, which includes QR codes linking to explanatory videos, is the first in a series of guides that will explore the exciting world of garment-making, a gateway that is designed to help clothiers understand and design patterns on their own. AUTHOR: Passionate aboutthe arts, Dominique Pellen began his career with studies in drawing and painting, focusing his artistic career on fashionillustration, design and patternmaking. He has alternated collaborations with different international couturiers and brands with consulting, teaching and lectures on styling, design and patternmaking at one of the world's most respected fashion institutions, the exclusive Chambre Syndicale de la Couture Parisienne (the Haute Couture Trade Association of Paris, France, whose membersinclude most emblematic brands, such as Dior, Lanvin, Balmain, Mandel and Anne Valérie Hash), known today as the Institut Français de la Mode. SELLING POINTS: . Pellen's method has been developed to explore the fundamentals of how clothing is made by flat pattern drafting, explaining step-by-step and in detail the making of clothing, from the simplest styles to the most complex . From one chapter to the next, readers will learn the fundamental skills necessary to master the essentials of constructing women's skirts . This book includes QR codes for video explanations . The instructions are easy to follow and each step is explained in detail and clearly illustrated 350 illustrations
£26.99
Hoaki Beyond Fashion: Inside the Fashion Business
This thoroughly-illustrated volume covers all elements of the fashion business beyond clothing, from the commercial to psychological and sociological aspects of the industry. Beyond Fashion provides a behind-the-scenes peek into the world of fashion, a universe that is as fascinating and creative as it is inextricably linked to commercial, psychological and social canons. Branding, marketing, retailing, merchandising and business identity, style, the eternal pursuit of beauty, and the search for personal expression are the fundamental aspects of an industry which has evolved to become one of the most sophisticated, influential and dynamic sectors in the world. The implications are not just economic: what we wear conveys who we are. Clothes and accessories are the bearers of complex psychological and social meanings, they are aesthetic products, means of self-definition and objects of desire. Complementary to the evolution of fashion itself, hand-in-hand with changes in taste throughout history, the practice of shopping has undergone epic transformations, becoming a daily activity, an integral part of everyday life. So, which elements are involved in the creation of this 'desire'? What are the ingredients of fashion alchemy? This book reveals these and many more secrets of the fashion business. AUTHOR: Ilaria Caielli has a degree in history and art criticism, and in communication and the culture of fashion. An expert who is incredibly passionate about fashion, Caielli regularly collaborates with several publications, including Il Corriere della Sera and Vanity Fair Italia. She develops editorial content for major Italian fashion brands. In the last 10 years she has lived in China, the United Arab Emirates, the Seychelles, and Cyprus. She is the author of the book UAE 101. Stories and Cultural Learning (a short guide about online shopping), for which she won the Future Stars prize from the Arabian Business and Online Shopping Awards. SELLING POINTS: . Thoroughly illustrated, this book covers the aspects of the fashion business beyond clothing: branding, marketing, retailing, merchandising and business identity, as well as psychological, social, media-related and ethical aspects . A must-have for all those studying or working in the fashion industry: from retailers to fashion designers and marketing and advertising professionals . Pictures and illustrations fill the pages of this book, from catwalks to corporate images, works of art, advertising, and stores 250 colour photographs
£20.69
Hoaki Sustainable Architecture: Contemporary Architecture in Detail
In the architecture world, sustainability has evolved from an optional feature into an urgent necessity. Now in paperback, this publication presents 25 building projects from around the world that range from a nursery to an office skyscraper, from a medical centre to an artist’s residence, public buildings and private homes. Sustainability no longer refers just to the economy, resources, recyclable materials, renewable energy and eco-friendliness; its definition now extends to informed design at every turn, leveraging the characteristics of the location, local history and local traditions, fostering short supply chains and assessing the long-term impact that new constructions will have. In doing so, this book illustrates environmentally-friendly construction projects and the current social and economic impact of this industry, considering not only the health of our planet but also the impact of architecture on people and the way we live. Featuring large-scale high-quality photographs and images of construction details plus drawings, sections, sketches and exploded isometrics, this volume includes a meticulous selection of contemporary buildings by innovative international architecture firms. Included projects: Brazil: STUDIO MK27, Private House Casa Na Mata - In Harmony With Nature (Guarujá, Brazil). Chile: CAZÚ ZEGERS ARQUITECTURA, Tierra Patagonia Hotel (Torres Del Paine, Chile). China: AMATEUR ARCHITECTURE, Guesthouse Wa Shan (Hangzhou, China); TAO (Trace Architecture Office), Rockview Teahouse (Weihai, China) and Split Courtyard House (Beijing, China). France: LIPSKY + ROLLET ARCHITECTES, Student Residence Maison De L’inde (Paris, France). Germany: MBA/S, Villa H36 - Private House (Stuttgart, Germany). India: VIR.MUELLER ARCHITECTS, Ahmedabad University’s Institute Of Engineering And Technology (Ahmedabad, India). Italy: ENZO EUSEBI+PARTNERS. Opificio Salpi (Preci, Italy); MCA - MARIO CUCINELLA ARCHITECTS, Municipal Nursery School (Reggio Emilia, Italy). Mexico: TALLER DE ARQUITECTURA X, Office Skyscraper Torre 41 - A Blend Of Nature and Structure (Mexico City, Mexico). Netherlands /USA MECANOO ARCHITECTEN | SASAKI ASSOCIATES, Bruce C. Bolling Municipal Building - Facility Complex (Boston, USA); Portugal: MENOS É MAIS ARQUITECTOS ASSOCIADOS | JOÃO MENDES RIBEIRO ARQUITECTO, Arquipélago Center for The Contemporary Arts (São Miguel, Portugal). USA: MASS DESIGN GROUP, Cholera Treatment Centre (Port-Au-Prince, Haiti) and Ludwig Pavilion Tuberculosis Hospital (Port-Au-Prince, Haiti); MICHAEL MALTZAN ARCHITECTURE, Star Apartments - Social Housing Complex (Los Angeles, USA); OLSON KUNDIG ARCHITECTS, Pieso Poagen House - Rooted in the Wilderness (Spokane, USA); TOSHIKO MORI ARCHITECT, Thread - Artist Residency and Cultural Center (Sinthian, Senegal); WEISS- MANFREDI, Visitor Reception Building (East Hanover, USA) and Kent State Center for Architecture & Environmental Design (Kent, USA); WHY, Pomona College (Claremont, USA).
£26.99
Hoaki Optimum Type: Custom Typography Design and Application
This book features examples of different types of custom-designed lettering - from digital typefaces to printed matter and handwriting - and their practical applications. When we read, our brain is decoding a series of abstract symbols and synthesising the results into complex ideas. Really, then, we see before we read. We recognise the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualise a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills. This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients and wow their viewers. AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and life. He is also the editor of Design 360 magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organisations, and he has been a jury member for China's most prestigious design and illustration awards. SELLING POINTS: . The book completes our series of previously published typography books. Together, this volume, Typography Now and Typography for Screen offer a comprehensive understanding of typography. . Cutting-edge typography and examples of how it is applied. . Wang Shaoqiang is a prolific and renowned editor with a solid background in design and architecture books and a large base of followers. 680 colour illustrations
£35.99
Hoaki 100 Ways to Draw a Bird and Make a Living from Illustration
Illustration is applied imagination. But this book is not only about illustration, though it does contain illustrations—lots of them. But there’s more. This book examines the profession of illustrator, from the vexing subject of money to the question of the right workplace. How do you get commissions? How do you negotiate successfully? What’s a fair price? How do you handle the everyday routines involved in illustration work? And, of course, it presents a wide variety of illustra- tion techniques. In short, it makes an effort to enlighten, be useful and answer as many questions as possible. Its author does so, on the one hand, by offering more than twenty really useful tips for budding illustrators—for example, how to stop the fear that a blank page often inspires—and, on the other, by presenting the twenty-five most important illustration techniques in a practical way that awakens the reader’s desire to learn more. As a parallel narrative accompanying the humorous texts, there are images by very different illustrators who work with a wide variety of techniques and styles. These pictures are diverse yet easy to compare, because they all show the same thing: a bird.
£20.25
Hoaki Learn to See Learn to Draw
Betty Edwards fruitful lessons updated by an experienced artist and drawing teacher with a sense of encouragement.
£17.99
Hoaki Isidro Ferrer: About Nothing
Isidro Ferrer is a multi-award-winning graphic designer and illustrator whose work includes illustration books, theater posters, large-scale murals, animated shorts, sculptures, textiles, brand images and lamps. With a background in theater, he uses a variety of media, techniques and communication channels to transform his clients’ ideas into powerful yet subtle images. In About Nothing, readers will find examples of his extensive work, both the most recognizable and also the most unknown, as the author explores the personality and creative processes of this multifaceted artist, sharing Ferrer’s thinking, ideas and understanding of why design matters and what it means to be a designer and an illustrator. The book portrays the artist's vision of his work as a creator, visions of his studio, excerpts from his notebooks, autobiographical texts and a whole treasure trove of illustrations and designs that are largely unpublished or made especially for this book. As a result of this wealth of text and images, we are introduced to the personal philosophy, techniques, experiences, aesthetics, poetics and influences that inform the work of Isidro Ferrer, with numerous examples of how the art of creative thinking is developed, cultivated, honed and, ultimately, transformed into beautiful objects.
