Search results for ""author scott c. stevenson""
John Wiley & Sons Inc Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations
Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews. Important topics covered include: Copy writing Media buyers Rural media Interviews Press releases Conferences Client spotlights Crisis preparation Media relation policies Press release policies Social media Strategic plans Media databases Online and offline press kits Online tools Staff preparation Press conferences Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
£55.00
John Wiley & Sons Inc Attention-Grabbing Events: Nonprofit Events That Draw Interest and Support to Your Cause
Originally published by Stevenson, Inc., this practical resource covers a wide variety of strategies to help garner more attention and support for nonprofit events. In addition to tips, techniques, and best practices, it includes examples successfully used by other nonprofit organizations and associations. Important topics covered include: Event publicity Leveraging important dates and anniversaries Employee retirement Awards Supporter engagement Celebrity involvement Grand openings Guest engagement Holiday events Fundraising Organization and planning Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
£55.00
John Wiley & Sons Inc Fundraising Strategies for Small Shops
Originally published by Stevenson, Inc., this practical resource features important fundraising principles and techniques for small charities and nonprofit organizations that do not have the resources to support robust fundraising plans. Important topics covered include: Development plans Developing fundraising plans First-time fundraising efforts Annual operational plans Donor calls Major gift solicitations Phonathons and direct mail on a shoestring budget Endowments Event planning Participation rates Bequests Fundraising consultants Sponsorship revenue First-time solicitor training Social media outreach Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
£55.00
John Wiley & Sons Inc 63 Winning Fundraising Strategies: Terrific Ideas for Meeting Your Goal
Originally published by Stevenson, Inc., this practical resource delivers a wealth of successful strategies for any fundraising endeavor, including annual funds, capital campaigns, volunteer-driven efforts, and project campaigns. In addition to presenting strategies to help nonprofit organizations meet or surpass fundraising goals, this resource provides step-by-step fundraising procedures successfully implemented by other nonprofit organizations and includes a variety of useful sample forms and reports. Important topics covered include: Donor tours to ignite passion Tribute programs Special events Chambers of commerce collaboration Board member involvement Text/Mobile donations Awards dinners Employee giving campaigns Student-driven events Donor walls Giving/Donor clubs Block Parties Raising money in lean times Events for younger constituents Donor incentives Soliciting Online donations Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
£55.00
John Wiley & Sons Inc The Operational Plan: How to Create a Yearlong Membership Plan
Originally published by Stevenson, Inc., this practical resource features goal-setting procedures, ways to engage key staff and others, and action plans for shaping effective annual fundraising strategies for nonprofit organizations. Important topics covered include: Annual dollar and participation goals Board engagement Committee objectives First-year plans Direct mail appeals Quantifiable objectives Staff retreats Monitoring progress Outreach to diverse audiences Volunteer involvement Analysis and evaluation Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
£55.00
John Wiley & Sons Inc How to Plan a Profitable, Wow-factor Gala
Originally published by Stevenson, Inc., this practical resource features dozens of ideas on how to plan effective, profitable, wow-factor galas, including: Essential first steps for successful galas Tips for budget planning and cost-conscious measures Volunteer and board member involvement Revenue-boosting ideas Event publicity and promotion Ways to maximize attendance Effective live and silent auctions Event checklists Budget estimations Leadership Preview parties Chairperson responsibilities Engaging the wealthy Ticket sales strategies Venue selection Assessment forms Volunteer committees Online promotion Event security Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
£57.50
John Wiley & Sons Inc All About Sponsorships
Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with information to help fund needed programs and services, supplement annual gift revenue, avoid budget cutbacks, and meet or exceed annual fundraising goals through sponsorships. Important topics covered include: Sponsorship guidelines Business alliances Benefits for corporate sponsors Direct mail Partnerships and collaboration Sponsor recognition Dos and Don’ts with sponsorships Effective Communication Sponsor benefits Prioritizing funding needs Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
£55.00
