Search results for ""advantage media group""
Advantage Media Group Chasing Perfection--: Shatter The Illusion; Minimize Self-Doubt & Maximize Success
Become Unf**kwithable! Change your practices to change your life. Are you a leader who struggles with self-doubt or a CEO who sometimes feels like a fraud? If so, you are not alone. With Chasing Perfection, CEO and business coach Sue Hawkes provides actionable practices to conquer self-doubt while maximizing your success. You'll learn to stop chasing the illusion of perfection and eliminate the barriers to your full leadership potential. Inside, you’ll discover how to: • achieve continuous self-improvement, resulting in increased freedom, internal peace, and unshakable excellence • challenge your thinking, minimize self-doubt, overcome self-imposed obstacles, and maximize yourself and your possibilities. • explore ways to create a certainty of self that is unwavering and uncompromising Stop chasing perfection; it’s time to dismantle your fixed mind-set and unlock limitless possibilities for yourself.
£17.99
Advantage Media Group The 10 Keys Of Effective Supervision: Building Healthy Organizational Cultures through Servant Leadership
UNLOCK YOUR ORGANIZATION’S POTENTIAL AND IMPROVE PRODUCTIVITY “I hate my boss.” Most employees have said or felt something like this at some point in their working lives. Many have resigned as a result, costing their employers untold amounts of money. With The 10 Keys of Effective Supervision, Rick Pierce and Jim Rowell hope to reverse that trend. The authors examine the following 10 Keys chapter by chapter: Supporting Growth Uniting Your Team Praising Others Expecting Excellence Requiring Accountability Valuing What You Believe Instilling Independence Sharing Continuously Optimizing Ownership Realigning Your Efforts The bottom line is productivity. Organizations exist to get things done. The objective is growth. If organizations are to thrive, they need the right kind of employees and the right kind of supervisors to lead them. About Rising Sun Consultants: Rising Sun Consultants is a management-consulting firm based in Harrisburg, Pennsylvania, which uses a holistic approach to servant leadership. Using a unique questioning style, Rising Sun Consultants helps clients improve productivity by focusing on the growth and development of their people. “It is our goal to serve organizations in creating, developing, and maintaining a culture which inspires and motivates people to reach new horizons—both personally and professionally.” www.risingsunconsultants.com
£16.99
Advantage Media Group Secure Retirement Strategies: Facts VS. Fiction
Truth or Dare? Uncover the truths of retirement or dare to enter unprepared. Fact: The very thought of retirement is daunting. There’s much to do and many approaches to consider. Fiction: You can put the thought aside for a few years, until the time comes. Facts are facts—retirement is inevitable. One day, you will no longer work. The ultimate question is: When that time comes, will you be prepared to carry on through the years with a comfortable lifestyle? It’s important to take steps toward an enjoyable, successful retirement, but the information is often overwhelming, and consequently cast aside. In Secure Retirement Strategies: Facts vs. Fictions, Michael Neft and Marc Smith provide the facts you need to successfully blaze your unique path to retirement. Within these pages, you will learn how it’s possible to: •have income for life and more than enough money for retirement •invest wisely in the stock market with lower or no fees •grow your investments safely with good return •enjoy long-term care benefits without paying ongoing premiums
£20.99
Advantage Media Group The Second Decision: the QUALIFIED entrepreneur TM
Are you the right person to lead your company? You’re in the driver’s seat of a growing company that an entrepreneur―possibly you― made the First Decision to start. Now, imagine your Board of Directors asking you question after question about your business knowledge and decision-making process. Pass―you leave the meeting knowing you have the skills to lead your organization for the next three years. Fail―you are put on an improvement plan or need to fi nd a replacement. Author Randy H. Nelson knows that business doesn’t work this way―the majority of Entrepreneurial CEOs are not required to be Qualified to lead their organizations. In The Second Decision, Randy has combined his 6 years of Naval service, 25 years of business experience, and thousands of hours with business leaders to develop, The Entrepreneur Qual Card™. Chapter by chapter, you will discover whether you are a Leader that will put the company on your shoulders, a Role-Player that takes another position in the company, or a Creator that moves on to the next big idea. Determine your role and make the hard leadership decisions to help your company beat the odds and keep growing for years to come. Whichever role suits you best, The Second Decision will give you the self-awareness and the step-by-step guide to be―or to train―the Qualified leader that your company needs.
£13.99
Advantage Media Group Capital Attraction: The Small Balance Real Estate Entrepreneur's Essential Guide to Raising Capital
HOW TO ATTRACT MORE CAPITAL FOR YOUR SMALL BALANCE REAL ESTATE STRATEGY Raising capital for small balance real estate funds is not easy―but there are strategies, tactics and best practices you can and should follow. Matt Burk has written this book for small balance real estate (SBRE) entrepreneurs (and the high-net worth investors who invest with them) to share some of the important principles he has learned in his 25-year career in small balance real estate. His practical and timeless ideas can help you significantly improve the way you run your SBRE business and increase your chance of success in raising capital from investors. Capital Attraction will solidify your goals and strategies with proven and winning ideas for building your SBRE business, including: • How to structure a pooled investment fund • How to create and execute a strategic capital raise plan • Why you should treat your investors’ money as if it were your own • The importance of maintaining high underwriting standards • Why effective communication with investors is vital • Grow your fund, your company―and your bottom line! Matt’s techniques and guidance are essential tools for all small balance real estate entrepreneurs looking to improve their ability to attract more capital and grow a pooled investment fund. Find Matt on Twitter at @sbreguru Matt Burk is the foremost authority in the U.S. in the specialized field of non-institutional sized, small balance real estate (SBRE) asset based 506 Regulation D pooled investment funds. He has consulted and advised hundreds of SBRE entrepreneurs around the United States and actively works with them to help structure pooled real estate asset based funds. He is chief investment officer of Fairway’s flagship funds and has raised several hundred million dollars from private investors throughout his small balance real estate career.