£25.20
Hoaki Patternmaking for Womenswear Vol 3 Basic Bodices and Sleeves Bustiers Dresses Knitwear and Swimwear
This third volume of our Patternmaking for Womenswear series contains the ideal method for creating bustiers, bodices, sleeves, knitwear dresses and swimwear for womenswear. It covers the information necessary for drafting flat patterns for nearly every style there is. Developed by fashion designer and teacher Dominique Pellen after countless years of experience in the studio and the classroom, the fresh and modern approach to the creation and adaptation of flat patterns shown here make the book suitable for a wide audience, including professionals, students and basically anyone who loves to sew. The series is being used successfully both in the top fashion school Institut Français de la Mode (IFM) in Paris and in vocational schools throughout France. The book also includes at the end, an international size chart, a measurement chart of the female body, a glossary of useful terms, a chapter about different pocket styles and a chapter on seam allowances. This completely new edited volum
£26.99
Hoaki Street Art by Women: 50+ Essential Contemporary Artists
A recognition of graffiti and street art by women from around the world. This book brings together the personal experiences, dreams, purposes, cultural tastes, struggles and samples of the work of more than 50 female graffiti artists, street artists and female muralists dedicated to reclaiming the public space and enriching our urban environments. This thoroughly illustrated book will inspire the reader to seek out street art in our cities, pointing towards a fairer world in terms of female equality within street art and graffiti. The book shows how these women fight to break free of the inequalities that linger in our society today and continue to affect women's status in many sectors, including art. PARTICIPANTS. Argentina: Agus Rucula, Hola Pum Pum, K2man, Milu Correch. Australia: Danielle Weber, Vexta. Belarus: Julia Yu Baba. Brazil: Magrela. Canada: Emily Read, Priscilla Yu. Chile: Anis88. Colombia: Ledania, Mugre Diamante. Equador: Mo Vasquez. France: Claire Prouvost, Emyart, Mademoiselle Kat, Wuna (+Canada), Zabou (+UK), Zoia. Finland: Camilla Siren, Anetta Lukjanova (+Spain). Germany: Minas. Italy: Alice Pasquini, Rame13, Vera Bugatti. Mexico: Lourdes Villagomez, Paola Delfin, Tahnee Flor, Triana Parera, Adry del Rocio, Alina Kiliwa, Alegria del Prado (+Spain:). Norway: Missprinted. Peru: Niz (+USA). Poland: Natalia Rak, Nespoon. Portugal: Tamara Alves. Spain: Btoy, Didi Leona, Elisa Capdevila, Julieta xlf, Lily Brik. The Netherlands: JDL. UK: Helen Bur, Rosie Woods (+Australia). USA: Emily Eldridge (+Germany), Kaz Williams/KAZILLA (Miami, FL), Kee Romano, Nico Cathcart (Richmond, VA), Toofly (+Equador). Venezuela: Sandra Betancort. AUTHOR: Diego Lopez has a degree in Documentation from the University of Valencia. He later furthered his training in the documentation centers of the Valencia Museum of Fine Arts and the newspaper Las Provincias. He has also contri-buted to such publications as Cultivar Salud and Hello Valencia and is a blogger on social networks with thousands of followers. Passionate about graffiti and street art, he is dedicated to delving into this fascinating world within cities and collecting photos of the works and pieces created on the street and meeting their creators. He has published a book on regional Spanish street art. SELLING POINTS: . The book honours the contribution to graffiti and street art by women around the world . More than 50 female graffiti artists, urban artists and muralists who contribute to creating an open-air art museum
£26.99
Hoaki Mastering Machine Knitting: From the Thread to the Finished Garment. Updated and Revised New Edition
In the world of textiles, knitted fabric is one of the most complicated to work with but also one of the most used. This is a book for all fashion lovers who, while fascinated by knitted fabric, have not dared to venture into this field as well as for advanced and professional knitters who want to systematically round off their knowledge. It includes all the steps necessary to create a knitted garment, from the choice of yarn to manufacturing apparel, explaining such things as how to use a flatbed knitting machine correctly and the linking, cutting, sewing and, ultimately, ironing of knitted garments. The book not only takes into account how crucial it is to recognize and develop a stitch. It also acknowledges the increasing importance of knowing how to represent stitches for different machines in a useful way. For the first time, the author describes the various stitches in a clear and well-structured way with a language of symbols developed for use with all kinds of studio and domestic knitting machines regardless of the brand: Brother, Silver Reed, Passap, Coppo and Dubied. The book includes examples of working with traditional materials like wool, alpaca, cotton and linen but also encourages experiments with paper, plastic materials and vegetal and metallic yarns to create texture, three-dimensional effects and unusual volumes.
£26.99
Hoaki Art of Origami Books: Origami, Kirigami, Labyrinth, Tunnel and Mini Books by Artists from Around the World
Packed with great examples by renowned artists and paper crafters and a wealth of folding templates, this book is a suggestive journey through the fantastic world of handmade books without binding, using origami and kirigami paper folding techniques to build leporellos, labyrinth, mini books, tunnel and other kinds of books. This repertoire of shapes and structures, many of them easy to make, is intended for artists, visual artists and teachers, as well as for lovers of handmade objects, scrapbooking or creative hobbies, who will find in here tools at the service of their imagination. The models presented here, some of them by artists known worldwide like Masahiro Chatani, Katsumi Komagata, Ed Hutchins, Paul Johnson, Hedi Kyle, Werner Pfeiffer, Alisa Golden and Joan Michaels Paque, not only use the traditional base of the classic folds resulting from oriental paper folding techniques (preliminary square or triangular base, lotus or diamond folding) but you will also find basic shapes which are reinvented.
£26.99
Hoaki New Jewellery Techniques: Curved Scoring and Folding for Metalwork and Silversmithing
A detailed and abundantly-illustrated reference that focuses on the innovative curved score folding for sheet metal techniques to create beautiful, dynamic three-dimensional forms, much like metal origami, in jewellery and metalsmithing. Anastasia Young and Paul Wells, both renowned London-based jewellers, authors and lecturers, have created a practical visual handbook on curved scoring and folding techniques applied to jewellery and metalsmithing for small objects. The book's clear, hands-on approach, with explanatory photographs for each step, makes it an invaluable resource for established jewellers wishing to learn more about new techniques, jewellery students, home crafters and advanced amateurs. Readers will discover a variety of ways to score and fold metal and give it different finishes, shaping flat sheets into to visually stunningly organic forms, including guides on the tools needed for each method. A final section contains useful resources, from a detailed analysis of score depth based on the gauge of the wire used (through diagrams to aid design and planning) to information about where to source materials and facts about metalworking and jewellery in general. AUTHORS: Anastasia Young is a London-based jewellery artist, author and lecturer whose work has been exhibited internationally. Young's eclectic jewellery is often project-based and driven by a combination of ideas and technical investigation; she uses narrative to explore both the design of a piece and its display when not being worn. Examples of her work are held in the permanent collections of the Science Museum, London and Central Saint Martins Museum. Young is a graduate of the Royal College of Art and Central Saint Martins, where she lectures and teaches short courses in jewellery making. Having written three technical jewellery books (Thames & Hudson, A&C Black) which have been translated into seven languages, Young is well known as an educator and through her teaching and writing. In 2017, Anastasia was appointed to the board of the Association for Contemporary Jewellery, and is also the Technical Features Editor of its biannual magazine, Findings. Paul Wells is an award-winning London based silversmith and jeweler, renowned for his use of direct metalworking techniques. Wells' silverware makes innovative use of fold-forming and he has developed a method of creating curved scores which can be used to fold sheet metal in a visually stunning and unique style. His technique has been recognised by Goldsmiths' Crafts and Design Council with two Gold Awards for Technological Innovation. Wells' exploration of this technique has led to the production of intrinsically organic silver forms which almost appear to have grown themselves into existence, creating confounding biomorphic designs that are both functional and decorative. Having taught at several London colleges for two decades, Paul Wells is a respected educator and keen advocate of fold-forming, and has contributed to many books published by Quarto, Thames & Hudson and A&C Black. SELLING POINTS: . An essential, easy-to-understand reference for anyone who wants to perfect his or her metalworking techniques, full of photographs to illustrate every step of the way . The only book on the market that demonstrates the curved scoring technique . Filled with practical resources such as tips, advice on tools, diagrams, and a glossary of commonly-used industry terms . Renowned authors with ample experience both in jewellery making and teaching, thus providing a very instructional and informational text. Anastasia Young's previous books have become a reference in the field of jewellery . A detailed and richly-illustrated reference book on contemporary metalworking and jewellery techniques for home-crafters and serious amateurs, and even professional jewellers 450 illustrations
£25.20
Hoaki Palette Perfect, Vol. 2: Color Collective's Color Combinations by Season: Inspired by Fashion, Art and Style