£20.32
Advantage Media Group Grow Younger Like Me: Feel 29 Again and Again: How to Look, Feel, and Function Younger, Without Stress
A medical doctor’s personal battle to regain his health, happiness and youthfulness. Growing Younger — Gracefully! But you have a choice! You can surrender to time’s relentless assault — or you can fight for your life, roll back the years, and grow younger gracefully. Not with dyes, trusses, and girdles, but with solid, medical information, the kind that can tip the balance in your favor. With the advice from Vernon F. Williams, a Harvard educated, Albert Einstein-trained physician, you can actually grow younger — just as he did! Including Dr. Williams FIVE-STEP PROGRAM you can use every day in your battle with the clock! “My Five Steps Wellness Program is designed to optimize your body’s systems and slow or reverse your biological age. These steps consist of body sculpting, whole body detoxification, weight reduction, bio-identical hormone optimization, and customized vitamin and nutrition. The five-step program is designed for everyone, but not everyone will need all five steps.” What the Five-Step Program Can Do For You • Reduce your weight • Reduce your body fat • Create a more desirable figure • Optimize your hormones • Reduce your stress • Increase your sex drive • Improve your metabolism • Cleanse your body of unwanted toxins, bacteria, viruses, and funguses • Decrease your blood pressure • Improve your sleep pattern • Improve your skin tone • Increase your energy level • Decrease your pain level • Decrease your inflammation • Decrease gastrointestinal discomforts • Decrease your chances of getting coronary artery diseases, stroke, diabetes, or cancer • Decreased your risks of other illness • Improve your immune function This is the amazing Five Steps Wellness Program pioneered by Dr. Williams in his own battle against aging and disease!
£22.99
Advantage Media Group The Mind, Body & Soul Diet: Your Complete Transformational Guide to Health, Healing & Happiness
Healthy! Healed! Happy! Jennifer Nicole Lee, best-selling author and lifestyle expert, reveals her complete program for weight loss and wellness! The Mind, Body & Soul Diet! It’s revolutionized the way people will lose weight and get fit forever. In The Mind, Body & Soul Diet, International fitness celebrity Jennifer Nicole Lee will teach you how to lose weight! •eat delicious antioxidant-rich foods! •create anti-aging beauty rituals you’ll actually enjoy! Jennifer Nicole Lee’s inspirational 80-pounds-plus weight-loss success story has motivated millions worldwide. A highly sought wellness guru, Jennifer’s been featured on Oprah, CBS Early Morning Show, Fox & Friends and E! Entertainment! Now her priceless health expertise is yours in this break-through audio book. Featuring a foreword by bestselling author Dr. Joe Vitale, The Mind, Body & Soul Diet will forever improve the quality of your life.
£22.99
Advantage Media Group The Business Scaling Blueprint: Building a Foundation to Grow Your Brand
£17.99
Advantage Media Group The Second CEO
The first roadmap for a Founder-CEO succession like no other.If you've been tapped on the shoulder to follow a founder or you're interested in being in the running, be forewarned that this isn't your average transition. The founder has skills, talents, and personality that have built the company and the culture. It's the Second CEO's job to respect the founder and their vision while creating a culture and vision of their own and adding massive value. But how?Matt Sharrers knows, firsthand, what you have to get right and what common roadblocks you should be on the lookout for. He details it all in The Second CEO: Accelerating Scale When Following the Founder. Sharrers understands what it takes to create culture and value when you're following a founder. And not just because he did it himself, leading through double-digit revenue growth, but also because he has coached and mentored dozens of Second CEOs through their transitions as well as their first y
£21.59
Advantage Media Group Own Your Life: On Building a Family Business and Leaving a Legacy
The American Dream Lives On. Come along with the Carricos as they build a successful business, a loving marriage, a close-knit family, and a legacy of generosity meant to endure. Larry and Sharon met soon after high school and weathered the ups and downs of economic shifts, addiction, and life itself to create a life built on hard work, fair play, and giving back.Whether it was finishing a college degree while choosing between bus fare or food or rebuilding a business from the ashes of a fire, the Carricos never let adverse conditions keep them from forging forward. Their example of pursuing your dreams by leaning into your strengths and keeping the faith is a heartwarming and inspiring story.
£14.99
Advantage Media Group Why Advertising Fails: And How To Make Yours Succeed
Uncover the secrets of properly purposed advertising How often have you spent your money on an ad only for it to fall at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame—company leadership, the format for the ad, the product itself? With Why Advertising Fails, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit—and what to do to fix it. The key is properly purposed advertising that follows a consistent, measurable plan. And here's the kicker: there's no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns. Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It's not too late to turn your advertising around and start generating revenue—your business depends on it!
£16.99
Advantage Media Group Building Better Brands: Essential Marketing Strategies for the Construction Industry
Ever wish you could renovate your marketing strategy? Now you can.In the construction industry, reputation is everything. Whether you’re a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer—it just doesn’t work.In Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan. Hailing from a construction background and with over twenty years of experience helping businesses build their brands as the President and Co-Founder of ER Marketing, he understands the challenges of marketing within the construction industry.With his firsthand experience in B2B marketing, Mayfield confronts the marketing challenges unique to the building and materials industry. In these pages, he lays out a simple framework which can allow any leader to rejuvenate their B2B marketing strategy:• Survey: What do people say about you? What do you want them to say about you? • Blueprint: What do you need to have in place to deliver the brand you want? • Build: How do you deliver the brand you promised and keep it up to code?With simple, down-to-earth concepts, he cuts through the noise to show how you Survey your business, draft a Blueprint, and then Build your brand through curb appeal and delivering on customer expectations. With topics covering how to handle negative reviews, crafting a strong mission statement, leveraging social media, and optimizing your web presence, this tactical manual for B2B marketing and operations strategy provides you with a foundation of tried-and-true methods. With each of these concepts, he lays out practical examples and action steps so you can build a brand to be proud of.