Lauren Wager's follow up to her bestselling Color Collective's Palette Perfect features a fresh approach to colour combinations with entirely new palettes, organised by season. What colour is summer? Is it a cool and translucent swimming pool aquamarine, brilliant watermelon red, or the pale pink interior of a seashell? If these colours define summer, what colour is autumn? How about winter? And spring? In Palette Perfect, Volume 2, designer and best-selling author Lauren Wager explores the multiple possibilities of seasonal color applications, leading the reader through an inspirational presentation of image pairings and colour combinations. The colour palettes are portrayed in a fresh and dynamic way that allows the reader to see how certain colours play off each other in foreground and background, close together and further apart. This format is a different take on colour palettes than Volume 1, and still provides the RGB and CMYK values for artists that would like to translate the colours for web and print. This volume - both a practical guide and inspirational book for designers, illustrators, architects, and crafters, as well home decoration and fashion lovers, professional or otherwise - provides examples of colour application within the worlds of contemporary art, fashion, interiors, photography and graphic design. It is a carefully gathered collection of colour palettes and stunning images with a touch of the unexpected, utterly successful in its aim. AUTHOR: Lauren Wager is a designer, colour consultant, and curator who is inspired by simple beauty and driven by a great sensitivity for colour. Wager has done social media collaborations with Pantone, Marine Layer, Everlane, Le Bon Shoppe, Richer Poorer and Crow Works. She was featured in UPPERCASE Magazine and she recently worked with Field Tiles to come up with over 100 colours for their upcoming cement tile collection. She is co-owner of Georgie Home, a company that designs and produces textile products for the home, which are sold in West Elm, among other stores. She is also the creator of Color Collective, an online blog which serves as a colour resource aimed at artists and designers. Her first book, Palette Perfect, evolved from her blog, pairing colour palettes with the work of various designers, artists and photographers. She lives in Columbus, Ohio where she enjoys spending time with her family, collecting rocks, drinking coffee, and finding colour groupings in unexpected places. SELLING POINTS: . Lauren Wager's second book is expected to garner as much interest (or more) as its predecessor, the best-selling Palette Perfect. Color Combinations Inspired by Fashion, Art and Style. . Since its publication, the first volume has proven to be a valuable resource for designers (graphic, interior, product), architects, crafters, illustrators, and professionals working in the marketing, communication and branding industries. . A new approach to colour combinations with entirely new palettes, organised by season. 320 colour photographs
£17.99
Hoaki Figure Drawing for Fashion Design, Vol. 1
The seminal guide to figure drawing for fashion design in a completely revised, updated and expanded two-volume edition. Fashion drawing is the most important way to visualise ideas and concepts in costume and fashion design. This new and expanded two-volume edition of the already classic title Figure Drawing for Fashion Design - revised, updated and expanded - is a precise, topic-by-topic manual that will help readers acquire and perfect their skills drawing fashion designs on the female form. Mastering the rules of figure drawing as well as stylistic techniques that add individuality and flair to the design is an essential skill for all designers and illustrators to master in order to bring one's vision to the page, and eventually mannequin. In its approach, this book is ideal both for those designers and students who want to apply themselves professionally to fashion design, and for all enthusiasts of drawing the female body in a fashion context. AUTHORS: As a consultant, illustrator and stylist for renowned fashion companies, Elisabetta Kuky Drudi has planned and organised international fashion collections and shows. She has collaborated as an illustrator, fashion and textile designer with firms such as Baldessarini, Fuzzi, Hugo Boss & Hugo Boss Sport, Jean Paul Gaultier (Femme, Homme and Soleil) and Joop. Currently she designs for various international fashion houses and collaborates as a technical knit designer with Emilio Pucci, Mary Katrantzou and MSGM. Tiziana Paci lives and works in Pesaro, Italy, teaching fashion design and painting. In her thirty years of experience, she has invented original methods for design in general and for the improvement of drawing and painting techniques for fashion sketches and figures. All this material has been organised into a number of manuals which combine both educational and artistic aspects. Thanks to their innovative nature, effectiveness and wealth of images, the texts have been translated into many languages and used in schools in Italy and abroad. She is the author of Colour in Fashion Illustration. SELLING POINTS: . This new edition will continue to be the must-have reference publication for all fashion designers and illustrators, and anyone interested in figure drawing . The breadth of information and attention to detail make this title ideal for students, professionals, and anyone who enjoys fashion design . No other book is so comprehensive and devoted specifically to fashion illustration 1500 colour and b/w illustrations
£26.99
Hoaki Duotone: Limited Colour Schemes in Graphic Design
Now in paperback, Duotone explores the possibilities and applications of two-color printing technique, which uses either two shades of the same colour, black and one tint, or two different colours. This method brings out middle tones and highlights, and its results are vibrant, colourful and stunning, generating maximum expressivity while minimising production costs. The wide selection of projects in the book covers different design categories, from logos, brochures, posters, packaging materials, book covers, posters and exhibition materials to screen designs for corporate websites and promotional microsites. The variety of designs reveals the magic of duotone techniques and how designers and artists make full use of its possibilities to create dramatic and dynamic compositions. Duotone is the next big trend in graphic design. It enhances readability, makes the most of minimalist designs without overwhelming the eye, and is the perfect way to effortlessly create unforgettable atmospheres.