£22.49
Advantage Media Group Code of Conduct: Tales of the Roller Coaster of Life
Start developing your own code of conduct for the modern world!Discover the transformative power of Code of Conduct by Scott Freidheim. This captivating and insightful recollection of life events, whether it’s sprinting out of the World Financial Center on 9/11, navigating business in the Gulf during Arab Spring, engaging with Michael Jackson and George Foreman, or avoiding an attempt on his life by a school shooter, the journey Scott takes readers on is a wild first hand account of many moments in our collective history.Through 32 chapters on a mix of both noble tenets and moral threats, such as, materialism, balance, love, and more, Scott shares his colorful personal experiences, hard-earned wisdom, and practical strategies that will empower you to unlock your own guiding characteristics. From highs like becoming a CEO of a NYSE-traded company, to the challenges he faced on the brink of bankruptcy in 2008, Scott reveals lived experiences, assigning meaning and lessons to each of them.Drawing inspiration from Plato’s philosophies, Scott presents a unique framework for finding meaning in your life’s journey. With a professional yet conversational tone, Code of Conduct captivates readers with astute observations and practical advice offering actionable steps for personal growth and guidance.Whether you're a seasoned executive, an aspiring leader, or a young person looking for direction, this book serves as a trusted companion.The endorsements for Code of Conduct reflect its universal appeal and value: Jack Nicklaus, the greatest champion in golf history; Individual Male Athlete of the Century by Sports Illustrated; one of the 10 Greatest Athletes of the Century by ESPN Jerry Greenwald, former Chairman & CEO United Airlines Monica Seles, 9x Major Singles Tennis Champion Bill Perez, Former CEO Nike, Wm. Wrigley Jr. Co & S.C. Johnson & Son Wolfgang Schüssel, Federal Chancellor of Austria 2000 - 2007 Kay Koplowitz, Founder, Chairman & CEO USA Networks Dr. Beverly Daniel Tatum, 9th President of Spelman College and author of widely acclaimed book Why Are All the Black Kids Sitting Together in the Cafeteria? Henry Bienen, 15th President of Northwestern University Sami Inkinen, CEO & Co-founder Virta Health, Co-Founder Trulia.com, Elite endurance athlete with Ocean Row world-record Capt. Jeff Frient, U.S. Air Force F-16 Fighter Pilot (Gulf War) Alex Ferreira, Olympic Medalist & X Games Champion Sara Fagen, White House Political Director Dave Bacon, Senior Quantum Physicist, Google Trevor Bezdek, Co-Founder & Chairman GoodRx Kirthiga Reddy, Founder Facebook India, Partner Softbank, WeWork Board of Directors Nick Grayston, CEO The Warehouse Group The author has committed 100% of royalties from the sale of this book to charitable organizations.
£14.99
Advantage Media Group The 49% Architect, 51% Entrepreneur: A Blueprint for Entrepreneurship in Architecture
The 49% Architect, 51% Entrepreneur: A Blueprint for Entrepreneurship in Architecture will inspire architects and aspiring architects with its insights into the visionaries of the past and a look to the future of architecture—and sustainability, the planet, and an urgent call to global stewardship of our fragile world.The 49% Architect, 51% Entrepreneur: A Blueprint for Entrepreneurship in Architecture explores architectural history and the inspirations of the visionaries of the field including: • Ludwig Mies ven der Rohe • Le Corbusier • Frank Lloyd Wright • Gustave Eiffel • Zaha Hadid • Carme Pigem • And many Pritzker winners who have designed the greatest buildings in the worldIn addition, the author examines the most pressing issues of architecture and society today, from global warming to the pressures and problems of city planning, from urban sprawl to a lack of commitment to the principles of urbanism. He shares his vision of cities of the future—with ground-breaking, original ideas of what buildings and cities and communities in the next century could be.Architects must be both artists—and businesspeople and entrepreneurs capable of steering projects, partnerships, and companies forward, with a view toward creating sustainable structures and cities. By looking through the lens of the past, Edgard Rios helps readers imagine the future. He urges the citizens of the world to live in harmony with the landscape and world around it. By presenting cutting-edge concepts, The 49% Architect, 51% Entrepreneur presents a look at what the world could be, along with a clarion call to embrace environmental stewardship and sustainable practices.Warm, inspiring, provocative, and thought-provoking, Edgard Rios aims to both challenge and applaud today’s architects, as well as inspire the next generation. He shares his insights gained from decades collaborating, creating, and envisioning transformative projects.
£14.99
Advantage Media Group Demographic Deception: Exposing the Overpopulation Myth and Building a Resilient Future
In the fall of 2022, demographers at the United Nations announced that the global human population had surpassed 8 billion people. Headline after headline repeated what most of us already believed: our numbers were spiraling out of control, threatening the health of our planet and everything on it.Other headlines told a different story—one about looming and long-lasting labor shortages. How could it be that our population is propagating at an alarming pace if our labor force is contracting? Demographic Deception addresses this question. It explains how an examination of data like fertility rates and median age reveals we’re not at risk of overpopulation; rather, it’s underpopulation we should be worrying about.Aging and declining populations will herald massive changes. Some could be positive, like lower carbon emissions and reduced demand for limited resources. But plummeting populations could also portend serious economic upheaval caused by too few working-age people producing too few goods and services.Which changes occur, as well as their level of severity, will depend on how well we prepare. But we can’t plan for these changes if no one knows they’re coming. That’s the purpose of Demographic Deception: to expose the overpopulation myth, to inform readers about the possible effects of aging societies and population decline, and to initiate a conversation about what we might do about them. The sooner we plan, innovate, and adapt, the less disruptive and painful these coming changes will be. Indeed, if we play our cards right, they could even present some opportunities.We must recognize what’s happening now. The numbers are playing out right before our eyes. It’s up to us to see them. It’s up to us to act.
£22.49
Advantage Media Group The Business Athlete: Your Playbook for Career Success
We all know the professional sports athletes we watch on our screens and in stadiums at the big games—but what about Business Athletes?CEO Todd Mezrah shares his real-life discipline and unparalleled drive to tell readers what it takes to be a true Business Athlete. Whether you aspire to the C-Suite or, like Todd, have an entrepreneurial vision for success, The Business Athlete: Your Playbook for Career Success will give you insider access to the lives, habits, and mindset needed to reach the very top. Sparing no detail and searingly honest, this is the book that will tell you the truth about “no pain, no gain” when it comes to climbing the ladder of business success.
£20.69
Advantage Media Group More Than a Mission Statement: How To Enhance Culture to Create Quality Growth
What Alpha Controls & Services does is very simple. They make buildings comfortable, efficient, and secure. As technology has evolved over the past twenty years, they’ve partnered with cutting-edge companies to expand their business to include analytics, energy efficiency, and cybersecurity. They do the job well, and they do it responsibly by providing best-in-class service. They’ve set a high standard that involves systems and processes that streamline what they do and allow them to continue to leverage technology to achieve quality growth. All of the gears fit together, so the Alpha machine can run smoothly.Frank Rotello and Brent Bernardi have run Alpha Controls & Services for almost two decades, so it’s no surprise they have been on the same page from day one. Their perspectives might differ, but their core values have been aligned, and so has their message. They have the same expectations, management styles, and leadership qualities. Neither of them manages with a sharp tongue. They manage with direction, authority, and resolve. And they’re both willing to take the risk for the organization to move forward. That’s why they’ve been successful partners going into their twentieth year. Most partnerships don’t last that long.The foundational cornerstone of their success is the strong company culture that was established on day one. It started with a mission statement, and as leaders, they made sure to set an example and live that culture. Everything they do in their business is a direct result of their culture. A straight line can be drawn from their success to their core belief system. That culture and belief system is built on fairness, and that is applied to how they treat their customers and their employees. They take care of their customers because they know that without their customers, they don’t have a business. Because of that approach, they’ve built incredibly strong and lasting working relationships over the past ten years. Fairness also applies to how they treat their employees because without them, they know they wouldn’t be in business either. That means providing them with the career opportunities to grow, so they can take care of their families.Frank and Brent may have started Alpha Controls & Services and created the company culture that allowed it to thrive, but they understand better than anyone that the company’s success is not about them. It’s been an entire team effort, and in More than a Mission Statement, they’ll tell the story of their success and, in the process, show you how you can follow in their footsteps.
£20.69
Advantage Media Group Bonfire of the Sanities: Reset Your Retirement Portfolio for Today’s Financial Lunacy
The year 2020 brought about dramatic changes that have impacted the U.S. and the entire world, affecting different areas of our lives from financial markets, freedoms, fuels, and the future. The retirement landscape in particular is continuously evolving, and retirement portfolios must be managed effectively to avoid losses and recognize opportunities.Investors can no longer rely solely on computer-simulated allocations or robo-advisors that use algorithms to direct allocations. The current economic environment requires ongoing monitoring of changes to an investor's needs and the external environment.In Bonfire of the Sanities, author and retirement advisor David Wright outlines the unfolding economic landscape and the increasing regulatory changes to teach you how to identify the various paths available for retirement investments, implement risk-limiting tools to protect yourself from sudden surprises, recognize new initiatives or regulations early and take advantage of them, control what you can and actively watch your finances, and find the correct professional to oversee retirement portfolios or implement risk-limiting tools to take advantage of high-potential investments while protecting your accounts. Investors must be vigilant to recognize shifts, more so now than ever before, and actively manage their portfolios to avoid losses and recognize opportunities.
£22.49
Advantage Media Group Be The Best Part of Their Day: Supercharging Communication with Values-Driven Leadership
What’s the “secret sauce” to Supercharged Communications? Can it be quantified? Can it be taught? More than that, as a leader, who are you? What are the values you project—not just in the workplace but 24/7?David Schreiner, Ph.D., spent years researching and speaking to executives and people in large organizations across the country to try to discover just that. The good news is he uncovered three essential elements to communication:Engage and connect at a personal level. Engage with intent through various mediums. Be mission-focused through united leadership.He also pinpointed fifteen effective strategies—principles and concepts you could begin to apply to your organization today. He created a platform of Supercharged Communications he could use as a CEO in the healthcare industry—but that could be applied no matter the sector, no matter the circumstances.Utilizing the technique of Appreciative Inquiry—and a real and personal desire to connect with others, David Schreiner has embraced authentic leadership and distilled its best practices. Research-based and actionable, Schreiner invites the reader on a personal journey to get at the very heart of their organization—and the communications principles that can ensure readers are the best part of the day for the people they encounter.
£16.99
Advantage Media Group The True Power Of Chiropractic: Unlock Your Body's Natural Ability to Adapt, Renew, and Restore
With over one hundred Americans dying everyday to opioid overdose, doctors must look toward permanent solutions before the epidemic continues to spiral out of control. This is where chiropractic comes into play. Instead of throwing medicine at symptoms and chronic pain and hoping they go away, chiropractic is a nonsurgical solution that can alleviate pain and save you money down the road.From watching his mother see dramatic results with her polio through chiropractic treatment, to being treated himself as a child, Dr. Jason W. Ingham knows the benefits of chiropractic all too well. He wrote this book as a guide for a pain-free life—one where you don’t have to use medicine as a crutch. In The True Power of Chiropractic: Unlock Your Body’s Natural Ability to Adapt, Renew, and Restore, Dr. Ingham will share his knowledge with you so you can take your first steps to improving your life through chiropractic.
£12.99
Advantage Media Group Clarity: HowTo Get It, How To Keep It & How To Use It to Balance Your LIfe
People in all stages of life can be adrift, overcommitted, distracted, or just plain stuck, which can keep them from reaching their full potential. Steve Cesari understands that developing clarity, then making proper adjustments, is the first step towards leading a happier and healthier life. In his new audiobook, Cesari draws on his own personal and professional experiences to help others realize their full potential, by empowering, encouraging, and developing a clear vision to achieve desired results. Each chapter is like illuminating a light bulb within the listener, allowing them to see and think clearly, in turn igniting their motivation, to take action. Take control and improve your life. In this inspiring and motivating audiobook, Steve Cesari will encourage you to evaluate your life through action items and exercises, enabling you to gain a better understanding of things in your life that might not be working, and develop the clarity you need to make appropriate personal and professional changes.
£16.99
Advantage Media Group Rapid Transformation: An Outcomes-Based Approach to Drive Results
£20.99
Advantage Media Group The Project Success Method: A Proven Approach for Achieving Superior Project Performance in as a Little as 5 Days
The ability to execute projects successfully has become an unparalleled source of competitive advantage and a vital business competency in a highly competitive, dynamic marketplace. Intended for project managers in any industry or field, The Project Success Method is designed to make planning and controlling projects simple and successful—and fast. For over twenty-five years, this proven methodology has been used successfully by a diverse group of companies in more than twenty-five countries on six continents. Author Clinton Padgett, a project management expert, uses real-world case studies to identify and explain the core elements of great project management, providing the missing links between strategy and implementation. Padgett also clearly identifies and explains the essential core elements of project management, and how to plan and control projects successfully. Even better, the Project Success Method is designed to be implemented fast. In less than a week, this proven methodology will put you and your teams in position for continued, long-term success. You’ll master all the essentials of world-class project management: Defining project scope and objectives Analyzing work content Organizing teams and assigning responsibilities Developing realistic, actionable schedules Building resource plans Designing useful budgets Monitoring and controlling performance Many strategic initiatives fail, but it doesn’t have to happen to you. The Project Success Method gives you a blueprint to define, plan, and control your strategic projects for superior performance that leads to real competitive advantage. Straightforward and easy to implement, this is a proven system for project success—for any project, in any business.