£26.99
Hoaki Book Design: From the Basics to the most Impressive Designs
This publication offers a comprehensive and inspirational approach to book production and design in the broadest possible sense: from printing techniques to paper specifications, page layouts to cover design, and printing finishes to types of binding. Full of examples and tips on how to come up with the best solutions in book design while focusing on the features that make them truly engaging, it also includes an introduction to the history of books. Within these pages, you’ll gain insight into the operation of a printing company to understand the key features behind the process, as the best results often come from knowledge of what can be achieved from a technical point of view. The last section showcases notable examples of contemporary book design, including detailed information and interviews with graphic designers from all over the world.
£35.99
£31.46
Hoaki New Earrings
A showcase of the best earring designs using a great variety of different techniques, materials and styles.
£24.75
Hoaki Collage Meets Design: Cut and Paste in Graphic Design and Art
This book presents a selection of contemporary graphic design studios, collage artists and artists from other disciplines in whose work design and collage intersect in the most diverse and witty ways. It features projects in which different languages and techniques mix, dialogue with each other, complement each other, sometimes dilute each other and question their respective limits. Through this showcase of design projects and art pieces, and through conversations with their authors, we learn about their unique approaches to the creative process, reflect on ways of understanding their work and investigate the special relationship that design and collage have today.
£31.49
Hoaki Scripted: Custom Lettering in Graphic Design
After decades of using software as their exclusive work tool, graphic designers today are rediscovering the creative and expressive power of handmade characters: lettering has distinctive visual impact and provides endless possibilities for the expression of ideas through a more artful use of type, texture and volume. This results in personal, timeless ‘works of art’ and a richer aesthetic experience. This publication, now in paperback, brings together a wide range of custom lettering projects produced by graphic designers and typographers from around the world. It focuses on the design and creation processes and on the application of lettering projects on different supports, such as billboards, public walls, invitations, and menus, serving as decoration or as part of a branding system. Discover this versatile art form with this unique book.
£26.99
Hoaki Design, Create, Thrill: The Power of Graphic Design to Spark Emotions
In this book, the author presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people will be emotional attached to the work, they will certainly bring them closer to that. Emotional design is a design that reflects on the crucial role emotions have in the human ability to understand the world, promising to enhance the quality of life of its audience. A successful emotion-driven design improves the relationship between the audience and the ‘product’, creating deep emotional bounds between the two. There are already many theories talking about emotional design in product design, industrial design, and even web design. But what about graphic design? This book aims to bring the graphic designer closer to delivering an emotion-driven design.
£20.25
£40.50
Hoaki Pop-up Workshop for Kids: Fold, Cut, Paint and Glue
This publication shows step by step, in a fun and entertaining way, how to make your own three-dimensional works of art on paper. It's hard not to give in to the magic of pop-up books. Everyone, adults and children, we can not stop marveling each time we turn a page and suddenly something is built in three dimensions before our eyes. "How difficult it must be to do this," thought most of us. But here is a book that shows that making your own pop ups is not as impossible as it seems. Antje von Stemm teaches us, step by step, with clear explanations, drawings, photographs and funny videos, how to build these three-dimensional works of art on paper. The learned pop-ups can be used in self-published books, birthday cards or celebrations, or any other application that comes to mind to surprise those who least expect it, and start from the most basic to more complicated creations. With easy-to-follow explanations and enjoyable language, this book is perfect for adults who want to teach children how to experiment and play with paper, a bit of glue and scissors. It is also the perfect companion for teachers, educators and parents who can use the ideas featured in this book in their classes or as an activity for a stay at home day. AUTHOR: Antje von Stemm is a German illustrator and author. She studied illustration in Hamburg, Germany, and paper engineering in Santa Fe, USA. She works for many creative and advertising agencies and museums and conducts workshops for adults and kids.Most of her books demand the reader to join in: she is an expert on unusual and creative handicraft. Some of her books have been awarded distinguished prizes, such as The German Youth Literature Prize for Fraulein Pop and Mrs. Up, the LUCHS for Extrembasteln and the WhiteRaven Award from the International Youth Library (Munich, Germany) for On Our Boat to name just a few. SELLING POINTS: . For children from eight to one hundred years old who want to experiment and play with paper, some glue and scissors. . Includes links to video tutorials so that no one gets lost in the explanations. . The author is a renowned illustrator, author of many books that have won international awards. 300 illustrations and photographs
£16.99
Hoaki New Brooches: 400+ Contemporary Jewellery Designs
A very inspiring selection of what is happening in the world of auteur jewellery right now, particularly with regard to brooches. Edited by Nicolás Estrada, New Brooches, now in paperback, focuses on brooches within an exploration of current innovative trends in contemporary jewellery. With a selection of over 400 jewellery artists' creations from all over the world, this inspirational volume is the most comprehensive compilation on this subject and an important step in Nicolás Estrada's exploration of current trends in contemporary jewellery. A must-have for any professional or student of jewellery or fashion design, this work shows the versatile and dynamic nature of brooches and the many and varied materials and forms that they involve. Needing only a pin to secure it to the wearer's garment, this ornament is essentially a jewellery artist's blank canvas that invites endless creativity and offers more freedom of expression than any other form of jewellery. The brooch has continued to evolve and be reinterpreted over time, and it is playing a critical role in the development of new jewellery as a platform for artistic expression. Following the success of Estrada's New Rings, New Earrings, New Necklaces, New Brooches represents a valuable contribution to this series. SELLING POINTS: . The book is an inspirational compendium of the most innovative creations in today's jewellery design as it presents the most original works of 400+ jewellery artists and designers from all over the world . Includes Australian designers: Katie Stormonth (Brisbane), Anna Davern (Melbourne), Julia deVille (Melbourne), Robyn Wilson (Melbourne), Sim Luttin (Melbourne)
£20.69
Hoaki Copperplate Calligraphy From the First Steps to Mastering Pointed Pen Calligraphy
Fall in love with copperplate calligraphy and other pointed pen scripts while expanding your creative repertoire with this practical easy-to-follow guide. All you need to get started are pen, ink and suitable paper, and with practice you will soon be able to design and print your own invitations, business cards and much more. Each chapter contains one or more tutorials filled with useful tips on how to get as much out of the content as possible while having fun. Everything is explained in detail, so no previous knowledge is required. On the other hand, if you have some experience with calligraphy, the book will serve as a great resource for building on those skills. The author, one of the few calligraphers in Germany who specializes in classic pointed pen calligraphy, shares her insight about essential tools and materials as well as important dos and don'ts that help you master the methods and techniques being taught quickly and effectively. The book includes downloadable exercise shee
£26.99
Hoaki Get Impressed!: The Revival of Letterpress and Handmade Type
Today letterpress is in revival and widely used in books, posters, bespoke stationery like invitations, name cards, letterheads and so on. Letterpress designers like Alan Kitching or Jesús Morentin crave out their names in the computer-generated design world with beautiful-composed types. This book introduces the history and the process of letterpress printing and includes a list of classic movable types arranged in style order. The volume also includes letterpress designers, artists, type foundries, institutions, or even museums from all over the world, each with an elaborated biography and exclusive interviews with the most relevant professionals in this area. It will prove to be a handbook for type designers, letterpress designers, type lovers, design students and ordinary readers who enjoy crafts and prints.
£31.49
Hoaki New Playful Data: Graphic Design and Illustration for Infographics
New Playful Data: Graphic Design and Illustration for Infographics features brilliant and illustrative infographic projects from gifted graphic designers, illustrators, artists, and even scientists. Not only do they visualize data in a tangible and memorable way through playful illustrations, but they also provide us with inspiration for balancing colors, words, and images, as well as for distinguishing between primary and secondary information when data is presented alongside pictures. The projects revealed in this volume are divided into three main categories: statistical findings, flow diagrams, and instruction and explanation. Some of the projects illustrate data acquired from rigorous and precise scientific research, while others are the product of designers’ imagination and experimentation. It’s time to learn to play with data!