£20.99
Advantage Media Group Won With Purpose: Positively Impacting Lives On And Off The Field
So many businesses today focus on maximizing profits. In their pursuit of dollars and cents, they sacrifice employee happiness and customer satisfaction. In the end, these companies wither away. Andrew Limouris believes that giving people a true purpose—something other than financial gain—leads to accomplishment,ultimately improving the company’s bottom line in the process. Won with Purpose showcases Andrew’s attempts as the leader of a national staffing company and youth football coach to cultivate a deeper purpose within his teams. He’s delivered incredible results by doing so: satisfied employees, increased revenue, and unified teamwork. This book proves that success and purpose go hand in hand. Focusing on a deeper meaning to work brings true success to every individual and team.
£24.99
Advantage Media Group Waldy, Myelo, & Me: Surviving Waldenstrom's Macroglobulinemia & Myelodysplastic Syndrome
At fifty-seven, Dr. Carol Turner was in peak health and avidly participating in the full gamut of outdoor sports that Colorado has to offer. Then, on her way to watch her sons compete in the state’s annual high school mountain bike championship, she pulled into a gas station, received a call from her doctor, and learned that she had cancer. As a doctor herself, she instantly knew that what was to come would have personal and universal significance, and started taking notes immediately, from the passenger seat of the car. Those notes turned into this book―a candid, unvarnished chronicle of her cancer journey, from diagnosis to recovery.In Waldy, Myelo, & Me, Dr. Turner courageously shares her remarkable journey of resilience, hope, and triumph over two rare blood disorders: Waldenstrom's Macroglobulinemia and Myelodysplastic Syndrome. With unwavering determination and a heart full of positivity, Dr. Turner takes readers on a compelling ride through her experiences, offering insights and inspiration for anyone facing similar health challenges. A Personal Chronicle of Triumph: Join Dr. Turner as she navigates the intricate web of medical diagnoses, treatment protocols, and emotional highs and lows. Through her candid narrative, readers will witness the power of the human spirit in the face of adversity. Navigating the Unknown: Gain valuable insights into coping strategies, communication with medical professionals, and the importance of building a robust support system. Dr. Turner's story sheds light on how to approach the unknown with courage and strength. Fostering Hope and Positivity: Discover how Dr. Turner’s unyielding optimism and determination became instrumental in her healing journey. Waldy, Myelo, & Me is a testament to the transformative effects of maintaining a positive mindset in the midst of life's challenges. Empowering Others: Dr. Turner’s story isn't just about her own journey – it's about empowering others to advocate for their health, seek knowledge, and find solace in shared experiences. Readers will find a wellspring of encouragement to face their health battles head-on. A Beacon of Resilience:Waldy, Myelo, & Me stands as a beacon of resilience, offering a heartwarming reminder that even in the darkest times, there is light to be found. Dr. Turner’s unwavering spirit serves as an example of the incredible strength we all possess within. Dr. Turner's Waldy, Myelo, & Me is an empowering testament to the human spirit's capacity to overcome life's most daunting challenges. With candor, wisdom, and a touch of humor, this book is a must-read for anyone seeking inspiration and guidance on their own path to healing and resilience.
£22.99
Advantage Media Group The Advantage of Other: A Leader’s Guide to Building an Equitable, Dynamic, and Productive Workplace
The Advantage of Other is a practical, personable guide for anyone who has the right intentions around Diversity, Equity and Inclusion, but doesn’t have the tools they need to create a long-term, sustainable cultural shift in their company culture.If you are a little intimidated by the concepts of Diversity, Equity and Inclusion, this book will teach you everything you need to know about transforming your workplace from the inside out.The chapters will touch on the five pillars of an organization: People, Presence, Pipeline, Partners, and Profits. Each chapter includes personal stories and struggles, clear goals and objects, and actionable objectives and recommendations for personal and professional transformation. Written in a clear, personable and easy-to-understand style, this book will take you step by step through the process of creating a culture of inclusivity to build a high performing team.
£20.99
Advantage Media Group Foundational Leadership: Growth Doesn't Start at the Top
Have you ever wondered how to lead your teams effectively? In Foundational Leadership, Robert Griggs shares the story of his encounter with Jack Stack, author of The Great Game of Business. This first interaction changed Robert’s life and it formed the basis for an entirely different way to view leadership – one where leaders led with an open book and were willing to share the ins and outs of how a company was run. As Robert shares, this approach, while unsettling in the early days of its implementation at Trinity Products, completely changed the way he and his team did business. Through the utilization of concepts such as profit sharing, benchmarks, scoreboards, and continuous improvement, Robert has created a company that continues to grow from year to year.
£22.99
Advantage Media Group Making Big Happen: Applying The Make Big Happen System to Grow Big
Most books that teach you how to build and grow a business are organized around the functional areas of business, such as people, finance, operations, and marketing. Those things are important and necessary-no question- but what is missing is an overarching methodology that systematically reels in every aspect of building and growing a successful company and creates a repeatable process to execute on the activities that will lead to BIG growth in your company. In his first book, Make BIG Happen, Mark Moses outlined the four questions that formed the foundation of CEO Coaching International, an executive coaching firm that has helped over 875 companies reach extraordinary revenue and EBITDA growth. Now, in Making BIG Happen, CEO Coaching International’s proven set of best practices have been translated into a simple three-step process, supported by over 30 tools, to show leaders how to achieve extraordinary business growth.
£24.99
Advantage Media Group From Madison Avenue to Rikers Island: The Making of a Social Entrepreneur
From Corporate Professional to Passion-Driven Retiree Mark Goldsmith enjoyed a 35-year career in the cosmetic business, managing household name brands during Madison Avenue's Mad Men heyday. Looking for new challenges in retirement, Goldsmith took his wife's suggestion to volunteer for the Principal for a Day program, specifically asking to be sent to the toughest New York City school available—which turned out to be Horizon Academy at the city's infamous Rikers Island jail. Goldsmith instantly connected with the men of Rikers, leveraging the skills he'd honed in decades of corporate experience and his strong desire to help. This passion ultimately led to the creation of his not-for-profit organization Getting Out and Staying Out (GOSO), which has helped thousands of young men pursue their goals for their education, employment, and emotional well-being to create a new life for themselves beyond the criminal justice system.