£26.99
Hoaki Wrap It Up: Creative Structural Packaging Design. Includes Diecut Patterns
This book presents creative and innovative packaging design examples, explaining the basic principles of packaging from different perspectives such as structure, materials, and visual design. It features a variety of classic and new packaging materials, and provides an overview on the application of these materials in packaging. A good packaging design infuses energy into the product, as well as sparking consumers' interest in exploring the product within. The publication discusses fundamental issues relating to packaging structure and showcases innovative packaging design, taking into account the main functions of packaging: protection, portability and interactivity.
£35.99
Hoaki What Images Really Tell Us: Visual Rhetoric in Graphic Design, Art and Advertising
How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.
£22.49
Hoaki Books S.L. Print Finishes: Push your Designs from Good to Great
Graphic design software is constantly evolving, allowing designers to meet specific printing specifications. Great Impressions is a reference book that showcases design projects from all over the world and focuses on the processes that were used to print them.
£40.85
Hoaki Books S.L. Delicious Branding And Design For Cafes Patisseries And Chocolate Boutiques
Delicious focuses on the visual identity of the sweetest places in the world: chocolate boutiques, bakeries and confectionaries, and coffee shops. Even though it would seem easy for these kinds of businesses to establish a connection with customers, the fiercely growing competition in this field makes it essential for shop owners and designers to shape a unique and unforgettable impression so as to create fidelity and brand awareness. This book presents brand strategies designed by international designers to catch the eye of hungry consumers.
£40.68
£35.99
Hoaki Books (Promopress) Alfabeto del grafiti El
£38.70
Hoaki Books S.L. The Curated Lens: Photographic Inspirations for Creative Professionals
This book reveals graphic compositions from the real world as they are seen through the cameras of some of the best international photographers. Their trained eyes know how not to miss colours, textures, compositions and shapes that bring inspiration to designers, artists and professional creatives. The book contains exclusive interviews with these talents in which they share professional tips and the ideas they employ in their photographic practice. This is a gorgeous and inspiring guide book for all readers interested in graphic design, photography and visual communication.
£40.74
Hoaki Books S.L. Curated Lens: New Creative Photography
Perfect for readers interested in graphic design, photography and visual communication, this book takes an in-depth look at real-world graphic compositions as they are seen through the lenses of some of the world's most talented photographers. Their well-trained eyes bring out the best in colours, textures, configurations and shapes that inspire designers, artists and other creative professionals. Although the camera is the tool that captures a given scene, the person behind it frames and composes that scene according to his or her point of view, giving it a sense of geometry and harmony, and contrast in its forms, light and shadow, and colours. The vast range of photographs contained in this book share communicative quality, clear vision and distinct aesthetic concepts as they portray objects and compositions that we may miss as we rush through our day. With these images, photographers invite us into their world and share what they see, hear and feel through their lens. The book contains exclusive interviews with these talented artists in which they share professional tips and the ideas they employ in their photographic practice. Photographers included: Evelyn Bencicova (Slovakia); Juan Manuel Casir (Argentina); Chan Dick (Hong Kong, China); Emad Abo ELSaoud (Egypt); Ludwig Favre (France); Leopold Fiala (Germany); Sergi García Gavaldà (Spain); Tom Hegen (Germany); Minjin Kang & Mijoo Kim (South Korea) ; Ýlker Karaman (Turkey); Yoko Naito (Japan); Naoyuki Oguma (Japan); Andhika Ramadhian (Indonesia); Daniel Rueda & Anna Devís (Spain); Slava Semeniuta (Belarus); Marietta Varga (Hungary); Gustav Willeit (Italy); Erik Witsoe (Seattle, USA; Warsaw, Poland); Ying Yin (China); Stephan Zirwes (Germany).
£22.50
Hoaki Books S.L. Urban Intervention: Design Ideas for Public Space
Urban interventions establish strong links between the social and spatial spheres of cities, giving place to interactions by which art and architecture make use of public spaces. Urban Interventions presents a rigorous selection of projects that have transformed streets, parks and derelict areas of cities all over the world into extraordinary public spaces, seeking people’s involvement through a wide variety of interactive and collaborative activities. Fully illustrated in colour, the book includes installations, events and art works and offers a global and comprehensive vision of 21st century cities, as they become meeting places full of creative possibilities.
£35.99
Hoaki Books S.L. Typography for Screen: Type in Motion
Typography for Screen features various creative typography projects for screens in different devices and applications, such as motion graphics, webpage design, and conceptual experiments and explores typographic application in visual and information hierarchies within the digital screen envi- ronment. Exclusive interviews with designers and studios integrate different knowledge and design philosophies consti- tuting a true source of inspiration for designers and students. It includes QR codes with links to the designers' webpages showing the typefaces in use.
£35.99