£20.99
Advantage Media Group Life By Design: Your Path To An Exceptional Life
Imagine living the life of your dreams. Well, imagine no longer! Jack Daly's Life By Design provides concrete methods for helping readers design and live their own best lives. Imagine hiking the Inca Trail into Machu Picchu; flying a jet fighter plane; golfing the number one golf course in the world, and the top 100 in the USA; visiting over 80 countries; running a marathon on the Great Wall of China, and one on all seven continents and the 50 USA states; and the list goes on. Jack Daly didn't just imagine these thing's, he built the processes to enable him to experience those things he craved for. Yes, Jack has purposefully led a life of intention and along the way built the structure for others to do similarly, in effect, your path to an exceptional life. Simon Sinek say's "What he was actually teaching us was how to be better human beings."
£24.99
Advantage Media Group Bald Bearded Boss: Manifesting Who You’re Meant To Be
MAKING A VISION A REALITY As a kid, even before he could tie his shoes, Elliott Noble-Holt knew he wanted to be boss of his own business. When tensions within his family emerged, they left him an emotionally shattered and rudderless adolescent. Yet, within a few years, Noble-Holt created a multimillion-dollar, top-rated business. He also built his own strong, vibrant family.How did he do it? In Bald Bearded Boss, Noble-Holt shares the depths of the struggles he faced during his teenage years. He then walks through the ways he addressed those struggles, one by one. In each case, he sought and discovered ways to turn his challenges into triumph. In this powerful and inspiring story, Noble-Holt details his step-by-step blueprint for success.
£20.99
Advantage Media Group A Framework for Growth: Smart Financial & Tax Planning Strategies throughout the Entrepreneurial Life Cycle
The Strategic Entrepreneurial Journey: A Parable for Making the Right Decisions on Finances and Taxes for Every Stage of the Life Cycle. The entrepreneurial path is full of excitement—and risk. The stakes are high, and while it may seem like the sky is the limit, there are no guarantees. Businesses are prone to steep financial and tax challenges. Failure to address these issues could lead to drained accounts, mountains of debt, and doors closing.Mitigating these risks and maximizing services that lead to smart business decisions have the potential to do more than help an entrepreneur sleep at night; they can lay out a solid direction for both the company and the entrepreneur. Planning is key for every entrepreneur, regardless of where they are on their journey. Making the most of the accounting, tax, and financial tools available can bring benefits for startups, growing companies, and those preparing for an exit. Reviewing models and working with experts can enable entrepreneurs to avoid unwanted financial surprises in both their business and personal lives. In A Framework for Growth, author Robert Cordasco offers real-life, relatable scenarios to help entrepreneurs understand the smart approach to take when moving through their own business life cycles. By utilizing the right framework and anticipating future needs, a pathway can be laid that leads to success at every level.
£20.99
Advantage Media Group Change The Game: Saving The American Dream By Closing The Gap Between The Haves And The Have-Nots
Transforming Businesses, Changing Lives The goal of playing the Great Game of Business has always been to find a way to teach the have-nots how the haves make it. It’s about creating and distributing wealth equitably as a way to close those gaps in wealth that plague our society. It’s about changing the game. We wrote CHANGE THE GAME for those of you who continue to seek a brighter side of capitalism, one that truly transforms lives for the better. This book is about hope: no matter how grim things look, you can make them better. You don’t have to wait for someone to bail you out. You have the ability to attain peace, security, and happiness. That’s what we think the American dream is all about. It’s our continuing belief that, through building successful organizations, we can change the world for the better. We can give people the tools to bring about positive change in our society. CHANGE THE GAME is filled with stories that demonstrate the transformative effects that happen when people embrace a system that makes work fun and rewarding for everyone who plays.
£24.99
Advantage Media Group The Formula For Luck: Leave Nothing To Chance: Ten Powerful Principles For Building A Luck Mindset
If you have ever felt unlucky, The Formula for Luck will teach you skills that are foundational to building a Luck Mindset and that will significantly improve the quality and quantity of your successful outcomes. This book offers readers a clear understanding of the everyday, practical steps they can take toward boosting their luck and changing their lives for the better. Author Stuart Lacey brings a scholar’s curiosity and an innovator’s creativity to bear on this thorough exploration of the habits, behaviors, and actions we can cultivate and practice in order to increase luck in our lives. The Formula for Luck includes concrete exercises that can be completed as readers progress through the chapters and offers access to a workbook and an entire curriculum for helping teams and communities take charge of their journeys toward amplifying luck.
£20.99
Advantage Media Group Hitting Rock Middle: The Roadmap From Empty Success To True Fulfillment
From the outside looking in, Sallie Holder seemed to have it all. A “Top Professional of the Year” before the age of thirty, she was living a six-figure, wildly “successful” lifestyle by society’s standards. But we all know looks can be deceiving. While smiling and confident on the exterior, Sallie had a secret: she was actually miserable living the life she’d chosen. Only she knew that success felt like a role she was playing, and that on the inside she felt like an imposter who simply wanted to be doing anything other than what she was doing. How in the world would she make a change at this stage of life? And what in the world would she do? If she made a change, what would everyone think? How could she reject society’s conventional definition of “success?” Sallie’s journey to answering these questions for herself and others became her mission. While the process included both pain and joy, it has ultimately resulted in her achieving her greatest potential. Now she shares everything she’s learned to help people who feel just as unsatisfied and suspect they too are on the wrong path. In Hitting Rock Middle, Sallie has created a step-by-step plan to help you start creating the path to your greatest potential – a place that includes true fulfillment and success. Through the journey this book will take you on, you will pinpoint who you are, what you want to do with your life, and how to get out of Rock Middle and into the big, bold, successful career that was waiting for you all along.
£22.99
Advantage Media Group Alterations in Life: Finding My Way in Fashion
What’s it like to leave a corporate career and pursue a dream in fashion design? How do you break into the insular world of high fashion? How does a designer face her struggles when navigating the intimidating New York fashion scene? Author Fotini Copeland learned the answers to these questions one stitch and scrap at a time. Alterations in Life is the inspiring memoir of a designer who broke into the fashion industry, experienced its highs and lows, and grew into a leader best suited to serve her niche: women who are aspiring and influential, like her. Few memoirs show what it’s really like to make success in the most glamorous industry of them all. Fotini’s behind-the-folding-screen look at running a design house takes readers from the old-world ateliers of northern Italy to New York, today’s epicenter of luxury fashion design. On her journey to the top, Fotini shares the senses and thoughts of both an experienced businessperson and a designer-in-progress. Her obsessions and ambitions. Her inspirations and doubts. Fashion week, catwalks, trunk shows, and laugh-out-loud scenes featuring Amy Poehler and Betsey Johnson—Fotini tells all. Authentic, vulnerable, and never one to shy away from a tough lesson, Fotini shows us how she found her way in fashion—and made a dream come to life.
£16.99
Advantage Media Group It's Your Wealth-Keep It: The Definitive Guide to Growing, Protecting, Enjoying, and Passing On Your Wealth
NO ONE MAGIC HAMMER Keeping your wealth doesn’t mean using one tool—one financial product—to solve every problem. In It’s Your Wealth—Keep It: The Definitive Guide to Growing, Protecting, Enjoying, and Passing On Your Wealth, John Smallwood shares how financial plans should have seven fundamental goals: 1. Reduce taxes by taking advantage of all deductions. 2. Reduce risk by limiting volatility with diversified asset classes and types of stocks. 3. Reduce fees and costs by identifying and dealing with leaks in your plan. 4. Increase your savings rate to 15 percent or more of your income and have half your annual income in liquid savings for immediate access. 5. Increase your retirement income by maximizing participation in company retirement plans and having whole life insurance. 6. Put more benefits and protection around your wealth by maximizing life, disability, long-term care, and other types of coverage. 7. Pass more money on to the family by employing wills and trusts. Once developed, your plan should be reviewed and updated on an annual basis to ensure a more predictable financial future. It’s a long-term approach to wealth creation and preservation that meets your demands, desires, and needs in a continually changing economic environment.
£16.99
Advantage Media Group Demystifying Stem Cells: A Real-Life Approach to Regenerative Medicine
The Limits Of Medicine Are Not Static Stem cell therapy is a complicated field—one that usually overwhelms patients seeking treatment for chronic pain that they can’t solve through medication or other forms of therapy. But before those patients look toward surgery to try and mend their ailments, Dr. Naota Hashimoto, Dr. Suhyun An, and Dr. Bohdan Olesnicky hope to provide another option in Demystifying Stem Cells: A Real-Life Approach to Regenerative Medicine. In this book, you’ll learn all about how regenerative medicine is the future of healthcare—an innovative and incredibly powerful new treatment that can get you back on your feet from long-term injuries or chronic pain. You’ll understand how stem cell therapy works and if you are a candidate for treatment. The longer you suffer from a worsening health condition, the less likely you are to achieve optimal results from regenerative medicine—so don’t hesitate to learn more about stem cell therapy or growth factor treatments. Doing something is always better than doing nothing when it comes to your future health.
£16.99
Advantage Media Group Strive Together: Achieve Beyond Expectations In A Results-Obsessed World
STRIVE TOGETHER TO BUILD A CHAMPIONSHIP TEAM Do you want to build winning teams or championship teams? Winning teams are results-obsessed. Any result will do no matter how low the bar—whatever it takes to compare favorably with The Competition. These teams are built from the outside-in. Decisions are made after asking questions like: “How will this look?” “How will this feel?” and, most importantly, “How will we compare?” Championship teams are driven by a purpose that transcends winning. Champions don’t compare - they compete based on the origin of compete, ‘to strive together.’ Championship teams are built from the inside-out. Decisions are made after asking: “Will this align with who we are?” and, most importantly, “Will this make us better?” Today we live in a world of ambiguity. Young people are entering a workplace that is increasingly disruptive and unpredictable. Seeking to work collaboratively is no longer sufficient to meet this challenge. Simply “working together” was perfect for Henry Ford’s assembly line. But in today’s rapid change economy “striving together” is required because productivity and the ability to constantly innovate have become the keys to success. Winning teams are focused on competing externally. They are built to project a certain image. Championship teams are built to innovate. They compete internally and create their own best practices - which prepares them for anything The Competition throws at them! In Strive Together, Jeff Moore provides business leaders with a framework for building teams that achieve beyond expectations in a rapid change environment and helps leaders in education understand how to prepare young people to thrive in ambiguity!
£16.99
Advantage Media Group The Presidential Principles: How To Inspire Action And Create Lasting Impact
Lead Like A Commander-In-Chief: Historically, presidents have represented the apex of leadership. ? Though there are a myriad of variations in presidential leadership, author Anton Gunn has experienced some striking similarities that all strong leaders present. In a blend of Anton’s personal stories and his experiences with Presidents George H.W. Bush, Clinton, George W. Bush, and Obama, ? The Presidential Principles aims to help individual and organizational leaders develop effective leadership practices that inspire service and build a lasting impact on the people they lead and serve. Divided into three main parts—service, empowerment, and legacy—the book dives deep into each of the seven principles that Anton believes only the best leaders exemplify. Principles like “inspire others through your action,” and “preach what you know,” are only a couple of essential lessons for anyone who wants to improve their leadership. As a leadership coach and a former politician, Anton knows what it takes to be a powerful leader. Let ? The Presidential Principles help you learn leadership traits that will allow you to impact your organization the way the President has an impact on America.
£20.99
Advantage Media Group The Blueprint For Back Pain Relief: The Essential Guide To Non-Surgical Solutions
Practical And Permanent Solutions To Get You Back On Your Feet Are you one of the many who suffer from chronic, debilitating back pain? Are you dying to go back to your daily activities again without the fear of making it worse? No matter what you do, the first steps to relieving your pain and preventing any future complications starts by separating facts from fiction. Dr. Brad Butler wrote THE BLUEPRINT FOR BACK PAIN RELIEF so you can not only learn about the different means of treating your pain without dangerous drugs and surgery, but also so you can start your journey toward a healthier, happier, pain free life. In this book, you’ll learn: •where back pain originates from and how it affects you, •how to prevent neck and back pain before they occur, •what makes the current treatment system ineffective, and •how to build a practical plan for proven relief. Forget everything you know about relieving back pain. Dr. Butler seeks to combine his twenty years of experience with his undying resolve to reveal the truth behind bad practices and treatments and give you assurance with facts and knowledge. Don’t let the pain win. Learn from one of the best in the business on how to get started.
£19.07
Advantage Media Group One Day You'll Understand: An Entrepreneur's Path To Purpose, Audience, And Voice
There's No Shortcut to Success Being an entrepreneur doesn’t mean you’ll fail, but it doesn’t ensure success either. You’re going to have to fail sometimes and learn from it. You’re going to have to do the things you don’t like doing. Christopher G. Micetich learned that the hard way. Growing up, he had a calling to lead, to strive for perfection in any challenges laid before him. He took this mindset into the world of entrepreneurs, hungry for success—hungry for recognition. One Day You’ll Understand: Life and Business Lessons from A Serial Entrepreneur isn’t a step-by-step, how-to guide on becoming rich. It’s a book that takes you through Christopher’s life, showing you how he used his natural entrepreneurial spirit to imbue everyone around him with confidence and hard work. With this information, Christopher believes any entrepreneur can learn from his experiences and understand that wisdom is often a by-product of grit, and that success is achieved through a persistent, persevering spirit. There’s no “secret formula” to success, no one-way street to fame and fortune. Follow Christopher’s journey, where you’ll see the hard knocks and crumbled roads leading to where he is today. Find what gave him the freedom of purpose, and you might find yours too.
£16.99
Advantage Media Group Invest In Your Life Not Just Your Portfolio: A Guide To Achieving Financial Independence
You've Worked Hard. Paid Your dues, And Earned Your Success. Now What? In Invest in Your Life, Not Just Your Portfolio: A Guide to Achieving Financial Independence, David Blain—founder and CEO of BlueSky Wealth Advisors—shares the revolutionary approach he now employs as a fee-only fiduciary advisor—an approach he developed to combat the out-of-control fees, conflicts of interest, and generally poor advice that plagues successful individuals and families across the country. You will be able to find a financial advisor who has your best interest at heart and can help you and your family plan for a lasting and fulfilling lifestyle. If you see money as a vehicle to reach your goal (as opposed to the goal itself), aren’t looking to “beat the market,” and are ready to listen to a trusted professional, then this book is just for you. It’s time to invest in more than just your portfolio. It's time to invest in your life.
£20.99
Advantage Media Group FOB: Master Your Cash Flow: The Key To Grow And Retain Wealth
Achieving Financial Independence. To create the life you want now and in the future, you have to become the master of your cash flow. By understanding the big picture of your financial situation, you will be able to make better financial choices―no matter how small. Trusted CPA and financial specialist Al Zdenek shares how you can build your wealth and reach your financial goals. Master Your Cash Flow™ gives straightforward and valuable information you can use in everyday financial decisions to help make the 100 percent correct financial choice for you.This book will help you: • lessen stress and anxiety in your life • make better financial choices • live the life you want now • achieve financial independence in a time frame that is reasonable for you • preserve wealth while continuing to build new wealth • assemble a “championship” team of experts If you are ready to take the first steps toward living the way you want now and for the rest of your life, look no further than this book. This book is part of the Master Your Cash Flow™ series.
£20.99
Advantage Media Group How To Succeed in the Relationship Economy: Make Data Work for You, Empathise with Customers, Grow Valuable Relationships
In our changing consumer landscape, it’s not enough to produce an outstanding product or service. To grow valuable relationships with customers, organisations must successfully bridge the gap between data and customer experience. This accessible book contains exhilarating practical examples and takes a refreshing look at how small and large businesses can harness the power of data and gain deep insights into customer needs by making a real connection, even at the kitchen table. The tools included are the key to change your organisation’s culture to focus on both human relationships and analytics and grow a healthier financial bottom line. Learn how to: •find customers willing to build a long-term relationship •invest in loyal customers without going bankrupt •understand the impact of pricing •explore the power of big data with common sense •discover deeper customer needs
£21.99
Advantage Media Group The Cuttlefish Marketer: The Five Essential Traits Of A Modern Marketer
In the old-school advertising world of offline-only campaigns, the Marlboro Man reigned supreme. He successfully rebranded Marlboro as an ultimate masculine trademark and positioned them as the best-selling cigarettes in the world. However, in the modern marketing world, such marketing efforts fall flat, unable to maintain relevance. Another masculine brand, Old Spice, capitalized on crowdsourced, digitally-driven content after its premiere of the Old Spice Guy at the Super Bowl. Old Spice proved that the marketing techniques required in today’s world are vastly different from those needed in the past. Drawing from over forty years of combined experience, Scott East and Ivan Aguilar share how marketing executives must learn new skills to shift from reactive marketing to proactive marketing. By adopting the qualities of one of the smartest predators in the ocean—the cuttlefish—marketers can go on the offensive and thrive.
£14.61
Advantage Media Group Preparing for the Back Nine of Life: A Straightforward Guide to Getting Retirement Ready
Are you nearing retirement and looking for the confidence to take that next step? Most of us hope to retire someday, and we want to have the assurance that we will be able to live comfortably and continue supporting our family. We want to know that the work we’ve done throughout our lives will pay off in the end. And we also want to ensure that we provide our family with any remaining assets after our death. In this book, retirement financial advisor Eric Peterson offers advice and techniques to the soon-to-be retiree. He covers a variety of topics, including: • Financially and mentally planning for retirement • Shifting from accumulation to income and preservation of assets • Organizing documents and managing spending patterns • Who to go to for retirement advice and what questions to ask • Risks that can impact retirement • Taxes and what can be done about them • Hidden fees • Pensions and Social Security • Health-care costs and insurance • Estate planning and leaving a will Are you completely ready for retirement? If your answer is yes, this book may not be for you. But if you have even a shred of doubt, Eric’s advice can help you consider those things you may not have even known about. You have a right to live the rest of your life in peace and comfort.
£16.99
Advantage Media Group Unstoppable Brain
We all want the autonomy and power to change our lives for the better and yet many of us feel stuck in the same bad habits, patterns, and short-term fixes. We know what we should do, but often we cannot get ourselves to actually do it.In Unstoppable Brain, Dr. Kyra Bobinet debunks today's over-dependence on performance-driven tools such as calorie counting, SMART goals, and likes/followers that attempt to motivate us into behavior change. These methods work well in the short term but have a long-term downside of negative emotions and harmful behaviors. Yet despite these poor results, we keep using the same performative approaches over and over. Something is missing.Emerging research into the neuroscience of behavior and motivation has brought to light to a little-understood area of the brain, the habenula; possibly the most powerful controller of behavior ever found. If left untended, the habenula acts as a failure detector and motivation kill switch that can
£23.99